Group items tagged newspapers - Redshift Strategy

shared by Alex Street on 06 Sep 10 - Cached

newspaper pay wall subscriber is worth only a quarter to a third of a print buyer
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newspapers will still face a basic problem of scale
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Pay walls will not be able to compensate for lower revenue per reade
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...1 more annotation...
publishers may need to consider producing a newspaper its loyal readers recognise and value with just 200
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shared by Alex Street on 06 Sep 10 - Cached

Annual income per paywall subscriber on TheTimes.co.uk and WSJ.com is just a quarter that from subscriber
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Switching off the presses
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might save newspapers 25 percent of their total costs
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quandary of trading physical dollars for digital dimes
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negatively to TheTimes.co.uk’s paywall: “We are just not advertising on it. If there’s no traffic on there
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counter print circulation decline, publishers have added 20 percent more pages in the last decade, allowing the quality dailies to drive up cover prices by 112 percent
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inflating the paper will no longer work: deflation is now the agenda,
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shared by Alex Street on 25 Nov 11 - No Cached

116 iPad users, 204 iPhone users, and 601 users of the Droid or any other smartphone
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iPad users buy more apps in almost every ca
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five times more likely to use subscription apps
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...2 more annotations...
iPad users pay $30 for magazines (compared to $13 for both iPhone and other smartphone users) and $25 for newspapers (compared with $10 and $12, respectively
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consumers are making commercial decisions is rapidly evolving into an experiential method. They are leading media-filled lives and are drawn to "meaningful, relevant, and beautiful content." It is from this new paradigm that the iPad is emerging
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