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David Astle

HOW TO: Advertise Inside Social Games on Facebook - 0 views

mashable.com/...social-game-advertising

Facebook Advertising

shared by David Astle on 09 Feb 11 - No Cached
  • Facebook is now the largest display advertising site on the Internet
  • online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online.
  • Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.
  • ...7 more annotations...
  • Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
  • Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.
  • Retail goods:
  • Subscription services:
  • Local advertisers:
  • Survey research:
  • Branded video views:
Alex Street

Advertising Services | Miniweb Technologies Ltd - Connected TV - 0 views

www.miniweb.tv/...advertising-services

personalisation customisation miniweb EPGs

shared by Alex Street on 19 Oct 10 - No Cached
  • Alex Street on 19 Oct 10
     
    et of standard ad formats that are adapted to TV screen  Multiple targeting dimensions (contextual, demographic, behavioural, geographic)Full service available for publishers (ad sales/management, ad serving)Accountable advertising - web-style targeted advertising on TV
Alex Street

BlackArrow - SeaChange and BlackArrow Partner to Enable Market-Leading Dynamic VOD Adve... - 0 views

www.blackarrow.tv/...north-american-video-operators

addressableadvertising targetting seachange blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • joint targeted advertising solution for multichannel video operators in North America.
  • two companies are integrating SeaChange’s AdPulse
  • BlackArrow’s Advanced Advertising System t
  • ...3 more annotations...
  • dynamic VOD advertising
  • joint solution is expected to be released in early 2011
  • nd will evolve to support multiple screens with a single platform.
Alex Street

Google TV to launch this year | Technology | guardian.co.uk - 0 views

www.guardian.co.uk/...google-tv-internet-apple

google googletv canvas advertising

shared by Alex Street on 08 Sep 10 - No Cached
  • global TV advertising market
  • oogle TV service,
  • turised version of his Apple TV
  • ...8 more annotations...
  • full internet browsing via the television, would be free, and that Google would work with a variety of programme makers and electronics manufacturers
  • Google TV will consist of software written by Google embedded into hardware made by other companies:
  • HDTV set and a Blu-ray player from Sony, and a set-top box from Logitec
  • small apps
  • Adobe's Flash
  • t how easy it will be to integrate content
  • QWERTY keyboards" b
  • t a distance, with one hand, in the dark.
Alex Street

SkyLife, Kudelski in advanced advertising JV | Advanced Television - 0 views

advanced-television.com/...ski-in-advanced-advertising-jv

KOREA Skylife satellite

shared by Alex Street on 10 May 12 - No Cached
  • Advanced Advertising solutions
  • hard disk space in Korea
  • SkyLife’s 3.5 million households
  • Alex Street on 10 May 12
     
    s 3.5 million households in Korea will be a
David Astle

Television advertising - 0 views

www.isba.org.uk/tv

TVadvertising UK television advertising

shared by David Astle on 20 Aug 12 - No Cached
  • e European Commission announced plans to revise an “interpretative communication on certain aspects of the provisions on televised advertising” to incorporate new issues relating to the new legal framework. The doc, adopted in 2004 and revised in 2007, applied to the old TV Without Frontiers Directive. The communication is non binding. The revision will aim to take into account news forms of commercial communication defined by the AVMS Directive.
Alex Street

UK broadband market share | Business | guardian.co.uk - 0 views

www.guardian.co.uk/...uk-broadband-market-share

broadband subscribernumbers

shared by Alex Street on 20 Jan 12 - No Cached
  • Frankly, the way advertising for broadband or ISP providers in this country works is a national scandal. They're advertising "up to" rates that they damn well know the majority of their customers are not going to get even half way near. It's a disgrace. They're just plain liars; it's a national con trick.I live in a major conurbation a mile away from the hub exchange and I get one-third the advertised "up to rate". And that'
Alex Street

SeaChange and BlackArrow Partner to Enable Market-Leading Dynamic VOD Advertising Solut... - 0 views

www.euroinvestor.co.uk/...story.aspx

addressableadvertising targetting seachange blackarrow

shared by Alex Street on 23 Nov 10 - No Cached
  • integrating SeaChange’s AdPulse™ On Demand advanced advertising technology and Adrenalin™ fourth generation video back office with BlackArrow’s Advanced Advertising System
Alex Street

Videonet - News and Analysis - Broadcasters must dominate synchronized companion apps - 0 views

www.v-net.tv/NewsDisplay.aspx

bfi transmedia secondscreen

shared by Alex Street on 06 Oct 11 - No Cached
  • synchronise content around a programme so that what appears on the tablet or smartphone
  • never.no interactivity suite is directly coupled with the broadcast playout systems and ‘listens’ to events in the live broadcast and fires off triggers to a Content Delivery Network to determine what functionality the second screen will show at any time
  • ompanion devices, because they are IP-based and are personal by nature, introduce the interactivity and addressability that broadcasters cannot get via the television alone.
  • ...4 more annotations...
  • hese could also be synchronised in real-time so that the third-party can sell advertising inventory that coincides with the advertising breaks during the show or live event.
  • reater engagement, greater understanding of the audience and increased advertising potential
  • IBC: Impact of second screen apps proven with TV 2 Tour de France
  • Never.no provided the Synchronized Companion App Framework, which is part of the company’s Interactivity Suite (IS), a framework for connecting fragmented media technologies like TV, mobile and socia
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

adage.com/...145088

agencies viral boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • ...3 more annotations...
  • r demand-building strategy,
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
Alex Street

Anomaly | New York City | London - 0 views

anomaly.com/about.php

agencies edenoath

shared by Alex Street on 23 Jun 11 - No Cached
  • Alex Street on 23 Jun 11
     
    h an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.
Sasha Roupell

thinkbox - Planning and Buying Broadcaster VOD - 1 views

www.thinkbox.tv/...nav.2419

Advertising VOD data buying ITV C4

shared by Sasha Roupell on 10 Jun 13 - No Cached
  • Broadcasters like ITV and Channel 4 are investing a lot in this exercise.  It can
  • lso be inferred from the other online behaviour of viewers with the use of cookies
  • Socio-demographics:
  • ...4 more annotations...
  • Geographics:
  • Content context:
  • Other data:
  • Platform:
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