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Nick Verkroost

Zynga Revenue Estimated At $50M Per Month | EngageDigital - 0 views

  • May 14, 2010
  • Zynga's current monthly revenue has been estimated at $50 million per month
  • Zynga's margins at 30%
  • ...4 more annotations...
  • Zynga single-handedly makes up about 44% of the market for social gaming
  • next nearest competitors in Carpenter's analysis, EA and RockYou
  • April 2010 MAU of 269 million monthly actives
  • Zynga to make millions off of the %1 to 2% of its users that are willing to buy items
Nick Verkroost

Zynga - The eMarketer Blog - 0 views

  • January 18, 2011
  • US social gamers to grow to 68.7 million in 2012
  • 53 million in 2010
  • ...6 more annotations...
  • 29.5% growth over two years
  • Branded games
  • In-game billboards
  • Sponsorship banners
  • Branded virtual goods
  • According to Next Up Research, nearly 80% of Zynga’s revenues come from virtual goods
Nick Verkroost

Exclusive: Zynga Says Offers Were Just 10% Of Revenues - 0 views

  • Zynga tells us it makes 90% of its revenues from gamers putting their own money into the system to buy virtual goods
  • only 10% of its revenues come from "offers" marketing, where sponsors agree to buy virtual goods for gamers, so long as those gamers agree to try a product
  • ynga will reportedly reach $200 million to $250 million revenues this year
Nick Verkroost

Zynga Reveals Profit And Revenues As It Looks To Raise $500 Million - Agustino Fontevec... - 0 views

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