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Alex Street

Social Commerce Breakdown: How Levi's and Facebook Prompt Your Friends To Imp... - 0 views

www.web-strategist.com/...your-friends-to-get-you-to-buy

brandedentertainment levi

shared by Alex Street on 23 Jun 11 - Cached
  • Social Gestures (Above Screenshot
  • Social Commerce (Above Screenshot
  • Facebook data, Levi’s creates a personalized shopping cart based on what your friends have s
  • ...5 more annotations...
  • Your friends are shopping with you –even if they aren’t present
  • A more engaged user, without forcing them through registration.
  • Consumers take part in marketing and recommendations, increasing upsell opportunity
  • customers trust each other or ‘people like them’
  • Social commerce vendors will integrate with Social CRM
Alex Street

Sony To Launch Social Games In Home - 0 views

www.engagedigital.com/...to-launch-social-games-in-home

virtualgoods socialgaming socialmedia ingamesocialmedia microtransactions ingamestransactions micropayments

shared by Alex Street on 02 Nov 10 - No Cached
  • Sony To Launch Social Games In Home
  • social initiative is part of Sony's plan to leverage Home as a social platform for PS3 owners. 
  • These will not be the first social or freemium games launched in Home
  • ...1 more annotation...
  • 100 games embedded into the world including Sodium, a game that supports microtransactions
Alex Street

BBC - BBC Internet Blog: Introducing the all new BBC iPlayer (This time it's personal) - 0 views

www.bbc.co.uk/...ducing_the_all_new_bbc_ip.html

iplayer bbc iplayer3.0 web-TV webimmersion usage usagedata anthonyrose

shared by Alex Street on 18 Nov 10 - Cached
  • simpler to use, personalised and social.
  • iPlayer V2,
  • main problems we had to solve were largely technical things like:
  • ...64 more annotations...
  • Twitterverse is becoming the tastemaker.
  • available i
  • ideo quality
  • reliability of video delivery
  • dealing with massive peak loads
  • iPlayer V2 hosting platform was also designed to scale across multiple platforms
  • Actual Availability,
  • scaling to 1.5 million users,
  • 15 million page views delivering over 1.1 billion(!) minutes of video each month
  • Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
  • next set of challenges was not so much technical as social
  • "As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
  • platform capable
  • the scheduler is the leading tastemaker.
  • iPlayer does a fine job of satisfying the time-shifted desires
  • BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
  • what if you no longer watched linear TV? Who becomes the tastemaker then?
  • largely theoretical problem
  • iPlayer home page that feels almost more like an application than a traditional web site
  • in the world of YouTube where there is no master scheduler who can shape demand.
  • clear evidence that linear TV created the demand while iPlayer satisfied it.
  • wanted it to become a driver of demand, s
  • The question then is, in a world which cannot be driven by schedulers
  • if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
  • delights both early adopters and the mainstream audience.
  • folded your personal experience into the fabric of the main site
  • o integrate with Facebook and other social networks
  • make the recommendations and social graph visible within iPlayer,
  • addition of course to any external activity.
  • solution we came up with was to create a BBC login - known as BBC iD
  • can then connect with Facebook, Twitter
  • expandable Favourites zone
  • designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
  • rely on Favourites to give me a constant stream of things to watch
  • ll your favourites and other settings can roam across all the devices on which you use iPlayer.
  • So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
  • Personalised iPlayer home page
  • default view that everyone sees to something that's, well, just for you.
  • iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
  • Featured and Most Popular
  • For You and Friends:
  • iPlayer homepage into the tastemaker of your choice
  • connect iPlayer to your Facebook and/or Twitter social graph
  • Player home page to meet the needs of a mainstream audience looking for editorialised
  • My Categories
  • he iPlayer server will keep a lookout for any new content in your selected categories
  • big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
  • new Live Viewing page
  • fuel for the Friends drawer on the iPlayer home page
  • something that for some will be the killer feature of the new site
  • sync your iPlayer with theirs
  • Shout button - a
  • shouts only go to your Messenger friends who are in iPlayer right now
  • Watch with Friends is being added to the site in the next few weeks - stay tuned!
  • adaptive bitrate system
  • ch automatically adjusts
  • Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
  • New iPlayer Desktop
  • Series Downloads and live radio & TV.
  • favourite programmes already downloaded to your computer ready to view when you're offline
  • Player Desktop will now automatically download every future episode for you
  • new feature in iPlayer Desktop for live TV
  • BBC's 17 network and national radio stations..
  • I am moving on to become CTO of Project Canvas, and this is the last major piece of work
Alex Street

Inside Facebook · Who's Playing Social Games Outside the US? App Demographics... - 0 views

www.insidefacebook.com/...s-second-largest-market-the-uk

facebook demographics appdata bfi

shared by Alex Street on 03 Nov 11 - No Cached
  • Alex Street on 03 Nov 11
     
    n the UK, women make up, on average, 57.9% of social gamers, and men make up 41.0%. For reference, women make up 60.8% of the US social game audience and men make up 38.2%.
Alex Street

Zynga $5 Billion Valuation: BUY - Early Leader in Social Gaming is Printing Money - Sec... - 0 views

www.secondshares.com/...ocial-gaming-is-printing-money

zynga socialgaming playfish

shared by Alex Street on 19 Nov 10 - Cached
  • Social gaming applications currently have over one billion “monthly active users
  • Social gaming is rapidly taking share from other online gaming segments a
David Astle

HOW TO: Advertise Inside Social Games on Facebook - 0 views

mashable.com/...social-game-advertising

Facebook Advertising

shared by David Astle on 09 Feb 11 - No Cached
  • Facebook is now the largest display advertising site on the Internet
  • online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online.
  • Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.
  • ...7 more annotations...
  • Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
  • Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.
  • Retail goods:
  • Subscription services:
  • Local advertisers:
  • Survey research:
  • Branded video views:
David Astle

Social Games: What is the core team needed to develop a social game? - Quora - 0 views

www.quora.com/...eeded-to-develop-a-social-game

socialgaming development costs

shared by David Astle on 18 Jan 11 - No Cached
  • You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
  • f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users. 
  • Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000. 
  • ...1 more annotation...
  • Taking into account the cost of hosting, and the cost of processing the payments then we can safely round up the monthly "cost of sales" to $140,000 on monthly revenue of $200,000.
David Astle

Social Gaming Will Generate $1 Billion This Year [STATS] - 0 views

mashable.com/...social-gaming-2011-study

socialgaming US revenues marketing gaming

shared by David Astle on 28 Feb 11 - No Cached
  • David Astle on 28 Feb 11
     
    Social Gaming Will Generate $1 Billion This Year [STATS]
David Astle

Games Startups! What You Need To Know To Succeed In The Competitive Social Games Market... - 0 views

socialtimes.com/the-social-games-market_b59955

socialgaming zynga

shared by David Astle on 24 May 11 - No Cached
  • David Astle on 24 May 11
     
    mes Startups! What You Need To Know To Succeed In The Competitive Social Games Market
David Astle

Jersey Shore Breaks Record For The Most Social TV Show Of All Time - SocialTimes.com - 0 views

socialtimes.com/jersey-shore-social-tv_b73049

Broadcast SocialMedia DualScreen

shared by David Astle on 08 Aug 11 - No Cached
  • David Astle on 08 Aug 11
     
    Jersey Shore Breaks Record For The Most Social TV Show Of All Time
David Astle

Conversocial Makes Simple Work of Social Media Moderation for Broadcasters - 0 views

www.socialmedia-forum.com/...ia-moderation-for-broadcasters

Broadcast SocialMedia ITV

shared by David Astle on 10 Aug 11 - No Cached
  • David Astle on 10 Aug 11
     
    Conversocial Makes Simple Work of Social Media Moderation for Broadcasters
David Astle

New Media Knowledge - TV Gets Social: How Broadcasters are Building Loyal Fanbases Online - 0 views

www.nmk.co.uk/...building-loyal-fanbases-online

TV Broadcast SocialMedia BBC Channel4 ITV

shared by David Astle on 10 Aug 11 - No Cached
  • David Astle on 10 Aug 11
     
    TV Gets Social: How Broadcasters are Building Loyal Fanbases Online
David Astle

20+ Mind-blowing social media statistics: One year later | Econsultancy - 0 views

econsultancy.com/...edia-statistics-one-year-later

SocialMedia Facebook Twitter LinkedIn statistics

shared by David Astle on 28 Mar 11 - No Cached
  • David Astle on 28 Mar 11
     
    20+ Mind-blowing social media statistics: One year later
Alex Street

Bridging Social Responsibility and Social Media, A Snapshot of the Levi's Campaign | Fa... - 0 views

fashionscollective.com/...of-the-levi%E2%80%99s-campaign

brandedentertainment socialmedia levi

shared by Alex Street on 21 Jun 11 - No Cached
  • Jen Bekman, gallery owner and entrepreneur, providing insight and a personal account of starting one’s own business.
Alex Street

Move Over Twitter: Facebook Wants a Piece of Social TV, Too - 0 views

www.tvgenius.net/...facebook-social-tv-twitter

socialtv americalidol checkin socialcheckin

shared by Alex Street on 27 Jun 11 - No Cached
  • Facebook users tend to have highly detailed profiles
  • also connect their personal profile to their favourite brands and celebritie
  • Facebook Connect allows users to sign into millions of sites
  • ...16 more annotations...
  • wealth of data provide
  • page is used as a hub
  • t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
  • Building TV Communities
  • og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
  • One picture had 10,000 likes- the average user has 130 friends on average
  • Facebook is Topgear.com’s second largest traffic driver
  • 2.     Social Check in
  • TV check in lets TV
  • check into each episode of a series
  • see that actually ten of their friends are also watching Top Gear at the same
  • ocial EPG
  • Million Pound Drop:
  • wildly successful Facebook game
  • 8-10% of the TV audience played the game
  • voting is monetised through a sponsorship.
Alex Street

Social TV - making the TV experience more social - 0 views

www.appmarket.tv/...tv-experience-more-social.html

Telefonica usagedata marketsize

shared by Alex Street on 28 Jun 11 - No Cached
  • n 50% of people under 30 regularly watch TV while interacting with a web-connected device an
Alex Street

Rockstar Games Social Club About - 0 views

socialclub.rockstargames.com/about

virtualgoods ingamestransactions micropayments microtransactions rockstar ingamesocialmedia socialmedia

shared by Alex Street on 02 Nov 10 - No Cached
  • Social Club is a member’s only website destination
  • Simply register a membership account to link your game data,
  • As soon as you’ve purchased and played
  • ...2 more annotations...
  • gged in to www.rockstargames.com/socialclub
  • Social Club account linked with your PLAYSTATION®Network Sign-In ID, Xbox LIVE™
  • Alex Street on 02 Nov 10
     
    launched with the console releases of Grand Theft Auto IV
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