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tudy forecasts that in 2016, North America will continue to lead the market with 33.1% share of world VOD revenues, followed by Western Europe with 30.5% share, and Asia Pacific with 25.7% share. The five largest country markets, in terms of VOD revenues in 2016, consist of the US, Japan, Canada, the UK, and South Korea, with the US accounting for over a quarter of the market.