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Alex Street

Trend Report: Are paywalls the only way forward for online publishers? - Media news - M... - 0 views

www.mediaweek.co.uk/...alls-forward-online-publishers

paywalls appdevelopment bfi

shared by Alex Street on 14 Dec 11 - No Cached
  • uccess is well documented, with an online base of 3.7 million registered users and upwards of 230,000 paid subscribers.
Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

blog.appsmarketing.mobi/...mobile-app-development-cost

appdevelopment appcost

shared by Alex Street on 01 Dec 11 - No Cached
  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
  • ...30 more annotations...
  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
Alex Street

The Cost of Building an iPad App | PadGadget - 0 views

www.padgadget.com/...e-cost-of-building-an-ipad-app

appdevelopment appcost ipad

shared by Alex Street on 01 Dec 11 - No Cached
  • nice but simple app, the design work will likely take a designer about a week, which will cost you about $6,000. The server side will likely require a developer about 2 weeks of work, or about $12,000. Similarly, the app could be written in about 2 weeks as well, another $12,000. Add $5,000 for project management, hosting fees for a year, debugging, unforeseen delays, and your total budget is around $35,000
  • nice high end app, like a high-end game, numbers are usually much higher. Design will likely cost you $30,000 alone. Development will be in the $150,000+ range. Hosting fees and extras will cost another $30,000. At the end of the day, your app will likely cost you at least $200,000
  • Infrastructure: Unless your app does not require any interaction with external servers
  • ...4 more annotations...
  • Design: Unless you have the proper skills to do the design yourself
  • Coding: Similarly, writing the app’s code will usually take several weeks to several months of work.
  • Testing:
  • Validation: When
Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

mobithinking.com/...do-apps-deliver-roi

appdevelopment bfi appstores

shared by Alex Street on 06 Dec 11 - No Cached
  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
Alex Street

The Truth about Mobile Application Stores - 0 views

www.readwriteweb.com/..._mobile_application_stores.php

apps appstores appdevelopment android ovi apple

shared by Alex Street on 08 Nov 10 - Cached
  • iTunes App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace
  • size, store growth, the most popular applications
  • Free Vs. Paid Apps
  • ...17 more annotations...
  • which application stores have the highest percentage of free apps
  • Android Market was the winner here. In
  • Google attracts the sort of developers that enjoy giving away their works and the open nature of the application- approval process (that is, no review board middleman exists between app creation and public release)
  • ' dissatisfaction with Google Checkout - paid Android apps are required to implement this payment method for purchase
  • U.S. market only
  • okia has the most paid (85% paid)
  • prices for the paid applications
  • RIM and Microsoft were more than twice as high
  • didn't necessarily have to do with the different types of applications
  • Android is now the second-largest application store
  • Windows has 693.
  • Apple is also the fastest growing store with a shocking 13,865 new applications added per mont
  • popularity of applications by category
  • over 1245" Windows Mobile
  • surprising was the popularity of games on Blackberry, the platform often used more by enterprise
  • 9% popularity to only 18% for utilities.
  • absence of any form of review process has led to new forms of store flooding and other variety of spams in the form of applications that are just gateways to websites
Alex Street

Distimo Appnation Presentation - 0 views

www.slideshare.net/...distimo-appnation-presentation

apps appstores appdevelopment android ovi apple

shared by Alex Street on 08 Nov 10 - No Cached
  • Alex Street on 08 Nov 10
     
    Latest presentation on app stores 
Alex Street

Distimo - Report archive - 0 views

www.distimo.com/archive

apps appstores appdevelopment apple android ovi

shared by Alex Street on 08 Nov 10 - No Cached
  • April 2010 - Apple App Store - iPad And iPhone
  • March 2010 - Special iPad Report
  • Alex Street on 08 Nov 10
     
    Document archive 
Alex Street

13 Tools for Building Your Own iPhone App - 0 views

www.readwriteweb.com/...ilding_your_own_iphone_app.php

apps appdevelopment

shared by Alex Street on 05 Nov 10 - Cached
David Astle

App Annie - Your App Nanny | App Tracking & Analytics Made Easy - 0 views

www.appannie.com

socialgaming Stats apps Facebook appdevelopment mobile iphone app

shared by David Astle on 30 Nov 10 - Cached
  • p-to-date details and historical rankings data on all apps.
Alex Street

Six reasons why $250 million for Playfish is a steal - Games Brief - 0 views

www.gamesbrief.com/...illion-for-playfish-is-a-steal

appdevelopment apps socialgaming playfish zynga

shared by Alex Street on 19 Nov 10 - Cached
  • O of EA, has recently argued that social gaming is as over-hyped as mobile was a few years ago (shortly before EA acquired Jamdat Mobile for $680 million in 2005, I
  • Valuing businesses based on multiples of unique users is dangerous
  • ook for evidence that the target market is big and growi
  • ...2 more annotations...
  • 50 million monthly unique users.
  • Nicholas Lovell
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