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activists to broadcast live video feeds even during internet and phone blackouts" (Avaaz.org, 2011c). This is a campaign to raise monies through 30,000 donors. Many more of their success stories can be viewed on the highlights page of the Avaaz website, success stories from the Avaaz movement worldwide (Avaaz.org, 2011d). References: Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Stand With Anna Hazare [Petition]. Retrieved from http://www.avaaz.org/en/stand_with_anna_hazare/ Avaaz.org. (2011c). Blackout-proof the protests [Fund-raising]. Retrieved from https://secure.avaaz.org/en/blackout_proof_the_protests/?vc Avaaz.org. (2011d). Success stories from the Avaaz movement worldwide. Retrieved from http://www.avaaz.org/en/highlights.php

The opening statement to this web site reads " Avaaz is a global movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011) Immediately the reader is in no doubt that this is an organisation that is able to bring together large numbers of people to influence governments worldwide. Like other commentators I had not been aware of this organisation and spent some time researching. Unlike flash mobs and Anonymous, it appears that Avaaz has a formal structure and employs staff. As their website points out the staff write email alerts to the community and work with experts to develop campaign strategies (Avaaz.org, 2011). But it is the Avaaz community that decide where and how to campaign. This is very reminiscent of the Australian Democrats, where all policies are decided by a poll of members (Australian Democrats, 2011). Flash mobs occur in local communities, but the global nature of Avaaz means that this can be magnified to call attention to new issues on a worldwide or country-by-country basis if needed. The key to Avaaz, flash mobs and Anonymous is the use of Internet communication Technology. As the Avaaz website points out in "previous times each group would need to build up a constituency to reach a scale that could make a difference….Today thanks to new technology and ….. global interdependence this constraint no longer applies" (Avaaz.org, 2011). Australian Democrats.(2011). Structure of the Australian Democrats. Retrieved from http://www.democrats.org.au/about/structure.htm Avaaz.org.(2011). The World in Action. Retrieved from http://www.avaaz.org/en/about.php

Avaaz's systems of collaboration allow decentralized networks to form around community and global projects, " ...(taking) action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz 2011). The Avaaz community, like Anonymous, are examples of how decentralized networks of like-minded individuals are capable of achieving common goals. The influences and successes that these groups are currently having regarding the sharing of global resources and fighting for basic human rights and freedoms of information show how powerful these network structures can be. The strength and flexibility of collective intelligence networks such as Avaaz and Anonymous is found in the diversity of their participants. For example, Avaaz uses methods that "allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz 2011). Similarly, Anonymous is "a loose network of people with shared values and varying skill sets" (Anonymous, 2011). Like all collective intelligence networks, every member of these groups is acknowledged as having valuable skills that can benefit the community - so a method of harnessing this is input has been developed. However Avaaz and Anonymous use different techniques regarding how they attempt to achieve their goals. Avaaz use socially and politically transparent methods of traditional protest such as "signing petitions, funding media campaigns and direct actions, emailing, calling and lobbying governments, and organizing "offline" protests and events". In contrast, Anonymous are notorious for their use of "distributed denial of service (DDoS) attacks" using software such as 'Low Orbit Ion Cannon'; or 'LOIC' (see, Arthur, C. 2010). These different ways of collaborating online show that while "the social, political and technological environment has developed, some have already begun to explore new options, seizing new chances

the Avaaz organisation become more globally recognised, thus further empowering the abilities of itself and the people. References: Avaaz. (2011). Avaaz.org on Twitter. Retrieved from http://twitter.com/avaaz Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Avaaz on Facebook. Retrieved from http://www.facebook.com/Avaaz?sk=wall AvaazOrg. (2011). Avaaz.org - The World In Action. YouTube. Retrieved from http://www.youtube.com/user/AvaazOrg Jenkins, H., Li, X., Krauskopf, A. & Green, J. (2009). If It Doesn't Spread, It's Dead (Part Three): The Gift Economy and Commodity Culture. Retrieved from http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p_2.html

[This article is in two parts due to Diigo restrictions on length] Thanks for your article Jocelyn. I had actually never heard about AVAAZ until I followed your link to AVAAZ Facebook and read your comment. I also Googled "AVAAZ" and got this link: http://avaaz.org/en/ followed some of the stories, got to know about the organization...and signed up! It is amazing what the power of social media can achieve isn't it? What impressed me the most was that AVAAZ has found just about every global campaign worth petitioning for from cleaner suburban/city air to wikileaks, ending pokies addiction, awareness about corruption in Indian politics, saving the Grand Canyon from Uranium Mining and more. As one member on the AVAAZ Home page said: "There are people all over the world who feel the same way I do, and while individually we may not all have the time and resources to fight every fight that needs our attention, collectively, we have power." -Charlotte Sachs, Canada Avaaz member So the main idea of AVAAZ appears to be collaborating with other like-minded people to help make our Global world a safer, more enduring and happier place by making a stand and publicizing significant issues of Global concern. Your article has highlighted their attempt at Global collaboration via social networking sites but the question for me is, if I had not read your article, navigated to their Facebook site and Googled "AVAAZ" for further information, I would never have known. AVAAZ needs to spread their good works with decent news/radio/other publicity in addition to social networking, so their Global issues attain the attention and are hopefully addressed in a beneficial way. [Please navigate to the next comment]

[Please note: This comment is in two parts due to Diigo restrictions on length] Thanks for posting this article Hans. I found it extremely useful for my own understanding of Flash Mobs, which is also my chosen topic. Molnar gives both a comprehensive history from the very first Flash Mob organized in a New York department store by the senior editor of Harper's magazine Bill Wasik in June 2003, right up to the fact that the term "Flash Mob" was listed in the Oxford English Dictionary in 2004 due to the global popularity of this type of temporary event (Molnar, 2009). Detailing the rise of this popular fleeting entertainment, Molnar (2009) compares Flash mobs to other forms of expression that have occurred from the early 20th century, the surrealism of the inter-war period and even the 1960s and contemporary culture jammers, stating that these types of activities existed long before the Internet, mobile communication and social media forms such as Twitter and Facebook. In this respect, Molnar's ideas are similar to those of Kravets (2011) and his thoughts that despite the Internet being blocked by the Egyptian government, the people were still able to come together to organize political protests about the Mubarak regime through word-of-mouth and leaflet delivery. However the success of Flash Mobs would not be as significant without the Internet. The organizational and collaborative efforts required to coordinate large groups of people who generally do not know each other, would be a hard task to achieve without the assistance of Internet-related social media and mobile phones. Additionally, the popularity of Flash Mobs would not be as significant if not for the availability of global sites such as YouTube, which are able to replay videos for as long as their user allows them to be visible and shared. [Continued in next comment]

[Continued from previous comment] In conclusion, as Molnar so aptly puts it, "the rapid global diffusion of flash mobs...has been crucial" for the rise, popularity and longevity of Flash Mobs as a new use of urban space, entertainment and publicity. If social media and the Internet were to suddenly cease, the occurrence of Flash Mobs would diminish drastically. Thank you so much for sharing this article Hans. It has been extremely useful for the topic of Flash Mobs. REFERENCES Kravets, D. (2011a). What's Fueling Mideast Protests? It's More Than Twitter. Published by Wired January 27, 2011. Retrieved April 12, 2011 from http://www.wired.com/dangerroom/2011/01/social-media-oppression/ Molnar (2009). Reframing Public Space: Flash Mobs and the Futility of Contemporary Urban Youth Culture. Retrieved April 12, 2011 from: http://ebookbrowse.com/f/flash-mobs-pdf-virag

How one man tracked down Anonymous-and paid a heavy price While Anonymous may have seized "new chances for digital activism" it remains subject to investigations and attacks both on the group's concepts and any individuals that can be identified. Its aim to achieve political change through civil disobedience leaves individuals open to prosecution and persecution if identified. This article looks further at attempts to infiltrate Anonymous. It becomes a contest between those seeking to expose the real identities of the Anonymous activists and the activist's responses to these attacks. This article describes one such conflict. It is not clear from the article just what the result was and it is implied that publicity was the aim for an attempt to gain Government Internet Security contracts. The interesting point is that a loose gathering of diversely motivated activists is as vulnerable to cyber attacks as the targets they attack. In a private e-mail Barr is quoted to have said :"They think I have nothing but a hierarchy based on IRC [Internet Relay Chat] aliases!" he wrote. "As 1337 as these guys are supposed to be they don't get it. I have pwned them! :)" (Andersen, 2011) The article claims that from leaked e-mails it attained the full story of how Barr infiltrated Anonymous, used social media to compile his lists, and even resorted to attacks on the codebase of the Low Orbit Ion Cannon-and how others at his own company warned him about the pitfalls of his research. What is 'pwned'? "Pwned" means "to be controlled against your will", or "to be defeated by a superior power". The noun version is pwnage. The "pwn" expression originated in the 1980's from the word "owned". It was used to describe when a hacker would take remote control of a server or another computer. The use of "p" to replace "o" was simply a misspelling at first, but the spelling stuck as a stylistic point. (Gil, 2011) What is 1337? "H

What is 1337? "Hacker "Sp33k" for leet, or elite. Originating from 31337 "eleet" the UDP port used by Dead Cow Cult, a hacker group, to access Windows 95 using Back Orifice, a notorious hacking program." (Urban Dictionary, 2011) Works Cited Andersen, N. (2011, March). How one man tracked down Anonymous-and paid a heavy price. Retrieved April 12, 2011, from ars technica: http://arstechnica.com/tech-policy/news/2011/02/how-one-security-firm-tracked-anonymousand-paid-a-heavy-price.ars Gil, P. (2011). What is 'pwned'? Retrieved April 10, 2011, from About.com: http://netforbeginners.about.com/od/p/f/pwned.htm Urban Dictionary. (2011). Retrieved April 10, 2011, from Urban Dictionary: http://www.urbandictionary.com/define.php?term=1337

Low Orbit ION Cannon This hacking tool can be downloaded free of charge by anyone from Source Forge. (abatishchev, 2011) This is interesting as it will probably be illegal for anyone to use the tools to "impair the operation" of a computer which includes servers. According to reports on the Source Forge you should note that the program may include Trojans. There is a clear warning: USE ON YOUR OWN RISK. WITH NO ANY EXPRESS OR IMPLIED WARRANTIES. In Great Britain for example anyone who uses Low Orbit ION Cannon would be likely to have committed an offence under Computer Misuse Act 1990. Specifically: "This subsection applies if the person intends by doing the act-(a)to impair the operation of any computer;(b)to prevent or hinder access to any program or data held in any computer;(c)to impair the operation of any such program or the reliability of any such data; or(d)to enable any of the things mentioned in paragraphs (a) to (c) above to be done." "A person guilty of an offence under this section shall be liable-(a)on summary conviction in England and Wales, to imprisonment for a term not exceeding 12 months or to a fine not exceeding the statutory maximum or to both;(b)on summary conviction in Scotland, to imprisonment for a term not exceeding six months or to a fine not exceeding the statutory maximum or to both;(c)on conviction on indictment, to imprisonment for a term not exceeding ten years or to a fine or to both." (Computer Misuse Act 1990, 1990) Works Cited abatishchev. (2011, January 23). Low Orbit Ion Cannon. Retrieved April 11, 2011, from SourceForge: http://sourceforge.net/projects/loic/ Computer Misuse Act 1990. (1990). Retrieved April 11, 2011, from legislation.gov.uk: http://www.legislation.gov.uk/ukpga/1990/18/section/3

A loosely organised group of hackers is targeting oppressive regimes and says this is just the beginning (Anonymous, 2011). Anonymous presents a mechanism for socio-political change, using the available technological infrastructure that also facilitates such movements as WikiLeaks. This opinion piece, hosted by Al Jazeera, describes an evangelical movement in protest against what they perceive to be oppressive establishments, as governments or institutions. They consider themselves a movement for digital activism, and in this article focus almost exclusively on the plight of the Tunisian people, with mentions of attacks on the Church of Scientology and WikiLeaks, and the Australian government following the introduction of internet censorship laws (Anonymous, 2011). The article reads like a resume of Anonymous' achievements, and the motivations behind their actions, such as the WikiLeaks release of material exposing atrocities perpetrated by the Tunisian government provoking participants in the Anonymous network to attack via distributed denial of service (DDoS) non-essential government websites and replace them with messages of support for the Tunisian people (Anonymous, 2011). Such activities require the concerted efforts of collaborating individuals across a potentially widely dispersed online network. When compared with GetUp!, a community-minded tool for promoting activism for campaigns relevant to Australians, or Avaaz, a global community-minded campaign tool, the Anonymous movement, though also created with the best intentions, still reads in this article as taking matters more directly into their own hands, with limited accountability. The article uses such language as 'information warfare', 'revolution', and 'attacking', and endorses the breaking of laws to achieve what members of the movement believe in; '[t]here is a reason, after all, that those of us who have seen the movement up close have dedicated our lives to what it stands for, and have even vio

[Please note: This comment is in two parts due to Diigo restrictions on length] Thanks so much for adding this link Alan. I was amazed at how social media was used in helping to organize protests against the repression of the Mubarak regime in Egypt recently, yet saddened by the fact that the Egyptian Government erased Egypt from Global connectivity by shutting down the Internet across Egypt (Kravets, 2011b). As Kravets (2011b) heard from one reporter "The Egyptian government's actions tonight essentially wiped their country from the global map." What was most interesting however was how Kravets (2011a) explained that only one quarter of the Egyptian population had access to the Internet. Most of their revolution was organized the old-fashioned way via word-of-mouth, pamphlet distribution and the spontaneous gatherings of people intent on making a stand against Mubarak and his dictatorship (2011a). However despite Kravets reporting that perhaps this revolution would have occurred whether there was social media activity or not, the fact that the Egyptian government blocked access to the Internet, means that the world outside Egypt may not know what is happening until after the event - and therefore it may be too late to send assistance of any form. More importantly for the rise of social media and protests, the blocking of Egyptian Internet by their government highlights the fact that the power inherent in Internet-related social media activities was recognized. [Please navigate to the next comment]

[Continued from previous comment] In terms of my chosen topic of Flash Mobs, much of what occurs in public view is usually the result of months of planning, organizing and collaborating via emails and social media networks. If a Flash Mob is organized without Internet usage (both before and after the event), the impact would not be as great and therefore the issue highlighted by that activity would not have the desired global impact. The curious thing about Flash Mobs however is that they are usually organized without a cause and as such are simply a way to create a spectacle in an urban space (Molnar, 2009). Social media definitely assisted the people revolution in Egypt earlier this year, but until more of their population can gain access, organizational tools will be relying on the more traditional methods of leaflet distribution and gathering crowds street-by-street. Thanks again for sharing this article Alan - it definitely broadened my insular world and I look forward to reading about more current events regarding Egypt now that I have this background information. REFERENCES Kravets, D. (2011a). What's Fueling Mideast Protests? It's More Than Twitter. Published by Wired January 27, 2011. Retrieved April 12, 2011 from http://www.wired.com/dangerroom/2011/01/social-media-oppression/ Kravets, D. (2011b). Internet Down in Egypt, Tens of Thousands Protest in 'Friday of Wrath.' Published by Wired January 27, 2011. Retrieved April 12, 2011 from: http://www.wired.com/threatlevel/2011/01/egypt-internet-down/ Molnar, V. (2009). Reframing Public Space: Flash Mobs and the Futility of Contemporary Urban Youth Culture. Retrieved April 12, 2

I found Kravet's article interesting, particularly as I have been focusing on civil unrest and protests in Europe and the Middle East myself. Kravet acknowledged the link between technology and modern upheavals by using the example of the fax machine and the role it played informing the world of the Tiananmen Square massacre. In the last two hundred years technology has continued to facilitate communication - we have gone from print media to telephone, radio, television, and now of course computer technology, making the dissemination of information easier and more widespread. There is no doubt that social media is an effective tool in mobilizing and engaging citizens, but as Kravet says it is more than Twitter fuelling the Middle East protests. Peter Dahlgren, in Van de Donk et als "Cyberprotest: new media, citizens and social movements" (2004), summarised the role of the internet in the political arena. He said "we should avoid becoming obsessed with just the communication technology itself...we need to include in our analytical horizons the complex ways in which ICT's interplay with the dynamics of social movements, as well as with mainstream political structures and contemporary cultural trends that frame these movements" (Dahlgren, in 2004Van de Donk et al, p.xv) Thanks for sharing this article Alan. I can only imagine the wealth of scholarly articles and research that will be published in the next few years on the use of social media in political protests, its certainly an interesting topic to research. REFERENCES: Kravets, D. (2011). What's Fueling Mideast Protests? It's More Than Twitter. Published by Wired January 27, 2011. Retrieved April 13, 2011 from http://www.wired.com/dangerroom/2011/01/social-media-oppression/ Van de Donk, W., Loader, B. Nixon, P. And Rucht, D. (eds). (2004) Cyberprotest: n

being a dangerous example on creating unrest and instability in society. All these questions can only be answered in time, but it does make you think about social media in a completely different light, representing the power and capability of these platforms to gain exposure and organization to a vast audience. References Osam, M. (2011). The eRevolution. Retreived, April 13, 2011. From http://www.famousbloggers.net/the-erevolution.html Franco, J. (2011). Egyptian government orders Internet blackout amid protests. Retreived, April 13, 2011. From http://www.techspot.com/news/42194-egyptian-government-orders-internet-blackout-amid-protests.html

Quote: On Jan 25th, 2011, the world for the first time has witnessed a revolution that brilliantly leveraged the power of social networking tools to overthrow a corrupt regime. Facebook, twitter and blogs were all used to mobilize people all over Egypt (Osam, 2011a) . This article can be related to mine in different ways. From further research, the organisation that I have used in this project Avaaz, has also aided to Egypt's cause and is still aiding toward Egypt's plight. In one way, they are seeking one million signatures on a partition called Stand With The People of Egypt, where they hope to "... end three decades of repressive rule" (Avaaz.org, 2011a). This petition includes links to also promote it through the use of Email, Facebook and Twitter to spread the word. Concurrently, Avaaz has also helped Egypt with a petition to stop Mubarak taking "... billions in stolen public money with him" (Avaaz.org, 2011b). Avaaz needed to collect 550,000 signatures, which they were successful in collecting. The author Muhamed Osam wrote the article, The eRevolution (Osam, 2011a), using a variety of sources and incorporates links to them. Osam has written a few other articles, and is very popular in social media sites such as Twitter, Facebook, LinkedIn and others. His biography states that he is "A network engineer and a security specialist with a BSc degree in Computer Engineering, MS in Computer Networks, MBA in International Business and MS in global management" (Osam, n.d.) I agree with Tim Findlay's thoughts as he concludes that, "... it does make you think about social media in a completely different light, representing the power and capability of these platforms to gain exposure and organization to a vast audience" (Findlay, 2011). These organisations and the use of social networking tools do seem to make the world a smaller but better place.

Thanks for sharing this article Alio. It is very interesting to learn of yet another different culture group where people have taken to using social networking for the purpose of people power and creating protests. This is along the same lines of the organisation I have chosen; however, on a different scale. You stated in your above comment, "The recommended tools include Twitter, blogs, video, plus online mapping tools. The article also recommends creating a central node, such as a website to tie all these disparate elements together" (Alio S, 2011). How true is that? The main site for Avaaz (2011), also acts as a central node with its main branches being Email, Twitter and Facebook. The author of your chosen article, Pontus Westerberg seems to be very interested in "interested in how the web can be used for social good, the 'death' (or not) of journalism and ICT for development" (Westerberg, n.d.), and has written a number of articles pertaining to social media, activism and more. When I began researching for this project, I did attempt to find out how to set up a protest, but I obviously was not searching with the write keywords. I have found this article to be useful for not just understanding a protest, but also aids in how to create one. References: Alio S. (2011). How to organise a successful student protest using online tools. Project: Carousel. Diigo - oua_net308_2011 group. Retrieved from http://groups.diigo.com/group/oua_net308_2011 Avaaz.org. (2011).The World in Action. Retrieved from http://www.avaaz.org/en Westerberg, P. (n.d.). Articles by Pontus Westerberg. Project: Carousel. Retrieved from http://www.projectcarousel.org/author/pontus/ Westerberg, P. (2010). How to organise a successful st

This article dated 1 February 2011 announced a new service whereby voicemail sent to several mobile numbers could be converted into text messages and subsequently posted to twitter with a special hashtag appended. The hashtag #egypt served to organise the received tweets into a searchable topic. The service was developed by Google in consultation with Twitter and a third application, a social online voice platform called SayNow. It aimed to bypass the Egyptian government's shut down of the Internet and to facilitate the free speech of Egyptian protesters and the dissemination of information. In an article written for the Guardian on 3rd February 2011, Patrick Kingsley mentions the Egyptian government shutting down both Internet and mobile access. Egyptian protesters, however, refused to give in and "improvised by using dial-up connections"(Kingsley 2011) that continued to enable this new "speak to tweet" technology" (Kingsley 2011). There appears to be a dialectic at play whereby protesters make use of new technologies to communicate and collaborate and the government responds by blocking access to the technology being thus used. Protesters then find alternative ways to access the technologies that facilitate their communication and collaboration. The Egyptian government's actions to stifle what it considers dissent, led Shervin Pishevar, founder of the Open Mesh project, to begin work on developing small, easy to conceal, mobile routers that can create "mesh networks between people with computers or other wifi-connected devices and others with these pocket-sized routers, so the information can hop along until it can find someone near enough an uplink to the outside world to get the information through" (Meadows 2011). Open Mesh routers are still in development, but promise to create an alternative avenue for protester communications, one that will be more difficult for governments to shut down.

REFS: ABC News (2011). Voice tweets sidestep Egypt web ban. Retrieved from: http://www.abc.net.au/news/stories/2011/02/01/3126626.htm Kingsley, P. (2011). Inside the anti-kettling HQ. Retrieved from: http://www.guardian.co.uk/uk/2011/feb/02/inside-anti-kettling-hq?INTCMP=SRCH Meadows, C. (2011). Open Mesh Project seeks to use mesh networking to promote freedom. Retrieved from: http://www.teleread.com/net-related-tooks-from-search-engines-to-blogware/open-mesh-project-seeks-to-use-mesh-networking-to-promote-freedom/

Don't call it a Twitter revolution just yet is the message from Kravets in his article on recent protests in Egypt. "It's about years of repression and dictatorship. Revolutions existed before Twitter and Facebook," said Issandr el-Amrani, a Cairo writer and activist, said in a telephone interview from Tunisia. These important statements bring closer a situation in the Egypt and what role played Twitter during recent protests raging through Egypt. It is known fact that the technology has always been linked to political activities. People always find new ways how to communicate as long as it is fast and reliable for the information to get out to public either locally or worldwide. It is no surprise the Twitter provided communication link to people in Egypt and between Egypt and the rest of the world while Egyptian government shut down the Internet and its attached SMS and VOIP phone coverage services during the protests. As stated by Cairo writer and activist, 'revolutions existed before the Twitter' which is correct and revolutions will exist after the Twitter's life is over and will be replaced with something new that may offer its communication services when needed.

Burcher, N. (2009, November 18). Flash mob evolution - even Microsoft stores are trying them now [Web log post]. Retrieved from http://www.nickburcher.com/2009/11/flash-mob-evolution-even-microsoft.html Hewitt, G.(2003). Flash Mobs - A New Social Phenomenon. Retrieved from http://www.rense.com/general39/flashnmob.htm jonjonbaker. (2009, January 16). T-Mobile Advert "Life For Sharing". Retrieved from http://www.youtube.com/results?search_query=flash+mob&aq=0 Oxford University Press. (Ed.) (2011) Oxford Dictionary. Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical Nag: Marketing for the Easily Swayed [Web log post]. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/

Thanks you for sharing Hans, having reviewed the link and your response there appears to be many similarities between flash mobs and social-media facilitated, political protests. Much like the advertisers and marketers who drive flash mob, brand campaigns through new media, political demonstration organisers can also utilise the same tools to coordinate group activities activities and create spreadability of their cause - or as Thomas labels it 'traction' (Thomas, 2010). Examples in Thomas' article mention the flash mob video footage was uploaded to the popular video sharing site YouTube where it could be watched by potentially millions of web viewers. However, what the article fails to expand on is the stacking and interlinking of other social networking services (SNS) such as Twitter and Facebook. For instance, were other SNS used as a replacement of e-mail to recruit the flash mob participants? After the flash mob act was published on YouTube, what was the strategy to draw further attention to the video clip? Is the flash mob footage just one node in the brand campaigns overall web presence? The traction behind the 2011 Egypt revolution grew at exponential rates based on the stacking of social networking services and effective utilisation of network effects (Gustin, 2011). Demonstrators published events on Facebook, allowing organisers to gauge attendance. Invitations could also be issued and rapidly passed amongst social circles. The combination of footage being uploaded to YouTube and the millions of related conversations being published to Twitter clearly highlights the participatory culture of the web and its global reaching powers (Gustin, 2011). Gustin, S. (February 11, 2011). Social Media Sparked, Accelerated Egypt's Revolutionary Firez: EPICENTER. Retrieved April 7, from http://www.wired.com/epicenter/2011/02/egypts-revolutionary-fire/ Thomas, C. (2010, November 4). T-Mobile and the flash mob marketing phenomenonThe Ethical