Since 2007, Anastasia Kavada is a post-doctoral researcher, with her current role as developing research on: social technologies (such as blogs, social networking sites, picture and video sharing sites) in the establishment of international campaigns and political coalitions, in practices of citizenship and democracy, as well as in the formation of political identities and feelings of belonging to political groups (The University of Westminster, n.d.). In her article, Collective action and the social web: Comparing the architecture of Avaaz.org and Openesf.net, Kavada discusses the differences between the two platforms for "... the European Social Forum [ESF] and [the] global movement website Avaaz" (Kavada, 2009b, p. 130). The following main topics are discussed: * Web 2.0 And Transnational Collective Action * Political Organizations And Web Interactivity * Openesf: Openness And Distributed Construction * Avaaz: Outward Orientation And Central * Coordination Of Individual Contributions She concludes that whilst both platforms are inherently different for use in their particular organisations, Avaaz has gone one step further to reaching people using social networking sites such as Facebook (REF). In 2010, Kavada wrote an article titled Image, Bonding, and Collective Identity Across Multiple Platforms: Avaaz on Facebook, MySpace, and YouTube (Kavada, 2010). In this paper, Kavada explores the prospective spaces for global activism by "... examining the case of Avaaz.org, a 'global web movement' created in 2007 aiming to bring people-powered politics to global decision-making" (Kavada, 2010, p. 1). * Growth of digital activism * Web Platforms, Bonding and Group Identity: Two Complementary Views * Methods and research * Platforms as a Surface of Bonding and Group Identity * Platforms As a Site of Engagement, Bonding and Group Identity In brief, this article discusses whether or not, Avaaz can hold onto

its identity whilst spread across multiple platforms. Kavada has established that organisations such as Avaaz can indeed remain in control of its identity even though they lack in "... interpersonal interaction among supporters" (Kavada, 2010, p. 19). The Avaaz organisational strategy has met with success as more than thirty-seven million actions have been completed by its members (Avaaz.org, 2011). Bibliography: Avaaz.org. (2011). Avaaz - The World in Action - About. Retrieved from http://www.avaaz.org/en/about.php Kavada, A. (2007). The 'Horizontals' and the "Verticals": Competing Communicative Logics in the 2004 European Social Forum. Paper presented at the General Conference of the European Consortium for Political Research, 6-8 September, Pisa, Italy. Kavada, A. (2009a). Decentralization and Communication: Email Lists and the Organizing Process of the European Social Forum. pp. 188-204 in A. Karatzogianni (Ed.) Cyber Conflict and Global Politics. London: Routledge. Kavada, A. (2009b). Collective action and the social web: Comparing the architecture of Avaaz.org and Openesf.net. In Communicative Approaches To Politics And Ethics In Europe. Tartu University Press. Retrieved from http://homepages.vub.ac.be/~ncarpent/suso/reco_book5.pdf#page=130 Kavada, A. (2010). Image, Bonding, and Collective Identity Across Multiple Platforms: Avaaz on Facebook, MySpace, and YouTube. All Academic Inc. Retrieved from http://www.allacademic.com/meta/p404477_index.html The University of Westminster. (n.d.). Anastasia Kavada - CAMRI Post-Doctoral Researcher. Retrieved from http://www.westminster.ac.uk/schools/media/camri/research-staff/kavada,-anastas

Anyone can become a member of Avaaz. However, their website offers no portal of communication between members and/or non-members. Fortunately, this issue is solved by its integration of social media networks such as Facebook (Avaaz.org, 2011b), Twitter (Avaaz, 2011) and YouTube (AvaazOrg, 2011). Using Facebook as an example, Avaaz posts information about current campaigns. By doing this, Avaaz is opening further communication about its campaigns; it allows the organisation to continually grow stronger; and it is an opportunity for them to reach more people. On this Facebook group: * Avaaz posts new information, and contributes to conversations * Anybody following the Avaaz group can make comments about the campaign; concurrently they can also promote particular campaigns of interest to their own social networks. Avaaz also makes use of Twitter as another complementary platform for communication. Akin to Avaaz's use of Facebook, Twitter is used to keep their followers informed of updates, new campaigns and more. An example of this can be seen in Tweets made by Avaaz: Hi @SAALTweets, have you seen the @Avaaz petition for Jan #Lokpal? http://bit.ly/eZcDis Follow @Avaaz back so we can send more info (9 Apr) In 1 day over 250,000 have signed to stand with #annahazare against Indian #corruption. Join them at http://j.mp/gfg7KJ - pls RT (8 Apr) Avaazers in India: Stand with #annahazare to tackle #corruption. Sign the @Avaaz petition for the Jan #Lokpal Bill! http://j.mp/fCnD8Z (8 Apr) By doing this, Twitter users are able to receive updates about campaigns and other information; participate in conversations; and, promote the information that interests them to their networks (Jenkins et al., 2009). By doing this, the consumers of the networks are helping

the Avaaz organisation become more globally recognised, thus further empowering the abilities of itself and the people. References: Avaaz. (2011). Avaaz.org on Twitter. Retrieved from http://twitter.com/avaaz Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Avaaz on Facebook. Retrieved from http://www.facebook.com/Avaaz?sk=wall AvaazOrg. (2011). Avaaz.org - The World In Action. YouTube. Retrieved from http://www.youtube.com/user/AvaazOrg Jenkins, H., Li, X., Krauskopf, A. & Green, J. (2009). If It Doesn't Spread, It's Dead (Part Three): The Gift Economy and Commodity Culture. Retrieved from http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p_2.html

"Avaaz is a global web movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011). Avaaz means voice, in "... several European, Middle Eastern and Asian languages" (Avaaz.org, 2011a). This is not a website where you need to prove your credentials or log in to be a member. However, it is one of the most powerful and influential organisations in the world. The Avaaz community "... empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz.org, 2011a). Their online platform "... allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz.org, 2011a). The Avaaz community supports campaigns in 14 languages, has a core team on 4 continents, includes thousands of volunteers. Overall, the community helps organise the signing of petitions, funding media campaigns and direct actions, contact through emailing, calling and lobbying governments, and organizing "offline" protests and events. They do this to "... ensure that the views and values of the world's people inform the decisions that affect us all" (Avaaz, 2011a). Two very good examples of the strength of the community include: * Stand With Anna Hazare (Avaaz.org, 2011b) shows of a petition where over 624,876 people have signed since the campaign launched on the 7th April, 2011. Before the goal of one million signatures was reached, a victory has been announced. * Blackout-proof the protests (Avaaz.org, 2011c) is a current petition to "...secure satellite modems and phones, tiny video cameras, and portable radio transmitters, plus expert support teams on the ground -- to enable

activists to broadcast live video feeds even during internet and phone blackouts" (Avaaz.org, 2011c). This is a campaign to raise monies through 30,000 donors. Many more of their success stories can be viewed on the highlights page of the Avaaz website, success stories from the Avaaz movement worldwide (Avaaz.org, 2011d). References: Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Stand With Anna Hazare [Petition]. Retrieved from http://www.avaaz.org/en/stand_with_anna_hazare/ Avaaz.org. (2011c). Blackout-proof the protests [Fund-raising]. Retrieved from https://secure.avaaz.org/en/blackout_proof_the_protests/?vc Avaaz.org. (2011d). Success stories from the Avaaz movement worldwide. Retrieved from http://www.avaaz.org/en/highlights.php

Written by Michael Pick, Online Activism: Media Stereotypes And The Rise Of Smart Mobs is an article published on Robin Good's MasterNewMedia website. The publisher, Robin Good, has had "... a career as a new media communication and publishing consultant for major international organizations that operate in the fields of research, development and education" (Good, n.d.). Robin Good is an independent new media publisher that "... converted his professional skills and interests into a self-publishing career (Good, n.d.). In 1999, Robin Good began MasterNewMedia, an online magazine dedicated to "... news, skills and resources to communicate more effectively with new media technologies" (Good, n.d.). Michael Pick's article first explores some of the ways of how people are stereotyped by mass-media propaganda. One example of this is, "The Nazis, pioneers of mass-media propaganda (Pick, n.d.), managed to convince a nation that it was being bled dry by the Jews, communists, gypsies, and anyone else that they could scapegoat. With relentless repetition and indoctrination they created the sense that these people were something less than human" (Pick, 2007). Which he then argues is that this mass-media propaganda is being continued today through television media. Pick then discusses Howard Rheingold's concept of Smart Mobs, and then he briefly discusses Avaaz.org (2011a), a website and platform, where everyone can have an

opinion and everyone can unite and help others, regardless of political stature and unaccountable organisations. It is a site where the values of people shape global decisions (Avaaz.org, 2011b). References: Avaaz.org. (2011a).The World in Action. Retrieved from http://www.avaaz.org/en Avaaz.org. (2011b).The World in Action - About Us. Retrieved from http://www.avaaz.org/en/about.php Good, R. (n.d.). About Robin Good. Retrieved from http://www.masternewmedia.org/about.htm Pick, M. (n.d.). The War On Terror And The Victory Of Spin: Believing Your Own Propaganda Is The True Weapon Of Mass Destruction. Robin Good - independent new media publisher. Retrieved from http://www.masternewmedia.org/information-access/propaganda/the-war-on-terror-and-victory-of-spin-20070414.htm Pick, M. (2007). Online Activism: Media Stereotypes And The Rise Of Smart Mobs. Robin Good - independent new media publisher. Retrieved from http://www.masternewmedia.org/information_access/online-activism/media-stereotypes-war-online-activism-20070609.htm