[Please note: This comment is in two parts due to Diigo restrictions on length] Topic of Study: Flash Mobs Eric Kluitenberg is a researcher studying the significance of new technologies. In this article, he "draws attention to a number of activist strategies to encourage public and private action in a hybrid space." Flash mobs are "semi-spontaneous public gatherings of groups of people...[not usually] known to one another, nondescript, with no determining characteristics [who] briefly perform some collective synchronous action, and then dissolve...back into 'the general public'..." who are alerted to "Directions and information about...[gatherings via]...text messages, or e-mails...with the aim of starting a chain reaction resulting in...an unpredictably large mob at a predetermined time and place" (Kluitenberg, 2006). Kluitenberg (2006, p. 8) believes that Flash Mobs and other earlier examples of mass public gatherings, street parties, and demonstrations, all highlight the fact that "we are living in a space in which the public is reconfigured by a multitude of media and communication networks interwoven into the social and political functions of space to form a 'hybrid space.' [Continued in the comment below]

[Continued from previous comment above] This unique explanation of why and how Flash Mobs and other spontaneous public gatherings occur is based on the fact that the 'traditional' space found in cities has now been "overlaid by electronic networks...creating a highly unstable system, uneven and constantly changing" (Kluitenberg, 2006, p. 8). Although I feel that Kluitenberg's rationale may be too removed from what is actually occurring in relation to Flash Mobs, I believe he is correct in stating that the increasing use of mobile communication technologies has assisted the rise of "new social morphologies...[such as]...the flash mob" (Kluitenberg, 2006, p. 8) and that this type of phenomenon is perhaps indicative of the transience of modern life and the way community spaces are employed in modern times. The populace is increasingly pressed for time and usually always on the move, so the phenomenon of flash mobs, in one sense, is a unique response to the temporality of modern suburban and city life. REFERENCES Kluitenberg, E. (2006). The Network of Waves: Living and Acting in a Hybrid Space. Retrieved April 5, 2010 from: http://www.socialbits.org/papers

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs Rodriguez, an undergraduate at the University of Northern Texas examines many important aspects in relation to Flash Mobs, including how their significance, motivational factors for participation, and impact on society help shape their meaning and significance. A mixture of literature review, interviews, observation of online events, and online research contributed to Rodriguez' findings. Rodriguez found that "audience and social media played major roles in the organization and implementation of a flash mob." Rodriguez then examined his findings with relation to Habermas' "idea of the public sphere and lifeworld, Debord's idea of the spectacle, and culture jamming..." concluding that the "public sphere and lifeworld are modes of communication and knowledge production." Rodriguez included "culture jammers' in his study as he there were many similarities between their actions and those of flash mobs. He also discussed the idea that culture jammers take memes, or particular ideas, then change their meaning (Rodriguez, 2010, p. 6), in the hope that people will rethink political or human rights issues for themselves instead of just blinding accepting what their Government decides. Flash mobs were seen by Rodriguez to differ depending on their purpose but regardless of this difference they were all seen to "positively or negatively affect their lifeworld" (Rodriguez, 2010, p. 36). [Continued in the comment below]

[Continuation of comment above] If the flash mob's purpose was to promote a show, artist or product, then the intention was to "create [a] buzz" through instrumental rationality, reinforcing "the current consumerist ideology" permeating society (Rodriguez, 2010, p. 36). Those flash mobs without consumerist advertising as their purpose were found to be raising awareness of a social issue using communicative rationale. REFERENCES Rodriguez, A. (2010). Performing in the Public Sphere: Flash Mobs and Their Participants. TED Talks. Retrieved April 11, 2011 from the University of Texas: http://Rodriguez-Atilano-081210-SE.pdf

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs Anderson conveys the self-fueling model of global innovation he calls "crowd-accelerated innovation," which is assisting individuals to improve in many areas as a result of watching videos online. The phenomenon of "Flash Mobs" has made use of global video facilities on popular sites such as "YouTube" to spread their message. One example of a self-fueling model of global innovation given by Anderson is of a group of extreme dancers who performed at the 2010 academy awards despite not having any formal dance training. Their dance moves were inspired by and copied from watching videos online. These isolated individuals have been able to connect and collaborate to share their new innovations due to the assistance of free online sites such as YouTube. Videos pack a huge amount of data into a few minutes. However our minds are more suited to understanding information from a few minutes of video as opposed to the traditional method of learning based on books and scientific peer-reviewed papers. Anderson believes that online video will one day surpass the ideas printed in books. He believes that there are a multitude of non-verbal subconscious cues that enhance the delivery of information through video publication that cannot be conveyed as adequately through a book or written transcription. These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob.

[Continuation of comment above] These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob. REFERENCES Anderson, C. (2010). How Web Video Powers Global Innovation. TED Talks. Filmed July 2010. Posted September 2010. Retrieved April 5, 2011, from: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

[Please note: This comment is in two parts due to Diigo restrictions on length] The global climate is experiencing both a "power transition," and a "power diffusion." This TED Talk is useful to studies of flash mobs because it shows that individuals and organizations no longer need vast amounts of money to network and collaborate globally with others. Additionally, Nye highlights the fact that traditional patterns of leadership will not work effectively today and that in order for an organization to progress and be proactive, a mix of traditional strength and power infused with "soft power" is required. The rise of the Internet and mobile computer-generated communication has assisted the average person to gain the same potential power that was once the exclusive domain of large corporations and wealthy individuals. "Computing and communication costs have fallen a thousandfold between 1970 and the beginning of this century." This power diffusion is within reach for all of us but people are still not thinking of these tools in very innovative ways. People are still focusing on the rise and fall of great powers, which really only tell us about psychology and not reality. Traditional projections such as the Goldman-Sachs index are linear and one-dimensional. However the progress of the world has never been linear, and has always been comprised of many diverse facets or factors. So these simplified projections are not telling the truth about the way the economy is progressing. The area of narrative is what needs to be adjusted, using what Nye calls "soft power" or the ability to organize networks and elicit co-operation, which are important factors when organizing the delivery of Flash Mobs. [Please navigate to the comment uploaded on April 11, 2011]

[Part 2 of comment from April 6, 2011] Topic of Study: Flash Mobs. As we prepare for the future, the ability to co-operate, collaborate, and organize networks is going to be of prime importance. This does not mean that "hard power" or military strength and keeping a balance is not important, but that the concept of power needs to be incorporated with new and innovative ways of power diffusion. Therefore the ability to use all available tools and coordinate input from globally networked areas will be vital for businesses and organizations to keep abreast of trends and capture market attention. For example, spontaneous acts of people-powered crowd activity such as those of Flash Mobs (that rely on social media use and Internet enabled technology) if used for advertising purposes, will enable subtle and more overt messages to be broadcast in unusual ways and possibly capturing more market attention for the product or service than more traditional methods. REFERENCES Nye, J. (2010). Global Power Shifts. TED Talks. Filmed July 2010. Posted October 2010. Retrieved April 5, 2011 from: http://www.ted.com/talks/lang/eng/joseph_nye_on_global_power_shifts.html

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs This TED Talk is important to the topic of flash mobs because it highlights the fact that modern issues of global significance such as obesity, crime, good health, and creativity, are affected by the social connections that we all have. The rise of Internet usage through avenues such as social networks in the form of Facebook and other similar sites has been acknowledged as a vital factor that is also used by flash mobs when organizing their activities. The main point that can be taken into account through this TED Talk, is that if subconscious concepts such as obesity can claim influences from social networking, it should also follow that other more positive concepts such as philanthropy, will also be influenced by connecting with social networks. These social networks have a resilience that survives the test of time so it is of utmost importance to understand what the contributing factors are that sustain them. One important factor that was discovered was the power of emotion. Emotional "stampedes" and "collective existences" can be formed through social networks. They appear in clusters that can be delineated, for example, by "happy patches" and patches with other emotional characteristics. [Continued in the comment below]

[Continuation of comment above] Studies have shown that our unique gene make-up strongly influences whether we will be outwardly social or on the fringe of society. These inherited traits also affect whether in a social setting such as an online network, we will be in the center of the cluster or skirting around its perimeter. Social networks have value due to their ability to encourage a unique structure of emotional and other ties between individuals and groups. Use of social media networks has been invaluable in organizing the activities of flash mobs. REFERENCES Christakis, N. (2010). The Hidden Influence of Social Networks. TED Talks. Filmed February 2010. Posted May 2010. Retrieved April 5, 2011 from: http://blog.ted.com/2010/05/10/the_hidden_infl/