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"Avaaz is a global web movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011). Avaaz means voice, in "... several European, Middle Eastern and Asian languages" (Avaaz.org, 2011a). This is not a website where you need to prove your credentials or log in to be a member. However, it is one of the most powerful and influential organisations in the world. The Avaaz community "... empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz.org, 2011a). Their online platform "... allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz.org, 2011a). The Avaaz community supports campaigns in 14 languages, has a core team on 4 continents, includes thousands of volunteers. Overall, the community helps organise the signing of petitions, funding media campaigns and direct actions, contact through emailing, calling and lobbying governments, and organizing "offline" protests and events. They do this to "... ensure that the views and values of the world's people inform the decisions that affect us all" (Avaaz, 2011a). Two very good examples of the strength of the community include: * Stand With Anna Hazare (Avaaz.org, 2011b) shows of a petition where over 624,876 people have signed since the campaign launched on the 7th April, 2011. Before the goal of one million signatures was reached, a victory has been announced. * Blackout-proof the protests (Avaaz.org, 2011c) is a current petition to "...secure satellite modems and phones, tiny video cameras, and portable radio transmitters, plus expert support teams on the ground -- to enable

Avaaz addresses global issues to generate global interest in improved conditions - globally. The world in action (Avaaz.org). Available in fourteen different language, it encourages borderless interest in issues relevant locally and internationally, promoting campaigns to 'close the gap between the world we have and the world most people everywhere want' (About Avaaz, n.d.). Avaaz is to the world what GetUp! is doing for Australia, including its policy on transparency, evidenced in the availability of financial reports, member statistics, and its member-funded, crowd-sourced model. Rather than a distributed, region-dependent staff and budget, Avaaz has a 'single, global team with a mandate to work on any issue of public concern' (Avaaz.org, n.d.). It is Avaaz members who decide where to direct resources The website projects a sense of global community, as much in being available in so many languages as in movements presented on every page heralding from many different countries representing the plights of many and varied communities. Avaaz is a global example of social awareness instigating social movements, easily promoted through the connectivity of the internet and the tools for social networking, to create a better world. Websites and movements for campaigns such as Avaaz and GetUp! Australia are helping to raise awareness and reclaim power for the people. Avaaz.org.(2011). The World in Action. Retrieved from http://www.avaaz.org. GetUp. (n.d.) GetUp! Retrieved from http://www.getup.org.au.

As yet another online resource for the "lounge chair activist" Avaaz.org seems to cover it all. Whether you're interested in saving the whales, climate change, gay rights or donating to flood victims, there is a cause available for you. Avaaz, started in 2007 with the mission to "organise citizens of all nations to close the gap between the world we have and the world most people everywhere want" (Avaaz.org, 2011). So far they seem to be achieving this goal. With over 8 million members worldwide, who have so far taken over 38 "actions" this is a website that seems to be doing what it's promised. To ensure that there is no underlying bias, no political voice hiding behind the curtains, Avaaz ensures there is "democratic accountability" by being 100% member-funded. It is mainly staffed by volunteers, who email actions to members in way that registers interest in the project and nothing more. These actions are also normally put forward by Avaaz members themselves, rather than outside parties. Avaaz, like BOINC, relies on word-of-mouth to spread the word. Also using social network sites to keep up the interest between members. Their hope is that once someone joins through a campaign for one specific issue, that they will then continue to support other actions. To prove their success, after "China's violent crackdown on the March '08' protests and riots in Tibet"(Avaaz, 2011) Avaaz was able to build the most successful global position to date. They were able to achieve 1.5 million signatures in just three weeks calling for dialogue between China and the Dalai Lama. Whether you just sign a petition or donate money, having so many available voices ensures that Avaaz will make it count. As stated by Zainab Bangura, the foreign minister of Sierra Leone "Avaaz is an ally, and a rallying place, for disadvantaged people everywhere to help create real change"(Avaaz, 2011). Avaaz.org. (2011). Avaaz.org: The World in Action. R

Anyone can become a member of Avaaz. However, their website offers no portal of communication between members and/or non-members. Fortunately, this issue is solved by its integration of social media networks such as Facebook (Avaaz.org, 2011b), Twitter (Avaaz, 2011) and YouTube (AvaazOrg, 2011). Using Facebook as an example, Avaaz posts information about current campaigns. By doing this, Avaaz is opening further communication about its campaigns; it allows the organisation to continually grow stronger; and it is an opportunity for them to reach more people. On this Facebook group: * Avaaz posts new information, and contributes to conversations * Anybody following the Avaaz group can make comments about the campaign; concurrently they can also promote particular campaigns of interest to their own social networks. Avaaz also makes use of Twitter as another complementary platform for communication. Akin to Avaaz's use of Facebook, Twitter is used to keep their followers informed of updates, new campaigns and more. An example of this can be seen in Tweets made by Avaaz: Hi @SAALTweets, have you seen the @Avaaz petition for Jan #Lokpal? http://bit.ly/eZcDis Follow @Avaaz back so we can send more info (9 Apr) In 1 day over 250,000 have signed to stand with #annahazare against Indian #corruption. Join them at http://j.mp/gfg7KJ - pls RT (8 Apr) Avaazers in India: Stand with #annahazare to tackle #corruption. Sign the @Avaaz petition for the Jan #Lokpal Bill! http://j.mp/fCnD8Z (8 Apr) By doing this, Twitter users are able to receive updates about campaigns and other information; participate in conversations; and, promote the information that interests them to their networks (Jenkins et al., 2009). By doing this, the consumers of the networks are helping

[Continued from previous comment] In terms of my chosen topic of Flash Mobs, AVAAZ has stronger ideals and uses social media to highlight their issues of global concern. Flash Mobs tend to have their base within a community and despite sometimes being organized to highlight a social injustice, are mainly used as advertising to publicize an upcoming event or personality. YouTube videos shared through social media networks appear to be the main form of spreading a Flash Mob once the activity or event has occurred. AVAAZ on the other hand, has an ongoing commitment to highlight issues before, after, during and after an event. Thanks again for your insightful article and comment Jocelyn

Prior to reading these comments, I had never heard of AVAAZ. Out of interest, and because I have been researching civil unrest in Europe and the Middle East, I did a Google search on "AVAAZ and Egypt" and was surprised to see 418,000 results. There were multiple links to different groups who were promoting the "Stand with the people of Egypt petition" in conjunction with AVAAZ, groups such as the Care 2 News Network, and Manalife. We seem to constantly hear about the power of Twitter and Facebook, but in turn there are all of these other organisations collaborating, promoting and sharing content on the internet not just using Twitter and Facebook, but their own websites and forums. REFERENCES: Avaaz - Stand with the People of Egypt Care2.com http://www.care2.com/news/member/754940801/2709806 Hylands, J (January 30, 2011) Avaaz - Stand with the people of Egypt. Manalife http://manalife.org/articles/stand-with-the-people-of-egypt/

This article is based on the premise that cities are responsible for destroying social bonds and "rendering man isolated from, fearful of, hostile to, and manipulative of his fellow man" (Fischer as cited in Kaulingfreks & Warren, 2010). It is this view that drives planners to create artificial structures in an attempt to have citizens involve themselves in community affairs. The authors use the example of Rotterdam where a there is a program of community forming (http://www.opzoomermee.nl) to show this idea that something needs to be done to create a sense of community. (2010, p. 213). The authors then look at how the unmanaged process of flash mobs may offer an alternative to the formal organisation structures of organisation in the city environment. They draw on the work of Jean Luc Nancy and suggest that flash mobs challenge the "traditional understanding of community through technology enabled organising" (Kaulingfreks & Warren, 2010, p. 220). In fact through the use of the Internet, email and texting people are able to act together without giving up any of their individuality. In a magazine interview Bill Wasik, the instigator of flash mob said: The flash mob affords an opportunity for doing something and yet completely sidesteps the whole process of discussing how it is going to happen. It's just; 'Here's this opportunity, and if you agree with it, you can come in on it, and its going to be very quick' (Heaney, n.d) A flash mob becomes an ephemeral community; it is formed for a specific purpose and then disbands once that purpose has been fulfilled. It is a network structure rather than a traditional hierarchy and is based on a common interest.

Professor Ruud Kaulingfreks, University of Leicester, School of Management (Kaulingfreks, n.d.) and Professor Samantha Warren, University of Essex - Essex Business School (Warren, n.d.) have written this paper titled, SWARM: Flash mobs, mobile clubbing and the city (Kaulingfreks and Warren, 2010). Both professors have written a number of articles on topics involving organisation and culture. As written above by Hans Dusink, "They draw on the work of Jean Luc Nancy and suggest that flash mobs challenge the "traditional understanding of community through technology enabled organising" (Kaulingfreks & Warren, 2010, p. 220). In fact through the use of the Internet, email and texting people are able to act together without giving up any of their individuality" (Dusink, 2011). By understanding this, it can also be related to the petitioners that act through the Avaaz organisation. To sign up to the Avaaz community, only a name, an email, a country and postcode is required information. The name could be any name or even a nickname. Individual's identities are hidden from each other. Even though you can see the count of actions taken, it is impossible to know who did exactly what action. Concurrently, a hard-copy signed petition is not that much different. Which individual can verify every signature on a page and who is going to read through and check every written address one-by-one to ensure actual authenticity? Both Avaaz and flash mobs use digital interaction to let their members know what is happening and the location; however, Avaaz continues to exist after action is taken, moving onto new causes and plights whereas the basis of flash mobs is to 'flash' congregate then dissipate after their action. References: Avaaz.org. (2011).The World in Action. Retrieved from http://www.avaaz.org/en Dusink, H. (2011). SWARM: Flash mobs, mobile clubbing and the city - Culture and Organizati

This article was interesting as it also considered the impact of music in FlashMobs. Salmond (2010) in their article, "The Power of Momentary Communities" discusses how rave parties have similarities to FlashMob events through the creation of an instant community. Just as Salmond (2010) uses the rave party example Kaulingfreks & Warren (2010) have explored mobile clubbing, with individuals dancing to their music of choice. It should be noted that the lack of amplification, due to those listing to their individual songs may do so in a "silent disco" manner would allow such a gathering. Salmond (2010) raises the legality of events, at night time, with 100 or more people listening to amplified music. Mobile clubbing is supported by Salmond (2010) as more FlashMob as there is an artistic component which is key according to Wasnik. The comment of Jocelyn Peuker (2011) who introduces the Avaaz.org (2011) community highlights that there is a crossover between the SmartMob and the FlashMob. Avaaz facilitates with anonymity but could be considered a more SmartMob type of activity as those signing a petition are doing so in an asynchronous manner. With those signing the petition in with a desire for an outcome to be achieved, moving further away from the art aspect. Salmond (2010) argues that it is structure and organisation would allow one to consider Avaaz to be more SmartMob than FlashMob. As in many aspects of technology the exact line and distinction is hard to be drawn but notwithstanding this Avaaz is a facility service that would benefit both FlashMob and SmartMob events, whilst maintaining anonymity.

This article is presented on famousboggers.com a blogging site dedicated to academics publishing writing on current events. In this article Mohamed Osam (network and computer engineer) talks about the technological factors leading up to the revolution in Egypt. The "eRevolution" was sparked by a group of young activists on Facebook, they were pushing for reform on freedom and social injustice (Osam, 2011). These Facebook groups attracted more than 85,000 protestors via group posts, and comments, while communicating heavily on twitter and sometimes cell phone SMS services (Osam, 2011). Other Facebook groups were initiated before and during the protests to support the logistics and the massive demonstrations that erupted all over Egypt. The "Rasd News Network (R.N.N)" Facebook group was one of the main contributors to the revolution, sending protest updates, news updates and politician and media reaction (Osam, 2011). With such a public outcry the Egyptian government shut down all Internet communication in Egypt, but by this time things had already escalated beyond the governments repair (Franco, 2011). After a few more days of the increasing number of protestors, high national and international pressures, and a total of 18 days of protesting, Omar Suleiman (the recently appointed Egyptian vice president) resigned his position (Franco, 2011). This article brings up interesting points around the effects of online collaboration and communication. What is the future for these types of online political movements? The factor that seems to be most interesting is the fact that there was social action and results gained by taking the fight online just as offline. The power of online collaboration has obviously proven its point with these recent events in Egypt, so where too next? Could this type of political movement be a stepping-stone for further political activism or just like many other tools be used for both positive and negative behavior? Some see this as

References: Avaaz.org. (2011). Stand With The People Of Egypt. Avaaz - The World in Action. Retrieved from https://secure.avaaz.org/en/democracy_for_egypt/?fpla Avaaz.org. (2011). Freeze Mubarak's stolen fortune. Avaaz - The World in Action. Retrieved from http://www.avaaz.org/en/mubaraks_fortune/ Findlay, T. (2011). eRevolution on Diigo - oua_net308_2011 group. Retrieved from http://groups.diigo.com/group/oua_net308_2011 Osam, M. (n.d.). Articles by Mohamed Osam. The eRevolution. Retrieved from http://www.famousbloggers.net/author/mohamedosam Osam, M. (2011). The eRevolution. Retrieved from http://www.famousbloggers.net/the-erevolution.html

This is a great article that describes the technological and social influences that allowed millions of people to network and collaborate online during the protests in Egypt earlier this year. It shows how many citizens of Egypt successfully used various online services and tools in maintaining communications and mobilizing massive group actions throughout this time. The author explains how this was "the first revolution sparked, managed and orchestrated by social networking, by Facebook, twitter, blogs and YouTube"(Osam, M. 2011); and questions any potential harm that may arise from such seemingly powerful tools of social and political change. This supports the article 'Anonymous Uses Collaborative Document Sharing Tool for Social Survival' that I have posted to Diigo. These works investigate the widespread use of both public and anonymous web services in the coordination of information, communications and group movements during social and political protests in the Middle East. They show how these platforms were used as flexible networking and collaborating tools which effectively reached large numbers of people. While the Anonymous article focuses on the creation and distribution of their 'Revolution Survival Guide' for Tunisians - using tools that allowed "simple, free, and publicly "anonymous" way(s) to share and collaborate on information" (Clay, K. 2011); the Egyptian protests were initially "sparked by a group of young activists on Facebook"(Osam, M. 2011). These different networking and collaboration platforms were successfully used as social and political tools against oppressive regimes. References Clay, K. (2011). Anonymous Uses Collaborative Document Sharing Tool for Social Survival. Social Media and Technology. 25th of February 2011. Available from: http://www.lockergnome.com/social/2011/02/25/anonymous-uses-collaborative-document-sharing-tool-for-social-survival Osam, M. (2011). The eRevolution. Retreived, April 13, 2011. From

Action for Australia GetUp! is a not-for-profit 'independent, grass-roots community advocacy organisation giving everyday Australians opportunities to get involved and hold politicians accountable on important issues' (About GetUp, n.d.). Rather than users starting individual projects and promoting them for donations from supporters, GetUp! hosts movements for causes of specific interest to Australians, including financial support for advertising and other schemes, to gain attention from politicians and the government at large, such as collecting 27,000 signatures petitioning the repeal of undemocratic laws preventing thousands from voting in the 2007 elections. A few dollars each from tens of thousands of supporters has produced high-profile ad campaigns that have helped raise awareness for issues important to the Australian people. GetUp! campaigns rely on social media and word-of-mouth to get the community informed and involved, requesting recommendations for new campaigns from everyday Australians concerned about government policies. According to Belleflamme, Lambert, and Schwienbacher (2011) this community involvement constitutes crowd-sourcing, where ideas and suggestions are sourced from the 'crowd', along with volunteers and appeals for solutions. In the spirit of transparency the movement advocates, GetUp! provides access to its annual reports as well as a 'real-time snapshot' of the donations members are contributing to campaigns, updated half hourly. This snapshot includes unique actions, new members, number of donations, the total collected from donations, average donation, and how many are first-time donors.

Financial donations are not required to participate in GetUp! campaigns, but the necessary funds to produce a commercial for exposure on national television is sourced from contributions by supporters: crowd-funding for a community cause. Unlike crowd-funding for individual projects, such as those found on online crowd-funding tools such as Pozible, investors in community campaigns may have no expectation of reward. The GetUp! website clearly indicates its intentions, guiding visitors to campaigns to inform, raise awareness and make contributions toward improving the Australian community through policy and reform. GetUp. (n.d.) GetUp! Retrieved from http://www.getup.org.au. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2011). Tapping the Right Crowd. Retrieved from http://ssrn.com/abstract=157817.