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Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php

This resource, found in the Char Valiant School Newspaper, discusses flash mobs. Flash mobs, a more recent occurrence, are a group of people who meet at a predetermined public location to do a spontaneous performance (often something of a theatrical nature like a song or dance), and then disperse into the crowd at the end. Flash mobs are usually instigated online, using various forms of online media to organise and coordinate the event. This can include mobile phones, email, and social networking sites. Although these "events started out as a way for these groups to mock the conformity of the general population", they have "instead become a symbol of spontaneity and fun around the world"(CharValiant, 2011). Flash Mobs have also become a form of advertising. T-Mobile has used this form of theatrics to their advantage, using them in several of their advertisements. Carolyn Thomas (2010) talks in her article about how T-Mobile is becoming synonymous with flash mobs, showing that the marketing campaign is working as people are instantly remembering the company name and linking it with the campaign. Australia is also getting on the flash mob advertising bandwagon, with the latest "Australian Cancer Council Biggest Morning Tea" launch at Brisbane's Queen Street Mall on the 18th April, 2011 (Cancerqld, 2011) and the viral Sydney Mardi Gras campaign filmed on Bondi Beach (RockYourBox, 2009). Although the link between public resource computing and flash mobs is tenuous at best, as another current form of online collaboration it is still well worth a mention. As public resource computing relies heavily on word-of-mouth advertising to increase its member numbers by using things like social-networking sites, so too does flash mob advertising rely on "going viral" through similar word-of-mouth usage.

Written by Caci Murphy, a Senior at Chartiers Valley High School(CharValiant, 2011), this resource is not necessarily as reliable a source as perhaps other more researched papers. Although well written, and factually accurate, a high school senior would be lacking both the technological knowledge and life experience to give an accurate view point to make this an authoritative resource. Cancerqld. (2011). Australia's Biggest Morning Tea Flash Mob. Retrieved from http://www.youtube.com/watch?v=w07Nq2h55Xo CharValiant. (2011). The CharValiant Staff. Retrieved from http://www.cvnewspaper.com/staff/ CharValiant. (2011). Flash Mobs: The Feel Good Phenomenon of the 21st Century. Retrieved from http://www.cvnewspaper.com/news/2011/03/14/flash-mobs-the-feel-good-phenomenon-of-the-21st-century/ RockYourBox. (2009). Say Cheese! Flash Mob On Bondi Beach [OFFICIAL]. Retrieved from http://www.youtube.com/watch?v=Ao4DkbGbxl0 Thomas, C. (2010). T-Mobile and the flash mob marketing phenomenon. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/

This ABC online article highlights some important aspects about the use of social-media and the role it played organising, coordinating and documenting Egypt's 2011 uprising. Firstly, the initial ban of web services such as Facebook and Twitter was an indication of the Egyptian government recognising the power, connectedness and participatory nature of social-media . In an attempt to silence the demonstrators and to avoid a repeat of the 2009 Iran revolution, Egyptian authorities took it one step further and not only blocked certain web site but completely shut down access to the entire world-wide-web (Stone, 2009). This act alone illustrates the fragility of the Internet, despite its decentralised design. Literally, with the flick of a switch, Internet Service Providers acting on government instructions blocked web access within the country. It can be argued the political protesting in Egypt would occur with our without a social-media influence; however, it is still important to examine the length Egyptian demonstrators went to in order to circumvent the Internet block and continue to take leverage from popular social media services. An example is the use of 'voice-to-tweet' - a cooperative development by Google, Twitter and an online voice provider called SayNow. This innovation allowed Egyptians to call a telephone number and leave a message which would automatically be converted to text, published on Twitter and tagged with #Egypt. This example highlights Twitter and new media being used for collaboration and participation; specifically between citizen activists and journalists around the world. Much like the Internet, news media was also blocked within Egypt and reporters faced the same communication challenges as everybody else, this workaround however was an effective way for Egyptians to stay connected and ensure their stories were continuing to be voiced to the eagerly listening global audience. Stone, B. (June 15, 2009). Social Net

The events that unfolded during the uprising in Egypt are a good example of how flexible and mobile social networks can be in relation to effective communication between members of society. Through the Egyptian government shutting off all Internet connections collaborative efforts were made by both Twitter and Google to still allow information to be distributed throughout the country. As stated above, the speak-to-tweet services were available in which voicemail messages were left and then converted into text messages, which were then posted via twitter (ABC News, 2011). This is a great example of how devices can be implemented and used to adjust to the situation at hand. In one of my previous posts I talked about the United States becoming concerned around social media's effectiveness in relation to social protest, in which they have made plans to impose legislation to create a 'kill switch' to re-create what the Egyptian government previous did, cut all lines of Internet communication in times of political disturbance (Grubb & Moses, 2011). The elements that unfolded in Egypt after the lines of Internet communication were cut is a good example of how other devices can be implemented for information to be distributed amongst society. It is not as simple as cutting off an Internet connection and assume that collaborative communication will cease. Just as the US government has seen the warning signs of the power of social networks, society has also seen the weakness in relying on a national Internet service. 'Mesh' Networks as I previously stated in another post are currently underdevelopment for mobile phones in which there is no central device, instead each node is equipped with radio communications which acts as a relay point to other nodes, placing the pressure off obtaining a connection from a main server (Gedda ,2010).

References: ABC News (2011). Voice tweets sidestep Egypt web ban. Retrieved April 17, 2011 from: http://www.abc.net.au/news/stories/2011/02/01/3126626.htm Grubb, B; Moses, A. (2011). As Egypt goes offline US gets Internet 'kill switch' bill ready. Retrieved April 17, 2011. From http://www.theage.com.au/technology/technology-news/as-egypt-goes-offline-us-gets-internet-kill-switch-bill-ready-20110131-1aah3.html Gedda, R. (2010). Mobile Phone Coverage Expanded Via 'Mesh' Networks. Retrieved April, 17, 2011. from http://www.pcworld.idg.com.au/article/352948/mobile_phone_coverage_expanded_via_mesh_networks/.

This blog post looks at how the internet and online collaboration tools helped to guide political and social protests in Libya, Egypt and Tunisia earlier this year. It focuses on Anonymous' use of TypeWith.me when creating the 'Anonymous Revolution Survival Guide' for the people of Tunisia during this time. TypeWith.me is a "live, dynamic, document collaboration platform," that is "based on open source code"(Clay, K. 2011), and allows users to easily, quickly and anonymously collaborate on text documents. Combined with twitter.com, anonymous were able to collaborate and communicate effectively as a decentralized and global network in support of pro-democracy protesters. The author of this article acknowledges the importance and need for "simple, free, and publicly "anonymous" way(s) to share and collaborate on information" (Clay, K. 2011), especially for societies oppressed by strict regimes. It describes the influences that web tools and social networking services such as TypeWith.me and twitter.com are having on "social and political revolution", claiming it is "indicative of... the way these types of platforms will be used in the future" (Clay, K. 2011). Through this work we can see how online collaboration tools in general have "emerged as a popular communication mechanism in recent years" (Clay, K. 2011), allowing communities and groups to successfully work across different mediums and platforms to achieve social and political change. As Anonymous state, "all significant human activity is the result of human collaboration" (Anon, 2011), suggesting these tools are relevant to every system of social interaction and production - not only to sociopolitical networks and protesting against oppressive regimes. References Anonymous (2011) 'A Message from Anonymous' http://anonops.blogspot.com/2011/01/message-from-anonymous-01292011.html Clay, K. (2011). Anonymous Uses Collaborative Document Sharing Tool for Social Survival. Soc

This article was published in the Fibreculture Journal[1], a peer reviewed Australian Journal. Nicholson (2005) in this article is primarily focused on mobile communications role in FlashMobs. According to Nicholson (2005) the popularity of FlashMobs and its cultural significance was based upon three practices. It was the conjuncture of individuals communicating via mobile phone, sending text via mobiles and the public performance aspects that were significant. The article discusses various historical events associated with FlashMobs and there are links being formed between FlashMobs and the anti-globalization movement. The more organised FlashMob events were highlighted when journalists capturing a FlashMob outnumbered participants. Nicholson (2005) focused on the concept of "one to many" which has similarities and overlaps with the anti-globalisation movement. The examples used by Nicholson (2005) support this theory that FlashMobs and anti-globalisation, especially in their communication styles are similar. Nicholson (2005) cites Tom (2003) who states that FlashMobbing is, "the power of many, in the pursuit of nothing". Politically motivated FlashMob events ultimately have a pursuit of an outcome and thus questions if the examples given are FlashMob events. Nicholson's (2005) examples certainly allow for exploration of the mobile communication but it isn't entirely focused on the FlashMob phenonomen. The variety of examples on the other hand does allow for the argument that a FlashMob is bounded within the spectacle of the event, activism, being experimental with a prank all rolled into one. This article demonstrates that mobile telephone technology has had a direct influence on the FlashMob culture. The article also implies that the culture of FlashMob events is a past activity which has past it's used by date. Nicholson (2005) doesn't explain how or why this is a past activity and leaves this aspect of FlashMob culture unanswered in her article. Footnote

This article, written by Ethan Zuckerman, a senior researcher at the Berkman Center for Internet and Society, discusses the role of social media in the events that led to the Tunisian President Zine el-Abidine fleeing the country on January 14th this year. Zuckerman compares the media coverage and online community support received by Iranians during the 2009 protests and the coverage in Tunisia, which didn't receive anywhere near the same amount of attention. As Zuckerman puts it, "the irony is that social media likely played a significant role in the events that have unfolded in the past month in Tunisia, and that the revolution appears far more likely to lead to lasting political change." (Zuckerman, 2011) The protests in Tunisia began after the suicide of an unemployed university graduate whose informal vegetable stall had been "shuttered by the police" (Zuckerman, 2011). Protests began spreading from city to city. Although Ben Ali's government tightly controlled all forms of media, Facebook remained uncensored throughout the protests. This meant that Tunisians were able to follow unfolding events on Facebook. They were then able to share what was happening with the rest of the world by posting videos to YouTube, and the end result was that "a popular revolt toppled an Arab dictator" (Zuckerman, 2011). One important point that Zuckerman makes is that it is wrong to attempt to credit "a massive political shift to a single factor -- technological, economic, or otherwise --... Tunisians took to the streets due to decades of frustration, not in reaction to a WikiLeaks cable, a denial-of-service attack, or a Facebook update." (Zuckerman, 2011)

protests but as recent events have shown, a platform that can organise and communicate with over 85,0000 people to take part in a political protest should never be underestimated (Hauslohner, 2011). References Ingram, M. (2011). Was What Happened In Tunisia A Twitter Revolution? Retrieved April 13, 2011. From http://gigaom.com/2011/01/14/was-what-happened-in-tunisia-a-twitter-revolution/ Morozov, E. (2009). Moldova's Twitter Revolution. Retrieved April 13, 2011. From http://neteffect.foreignpolicy.com/posts/2009/04/07/moldovas_twitter_revolution Hauslohner, A. (2011). Is Egypt About To Have A Facebook Revolution? Retrieved April 13, 2011. From http://www.time.com/time/world/article/0,8599,2044142,00.html

Ethan Zuckerman's article brings us closer to a political situation in Tunis during the peak of the reported protests. Included image of the woman protester in the front of a flag makes a headline more interesting and debatable. Zuckerman writes about what sparked the actual protests, reactions of the Tunisian government, Tunisia's protests influencing neighborhood countries and how media off and on line functioned during the events. Zimmerman also writes about the reactions from outside the Middle East - from those countries celebrating a peace oriented time such as Christmas Day and New Year's holidays and at the same time hearing and seeing headlines about a shooting in Arizona. Zuckerman says that more attention would be given to the Tunisian protests through media during slow news month. He then analyzes Iran's promoting the Green Movement to on online audience that followed the tweets and Facebook posts and compares it with Tunisia's support from the online community. According to Zimmerman, social media played a significant role in Tunisia despite government's having a tight control over on and off line media. Zimmerman writes that the Government prevented reporters from traveling to the protest hot spots and what I understood from the Zimmerman's words - the media reports were prohibited with titles like vandalism or terrorism. As an alternative, Tunisians had access to uncensored pictures from the Facebook and communicated the political protests to the rest of the world by using YouTube and Dailymotion. The article highlighted existence of online audience and usage of social networking applications throughout the Tunisian events; however to me as a reader the content did not support sufficiently its title 'The First Twitter Revolution'.

Kravet's Wired online article details the role social-media services such as; Facebook, Twitter and YouTube played in the 2011 Egypt political revolution. The primary focus of his article suggests the uprising was the result of years of oppression and dictatorship, not simply a Twitter or mass media revolution as some have labelled it (Bergstrom, 2009). Kravet does acknowledge the link between technology and modern upheavals by using the example of the fax machine and the role it played informing the world of the Tiananmen Square massacre. At the same time, he still emphasises that social-media and communication systems are used as an effective way of coordinating protests and political gatherings. A quarter of Egyptian citizens have Internet access; therefore, it can be said that social media is a powerful channel activists could utilise - in conjunction with leaflets and spontaneous amalgamation - to effectively facilitate organisation of the masses. Activists also used social media as a way of gauging the scope of their proposed protests by encouraging Facebook users to confirm their attendance. Prior to the Internet being blocked, one particular organiser had 80,000 confirmations for a January 29, 2011 demonstration. After the Egyptian government's initial block of popular, social-networking services (prior to the entire Internet being shutdown in Egypt) protestors took leverage from a variety of technologies such as; web proxies, VPNs and smartphone applications to gain access to Facebook and Twitter. Again this demonstrates the importance these tools play in information sharing and mass collaboration. Bergstrom, G. (2009). Egypt: The First Twitter Revolution? Retrieved, April 4 2011, from http://marketing.about.com/od/crisis_communication/a/egypt-mubarak-power-in-social-media.htm Kravets, D. (January 27, 2011). What's Fueling Mideast Protests? It's More Than Twitter. Retrieved April 5, from http://www.wired.com/dangerroom/

The article is interesting, but i just wanted to touch on the statements that were raised around communication after the Internet had actually been shut off. I was fascinated to read about how society can mobilize and use the resources that are available in times of need. Using third party proxies, organizers were able figure out ways to bypass the Egyptian Internet filters and to be able to once again access Facebook, Twitter, YouTube and other Internet sites (Osam, 2011). Despite the Internet blackout, landline communication was never blocked; Egyptians found another way to access the Internet through landlines dial-up Internet services and fax services. Egyptians living outside Egypt were receiving faxes through regular landline phones, by using Optical Character Recognition (OCR) technologies they could convert the fax image into text contents, and post the contents, news and updates into Facebook, Twitter and different blogs (Sutter, 2011). This convergence in technology just goes to show that these types of situations cannot be simply shut off by closing down all Internet connections within the country. As an indication on how fast online communication services are popping up into the spotlight, Google in the meantime launched a new service called "speak2tweet", which allowed Egyptians to call a regular landline number in Cairo and speak their tweet to an IVR/Voice recognition system. The speak2tweet system would then convert the caller voice message into a text tweet (Osam, 2011). References Osam, M. (2011). The eRevolution. Retrieved, April 13, 2011. From http://www.famousbloggers.net/the-erevolution.html

Sutter, J. (2011). The Faces of Egypt's 'Revolution 2.0'. Retrieved, April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html

[Please note: This comment is in two parts due to Diigo restrictions on length] Topic of Study: Flash Mobs Eric Kluitenberg is a researcher studying the significance of new technologies. In this article, he "draws attention to a number of activist strategies to encourage public and private action in a hybrid space." Flash mobs are "semi-spontaneous public gatherings of groups of people...[not usually] known to one another, nondescript, with no determining characteristics [who] briefly perform some collective synchronous action, and then dissolve...back into 'the general public'..." who are alerted to "Directions and information about...[gatherings via]...text messages, or e-mails...with the aim of starting a chain reaction resulting in...an unpredictably large mob at a predetermined time and place" (Kluitenberg, 2006). Kluitenberg (2006, p. 8) believes that Flash Mobs and other earlier examples of mass public gatherings, street parties, and demonstrations, all highlight the fact that "we are living in a space in which the public is reconfigured by a multitude of media and communication networks interwoven into the social and political functions of space to form a 'hybrid space.' [Continued in the comment below]

[Continued from previous comment above] This unique explanation of why and how Flash Mobs and other spontaneous public gatherings occur is based on the fact that the 'traditional' space found in cities has now been "overlaid by electronic networks...creating a highly unstable system, uneven and constantly changing" (Kluitenberg, 2006, p. 8). Although I feel that Kluitenberg's rationale may be too removed from what is actually occurring in relation to Flash Mobs, I believe he is correct in stating that the increasing use of mobile communication technologies has assisted the rise of "new social morphologies...[such as]...the flash mob" (Kluitenberg, 2006, p. 8) and that this type of phenomenon is perhaps indicative of the transience of modern life and the way community spaces are employed in modern times. The populace is increasingly pressed for time and usually always on the move, so the phenomenon of flash mobs, in one sense, is a unique response to the temporality of modern suburban and city life. REFERENCES Kluitenberg, E. (2006). The Network of Waves: Living and Acting in a Hybrid Space. Retrieved April 5, 2010 from: http://www.socialbits.org/papers

This article describes various scenarios showing individuals and groups using technology to engage with traditional public spaces in socially and politically influential ways. As the author of this work explains, "traditional space is being overlaid by electronic networks such as those for mobile telephones and other wireless media"; and the resulting environments "...can not be properly understood without a very precise analysis of the structure of that space"(Kluitenberg, 2006. p8). By looking at the social and technological factors that allow these events to take place, we can understand how networks and collaboration projects are carried out in these 'hybrid spaces'. This way of analyzing a group's or individual's uses of technology in public spaces supports research from an article that I have posted to Diigo - 'The Internet is Here': Emergent Coordination and Innovation of Protest Forms in Digital Culture'. The author of this work states that 'as modes of social interaction... become increasingly rich it becomes easier for online culture to bleed into what William Gibson dubbed the "meatspace", and for events from the "meatspace" to reverberate back into the computer mediated world' (Underwood, P., Welser, H. 2011). While Underwood's paper investigates Anonymous' internal workings and uses of technology as they battled with the Church of Scientology in 2008, it also shows that Anonymous exists in what Kluitenberg's acknowledges as 'Space Flows', surviving on the "intangible flows of information, communication, services and capital"(Kluitenberg, 2006. p9). This is a benefit of Anonymous' decentralized networks and both articles reflect the fact that "the more decisions that are made at the 'nodes' ...instead of at the 'hubs' ..., the more chance there is of a space in which the sovereign subject is able to shape his or her own autonomy."(Kluitenberg, 2006. p14) Referneces Kluitenberg, E. (2006). The Network of Waves: Livi