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Hans Dusink

Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of ... - 1 views

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    Virág Molnár is an Assistant Professor of Sociology at the New School for Social Research in New York. Her interest is in the impact of mobile communications on urban culture. This article first puts flash mobs into an historical perspective by suggesting that its roots lie with the Italian Futurists of 1910 and further cultivated during the 20th century by avant-garde art groups such as Dadaists . More recently there have been the Youth International Party (Yippies) in the US. (Molnár, 2009) As Molnár points out the things that all these groups have in common with modern flash mobs is that there is no formal membership or hierarchy and they are able to utilise the media effectively. The difference lies in the use of new media such as blog, social networks and mobile phones (2009). Rheingold points out that these tools lower the threshold of participation as it no longer required participants to actually know each other (2003, p. xii). Molnár then identifies and describes 5 types of flash mob based either on their form of sociality or their function. They are: 'atomised' flash mobs, interactive flash mobs, performance flash mobs, political flash mobs and advertising flash mobs (2009). Flash mobs, although organised online are only able to be carried out by people in close proximity to one another or as Molnár describes it "able to make the leap from cyberspace to urban space" (2009). These events are generally recorded and posted to sites like YouTube in order to both popularise the event and to get feedback. "Online reporting has indeed largely been responsible for the rapid global diffusion of flash mobs," and "has been crucial in institutionalizing and legitimizing this new form of sociability"(Molnár, 2009).
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    [Please note: This comment is in two parts due to Diigo restrictions on length] Thanks for posting this article Hans. I found it extremely useful for my own understanding of Flash Mobs, which is also my chosen topic. Molnar gives both a comprehensive history from the very first Flash Mob organized in a New York department store by the senior editor of Harper's magazine Bill Wasik in June 2003, right up to the fact that the term "Flash Mob" was listed in the Oxford English Dictionary in 2004 due to the global popularity of this type of temporary event (Molnar, 2009). Detailing the rise of this popular fleeting entertainment, Molnar (2009) compares Flash mobs to other forms of expression that have occurred from the early 20th century, the surrealism of the inter-war period and even the 1960s and contemporary culture jammers, stating that these types of activities existed long before the Internet, mobile communication and social media forms such as Twitter and Facebook. In this respect, Molnar's ideas are similar to those of Kravets (2011) and his thoughts that despite the Internet being blocked by the Egyptian government, the people were still able to come together to organize political protests about the Mubarak regime through word-of-mouth and leaflet delivery. However the success of Flash Mobs would not be as significant without the Internet. The organizational and collaborative efforts required to coordinate large groups of people who generally do not know each other, would be a hard task to achieve without the assistance of Internet-related social media and mobile phones. Additionally, the popularity of Flash Mobs would not be as significant if not for the availability of global sites such as YouTube, which are able to replay videos for as long as their user allows them to be visible and shared. [Continued in next comment]
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    [Continued from previous comment] In conclusion, as Molnar so aptly puts it, "the rapid global diffusion of flash mobs...has been crucial" for the rise, popularity and longevity of Flash Mobs as a new use of urban space, entertainment and publicity. If social media and the Internet were to suddenly cease, the occurrence of Flash Mobs would diminish drastically. Thank you so much for sharing this article Hans. It has been extremely useful for the topic of Flash Mobs. REFERENCES Kravets, D. (2011a). What's Fueling Mideast Protests? It's More Than Twitter. Published by Wired January 27, 2011. Retrieved April 12, 2011 from http://www.wired.com/dangerroom/2011/01/social-media-oppression/ Molnar (2009). Reframing Public Space: Flash Mobs and the Futility of Contemporary Urban Youth Culture. Retrieved April 12, 2011 from: http://ebookbrowse.com/f/flash-mobs-pdf-virag
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    Continuation of original comment. As a blog post on Turtle Sociology wrote "The globalization of flash mobs underscores two vital notes: the viral-like nature of technology, and the universal desire to break free from social norms… all flash mobs seem to elicit joy in their bold, unprompted natures"(2010). References: Molnár, V. (2009). Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of Contemporary Urban Youth Culture. Retrieved from http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf Rheingold, H. (2003). Smart Mobs : The next socal revolution. New York: Basic Books. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=lX9QKNbO0nkC&oi=fnd&pg=PR9&dq=smart+mobs+the+next+social+revolution&ots=wvkWcKOAIx&sig=00EWrYtEyAwqRmnYNth77Sclr8o#v=onepage&q=smart%20mobs&f=false Turtle Sociology. (2010, October 6). The Universal Phenomenon of Flash Mobs [Web log post]. Retrieved from http://turtlesoc.wordpress.com/2010/10/06/the-universal-phenomenon-of-flash-mobs/
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    Thanks for continuing your comment Hans. That last quote really sums it up well. I quite like how you have highlighted the fact that flash mobs underscore the 'viral-like nature of technology' in addition to the joy flash mobs elicit as a result of their impromptu nature. All that is needed is a quick search through YouTube for 'flash mobs' to see the views of popular flash mob videos reach the millions, as well as to read how well they have been received globally. Thanks again, Tessa
Helen Pidoulas

On the Social Psychology of Flash Mobbing - 0 views

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    James Neill provides his personal insights on Flash Mobs, based on an interview with a journalist and research conducted through social media like Twitter. His discoveries point to flash mobbing as an activity that comes across as spontaneous, which is performed in public places, but that behind the scenes, take a lot of co-ordination and planning to prepare for the event. Flash mob peformances can be defined as being spontaneous, simple, peaceful, social and the message is spread virally through the use of technology like Youtube and social networking sites like Twitter and Facebook. The different types of flash mobs include smart mobs, reality tv set ups, rent a crowds and the like are mentioned in this article, but there is room to debate if these groups are actually flash mobs or not. One of the key elements of flash mobs is the way individualism has been stripped, and the group persona is adopted, even for a short tiime, but each individual member. In this way, they shift away from their individuality to embrace and portray the message being delivered by this organised crowd of entertainers. It is almost the adoption of a mob mentality, without the violence. Messages spread by groups are immediately more attention grabbing that by individuals, and so this could be the reason for the success and longevity of flash mob activities. These groups demand attention, and while they are entertaining and fun to listen to because they break the routine and inject something unique into everyday lives, by speaking with movement and song. Neill, J. (2007). On the Social Psychology of Flash Mobbing. Retrieved April 18, 2011, from http://7125-6666.blogspot.com/2007/10/flash-mobbing.html
Jocelyn Peucker

Online Activism: Media Stereotypes And The Rise Of Smart Mobs Link: http://www.mastern... - 2 views

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    Written by Michael Pick, Online Activism: Media Stereotypes And The Rise Of Smart Mobs is an article published on Robin Good's MasterNewMedia website. The publisher, Robin Good, has had "... a career as a new media communication and publishing consultant for major international organizations that operate in the fields of research, development and education" (Good, n.d.). Robin Good is an independent new media publisher that "... converted his professional skills and interests into a self-publishing career (Good, n.d.). In 1999, Robin Good began MasterNewMedia, an online magazine dedicated to "... news, skills and resources to communicate more effectively with new media technologies" (Good, n.d.). Michael Pick's article first explores some of the ways of how people are stereotyped by mass-media propaganda. One example of this is, "The Nazis, pioneers of mass-media propaganda (Pick, n.d.), managed to convince a nation that it was being bled dry by the Jews, communists, gypsies, and anyone else that they could scapegoat. With relentless repetition and indoctrination they created the sense that these people were something less than human" (Pick, 2007). Which he then argues is that this mass-media propaganda is being continued today through television media. Pick then discusses Howard Rheingold's concept of Smart Mobs, and then he briefly discusses Avaaz.org (2011a), a website and platform, where everyone can have an
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    opinion and everyone can unite and help others, regardless of political stature and unaccountable organisations. It is a site where the values of people shape global decisions (Avaaz.org, 2011b). References: Avaaz.org. (2011a).The World in Action. Retrieved from http://www.avaaz.org/en Avaaz.org. (2011b).The World in Action - About Us. Retrieved from http://www.avaaz.org/en/about.php Good, R. (n.d.). About Robin Good. Retrieved from http://www.masternewmedia.org/about.htm Pick, M. (n.d.). The War On Terror And The Victory Of Spin: Believing Your Own Propaganda Is The True Weapon Of Mass Destruction. Robin Good - independent new media publisher. Retrieved from http://www.masternewmedia.org/information-access/propaganda/the-war-on-terror-and-victory-of-spin-20070414.htm Pick, M. (2007). Online Activism: Media Stereotypes And The Rise Of Smart Mobs. Robin Good - independent new media publisher. Retrieved from http://www.masternewmedia.org/information_access/online-activism/media-stereotypes-war-online-activism-20070609.htm
Jocelyn Peucker

Avaaz on Facebook - 4 views

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    Anyone can become a member of Avaaz. However, their website offers no portal of communication between members and/or non-members. Fortunately, this issue is solved by its integration of social media networks such as Facebook (Avaaz.org, 2011b), Twitter (Avaaz, 2011) and YouTube (AvaazOrg, 2011). Using Facebook as an example, Avaaz posts information about current campaigns. By doing this, Avaaz is opening further communication about its campaigns; it allows the organisation to continually grow stronger; and it is an opportunity for them to reach more people. On this Facebook group: * Avaaz posts new information, and contributes to conversations * Anybody following the Avaaz group can make comments about the campaign; concurrently they can also promote particular campaigns of interest to their own social networks. Avaaz also makes use of Twitter as another complementary platform for communication. Akin to Avaaz's use of Facebook, Twitter is used to keep their followers informed of updates, new campaigns and more. An example of this can be seen in Tweets made by Avaaz: Hi @SAALTweets, have you seen the @Avaaz petition for Jan #Lokpal? http://bit.ly/eZcDis Follow @Avaaz back so we can send more info (9 Apr) In 1 day over 250,000 have signed to stand with #annahazare against Indian #corruption. Join them at http://j.mp/gfg7KJ - pls RT (8 Apr) Avaazers in India: Stand with #annahazare to tackle #corruption. Sign the @Avaaz petition for the Jan #Lokpal Bill! http://j.mp/fCnD8Z (8 Apr) By doing this, Twitter users are able to receive updates about campaigns and other information; participate in conversations; and, promote the information that interests them to their networks (Jenkins et al., 2009). By doing this, the consumers of the networks are helping
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    the Avaaz organisation become more globally recognised, thus further empowering the abilities of itself and the people. References: Avaaz. (2011). Avaaz.org on Twitter. Retrieved from http://twitter.com/avaaz Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Avaaz on Facebook. Retrieved from http://www.facebook.com/Avaaz?sk=wall AvaazOrg. (2011). Avaaz.org - The World In Action. YouTube. Retrieved from http://www.youtube.com/user/AvaazOrg Jenkins, H., Li, X., Krauskopf, A. & Green, J. (2009). If It Doesn't Spread, It's Dead (Part Three): The Gift Economy and Commodity Culture. Retrieved from http://henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p_2.html
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    [This article is in two parts due to Diigo restrictions on length] Thanks for your article Jocelyn. I had actually never heard about AVAAZ until I followed your link to AVAAZ Facebook and read your comment. I also Googled "AVAAZ" and got this link: http://avaaz.org/en/ followed some of the stories, got to know about the organization...and signed up! It is amazing what the power of social media can achieve isn't it? What impressed me the most was that AVAAZ has found just about every global campaign worth petitioning for from cleaner suburban/city air to wikileaks, ending pokies addiction, awareness about corruption in Indian politics, saving the Grand Canyon from Uranium Mining and more. As one member on the AVAAZ Home page said: "There are people all over the world who feel the same way I do, and while individually we may not all have the time and resources to fight every fight that needs our attention, collectively, we have power." -Charlotte Sachs, Canada Avaaz member So the main idea of AVAAZ appears to be collaborating with other like-minded people to help make our Global world a safer, more enduring and happier place by making a stand and publicizing significant issues of Global concern. Your article has highlighted their attempt at Global collaboration via social networking sites but the question for me is, if I had not read your article, navigated to their Facebook site and Googled "AVAAZ" for further information, I would never have known. AVAAZ needs to spread their good works with decent news/radio/other publicity in addition to social networking, so their Global issues attain the attention and are hopefully addressed in a beneficial way. [Please navigate to the next comment]
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    [Continued from previous comment] In terms of my chosen topic of Flash Mobs, AVAAZ has stronger ideals and uses social media to highlight their issues of global concern. Flash Mobs tend to have their base within a community and despite sometimes being organized to highlight a social injustice, are mainly used as advertising to publicize an upcoming event or personality. YouTube videos shared through social media networks appear to be the main form of spreading a Flash Mob once the activity or event has occurred. AVAAZ on the other hand, has an ongoing commitment to highlight issues before, after, during and after an event. Thanks again for your insightful article and comment Jocelyn
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    Prior to reading these comments, I had never heard of AVAAZ. Out of interest, and because I have been researching civil unrest in Europe and the Middle East, I did a Google search on "AVAAZ and Egypt" and was surprised to see 418,000 results. There were multiple links to different groups who were promoting the "Stand with the people of Egypt petition" in conjunction with AVAAZ, groups such as the Care 2 News Network, and Manalife. We seem to constantly hear about the power of Twitter and Facebook, but in turn there are all of these other organisations collaborating, promoting and sharing content on the internet not just using Twitter and Facebook, but their own websites and forums. REFERENCES: Avaaz - Stand with the People of Egypt Care2.com http://www.care2.com/news/member/754940801/2709806 Hylands, J (January 30, 2011) Avaaz - Stand with the people of Egypt. Manalife http://manalife.org/articles/stand-with-the-people-of-egypt/
Jocelyn Peucker

Avaaz - The World in Action - 3 views

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    "Avaaz is a global web movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011). Avaaz means voice, in "... several European, Middle Eastern and Asian languages" (Avaaz.org, 2011a). This is not a website where you need to prove your credentials or log in to be a member. However, it is one of the most powerful and influential organisations in the world. The Avaaz community "... empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz.org, 2011a). Their online platform "... allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz.org, 2011a). The Avaaz community supports campaigns in 14 languages, has a core team on 4 continents, includes thousands of volunteers. Overall, the community helps organise the signing of petitions, funding media campaigns and direct actions, contact through emailing, calling and lobbying governments, and organizing "offline" protests and events. They do this to "... ensure that the views and values of the world's people inform the decisions that affect us all" (Avaaz, 2011a). Two very good examples of the strength of the community include: * Stand With Anna Hazare (Avaaz.org, 2011b) shows of a petition where over 624,876 people have signed since the campaign launched on the 7th April, 2011. Before the goal of one million signatures was reached, a victory has been announced. * Blackout-proof the protests (Avaaz.org, 2011c) is a current petition to "...secure satellite modems and phones, tiny video cameras, and portable radio transmitters, plus expert support teams on the ground -- to enable
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    activists to broadcast live video feeds even during internet and phone blackouts" (Avaaz.org, 2011c). This is a campaign to raise monies through 30,000 donors. Many more of their success stories can be viewed on the highlights page of the Avaaz website, success stories from the Avaaz movement worldwide (Avaaz.org, 2011d). References: Avaaz.org. (2011a).The World in Action Retrieved from http://www.avaaz.org/en/about.php Avaaz.org. (2011b). Stand With Anna Hazare [Petition]. Retrieved from http://www.avaaz.org/en/stand_with_anna_hazare/ Avaaz.org. (2011c). Blackout-proof the protests [Fund-raising]. Retrieved from https://secure.avaaz.org/en/blackout_proof_the_protests/?vc Avaaz.org. (2011d). Success stories from the Avaaz movement worldwide. Retrieved from http://www.avaaz.org/en/highlights.php
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    The opening statement to this web site reads " Avaaz is a global movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011) Immediately the reader is in no doubt that this is an organisation that is able to bring together large numbers of people to influence governments worldwide. Like other commentators I had not been aware of this organisation and spent some time researching. Unlike flash mobs and Anonymous, it appears that Avaaz has a formal structure and employs staff. As their website points out the staff write email alerts to the community and work with experts to develop campaign strategies (Avaaz.org, 2011). But it is the Avaaz community that decide where and how to campaign. This is very reminiscent of the Australian Democrats, where all policies are decided by a poll of members (Australian Democrats, 2011). Flash mobs occur in local communities, but the global nature of Avaaz means that this can be magnified to call attention to new issues on a worldwide or country-by-country basis if needed. The key to Avaaz, flash mobs and Anonymous is the use of Internet communication Technology. As the Avaaz website points out in "previous times each group would need to build up a constituency to reach a scale that could make a difference….Today thanks to new technology and ….. global interdependence this constraint no longer applies" (Avaaz.org, 2011). Australian Democrats.(2011). Structure of the Australian Democrats. Retrieved from http://www.democrats.org.au/about/structure.htm Avaaz.org.(2011). The World in Action. Retrieved from http://www.avaaz.org/en/about.php
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    Avaaz's systems of collaboration allow decentralized networks to form around community and global projects, " ...(taking) action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz 2011). The Avaaz community, like Anonymous, are examples of how decentralized networks of like-minded individuals are capable of achieving common goals. The influences and successes that these groups are currently having regarding the sharing of global resources and fighting for basic human rights and freedoms of information show how powerful these network structures can be. The strength and flexibility of collective intelligence networks such as Avaaz and Anonymous is found in the diversity of their participants. For example, Avaaz uses methods that "allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz 2011). Similarly, Anonymous is "a loose network of people with shared values and varying skill sets" (Anonymous, 2011). Like all collective intelligence networks, every member of these groups is acknowledged as having valuable skills that can benefit the community - so a method of harnessing this is input has been developed. However Avaaz and Anonymous use different techniques regarding how they attempt to achieve their goals. Avaaz use socially and politically transparent methods of traditional protest such as "signing petitions, funding media campaigns and direct actions, emailing, calling and lobbying governments, and organizing "offline" protests and events". In contrast, Anonymous are notorious for their use of "distributed denial of service (DDoS) attacks" using software such as 'Low Orbit Ion Cannon'; or 'LOIC' (see, Arthur, C. 2010). These different ways of collaborating online show that while "the social, political and technological environment has developed, some have already begun to explore new options, seizing new chances
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    Avaaz addresses global issues to generate global interest in improved conditions - globally. The world in action (Avaaz.org). Available in fourteen different language, it encourages borderless interest in issues relevant locally and internationally, promoting campaigns to 'close the gap between the world we have and the world most people everywhere want' (About Avaaz, n.d.). Avaaz is to the world what GetUp! is doing for Australia, including its policy on transparency, evidenced in the availability of financial reports, member statistics, and its member-funded, crowd-sourced model. Rather than a distributed, region-dependent staff and budget, Avaaz has a 'single, global team with a mandate to work on any issue of public concern' (Avaaz.org, n.d.). It is Avaaz members who decide where to direct resources The website projects a sense of global community, as much in being available in so many languages as in movements presented on every page heralding from many different countries representing the plights of many and varied communities. Avaaz is a global example of social awareness instigating social movements, easily promoted through the connectivity of the internet and the tools for social networking, to create a better world. Websites and movements for campaigns such as Avaaz and GetUp! Australia are helping to raise awareness and reclaim power for the people. Avaaz.org.(2011). The World in Action. Retrieved from http://www.avaaz.org. GetUp. (n.d.) GetUp! Retrieved from http://www.getup.org.au.
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    As yet another online resource for the "lounge chair activist" Avaaz.org seems to cover it all. Whether you're interested in saving the whales, climate change, gay rights or donating to flood victims, there is a cause available for you. Avaaz, started in 2007 with the mission to "organise citizens of all nations to close the gap between the world we have and the world most people everywhere want" (Avaaz.org, 2011). So far they seem to be achieving this goal. With over 8 million members worldwide, who have so far taken over 38 "actions" this is a website that seems to be doing what it's promised. To ensure that there is no underlying bias, no political voice hiding behind the curtains, Avaaz ensures there is "democratic accountability" by being 100% member-funded. It is mainly staffed by volunteers, who email actions to members in way that registers interest in the project and nothing more. These actions are also normally put forward by Avaaz members themselves, rather than outside parties. Avaaz, like BOINC, relies on word-of-mouth to spread the word. Also using social network sites to keep up the interest between members. Their hope is that once someone joins through a campaign for one specific issue, that they will then continue to support other actions. To prove their success, after "China's violent crackdown on the March '08' protests and riots in Tibet"(Avaaz, 2011) Avaaz was able to build the most successful global position to date. They were able to achieve 1.5 million signatures in just three weeks calling for dialogue between China and the Dalai Lama. Whether you just sign a petition or donate money, having so many available voices ensures that Avaaz will make it count. As stated by Zainab Bangura, the foreign minister of Sierra Leone "Avaaz is an ally, and a rallying place, for disadvantaged people everywhere to help create real change"(Avaaz, 2011). Avaaz.org. (2011). Avaaz.org: The World in Action. R
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