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This article was published in the Fibreculture Journal[1], a peer reviewed Australian Journal. Nicholson (2005) in this article is primarily focused on mobile communications role in FlashMobs. According to Nicholson (2005) the popularity of FlashMobs and its cultural significance was based upon three practices. It was the conjuncture of individuals communicating via mobile phone, sending text via mobiles and the public performance aspects that were significant. The article discusses various historical events associated with FlashMobs and there are links being formed between FlashMobs and the anti-globalization movement. The more organised FlashMob events were highlighted when journalists capturing a FlashMob outnumbered participants. Nicholson (2005) focused on the concept of "one to many" which has similarities and overlaps with the anti-globalisation movement. The examples used by Nicholson (2005) support this theory that FlashMobs and anti-globalisation, especially in their communication styles are similar. Nicholson (2005) cites Tom (2003) who states that FlashMobbing is, "the power of many, in the pursuit of nothing". Politically motivated FlashMob events ultimately have a pursuit of an outcome and thus questions if the examples given are FlashMob events. Nicholson's (2005) examples certainly allow for exploration of the mobile communication but it isn't entirely focused on the FlashMob phenonomen. The variety of examples on the other hand does allow for the argument that a FlashMob is bounded within the spectacle of the event, activism, being experimental with a prank all rolled into one. This article demonstrates that mobile telephone technology has had a direct influence on the FlashMob culture. The article also implies that the culture of FlashMob events is a past activity which has past it's used by date. Nicholson (2005) doesn't explain how or why this is a past activity and leaves this aspect of FlashMob culture unanswered in her article. Footnote

The origin of flash mobs is credited to Bill Wasik who emailed friends in June 2003 to gather in the home furnishing department of Macy's in Manhattan. More than a 100 people began discussing whether to purchase a 'love rug' for their fictitious commune and then dispersed as quickly as it had formed (Hewitt, 2003). Flash mobs are defined in the Oxford dictionary as "a public gathering of complete strangers, organized via the Internet or mobile phone, who perform a pointless act and then disperse again" (Oxford University Press, 2011). Advertising agencies now utilise flash mobs to promote commercial products. This article discusses the Saatchi and Saatchi award winning T-Mobile advertisement "Life is for sharing" (posted to Youtube by jonjonbaker, 2009). Rather than focusing on how mobile phones and social media are used to organise a flash mob, the discussion here is about how this same media is used to create "viral traction - the ability to be widely forwarded to millions of viewers almost instantly" (Thomas, 2010). The advertisement itself shows bystanders utilising their mobile devices to share photos with their friends as well as ringing them to talk about the experience. As the title of the advertisement says "life is for sharing". Nick Burcher wrote in his blog Personal thoughts on the evolution of media and advertising that "advertisers are creating events to push user generated content coverage, a physical community made virtual. The event drives the Conversation, rather than the other way round as Wasik intended" (Burcher, 2009). Flash mobbing has become more than Wasik first imagined. On this case it has been utilised to raise brand awareness, but the same techniques can also be used to promote political opinions.

Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.

Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.

[Part 1] Lemos' paper depicts map-making as a socio-political act, an expression of power. Maps themselves are a visual way of presenting geographic information, and have been traditionally controlled by technicians, governments and private companies, but since the advent of interactive online tools, some of the power inherent in map-making has shifted to ordinary people. Interactive tools such as Google Maps, allow the everyday person to experience a new practice of place, as Lemos writes "mapping our moves on the streets allows us to control the space; it is territorialization. […] The use of GPS and other devices for location and location-based services puts the emphasis on control and domination over a territory" (Lemos 2008, p.15). From the perspective of student protesters in London at the end of 2010, the use of an interactive Google map (see and example at: http://www.movements.org/blog/entry/maptivism-in-london), allowed protest organisers to control the flow of digital information between cyberspace and the urban environment. Protesters themselves, those armed with locative media such as smart phones, had access to near real time data superimposed upon street maps relevant to their own position. This allowed protesters to collaborate by providing feedback to organisers or by reacting geographically to reported police location and action.

[Part 2] The act of real time digital mapping and urban annotation by protest movements potentially creates a new dynamic where the distribution of power relative to a location is altered. The ways in which citizens perceive the city and interact with its structure is changed when citizens have access to information about proximity and distance, when they are kept informed of lines of escape from controlled spaces. The act of protesting creates a temporary urban space, changing a location's social meaning. With the use of digital mapping tools a mobile social network is created, one that has the potential to communicate more effectively than the police forces arrayed against them. References: Cullum, B. (2010). Maptivism in London. Retrieved from: http://www.movements.org/blog/entry/maptivism-in-london Lemos, A.(2008). Mobile communication and new sense of places: a critique of spatialization in cyberculture.  Retrieved from:  http://www.andrelemos.info/artigos/spatialization.pdf Live Protest Map (2010). Retrieved from: UCL Live Protest Map

Lemos' journal examines the notion that recent mobile innovations have facilitated new and socially focussed communication systems. Locative media is the primary focus of the article and Lemos argues that technology and its relationship with mobility, community and place are creating new forms of 'territorization' - a socio-political act that involves control, surveillance and tracking. The distinction is made that locative media creates new uses for non-virtual space and bridges the gap between the physical and the virtual. This is achieved through augmented reality, mobile information consumption, events and geo-mapping; all which reinforce collaboration and participation among real world communities. Examples of locative media and territorization include CitizenMap, a community focussed web service which utilises Google Maps, Twitter and news sources to identify and detail environmental incidents throughout Hong Kong and the South China region. Sukey, an anti-police kettling application is another example of locative media, this service aims to improve communications throughout demonstrations by feeding police tactics and information from an assortment of data sources such as Twitter, Google Maps, Flickr and directly aggregating it to mobile / SMS enabled devices (Sukey, 2011). What Lemos fails to expand on in the journal is the technical and participatory expectations required for the services to be successful. Without regular and active participation these services add little or no value to the community or the cause.

This article is based on the premise that cities are responsible for destroying social bonds and "rendering man isolated from, fearful of, hostile to, and manipulative of his fellow man" (Fischer as cited in Kaulingfreks & Warren, 2010). It is this view that drives planners to create artificial structures in an attempt to have citizens involve themselves in community affairs. The authors use the example of Rotterdam where a there is a program of community forming (http://www.opzoomermee.nl) to show this idea that something needs to be done to create a sense of community. (2010, p. 213). The authors then look at how the unmanaged process of flash mobs may offer an alternative to the formal organisation structures of organisation in the city environment. They draw on the work of Jean Luc Nancy and suggest that flash mobs challenge the "traditional understanding of community through technology enabled organising" (Kaulingfreks & Warren, 2010, p. 220). In fact through the use of the Internet, email and texting people are able to act together without giving up any of their individuality. In a magazine interview Bill Wasik, the instigator of flash mob said: The flash mob affords an opportunity for doing something and yet completely sidesteps the whole process of discussing how it is going to happen. It's just; 'Here's this opportunity, and if you agree with it, you can come in on it, and its going to be very quick' (Heaney, n.d) A flash mob becomes an ephemeral community; it is formed for a specific purpose and then disbands once that purpose has been fulfilled. It is a network structure rather than a traditional hierarchy and is based on a common interest.

Professor Ruud Kaulingfreks, University of Leicester, School of Management (Kaulingfreks, n.d.) and Professor Samantha Warren, University of Essex - Essex Business School (Warren, n.d.) have written this paper titled, SWARM: Flash mobs, mobile clubbing and the city (Kaulingfreks and Warren, 2010). Both professors have written a number of articles on topics involving organisation and culture. As written above by Hans Dusink, "They draw on the work of Jean Luc Nancy and suggest that flash mobs challenge the "traditional understanding of community through technology enabled organising" (Kaulingfreks & Warren, 2010, p. 220). In fact through the use of the Internet, email and texting people are able to act together without giving up any of their individuality" (Dusink, 2011). By understanding this, it can also be related to the petitioners that act through the Avaaz organisation. To sign up to the Avaaz community, only a name, an email, a country and postcode is required information. The name could be any name or even a nickname. Individual's identities are hidden from each other. Even though you can see the count of actions taken, it is impossible to know who did exactly what action. Concurrently, a hard-copy signed petition is not that much different. Which individual can verify every signature on a page and who is going to read through and check every written address one-by-one to ensure actual authenticity? Both Avaaz and flash mobs use digital interaction to let their members know what is happening and the location; however, Avaaz continues to exist after action is taken, moving onto new causes and plights whereas the basis of flash mobs is to 'flash' congregate then dissipate after their action. References: Avaaz.org. (2011).The World in Action. Retrieved from http://www.avaaz.org/en Dusink, H. (2011). SWARM: Flash mobs, mobile clubbing and the city - Culture and Organizati

This article was interesting as it also considered the impact of music in FlashMobs. Salmond (2010) in their article, "The Power of Momentary Communities" discusses how rave parties have similarities to FlashMob events through the creation of an instant community. Just as Salmond (2010) uses the rave party example Kaulingfreks & Warren (2010) have explored mobile clubbing, with individuals dancing to their music of choice. It should be noted that the lack of amplification, due to those listing to their individual songs may do so in a "silent disco" manner would allow such a gathering. Salmond (2010) raises the legality of events, at night time, with 100 or more people listening to amplified music. Mobile clubbing is supported by Salmond (2010) as more FlashMob as there is an artistic component which is key according to Wasnik. The comment of Jocelyn Peuker (2011) who introduces the Avaaz.org (2011) community highlights that there is a crossover between the SmartMob and the FlashMob. Avaaz facilitates with anonymity but could be considered a more SmartMob type of activity as those signing a petition are doing so in an asynchronous manner. With those signing the petition in with a desire for an outcome to be achieved, moving further away from the art aspect. Salmond (2010) argues that it is structure and organisation would allow one to consider Avaaz to be more SmartMob than FlashMob. As in many aspects of technology the exact line and distinction is hard to be drawn but notwithstanding this Avaaz is a facility service that would benefit both FlashMob and SmartMob events, whilst maintaining anonymity.

Virág Molnár is an Assistant Professor of Sociology at the New School for Social Research in New York. Her interest is in the impact of mobile communications on urban culture. This article first puts flash mobs into an historical perspective by suggesting that its roots lie with the Italian Futurists of 1910 and further cultivated during the 20th century by avant-garde art groups such as Dadaists . More recently there have been the Youth International Party (Yippies) in the US. (Molnár, 2009) As Molnár points out the things that all these groups have in common with modern flash mobs is that there is no formal membership or hierarchy and they are able to utilise the media effectively. The difference lies in the use of new media such as blog, social networks and mobile phones (2009). Rheingold points out that these tools lower the threshold of participation as it no longer required participants to actually know each other (2003, p. xii). Molnár then identifies and describes 5 types of flash mob based either on their form of sociality or their function. They are: 'atomised' flash mobs, interactive flash mobs, performance flash mobs, political flash mobs and advertising flash mobs (2009). Flash mobs, although organised online are only able to be carried out by people in close proximity to one another or as Molnár describes it "able to make the leap from cyberspace to urban space" (2009). These events are generally recorded and posted to sites like YouTube in order to both popularise the event and to get feedback. "Online reporting has indeed largely been responsible for the rapid global diffusion of flash mobs," and "has been crucial in institutionalizing and legitimizing this new form of sociability"(Molnár, 2009).

Continuation of original comment. As a blog post on Turtle Sociology wrote "The globalization of flash mobs underscores two vital notes: the viral-like nature of technology, and the universal desire to break free from social norms… all flash mobs seem to elicit joy in their bold, unprompted natures"(2010). References: Molnár, V. (2009). Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of Contemporary Urban Youth Culture. Retrieved from http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf Rheingold, H. (2003). Smart Mobs : The next socal revolution. New York: Basic Books. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=lX9QKNbO0nkC&oi=fnd&pg=PR9&dq=smart+mobs+the+next+social+revolution&ots=wvkWcKOAIx&sig=00EWrYtEyAwqRmnYNth77Sclr8o#v=onepage&q=smart%20mobs&f=false Turtle Sociology. (2010, October 6). The Universal Phenomenon of Flash Mobs [Web log post]. Retrieved from http://turtlesoc.wordpress.com/2010/10/06/the-universal-phenomenon-of-flash-mobs/

Thanks for continuing your comment Hans. That last quote really sums it up well. I quite like how you have highlighted the fact that flash mobs underscore the 'viral-like nature of technology' in addition to the joy flash mobs elicit as a result of their impromptu nature. All that is needed is a quick search through YouTube for 'flash mobs' to see the views of popular flash mob videos reach the millions, as well as to read how well they have been received globally. Thanks again, Tessa

This ABC online article highlights some important aspects about the use of social-media and the role it played organising, coordinating and documenting Egypt's 2011 uprising. Firstly, the initial ban of web services such as Facebook and Twitter was an indication of the Egyptian government recognising the power, connectedness and participatory nature of social-media . In an attempt to silence the demonstrators and to avoid a repeat of the 2009 Iran revolution, Egyptian authorities took it one step further and not only blocked certain web site but completely shut down access to the entire world-wide-web (Stone, 2009). This act alone illustrates the fragility of the Internet, despite its decentralised design. Literally, with the flick of a switch, Internet Service Providers acting on government instructions blocked web access within the country. It can be argued the political protesting in Egypt would occur with our without a social-media influence; however, it is still important to examine the length Egyptian demonstrators went to in order to circumvent the Internet block and continue to take leverage from popular social media services. An example is the use of 'voice-to-tweet' - a cooperative development by Google, Twitter and an online voice provider called SayNow. This innovation allowed Egyptians to call a telephone number and leave a message which would automatically be converted to text, published on Twitter and tagged with #Egypt. This example highlights Twitter and new media being used for collaboration and participation; specifically between citizen activists and journalists around the world. Much like the Internet, news media was also blocked within Egypt and reporters faced the same communication challenges as everybody else, this workaround however was an effective way for Egyptians to stay connected and ensure their stories were continuing to be voiced to the eagerly listening global audience. Stone, B. (June 15, 2009). Social Net

The events that unfolded during the uprising in Egypt are a good example of how flexible and mobile social networks can be in relation to effective communication between members of society. Through the Egyptian government shutting off all Internet connections collaborative efforts were made by both Twitter and Google to still allow information to be distributed throughout the country. As stated above, the speak-to-tweet services were available in which voicemail messages were left and then converted into text messages, which were then posted via twitter (ABC News, 2011). This is a great example of how devices can be implemented and used to adjust to the situation at hand. In one of my previous posts I talked about the United States becoming concerned around social media's effectiveness in relation to social protest, in which they have made plans to impose legislation to create a 'kill switch' to re-create what the Egyptian government previous did, cut all lines of Internet communication in times of political disturbance (Grubb & Moses, 2011). The elements that unfolded in Egypt after the lines of Internet communication were cut is a good example of how other devices can be implemented for information to be distributed amongst society. It is not as simple as cutting off an Internet connection and assume that collaborative communication will cease. Just as the US government has seen the warning signs of the power of social networks, society has also seen the weakness in relying on a national Internet service. 'Mesh' Networks as I previously stated in another post are currently underdevelopment for mobile phones in which there is no central device, instead each node is equipped with radio communications which acts as a relay point to other nodes, placing the pressure off obtaining a connection from a main server (Gedda ,2010).

References: ABC News (2011). Voice tweets sidestep Egypt web ban. Retrieved April 17, 2011 from: http://www.abc.net.au/news/stories/2011/02/01/3126626.htm Grubb, B; Moses, A. (2011). As Egypt goes offline US gets Internet 'kill switch' bill ready. Retrieved April 17, 2011. From http://www.theage.com.au/technology/technology-news/as-egypt-goes-offline-us-gets-internet-kill-switch-bill-ready-20110131-1aah3.html Gedda, R. (2010). Mobile Phone Coverage Expanded Via 'Mesh' Networks. Retrieved April, 17, 2011. from http://www.pcworld.idg.com.au/article/352948/mobile_phone_coverage_expanded_via_mesh_networks/.

"Sukey apps help protesters avoid police kettles" Sukey is a recently developed online tool for protesters. It is made up of a suite of applications that allow protesters to either submit or access information about police presence on roads or junctions during protests. Sukey can be accessed and updated online from any connected computer and also via mobile phones, meaning that protesters potentially have access to relevant information no matter where they are. There are two flavours of Sukey for mobiles, smart phones with GPS and Internet browsers can use the "Roar" version of Sukey which includes helpful graphics like a compass and an interactive google map (Doctrow 2011). The "Growl" version of the application is suitable for older mobile phones and is basically an SMS update service. Information is gathered by people on site at protests, from specially tagged Twitter comments, from news broadcast footage and geotagged photos from Flickr. Location information can also be submitted via Google Latitude or by SMS. This crowd-sourced information is intended to allow protesters to make informed decisions and hopefully avoid kettling. Kettling is a practice used by police whereby protesters are surrounded and confined, sometimes for hours on end without access to food, shelter or toilet facilities. At present the platform is only available in London, but the developers have plans to release national and international versions. References: Doctrow, C. (2011). Sukey: an anti-kettling app for student demonstrators in London. Retrieved from: http://boingboing.net/2011/01/28/sukey-an-anti-kettli.html Geere, D. (2011). Sukey apps help protesters avoid police kettles. Retrieved from: http

Thank you for sharing Alio. This is the first I have heard of Sukey and after reading Geere's blog post, I can really appreciate its usefulness throughout political demonstrations, in particularly the recent protests in Egypt. After some further research it appears Sukey emerged on January 27, 2011, two days after the initial January 25th 2011, Egypt demonstrations; however, there appears to be no connection between the two. The purpose of Sukey is to improve communications during protests and to counter the act of kettling, a crowd management tactic used by police that involves cornering protestors in a confined space with only one possible - normally guarded - exit (Kingsley, 2011). Sukey facilitates this through the amalgamation of information sources such as; Google Latitude, Geo tagged Flickr photos, Twitter and television news, feeding the content to web enabled phones or for a small fee traditional SMS. Throughout the Egypt uprising, there were many instances of kettling captured on video and submitted to YouTube - as per the below links. http://www.youtube.com/watch?v=rXbRdumboZ0&feature=related. http://www.youtube.com/watch?v=3xWiBCIxjIk&feature=related If available at the time Sukey may have been an advantageous asset to Egyptian activists. It can be argued that the police clashes - which resulted in numerous injuries and 125 deaths - could have been minimized if protestors had access to real-time information indicating police strategies. It is worth mentioning that Sukey would have been effective up to the point the Internet and mobile networks were shut down by Egyptian authorities. Provided there is robust communication infrastructure is in place, Sukey proves to be a powerful participatory tool that has the potential to reduce injuries and fatalities throughout demonstrations. Geere, D. (January 31, 2011). Sukey apps help protesters avoid police kettles: Wired [Blog Post]. Retrieved April 11, 2011, from, http://www.wired.co.uk/

Flash mobs have been around since 2003, the full power of their reach has not really been felt until a mix of social media like Facebook and Twitter came into effect to help to coordinate events and spread the word. A mix of this and viral video tools like Youtube help to spread the story worldwide in a very short time frame. The organisation of early flash mob performances used to rely on text messages to spread the message. However, these days the internet and social media have made the coordination and the spreading of the message much quicker and it allows for many more networking opportunities. Costs of performances and production are kept to a minimum, with no need to buy air time. An interesting side-effect of viral videos these days is that the video will most often be displayed on television for free anyway, doing away with the need to pay for advertising air time, and has given rise to television programs dedicated to flash mob tv in places like Germany (Flashmob.tv, 2011). Flashmob.tv, (2011). The Show. Retrieved from http://www.flashmob.tv/en/the_show.php

This resource, found in the Char Valiant School Newspaper, discusses flash mobs. Flash mobs, a more recent occurrence, are a group of people who meet at a predetermined public location to do a spontaneous performance (often something of a theatrical nature like a song or dance), and then disperse into the crowd at the end. Flash mobs are usually instigated online, using various forms of online media to organise and coordinate the event. This can include mobile phones, email, and social networking sites. Although these "events started out as a way for these groups to mock the conformity of the general population", they have "instead become a symbol of spontaneity and fun around the world"(CharValiant, 2011). Flash Mobs have also become a form of advertising. T-Mobile has used this form of theatrics to their advantage, using them in several of their advertisements. Carolyn Thomas (2010) talks in her article about how T-Mobile is becoming synonymous with flash mobs, showing that the marketing campaign is working as people are instantly remembering the company name and linking it with the campaign. Australia is also getting on the flash mob advertising bandwagon, with the latest "Australian Cancer Council Biggest Morning Tea" launch at Brisbane's Queen Street Mall on the 18th April, 2011 (Cancerqld, 2011) and the viral Sydney Mardi Gras campaign filmed on Bondi Beach (RockYourBox, 2009). Although the link between public resource computing and flash mobs is tenuous at best, as another current form of online collaboration it is still well worth a mention. As public resource computing relies heavily on word-of-mouth advertising to increase its member numbers by using things like social-networking sites, so too does flash mob advertising rely on "going viral" through similar word-of-mouth usage.

Written by Caci Murphy, a Senior at Chartiers Valley High School(CharValiant, 2011), this resource is not necessarily as reliable a source as perhaps other more researched papers. Although well written, and factually accurate, a high school senior would be lacking both the technological knowledge and life experience to give an accurate view point to make this an authoritative resource. Cancerqld. (2011). Australia's Biggest Morning Tea Flash Mob. Retrieved from http://www.youtube.com/watch?v=w07Nq2h55Xo CharValiant. (2011). The CharValiant Staff. Retrieved from http://www.cvnewspaper.com/staff/ CharValiant. (2011). Flash Mobs: The Feel Good Phenomenon of the 21st Century. Retrieved from http://www.cvnewspaper.com/news/2011/03/14/flash-mobs-the-feel-good-phenomenon-of-the-21st-century/ RockYourBox. (2009). Say Cheese! Flash Mob On Bondi Beach [OFFICIAL]. Retrieved from http://www.youtube.com/watch?v=Ao4DkbGbxl0 Thomas, C. (2010). T-Mobile and the flash mob marketing phenomenon. Retrieved from http://ethicalnag.org/2010/11/04/flash-mob/

Torben (2010) discusses the evolution of flash mobs as a tool for viral video advertising. He discusses how major corporations, like T-Mobile utilised the buzz that these flash mob choreographed performances provide to their audiences, and their video went viral with over 20 million viewers. This very effective form of advertising does not go through official channels, but seems to grab the attention of the general public more than traditional and tired advertising is doing presently. The use of social media sites like Facebook to discuss and promote flash mob scenes give consumers a voice where there wasn't one before, driving technological evolution from an end-user perspective, and providing valuable feedback to manufacturers so that they can understand what their consumers want. There is no guesswork. Successful viral video campaigns like T-Mobile have shown that the use of flash mobs can drive interest in their product and can be spread with very little effort on their part, provided they get the entertainment factor right. As long as they make the flash mob performance entertaining enough, the message will spread to a wider audience than traditional advertising might achieve. Torben, R. (2010). Flash mobs in viral video advertising. Retrieved April 17, 2011, from http://www.torbenrick.eu/blog/social-media/flash-mobs-in-viral-video-advertising/

John Sutters article presented on CNN online is a personalised recount of the factors (technological and social) leading up to the demonstrations in Egypt. This article is interesting as it outlines the impact that the Internet has on peoples daily lives, the way the it has allowed members in society the opportunity to gather information and allow freedom of speech that would never be allowed in their own government regime. Sutters article follows a man called Saleh, (Egyptian born) and explores the impacts that living in his society has brought on his daily life. Being born into a country where rape, murder and wrongful imprisonment are just a part of daily life he soon gained the motivation to want more. The lack of information that he could obtain from Egypt's two national television stations, gave him the drive and motivation to want to learn more about the world (Sutters, 2011). When he was 16 he rejoiced in the fact that the Internet had come along, "I was waiting for the Internet to arrive in Egypt years before it arrived. Reading about it, I could see how much freedom there was (online), how much information you had" (Saleh, 2011). The Internet was a way for people to gain access to limitless amounts of information, it is not by chance that these social media tools are now being used to mobilize people in society to speak out, take action and express their thoughts and feelings to create change. After an Egyptian man was allegedly beaten to death by police outside an Internet cafe Saleh and his friends were shocked by the news of the event and decided to create a Facebook page "We Are All Khaled Said". The results were astounding, more and more people started to comment and join the group, which eventually lead to a mass protest in which protesters stood along the banks of the Nile wearing black (Sutters, 2011). Events that followed on January 27 were even more impressive. The online organizers in Egypt are quick to spread

credit. No single person, group, Facebook page or political party planned this movement. It just happened, they said. Partly in response to the events in Tunisia. Partly by years and years of lingering economic, social and human rights problems. Saleh, the young man who grew up yearning for an Internet connection, said he was amazed at the degree to which the Internet played a role in the movement. These social media platforms allowed people to mobilize more freely than in public. Decoy events could be set up and changed on a moment's notice; messages could be spread to other countries and updates could be passed through out the country and the world (Sutters, 2011). The flexibility around social media is something that can shed some insight into why these types of events have become so successful. Messages can be updated, read and sent from any portable device, Facebook and Twitter can be access anywhere at anytime, meaning that mass collaboration over these services can be organised to such a precise level. As state above, the Internet has become such an influential medium for nations under tight control to express themselves and gather outside information about what is happening in the world and also to express and broadcast injustice that is happening in their own society. References Sutters, J. (2011). The faces of Egypt's 'Revolution 2.0'. Retrieved April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html. Saleh, O. (2011). The faces of Egypt's 'Revolution 2.0'. Retrieved April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html

I found this article interesting and thought provoking; being a personal, first-hand account of the events in Egypt it provided a different perspective to some of the articles I've read on this topic. The last paragraph summed up the power of social media well, "Facebook, Twitter and email created a 'parallel Egypt' on the Internet", a world where citizens could maintain anonymity and mobilize more freely than they could in public" (Saleh, 2011, cited by Sutter, 2011). I think that we tend to take for granted the freedom and rights we have here in Australia. I have joined a few political organisations online, and I couldn't imagine how I would have felt if shortly afterwards the Government hacked my computer to gain my Facebook password! Yet this is what happened to activists in Tunisia (Zuckerman, 2011). Your comment Tim, "the flexibility around social media is something that can shed some insight into why these types of events have become so successful. Messages can be updated, read and sent from any portable device, Facebook and Twitter can be access anywhere at anytime, meaning that mass collaboration over these services can be organised to such a precise level", (Findlay, 2011) reminded me of a comment made by a Cairo activist who said "We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world," (activist cited by Howard, 2011) According to Howard (2011) "the most consistent causal features of democratization include a wired civil society that uses digital media to undermine authoritarian rule in the course of national and global public opinion." The recent events in Egypt are certainly a case in point. REFERENCES Findlay, T (April 13, 2011) The faces of Egypt's 'Revolution 2.0' Diigo OUA-Net308 group Retrieved April 14, 2011 from http://groups.diigo.com/group/oua_net308_2011 Howard, P (February 23, 2011) The Cascading Effects of the Arab Spring Miller McCune Magazine Retrieved April 13,

This article was posted on theage.com.au by Ben Grubb and Asher Moses. With the recent events unfolding in Egypt the Egyptian government attempted to crack down on street protestors by shutting down all Internet and mobile phone services. This is an event that has been unprecedented in the history of the web and has sparked concern for western countries such as the US (Grub & Moses, 2011). The US is trying to pass a bill that could be used to shut down the Internet, this legislation or "Kill Switch" as it has been labeled would grant US president Obama the power to stop all Internet connections if there was a cause for concern (Kravets, 2011). The proposed legislation, introduced into the US Senate by independent senator Joe Lieberman, who is chairman of the US Homeland Security committee, seeks to grant the President emergency powers over the Internet in times of national emergency (Grub & Moses, 2011). This has been met by concern of dozens of groups including the American Civil Liberties Union, the American Library Association, Electronic Frontier Foundation and Center for Democracy & Technology, who are concerned that the measure, if it became law, might be used to censor the Internet (Kravets, 2011). Others do not see this necessarily as a concern and are currently working on different ways of connecting people without relying on a central access point. 'Mesh' Networks for example are currently underdevelopment for mobile phones in which there is not central device, instead each node is equipped with radio communications which acts a relay point to other nodes, placing the pressure off obtaining a connection from a main server (Gedda ,2010). This article was an interesting insight into the repossessions that the events in Egypt has placed on the rest of the world, with a great concern for the Internet being used as a tool for power and large scale online collaboration.

References: Gedda, R. (2010). Mobile Phone Coverage Expanded Via 'Mesh' Networks. Retrieved April, 17, 2011. from http://www.pcworld.idg.com.au/article/352948/mobile_phone_coverage_expanded_via_mesh_networks/. Grubb, B; Moses, A. (2011). As Egypt goes offline US gets Internet 'kill switch' bill ready. Retrieved April 17, 2011. From http://www.theage.com.au/technology/technology-news/as-egypt-goes-offline-us-gets-internet-kill-switch-bill-ready-20110131-1aah3.html Kravets, D. (2011). Internet "Kill Switch" Legislation Back In Play. Retrieved April, 17, 2011. From http://www.wired.com/threatlevel/2011/01/kill-switch-legislation/

This article is presented on famousboggers.com a blogging site dedicated to academics publishing writing on current events. In this article Mohamed Osam (network and computer engineer) talks about the technological factors leading up to the revolution in Egypt. The "eRevolution" was sparked by a group of young activists on Facebook, they were pushing for reform on freedom and social injustice (Osam, 2011). These Facebook groups attracted more than 85,000 protestors via group posts, and comments, while communicating heavily on twitter and sometimes cell phone SMS services (Osam, 2011). Other Facebook groups were initiated before and during the protests to support the logistics and the massive demonstrations that erupted all over Egypt. The "Rasd News Network (R.N.N)" Facebook group was one of the main contributors to the revolution, sending protest updates, news updates and politician and media reaction (Osam, 2011). With such a public outcry the Egyptian government shut down all Internet communication in Egypt, but by this time things had already escalated beyond the governments repair (Franco, 2011). After a few more days of the increasing number of protestors, high national and international pressures, and a total of 18 days of protesting, Omar Suleiman (the recently appointed Egyptian vice president) resigned his position (Franco, 2011). This article brings up interesting points around the effects of online collaboration and communication. What is the future for these types of online political movements? The factor that seems to be most interesting is the fact that there was social action and results gained by taking the fight online just as offline. The power of online collaboration has obviously proven its point with these recent events in Egypt, so where too next? Could this type of political movement be a stepping-stone for further political activism or just like many other tools be used for both positive and negative behavior? Some see this as

References: Avaaz.org. (2011). Stand With The People Of Egypt. Avaaz - The World in Action. Retrieved from https://secure.avaaz.org/en/democracy_for_egypt/?fpla Avaaz.org. (2011). Freeze Mubarak's stolen fortune. Avaaz - The World in Action. Retrieved from http://www.avaaz.org/en/mubaraks_fortune/ Findlay, T. (2011). eRevolution on Diigo - oua_net308_2011 group. Retrieved from http://groups.diigo.com/group/oua_net308_2011 Osam, M. (n.d.). Articles by Mohamed Osam. The eRevolution. Retrieved from http://www.famousbloggers.net/author/mohamedosam Osam, M. (2011). The eRevolution. Retrieved from http://www.famousbloggers.net/the-erevolution.html

This is a great article that describes the technological and social influences that allowed millions of people to network and collaborate online during the protests in Egypt earlier this year. It shows how many citizens of Egypt successfully used various online services and tools in maintaining communications and mobilizing massive group actions throughout this time. The author explains how this was "the first revolution sparked, managed and orchestrated by social networking, by Facebook, twitter, blogs and YouTube"(Osam, M. 2011); and questions any potential harm that may arise from such seemingly powerful tools of social and political change. This supports the article 'Anonymous Uses Collaborative Document Sharing Tool for Social Survival' that I have posted to Diigo. These works investigate the widespread use of both public and anonymous web services in the coordination of information, communications and group movements during social and political protests in the Middle East. They show how these platforms were used as flexible networking and collaborating tools which effectively reached large numbers of people. While the Anonymous article focuses on the creation and distribution of their 'Revolution Survival Guide' for Tunisians - using tools that allowed "simple, free, and publicly "anonymous" way(s) to share and collaborate on information" (Clay, K. 2011); the Egyptian protests were initially "sparked by a group of young activists on Facebook"(Osam, M. 2011). These different networking and collaboration platforms were successfully used as social and political tools against oppressive regimes. References Clay, K. (2011). Anonymous Uses Collaborative Document Sharing Tool for Social Survival. Social Media and Technology. 25th of February 2011. Available from: http://www.lockergnome.com/social/2011/02/25/anonymous-uses-collaborative-document-sharing-tool-for-social-survival Osam, M. (2011). The eRevolution. Retreived, April 13, 2011. From

[Please note: This comment is in two parts due to Diigo restrictions on length] Topic of Study: Flash Mobs Eric Kluitenberg is a researcher studying the significance of new technologies. In this article, he "draws attention to a number of activist strategies to encourage public and private action in a hybrid space." Flash mobs are "semi-spontaneous public gatherings of groups of people...[not usually] known to one another, nondescript, with no determining characteristics [who] briefly perform some collective synchronous action, and then dissolve...back into 'the general public'..." who are alerted to "Directions and information about...[gatherings via]...text messages, or e-mails...with the aim of starting a chain reaction resulting in...an unpredictably large mob at a predetermined time and place" (Kluitenberg, 2006). Kluitenberg (2006, p. 8) believes that Flash Mobs and other earlier examples of mass public gatherings, street parties, and demonstrations, all highlight the fact that "we are living in a space in which the public is reconfigured by a multitude of media and communication networks interwoven into the social and political functions of space to form a 'hybrid space.' [Continued in the comment below]

[Continued from previous comment above] This unique explanation of why and how Flash Mobs and other spontaneous public gatherings occur is based on the fact that the 'traditional' space found in cities has now been "overlaid by electronic networks...creating a highly unstable system, uneven and constantly changing" (Kluitenberg, 2006, p. 8). Although I feel that Kluitenberg's rationale may be too removed from what is actually occurring in relation to Flash Mobs, I believe he is correct in stating that the increasing use of mobile communication technologies has assisted the rise of "new social morphologies...[such as]...the flash mob" (Kluitenberg, 2006, p. 8) and that this type of phenomenon is perhaps indicative of the transience of modern life and the way community spaces are employed in modern times. The populace is increasingly pressed for time and usually always on the move, so the phenomenon of flash mobs, in one sense, is a unique response to the temporality of modern suburban and city life. REFERENCES Kluitenberg, E. (2006). The Network of Waves: Living and Acting in a Hybrid Space. Retrieved April 5, 2010 from: http://www.socialbits.org/papers

This article describes various scenarios showing individuals and groups using technology to engage with traditional public spaces in socially and politically influential ways. As the author of this work explains, "traditional space is being overlaid by electronic networks such as those for mobile telephones and other wireless media"; and the resulting environments "...can not be properly understood without a very precise analysis of the structure of that space"(Kluitenberg, 2006. p8). By looking at the social and technological factors that allow these events to take place, we can understand how networks and collaboration projects are carried out in these 'hybrid spaces'. This way of analyzing a group's or individual's uses of technology in public spaces supports research from an article that I have posted to Diigo - 'The Internet is Here': Emergent Coordination and Innovation of Protest Forms in Digital Culture'. The author of this work states that 'as modes of social interaction... become increasingly rich it becomes easier for online culture to bleed into what William Gibson dubbed the "meatspace", and for events from the "meatspace" to reverberate back into the computer mediated world' (Underwood, P., Welser, H. 2011). While Underwood's paper investigates Anonymous' internal workings and uses of technology as they battled with the Church of Scientology in 2008, it also shows that Anonymous exists in what Kluitenberg's acknowledges as 'Space Flows', surviving on the "intangible flows of information, communication, services and capital"(Kluitenberg, 2006. p9). This is a benefit of Anonymous' decentralized networks and both articles reflect the fact that "the more decisions that are made at the 'nodes' ...instead of at the 'hubs' ..., the more chance there is of a space in which the sovereign subject is able to shape his or her own autonomy."(Kluitenberg, 2006. p14) Referneces Kluitenberg, E. (2006). The Network of Waves: Livi

Kravet's Wired online article details the role social-media services such as; Facebook, Twitter and YouTube played in the 2011 Egypt political revolution. The primary focus of his article suggests the uprising was the result of years of oppression and dictatorship, not simply a Twitter or mass media revolution as some have labelled it (Bergstrom, 2009). Kravet does acknowledge the link between technology and modern upheavals by using the example of the fax machine and the role it played informing the world of the Tiananmen Square massacre. At the same time, he still emphasises that social-media and communication systems are used as an effective way of coordinating protests and political gatherings. A quarter of Egyptian citizens have Internet access; therefore, it can be said that social media is a powerful channel activists could utilise - in conjunction with leaflets and spontaneous amalgamation - to effectively facilitate organisation of the masses. Activists also used social media as a way of gauging the scope of their proposed protests by encouraging Facebook users to confirm their attendance. Prior to the Internet being blocked, one particular organiser had 80,000 confirmations for a January 29, 2011 demonstration. After the Egyptian government's initial block of popular, social-networking services (prior to the entire Internet being shutdown in Egypt) protestors took leverage from a variety of technologies such as; web proxies, VPNs and smartphone applications to gain access to Facebook and Twitter. Again this demonstrates the importance these tools play in information sharing and mass collaboration. Bergstrom, G. (2009). Egypt: The First Twitter Revolution? Retrieved, April 4 2011, from http://marketing.about.com/od/crisis_communication/a/egypt-mubarak-power-in-social-media.htm Kravets, D. (January 27, 2011). What's Fueling Mideast Protests? It's More Than Twitter. Retrieved April 5, from http://www.wired.com/dangerroom/

The article is interesting, but i just wanted to touch on the statements that were raised around communication after the Internet had actually been shut off. I was fascinated to read about how society can mobilize and use the resources that are available in times of need. Using third party proxies, organizers were able figure out ways to bypass the Egyptian Internet filters and to be able to once again access Facebook, Twitter, YouTube and other Internet sites (Osam, 2011). Despite the Internet blackout, landline communication was never blocked; Egyptians found another way to access the Internet through landlines dial-up Internet services and fax services. Egyptians living outside Egypt were receiving faxes through regular landline phones, by using Optical Character Recognition (OCR) technologies they could convert the fax image into text contents, and post the contents, news and updates into Facebook, Twitter and different blogs (Sutter, 2011). This convergence in technology just goes to show that these types of situations cannot be simply shut off by closing down all Internet connections within the country. As an indication on how fast online communication services are popping up into the spotlight, Google in the meantime launched a new service called "speak2tweet", which allowed Egyptians to call a regular landline number in Cairo and speak their tweet to an IVR/Voice recognition system. The speak2tweet system would then convert the caller voice message into a text tweet (Osam, 2011). References Osam, M. (2011). The eRevolution. Retrieved, April 13, 2011. From http://www.famousbloggers.net/the-erevolution.html

Sutter, J. (2011). The Faces of Egypt's 'Revolution 2.0'. Retrieved, April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html

This academic paper explores anonymous' internal processes as they collaborated over the internet to co-ordinate both on and offline protests against the church of Scientology in February 2008. The authors analyze the "public, online sources used by members of Anonymous to plan, discuss, coordinate, and execute" their campaign; as well as data "drawn from a quantitative analysis of interactions amongst (the projects) participants at a wiki site"(Underwood, P., Welser, H. 2011). This innovative and skillful use of online networking and collaboration tools allowed Anonymous to successfully mobilize and co-ordinate group activity on a large scale. The work identifies Anonymous' structure as a decentralized network with little "evidence of official leadership positions or formal organizational structures" (Underwood, P., Welser, H. 2011) guiding the groups actions. These processes are seemingly organic to the internet and the study shows how working in this way significantly increased Anonymous' flexibility, as well as how this "collaborative structure allowed the group to work rapidly and democratically"(Underwood, P., Welser, H. 2011). Other advantages of the groups' use of decentralized network structures were found in the "development of highly dynamic and emergent strategies as many individuals with varying ideas and talents... work simultaneously on a project"; and the fact that "large volumes of participants can coordinate their actions even in the absence of an official bureaucratic leadership" (Underwood, P., Welser, H. 2011). references Underwood, P., Welser, H. (2011) 'The Internet is Here': Emergent Coordination and Innovation of Protest Forms in Digital Culture. Available from:http://oak.cats.ohiou.edu/~welser/Underwood.Welser.2011.pdf

This article specifically explores "Project Chanology", a project of the worldwide organisation known as Anonymous against the Church of Scientology. The authors point out "that social movements are a basic foundation of contemporary democratic societies" as well as "providing outlets for political positions to be voiced and grievances to be aired"(Underwood & Welser, 2011). Importantly, it is crucial that people participating can see value in the cause and in the form that action may take. This article attracted my attention due to its similarity and differences to flash mobs. Both organisations have no formal organisation structure yet they are able to mobilise large numbers of people by utilising Internet communications (Facebook, twitter, email and Internet Relay Chat (IRC)). Another similarity is that in both cases the public displays appear bizarre and absurd to outsiders. In the case of most flash mobs, the idea is to simply have fun (Taylor, 2003). For Anonymous it is to "present itself as a movement about making a difference through having fun " as well as setting itself apart from "typical street demonstrations"(Underwood & Welser, 2011). But there are also differences. Each flash mob is distinctly separate operation whereas Anonymous has a group identity. Underwood and Welser do point out that members of the group do balk at the notion of being seen as a traditional group (2011).

Participants in Anonymous activities are also required to learn more about the group and its actions. This requirement seems to be a way of strengthening bonds and a cultural knowledge. There is no such requirement to participate in a flash mob only the desire to have fun. What these movements show is that if the cause (whether it be fun or a political point) is right then it is possible to bring together large numbers of people through the use of new media. REFERENCES: Taylor, E. (2003). Dadaist lunacy or the future of protest? : An introduction to the world of flash-mobbing. Social Issues Research Centre. Retrieved from http://www.sirc.org/articles/flash_mob.shtml Underwood, P., & Welser, H. T. (2011). 'The Internet is Here": Emergent Coordination and Innovation of Protest Forms in Digital Culture. Paper presented at the iConference 2011, Seattle. Retrieved from http://oak.cats.ohiou.edu/~welser/Underwood.Welser.2011.pdf

Spencer Ackerman is an American national security reporter and blogger. This article appeared in Wired magazine's national security blog, Danger Room. In this article, Ackerman describes how in late January, 2011, the Egyptian president, Hosni Mubarak, responded to hundreds of thousands of anti-government demonstrators protesting on the Egyptian streets by shutting off the internet and mobile phone access. The purpose of this was to keep the activists from organising further protests. This move did not work however, and the protesters didn't disperse. They did not have access to Facebook and Twitter, but instead took to the streets and protested in the traditional way. Al Jazeera, and other satellite news networks kept the public worldwide focused on the events. Mubarak then "began a brutal crackdown, with regime loyalists targeting dissidents and foreign journalists alike." (Ackerman, 2011) Despite the crackdown, says Ackerman, "the world still had viral-ready video footage of the truth of Egypt's precarious uprising", some of which can be viewed by clicking on the images in the article. A particular comment by a young female street protestor featured in one of the videos was interesting: "It's not about the internet," she said, "it's about the needs and demands of the Egyptian people". REFERENCE: Ackerman, S (February 4, 2011) Prayers, Protest, Police Brutality: Raw Videos From Egypt's Uprising Wired Retrieved 8th April, 2011 from http://www.wired.com/dangerroom/2011/02/cairo-protest-videos/?pid=345

References: Ackerman, S. (2011). Prayers, Protest, Police Brutality: Raw Videos From Egypt's Uprising. Wired. Retrieved from http://www.wired.com/dangerroom/2011/02/cairo-protest-videos/?pid=345 Kravets, D. (2011). What's Fueling Mideast Protests? It's More Than Twitter. Wired. Retrieved from http://www.wired.com/dangerroom/2011/01/social-media-oppression/

The spotlight on the Northern Africa has been reignited on 15 April 2011 by release of the letter signed by US, British and French leaders. US President Barack Obama, British Prime Minister David Cameron and French President Nicolas Sarkozy have said in a joint letter that there can be no peace in Libya while Muammar Gaddafi stays in power. They want to put a stop to the terrible horrors at Gaddafi's hands. The joint letter holds out the prospect of reconstruction for Libya with the help of the "UN and its members" (http://www.bbc.co.uk/news/world-africa-13090646). The 'domino effect' political situation in Northern Africa has been closely watched by the whole world. The Egypt attracted attention not just for its political protests but how the country's Internet and its services were shut down by its government during the protests. This demonstrates a level of power government can have over its people and communication. At the time of revolution the Egypt's dictator Hosni Mubarak messages and intentions were clear to grasp by anyone paying attention to politics: It is me 'Hosni Murabak' who controls the power in this country including the media; shutting down of the Internet and its services will put a stop to a fast communication platform for Egypt's people and connection with rest of the world; Egypt doesn't want any interferences from other countries, this is 'our revolution'; we will sort it out and I will stay in power as long as possible. According to Spencer Ackerman 'Suddenly, a protest movement that used Facebook pages and Twitter hashtags to coordinate and push its message out was back to the old-fashioned methods of street politicking'. However, according to other media coverage the Twitter was found as most powerful tool in network communication during the Egypt's Internet service government shut down. (e.g. Bergstrom, G. (2011). Egypt: The First Twitter

This article, written by Huffington Post writer, Catharine Smith was published shortly after the Egyptian President, Hosni Mubarak stepped down from power. The article is a report on an interview between CNN's Wolf Blitzer and activist Wael Ghonim (who is also a marketing manager for Google). Video footage of the interview is also provided. Ghonim played a key role in organising the January 25 street protests by "reaching out to Egyptian youths on Facebook" (Smith, 2011). Ghonim was arrested and imprisoned for 12 days after the protest, and since his release "has become a symbol for the Egyptian movement" (Smith, 2011). Ghonim argues this idea however and has stated that he is not a hero, "I was writing on a keyboard on the Internet and I wasn't exposing my life to danger." (Ghonim, 2011). Ghonim would however, like to thank Mark Zuckerberg. In the CNN interview, Ghonim relates how he believes the "revolution started on Facebook" (Ghonim, 2011). The revolution, according to Ghonim, started in June 2010 when Egyptians started collaborating content. "We would post a video on Facebook that would be shared by 60,000 people on their walls within a few hours" (Ghonim, 2011). The revolution has been dubbed "Egypt's Facebook Revolution" by the media. It would be naive to say that the revolution was caused by social media, however there is no doubt that social media such as Facebook and Twitter has played a significant role in mobilizing and engaging citizens in Egypt's political protests. ___________________________________________________ Reference: Smith, C. (February 11, 2011) Egypt's Facebook Revolution: Wael Ghonim Thanks The Social Network Huffington Post. Retrieved March 8, 2011 from http://www.huffingtonpost.com/2011/02/11/egypt-facebook-revolution-wael-ghonim_n_822078.html

[Please note: This comment is in two parts due to Diigo restrictions on length] The global climate is experiencing both a "power transition," and a "power diffusion." This TED Talk is useful to studies of flash mobs because it shows that individuals and organizations no longer need vast amounts of money to network and collaborate globally with others. Additionally, Nye highlights the fact that traditional patterns of leadership will not work effectively today and that in order for an organization to progress and be proactive, a mix of traditional strength and power infused with "soft power" is required. The rise of the Internet and mobile computer-generated communication has assisted the average person to gain the same potential power that was once the exclusive domain of large corporations and wealthy individuals. "Computing and communication costs have fallen a thousandfold between 1970 and the beginning of this century." This power diffusion is within reach for all of us but people are still not thinking of these tools in very innovative ways. People are still focusing on the rise and fall of great powers, which really only tell us about psychology and not reality. Traditional projections such as the Goldman-Sachs index are linear and one-dimensional. However the progress of the world has never been linear, and has always been comprised of many diverse facets or factors. So these simplified projections are not telling the truth about the way the economy is progressing. The area of narrative is what needs to be adjusted, using what Nye calls "soft power" or the ability to organize networks and elicit co-operation, which are important factors when organizing the delivery of Flash Mobs. [Please navigate to the comment uploaded on April 11, 2011]

The Impact of TED on Collaboration and Innovation. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html A great source of serious and diverse material on a wide range of topics is the website TED - Ideas worth Spreading. The first step in collaboration is to create a wide ranging appreciation of the subject matter. Before people can commit to task they need to have an information source that establishes the underlying ideas. In this talk TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. One of the points that reverberate with most people is Chris' statement that: "Face-to-face communication has been fine-tuned by millions of years of evolution. That's what's made it into this mysterious, powerful thing it is. Someone speaks, there's resonance in all these receiving brains, the whole group acts together." Chris concludes that thousands of people are figuring out new ways to collaborate with increasing knowledge and he describes what the next stage of TED's evolution has to be. He says that TED Talks can't be a one-way process, one-to-many. The future is many-to-many. They are looking at ways to make it easier for the global TED community, to respond to speakers, to contribute ideas, and maybe even their own TED Talks. It is this spreading of Ideas that underlay the age of Internet collaboration. This is the source of power diffusion that Nye talks about. "I'm an idealist. I really think people can change the world" Ted Curator Chris Anderson http://www.ted.com/speakers/chris_anderson_ted.html Works Cited Anderson, C. (2010, Septemebr). How web video powers global innovation. Retrieved April 7, 2011, from TED: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

[Part 2 of comment from April 6, 2011] Topic of Study: Flash Mobs. As we prepare for the future, the ability to co-operate, collaborate, and organize networks is going to be of prime importance. This does not mean that "hard power" or military strength and keeping a balance is not important, but that the concept of power needs to be incorporated with new and innovative ways of power diffusion. Therefore the ability to use all available tools and coordinate input from globally networked areas will be vital for businesses and organizations to keep abreast of trends and capture market attention. For example, spontaneous acts of people-powered crowd activity such as those of Flash Mobs (that rely on social media use and Internet enabled technology) if used for advertising purposes, will enable subtle and more overt messages to be broadcast in unusual ways and possibly capturing more market attention for the product or service than more traditional methods. REFERENCES Nye, J. (2010). Global Power Shifts. TED Talks. Filmed July 2010. Posted October 2010. Retrieved April 5, 2011 from: http://www.ted.com/talks/lang/eng/joseph_nye_on_global_power_shifts.html

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs This TED Talk is important to the topic of flash mobs because it highlights the fact that modern issues of global significance such as obesity, crime, good health, and creativity, are affected by the social connections that we all have. The rise of Internet usage through avenues such as social networks in the form of Facebook and other similar sites has been acknowledged as a vital factor that is also used by flash mobs when organizing their activities. The main point that can be taken into account through this TED Talk, is that if subconscious concepts such as obesity can claim influences from social networking, it should also follow that other more positive concepts such as philanthropy, will also be influenced by connecting with social networks. These social networks have a resilience that survives the test of time so it is of utmost importance to understand what the contributing factors are that sustain them. One important factor that was discovered was the power of emotion. Emotional "stampedes" and "collective existences" can be formed through social networks. They appear in clusters that can be delineated, for example, by "happy patches" and patches with other emotional characteristics. [Continued in the comment below]

Flash mobs utilise digital communications among social networks to mobilise a large group of people to appear in a set location. Many reading about flash mobs highlight the use of Internet communication but there have not been many references that refer to how the social network functions. Nicholas Christakis is a Harvard Professor of Medicine, Health Care Policy, and Sociology at Harvard University and he directs a diverse research group investigating social networks. "His work examines the biological, psychological, sociological, and mathematical rules that govern how we form these social networks, and the rules that govern how they shape our lives" (TED Conferences, 2010). Christakis gives three reason that people cluster but for flash mobs the most relevant is that people can share a common exposure to something (Christakis, 2010)and thus messages are spread to people of like mind, in turn pleading to a large crowd with everybody having a common purpose. Another important aspect to take from this is that networks are constantly changing in composition but the network still persists. Kaulingfreks and Warren would describe this as a rhizome that is "an ubiquitous connection between points in a structure but without a clear defined path…each node passing information to other nodes (2010, p. 221) . Christakis says " It is the ties between people that makes the whole greater than the sum of parts" (2010).For flash mobs and protest movements it is the power of the group that makes all the difference as has been demonstrated in political flash mobs and recent protests in Egypt, Iran and Tunisia. Christakis, N. (2010, February). The hidden influence of social networks TED Talks [Video file]. Retrieved from http://www.ted.com/talks/nicholas_christakis_the_hidden_influence_of_social_networks.html Kaulingfreks, R., & Warren, S. (2010). SWARM: Flash Mobs, mobile clubbing and the city. Culture and Organization, 16(3), 211 - 227. doi:10.1080/14759551.

After watching this video on networks I started to consider the relevance of the internet informing networks and would the networks form in another way if social media tools were not available. Flash Mobs was organised on the internet and use internet tools to collaborate there next event. Could the same thing be achieved without the internet? My guess is yes it can be achieved without the internet. If we take the Egyptian Revolution and the claims that Facebook and Twitter were responsible for the organisation of the revolution some argue that this was not the case. The main body of the argument is that there been revolutions well before the internet (Rosen, 2011). Supports this argument however still recognises the role that social networks had played in the revolution(Beaumont, 2011). Pickwell, 2011 argues that many crowd gathering s such as revolutions and protest do not utilise the internet or social media to gather crowds. Pickwell claims they under utilise the tools the internet offered them. Considering that social media has a communication roll to play, you may also need to consider other factors used in creating the network. Christakis, 2011 presentation on networks gives you a better understanding as to how networks operate and why the above arguments have some merits. Beaumont, P. (2011). The truth about Twitter, Facebook and the uprisings in the Arab world. Retrieved 15th April 2011, from http://www.guardian.co.uk/world/2011/feb/25/twitter-facebook-uprisings-arab-libya Christakis, N. (2010). The Hidden Influence of Social Networks. TED Talks. Filmed February 2010. Posted May 2010. Retrieved April 5, 2011 from: http://blog.ted.com/2010/05/10/the_hidden_infl/ Pickwell, J. (2011). Lecture on the anti-war movement and Internet Collaboration and Organisation, net 308 iLectures: Curtin Unversity, Rosen, J. (2011). The "Twitter Can't Topple Dictators" Article. Retrieved 15th April 2011, from http://pressthink.org/2011/02/the-twitter-