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Hans Dusink

Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of ... - 1 views

isites.harvard.edu/...nar_Reframing-Public-Space.pdf

web308 flashmobs ouaNet308-2011 collaboration

shared by Hans Dusink on 11 Apr 11 - No Cached
  • Hans Dusink on 12 Apr 11
     
    Virág Molnár is an Assistant Professor of Sociology at the New School for Social Research in New York. Her interest is in the impact of mobile communications on urban culture. This article first puts flash mobs into an historical perspective by suggesting that its roots lie with the Italian Futurists of 1910 and further cultivated during the 20th century by avant-garde art groups such as Dadaists . More recently there have been the Youth International Party (Yippies) in the US. (Molnár, 2009) As Molnár points out the things that all these groups have in common with modern flash mobs is that there is no formal membership or hierarchy and they are able to utilise the media effectively. The difference lies in the use of new media such as blog, social networks and mobile phones (2009). Rheingold points out that these tools lower the threshold of participation as it no longer required participants to actually know each other (2003, p. xii). Molnár then identifies and describes 5 types of flash mob based either on their form of sociality or their function. They are: 'atomised' flash mobs, interactive flash mobs, performance flash mobs, political flash mobs and advertising flash mobs (2009). Flash mobs, although organised online are only able to be carried out by people in close proximity to one another or as Molnár describes it "able to make the leap from cyberspace to urban space" (2009). These events are generally recorded and posted to sites like YouTube in order to both popularise the event and to get feedback. "Online reporting has indeed largely been responsible for the rapid global diffusion of flash mobs," and "has been crucial in institutionalizing and legitimizing this new form of sociability"(Molnár, 2009).
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  • Tessa Gutierrez on 12 Apr 11
     
    [Please note: This comment is in two parts due to Diigo restrictions on length] Thanks for posting this article Hans. I found it extremely useful for my own understanding of Flash Mobs, which is also my chosen topic. Molnar gives both a comprehensive history from the very first Flash Mob organized in a New York department store by the senior editor of Harper's magazine Bill Wasik in June 2003, right up to the fact that the term "Flash Mob" was listed in the Oxford English Dictionary in 2004 due to the global popularity of this type of temporary event (Molnar, 2009). Detailing the rise of this popular fleeting entertainment, Molnar (2009) compares Flash mobs to other forms of expression that have occurred from the early 20th century, the surrealism of the inter-war period and even the 1960s and contemporary culture jammers, stating that these types of activities existed long before the Internet, mobile communication and social media forms such as Twitter and Facebook. In this respect, Molnar's ideas are similar to those of Kravets (2011) and his thoughts that despite the Internet being blocked by the Egyptian government, the people were still able to come together to organize political protests about the Mubarak regime through word-of-mouth and leaflet delivery. However the success of Flash Mobs would not be as significant without the Internet. The organizational and collaborative efforts required to coordinate large groups of people who generally do not know each other, would be a hard task to achieve without the assistance of Internet-related social media and mobile phones. Additionally, the popularity of Flash Mobs would not be as significant if not for the availability of global sites such as YouTube, which are able to replay videos for as long as their user allows them to be visible and shared. [Continued in next comment]
  • Tessa Gutierrez on 12 Apr 11
     
    [Continued from previous comment] In conclusion, as Molnar so aptly puts it, "the rapid global diffusion of flash mobs...has been crucial" for the rise, popularity and longevity of Flash Mobs as a new use of urban space, entertainment and publicity. If social media and the Internet were to suddenly cease, the occurrence of Flash Mobs would diminish drastically. Thank you so much for sharing this article Hans. It has been extremely useful for the topic of Flash Mobs. REFERENCES Kravets, D. (2011a). What's Fueling Mideast Protests? It's More Than Twitter. Published by Wired January 27, 2011. Retrieved April 12, 2011 from http://www.wired.com/dangerroom/2011/01/social-media-oppression/ Molnar (2009). Reframing Public Space: Flash Mobs and the Futility of Contemporary Urban Youth Culture. Retrieved April 12, 2011 from: http://ebookbrowse.com/f/flash-mobs-pdf-virag
  • Hans Dusink on 12 Apr 11
     
    Continuation of original comment. As a blog post on Turtle Sociology wrote "The globalization of flash mobs underscores two vital notes: the viral-like nature of technology, and the universal desire to break free from social norms… all flash mobs seem to elicit joy in their bold, unprompted natures"(2010). References: Molnár, V. (2009). Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of Contemporary Urban Youth Culture. Retrieved from http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf Rheingold, H. (2003). Smart Mobs : The next socal revolution. New York: Basic Books. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=lX9QKNbO0nkC&oi=fnd&pg=PR9&dq=smart+mobs+the+next+social+revolution&ots=wvkWcKOAIx&sig=00EWrYtEyAwqRmnYNth77Sclr8o#v=onepage&q=smart%20mobs&f=false Turtle Sociology. (2010, October 6). The Universal Phenomenon of Flash Mobs [Web log post]. Retrieved from http://turtlesoc.wordpress.com/2010/10/06/the-universal-phenomenon-of-flash-mobs/
  • Tessa Gutierrez on 14 Apr 11
     
    Thanks for continuing your comment Hans. That last quote really sums it up well. I quite like how you have highlighted the fact that flash mobs underscore the 'viral-like nature of technology' in addition to the joy flash mobs elicit as a result of their impromptu nature. All that is needed is a quick search through YouTube for 'flash mobs' to see the views of popular flash mob videos reach the millions, as well as to read how well they have been received globally. Thanks again, Tessa
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