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This article presents tools and strategies for setting up collaborative networks in the form of localized resistance 'cells'. Anonymous use this system of local and semi-independent networks as storage points for resources and to maintain its global communications beyond larger web services. It is these "autonomously acting local cells" that allow Anonymous to keep "resources, videos, pictures, and most important (their) protest and resistance organization online"(anon, 2011). While these strategies have resulted from challenging oppressive political regimes and fighting to maintain freedom of information, the ideas can be adapted to working in more general and everyday online environments. Anonymous see small local groups acting as autonomous and self-reliant parts of a larger network, to make the entire structure stronger and more resilient as a whole. Their tactics have grown "organically in cyberspace rather than reflecting the cyber version of existing real world phenomena" (Keane, B, 2011) and show how local sub-groups can effectively create strong, flexible networks when collaborating on a global scale. Some of the major advantages of working in a localized cell are identified as being "Local organization only needs a local focus" (anon, 2011), hinting at the benefits of a simpler organizational structure; "You can continue the fight as a team even if cut of from all the other protesters/activists"(anon, 2011), which if adapted to collaboration in general suggests more resilient and efficient networks; and "you can gather resources there, videos pics, voice files, flyers and re-upload it from there if you lose resources to deletion or block"(anon, 2011), showing the benefits of decentralized networks as both data protection and archiving tools. References anon. (2011) 'Tools to help the Revolutions Part II - Online resistance cell organization'. Anonymous Hamburg. 23rd of February 2011. Available from: http://hamburger-anon.blog

Anonymous, being a decentralised network, relies upon the interest of tech savvy individuals to contribute to their campaigns. When challenged by legal representatives of the targets of their attacks, such as the 'Cult of Scientology' (Anonymous, 2011), their efforts to disseminate information through mainstream channels may be thwarted by take-down notices. In the case presented in this article hosted by Blogspot, they admit to having been frustrated by such interference with distributing videoes, pictures, and other resources online (Anonymous, 2011). The blog entry continues with offering alternatives and suggestions for anyone interested in contributing to Anonymous' on-going campaigns, providing advice and recommendations for useful tools and techniques. It outlines the advantages to contributing in the online movement, such as 'continue the fight as a team even if cut off from all the other protesters/activists' (Anonymous, 2011), suggesting a reward through participation, which is a prime motivator for other online crowd-sourcing initiatives (Belleflamme, Lambert, & Schwienbacher, 2011). The article proceeds to then explain how a user can participate by listing potential resources the assist without danger of being identified, and caught, suggesting such websites as wall.fm, noting that the service probably has a server farm that won't suffer in the event of a Distributed Denial of Service attack. It also explains how to create a social network, including links to free domain registration services, and free webhosting, to facilitate the potential new member of the Anonymous network into building an online resistance cell. Anonymous Hamburg. (2011). We do what we must, because we can. Retrieved from http://hamburger-anon.blogspot.com/2011/02/tools-to-help-revolutions-part-ii.html. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2011). Tapping the Right Crowd. Retrieved from http://ssrn.com/abstract=157817.

[Please note: This comment is in two parts due to Diigo restrictions on length] The global climate is experiencing both a "power transition," and a "power diffusion." This TED Talk is useful to studies of flash mobs because it shows that individuals and organizations no longer need vast amounts of money to network and collaborate globally with others. Additionally, Nye highlights the fact that traditional patterns of leadership will not work effectively today and that in order for an organization to progress and be proactive, a mix of traditional strength and power infused with "soft power" is required. The rise of the Internet and mobile computer-generated communication has assisted the average person to gain the same potential power that was once the exclusive domain of large corporations and wealthy individuals. "Computing and communication costs have fallen a thousandfold between 1970 and the beginning of this century." This power diffusion is within reach for all of us but people are still not thinking of these tools in very innovative ways. People are still focusing on the rise and fall of great powers, which really only tell us about psychology and not reality. Traditional projections such as the Goldman-Sachs index are linear and one-dimensional. However the progress of the world has never been linear, and has always been comprised of many diverse facets or factors. So these simplified projections are not telling the truth about the way the economy is progressing. The area of narrative is what needs to be adjusted, using what Nye calls "soft power" or the ability to organize networks and elicit co-operation, which are important factors when organizing the delivery of Flash Mobs. [Please navigate to the comment uploaded on April 11, 2011]

The Impact of TED on Collaboration and Innovation. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html A great source of serious and diverse material on a wide range of topics is the website TED - Ideas worth Spreading. The first step in collaboration is to create a wide ranging appreciation of the subject matter. Before people can commit to task they need to have an information source that establishes the underlying ideas. In this talk TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. One of the points that reverberate with most people is Chris' statement that: "Face-to-face communication has been fine-tuned by millions of years of evolution. That's what's made it into this mysterious, powerful thing it is. Someone speaks, there's resonance in all these receiving brains, the whole group acts together." Chris concludes that thousands of people are figuring out new ways to collaborate with increasing knowledge and he describes what the next stage of TED's evolution has to be. He says that TED Talks can't be a one-way process, one-to-many. The future is many-to-many. They are looking at ways to make it easier for the global TED community, to respond to speakers, to contribute ideas, and maybe even their own TED Talks. It is this spreading of Ideas that underlay the age of Internet collaboration. This is the source of power diffusion that Nye talks about. "I'm an idealist. I really think people can change the world" Ted Curator Chris Anderson http://www.ted.com/speakers/chris_anderson_ted.html Works Cited Anderson, C. (2010, Septemebr). How web video powers global innovation. Retrieved April 7, 2011, from TED: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

[Part 2 of comment from April 6, 2011] Topic of Study: Flash Mobs. As we prepare for the future, the ability to co-operate, collaborate, and organize networks is going to be of prime importance. This does not mean that "hard power" or military strength and keeping a balance is not important, but that the concept of power needs to be incorporated with new and innovative ways of power diffusion. Therefore the ability to use all available tools and coordinate input from globally networked areas will be vital for businesses and organizations to keep abreast of trends and capture market attention. For example, spontaneous acts of people-powered crowd activity such as those of Flash Mobs (that rely on social media use and Internet enabled technology) if used for advertising purposes, will enable subtle and more overt messages to be broadcast in unusual ways and possibly capturing more market attention for the product or service than more traditional methods. REFERENCES Nye, J. (2010). Global Power Shifts. TED Talks. Filmed July 2010. Posted October 2010. Retrieved April 5, 2011 from: http://www.ted.com/talks/lang/eng/joseph_nye_on_global_power_shifts.html

Kravet's Wired online article details the role social-media services such as; Facebook, Twitter and YouTube played in the 2011 Egypt political revolution. The primary focus of his article suggests the uprising was the result of years of oppression and dictatorship, not simply a Twitter or mass media revolution as some have labelled it (Bergstrom, 2009). Kravet does acknowledge the link between technology and modern upheavals by using the example of the fax machine and the role it played informing the world of the Tiananmen Square massacre. At the same time, he still emphasises that social-media and communication systems are used as an effective way of coordinating protests and political gatherings. A quarter of Egyptian citizens have Internet access; therefore, it can be said that social media is a powerful channel activists could utilise - in conjunction with leaflets and spontaneous amalgamation - to effectively facilitate organisation of the masses. Activists also used social media as a way of gauging the scope of their proposed protests by encouraging Facebook users to confirm their attendance. Prior to the Internet being blocked, one particular organiser had 80,000 confirmations for a January 29, 2011 demonstration. After the Egyptian government's initial block of popular, social-networking services (prior to the entire Internet being shutdown in Egypt) protestors took leverage from a variety of technologies such as; web proxies, VPNs and smartphone applications to gain access to Facebook and Twitter. Again this demonstrates the importance these tools play in information sharing and mass collaboration. Bergstrom, G. (2009). Egypt: The First Twitter Revolution? Retrieved, April 4 2011, from http://marketing.about.com/od/crisis_communication/a/egypt-mubarak-power-in-social-media.htm Kravets, D. (January 27, 2011). What's Fueling Mideast Protests? It's More Than Twitter. Retrieved April 5, from http://www.wired.com/dangerroom/

The article is interesting, but i just wanted to touch on the statements that were raised around communication after the Internet had actually been shut off. I was fascinated to read about how society can mobilize and use the resources that are available in times of need. Using third party proxies, organizers were able figure out ways to bypass the Egyptian Internet filters and to be able to once again access Facebook, Twitter, YouTube and other Internet sites (Osam, 2011). Despite the Internet blackout, landline communication was never blocked; Egyptians found another way to access the Internet through landlines dial-up Internet services and fax services. Egyptians living outside Egypt were receiving faxes through regular landline phones, by using Optical Character Recognition (OCR) technologies they could convert the fax image into text contents, and post the contents, news and updates into Facebook, Twitter and different blogs (Sutter, 2011). This convergence in technology just goes to show that these types of situations cannot be simply shut off by closing down all Internet connections within the country. As an indication on how fast online communication services are popping up into the spotlight, Google in the meantime launched a new service called "speak2tweet", which allowed Egyptians to call a regular landline number in Cairo and speak their tweet to an IVR/Voice recognition system. The speak2tweet system would then convert the caller voice message into a text tweet (Osam, 2011). References Osam, M. (2011). The eRevolution. Retrieved, April 13, 2011. From http://www.famousbloggers.net/the-erevolution.html

Sutter, J. (2011). The Faces of Egypt's 'Revolution 2.0'. Retrieved, April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html

Project: Carousel! » How to organise a successful student protest using online tools The author of this article is Pontus Westerberg is a member of the Project Carousel! Team, "a student-led online community working under the auspices of the Centre for Media and Film Studies at the School of Oriental and African Studies (SOAS), University of London". This brief article advises student protesters which online tools may be useful for organising protests and keeping protesters informed. The recommended tools include Twitter, blogs, video, plus online mapping tools. The article also recommends creating a central node, such as a website to tie all these disparate elements together, and as an example links to the UCL occupation page (http://www.ucloccupation.com/), which shows an example of this being done. Westerberg gives an overview on the use of Twitter hashtags to organise protest conversations, making them easier to keep track of, citing examples of these such as the #demo2010 that was used to organise conversations around the student protest that took place on the 24th October 2010. The 140 character limitation imposed by Twitter, also makes Blogs an attractive online tool for protest, offering a forum where ideas and issues can be disseminated and discussed in a lengthier format. Westerberg also provides examples showing the effectiveness of images and video in getting a message across, and indicates that there are benefits in utilising humour and encouraging user generated content. Overall the article provides basic information, but links to quite a few interesting examples of sites and tools that are being used by the student protest movement in the United Kingdom. References: Westerberg, P. (2010). How to organise a successful student protest using online tools. Retrieved from: http://www.projectcarousel.org/2010/11/how-to-organise-a-successful-s

This article from the Project Carousel website is a step by step guide describing how to organize "a successful protest using online tools" (Westerberg, P. 2010). It was created specifically for student activists however it would be adaptable to many forms of online collaboration since it shows efficient strategies for creating independent networks using free web services and social networking tools. This is similar to a guide describing how to create localized 'cell' based networks from 'Tools to help the Revolutions Part II - Online resistance cell organization', an article that I have posted to Diigo. Both of these guides explain practical methods for creating and working across decentralized networks, focusing on free online resources and web services. They also identify the primary need for a central point of contact (or node) which is connected to multiple communication and content sharing websites (as satellite services). These methods of collaboration describe "local cells that keep in touch through their decentralized networks" (anon, 2011), yet they are also effective ways to organize, manage and create widely accessible and secure channels for global communications. Both articles show techniques that allow a group to form strong and flexible networks with like minded people from across world. Refeences anon. (2011) 'Tools to help the Revolutions Part II - Online resistance cell organization'. Anonymous Hamburg. 23rd of February 2011. Available from: http://hamburger-anon.blogspot.com/2011/02/tools-to-help-revolutions-part-ii.html Westerberg, P. (2010). How to organise a successful student protest using online tools. Available from: http://www.projectcarousel.org/2010/11/how-to-organise-a-successful-student-protest-using-online-tools/

Project Carousel is a 'student-led online community based at the Centre for Media and Film Studies at the School of Oriental and African Studies (SOAS), University of London' (Project Carousel, n.d.). The article was written Pontus Westerberg in 2010, during the student protests regarding student fees. It was written as a how-to guide to help would-be protesters make the most of social media to add their voices to the campaign in an open, transparent way. Westerberg is less informational and more instructional in his advice to establish a profile using popular social media tools like Twitter, with hashtags, creating a blog and making videos, making a particular point to be humorous at the expense of authority. 'Do something funny', suggesting that positive attention may be garnered through fun and humour. Unlike the Anonymous movement, Project Carousel appears to endorse, if not outright encourage, transparent participation with user-generated content and boldly putting faces and names toward the campaign. The points made in the article may seem obvious, but new inductees to the social media mechanism, eager to participate, would find these easy-to-follow steps a clear guide to joining the protests and being heard. Though not a crowd-funding or crowd-sourcing tool, it does provide a useful guide to generating interest from 'the crowd', be it a personal project or a community-conscious endeavour.. Westerberg, P. (2010). How to organise a successful student protest using online tools. Project: Carousel!. Retrieved from http://www.projectcarousel.org/2010/11/how-to-organise-a-successful-student-protest-using-online-tools/.

This article is based on the premise that cities are responsible for destroying social bonds and "rendering man isolated from, fearful of, hostile to, and manipulative of his fellow man" (Fischer as cited in Kaulingfreks & Warren, 2010). It is this view that drives planners to create artificial structures in an attempt to have citizens involve themselves in community affairs. The authors use the example of Rotterdam where a there is a program of community forming (http://www.opzoomermee.nl) to show this idea that something needs to be done to create a sense of community. (2010, p. 213). The authors then look at how the unmanaged process of flash mobs may offer an alternative to the formal organisation structures of organisation in the city environment. They draw on the work of Jean Luc Nancy and suggest that flash mobs challenge the "traditional understanding of community through technology enabled organising" (Kaulingfreks & Warren, 2010, p. 220). In fact through the use of the Internet, email and texting people are able to act together without giving up any of their individuality. In a magazine interview Bill Wasik, the instigator of flash mob said: The flash mob affords an opportunity for doing something and yet completely sidesteps the whole process of discussing how it is going to happen. It's just; 'Here's this opportunity, and if you agree with it, you can come in on it, and its going to be very quick' (Heaney, n.d) A flash mob becomes an ephemeral community; it is formed for a specific purpose and then disbands once that purpose has been fulfilled. It is a network structure rather than a traditional hierarchy and is based on a common interest.

Professor Ruud Kaulingfreks, University of Leicester, School of Management (Kaulingfreks, n.d.) and Professor Samantha Warren, University of Essex - Essex Business School (Warren, n.d.) have written this paper titled, SWARM: Flash mobs, mobile clubbing and the city (Kaulingfreks and Warren, 2010). Both professors have written a number of articles on topics involving organisation and culture. As written above by Hans Dusink, "They draw on the work of Jean Luc Nancy and suggest that flash mobs challenge the "traditional understanding of community through technology enabled organising" (Kaulingfreks & Warren, 2010, p. 220). In fact through the use of the Internet, email and texting people are able to act together without giving up any of their individuality" (Dusink, 2011). By understanding this, it can also be related to the petitioners that act through the Avaaz organisation. To sign up to the Avaaz community, only a name, an email, a country and postcode is required information. The name could be any name or even a nickname. Individual's identities are hidden from each other. Even though you can see the count of actions taken, it is impossible to know who did exactly what action. Concurrently, a hard-copy signed petition is not that much different. Which individual can verify every signature on a page and who is going to read through and check every written address one-by-one to ensure actual authenticity? Both Avaaz and flash mobs use digital interaction to let their members know what is happening and the location; however, Avaaz continues to exist after action is taken, moving onto new causes and plights whereas the basis of flash mobs is to 'flash' congregate then dissipate after their action. References: Avaaz.org. (2011).The World in Action. Retrieved from http://www.avaaz.org/en Dusink, H. (2011). SWARM: Flash mobs, mobile clubbing and the city - Culture and Organizati

This article was interesting as it also considered the impact of music in FlashMobs. Salmond (2010) in their article, "The Power of Momentary Communities" discusses how rave parties have similarities to FlashMob events through the creation of an instant community. Just as Salmond (2010) uses the rave party example Kaulingfreks & Warren (2010) have explored mobile clubbing, with individuals dancing to their music of choice. It should be noted that the lack of amplification, due to those listing to their individual songs may do so in a "silent disco" manner would allow such a gathering. Salmond (2010) raises the legality of events, at night time, with 100 or more people listening to amplified music. Mobile clubbing is supported by Salmond (2010) as more FlashMob as there is an artistic component which is key according to Wasnik. The comment of Jocelyn Peuker (2011) who introduces the Avaaz.org (2011) community highlights that there is a crossover between the SmartMob and the FlashMob. Avaaz facilitates with anonymity but could be considered a more SmartMob type of activity as those signing a petition are doing so in an asynchronous manner. With those signing the petition in with a desire for an outcome to be achieved, moving further away from the art aspect. Salmond (2010) argues that it is structure and organisation would allow one to consider Avaaz to be more SmartMob than FlashMob. As in many aspects of technology the exact line and distinction is hard to be drawn but notwithstanding this Avaaz is a facility service that would benefit both FlashMob and SmartMob events, whilst maintaining anonymity.

Since 2007, Anastasia Kavada is a post-doctoral researcher, with her current role as developing research on: social technologies (such as blogs, social networking sites, picture and video sharing sites) in the establishment of international campaigns and political coalitions, in practices of citizenship and democracy, as well as in the formation of political identities and feelings of belonging to political groups (The University of Westminster, n.d.). In her article, Collective action and the social web: Comparing the architecture of Avaaz.org and Openesf.net, Kavada discusses the differences between the two platforms for "... the European Social Forum [ESF] and [the] global movement website Avaaz" (Kavada, 2009b, p. 130). The following main topics are discussed: * Web 2.0 And Transnational Collective Action * Political Organizations And Web Interactivity * Openesf: Openness And Distributed Construction * Avaaz: Outward Orientation And Central * Coordination Of Individual Contributions She concludes that whilst both platforms are inherently different for use in their particular organisations, Avaaz has gone one step further to reaching people using social networking sites such as Facebook (REF). In 2010, Kavada wrote an article titled Image, Bonding, and Collective Identity Across Multiple Platforms: Avaaz on Facebook, MySpace, and YouTube (Kavada, 2010). In this paper, Kavada explores the prospective spaces for global activism by "... examining the case of Avaaz.org, a 'global web movement' created in 2007 aiming to bring people-powered politics to global decision-making" (Kavada, 2010, p. 1). * Growth of digital activism * Web Platforms, Bonding and Group Identity: Two Complementary Views * Methods and research * Platforms as a Surface of Bonding and Group Identity * Platforms As a Site of Engagement, Bonding and Group Identity In brief, this article discusses whether or not, Avaaz can hold onto

its identity whilst spread across multiple platforms. Kavada has established that organisations such as Avaaz can indeed remain in control of its identity even though they lack in "... interpersonal interaction among supporters" (Kavada, 2010, p. 19). The Avaaz organisational strategy has met with success as more than thirty-seven million actions have been completed by its members (Avaaz.org, 2011). Bibliography: Avaaz.org. (2011). Avaaz - The World in Action - About. Retrieved from http://www.avaaz.org/en/about.php Kavada, A. (2007). The 'Horizontals' and the "Verticals": Competing Communicative Logics in the 2004 European Social Forum. Paper presented at the General Conference of the European Consortium for Political Research, 6-8 September, Pisa, Italy. Kavada, A. (2009a). Decentralization and Communication: Email Lists and the Organizing Process of the European Social Forum. pp. 188-204 in A. Karatzogianni (Ed.) Cyber Conflict and Global Politics. London: Routledge. Kavada, A. (2009b). Collective action and the social web: Comparing the architecture of Avaaz.org and Openesf.net. In Communicative Approaches To Politics And Ethics In Europe. Tartu University Press. Retrieved from http://homepages.vub.ac.be/~ncarpent/suso/reco_book5.pdf#page=130 Kavada, A. (2010). Image, Bonding, and Collective Identity Across Multiple Platforms: Avaaz on Facebook, MySpace, and YouTube. All Academic Inc. Retrieved from http://www.allacademic.com/meta/p404477_index.html The University of Westminster. (n.d.). Anastasia Kavada - CAMRI Post-Doctoral Researcher. Retrieved from http://www.westminster.ac.uk/schools/media/camri/research-staff/kavada,-anastas

This article is presented on famousboggers.com a blogging site dedicated to academics publishing writing on current events. In this article Mohamed Osam (network and computer engineer) talks about the technological factors leading up to the revolution in Egypt. The "eRevolution" was sparked by a group of young activists on Facebook, they were pushing for reform on freedom and social injustice (Osam, 2011). These Facebook groups attracted more than 85,000 protestors via group posts, and comments, while communicating heavily on twitter and sometimes cell phone SMS services (Osam, 2011). Other Facebook groups were initiated before and during the protests to support the logistics and the massive demonstrations that erupted all over Egypt. The "Rasd News Network (R.N.N)" Facebook group was one of the main contributors to the revolution, sending protest updates, news updates and politician and media reaction (Osam, 2011). With such a public outcry the Egyptian government shut down all Internet communication in Egypt, but by this time things had already escalated beyond the governments repair (Franco, 2011). After a few more days of the increasing number of protestors, high national and international pressures, and a total of 18 days of protesting, Omar Suleiman (the recently appointed Egyptian vice president) resigned his position (Franco, 2011). This article brings up interesting points around the effects of online collaboration and communication. What is the future for these types of online political movements? The factor that seems to be most interesting is the fact that there was social action and results gained by taking the fight online just as offline. The power of online collaboration has obviously proven its point with these recent events in Egypt, so where too next? Could this type of political movement be a stepping-stone for further political activism or just like many other tools be used for both positive and negative behavior? Some see this as

References: Avaaz.org. (2011). Stand With The People Of Egypt. Avaaz - The World in Action. Retrieved from https://secure.avaaz.org/en/democracy_for_egypt/?fpla Avaaz.org. (2011). Freeze Mubarak's stolen fortune. Avaaz - The World in Action. Retrieved from http://www.avaaz.org/en/mubaraks_fortune/ Findlay, T. (2011). eRevolution on Diigo - oua_net308_2011 group. Retrieved from http://groups.diigo.com/group/oua_net308_2011 Osam, M. (n.d.). Articles by Mohamed Osam. The eRevolution. Retrieved from http://www.famousbloggers.net/author/mohamedosam Osam, M. (2011). The eRevolution. Retrieved from http://www.famousbloggers.net/the-erevolution.html

This is a great article that describes the technological and social influences that allowed millions of people to network and collaborate online during the protests in Egypt earlier this year. It shows how many citizens of Egypt successfully used various online services and tools in maintaining communications and mobilizing massive group actions throughout this time. The author explains how this was "the first revolution sparked, managed and orchestrated by social networking, by Facebook, twitter, blogs and YouTube"(Osam, M. 2011); and questions any potential harm that may arise from such seemingly powerful tools of social and political change. This supports the article 'Anonymous Uses Collaborative Document Sharing Tool for Social Survival' that I have posted to Diigo. These works investigate the widespread use of both public and anonymous web services in the coordination of information, communications and group movements during social and political protests in the Middle East. They show how these platforms were used as flexible networking and collaborating tools which effectively reached large numbers of people. While the Anonymous article focuses on the creation and distribution of their 'Revolution Survival Guide' for Tunisians - using tools that allowed "simple, free, and publicly "anonymous" way(s) to share and collaborate on information" (Clay, K. 2011); the Egyptian protests were initially "sparked by a group of young activists on Facebook"(Osam, M. 2011). These different networking and collaboration platforms were successfully used as social and political tools against oppressive regimes. References Clay, K. (2011). Anonymous Uses Collaborative Document Sharing Tool for Social Survival. Social Media and Technology. 25th of February 2011. Available from: http://www.lockergnome.com/social/2011/02/25/anonymous-uses-collaborative-document-sharing-tool-for-social-survival Osam, M. (2011). The eRevolution. Retreived, April 13, 2011. From

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs This TED Talk is important to the topic of flash mobs because it highlights the fact that modern issues of global significance such as obesity, crime, good health, and creativity, are affected by the social connections that we all have. The rise of Internet usage through avenues such as social networks in the form of Facebook and other similar sites has been acknowledged as a vital factor that is also used by flash mobs when organizing their activities. The main point that can be taken into account through this TED Talk, is that if subconscious concepts such as obesity can claim influences from social networking, it should also follow that other more positive concepts such as philanthropy, will also be influenced by connecting with social networks. These social networks have a resilience that survives the test of time so it is of utmost importance to understand what the contributing factors are that sustain them. One important factor that was discovered was the power of emotion. Emotional "stampedes" and "collective existences" can be formed through social networks. They appear in clusters that can be delineated, for example, by "happy patches" and patches with other emotional characteristics. [Continued in the comment below]

Flash mobs utilise digital communications among social networks to mobilise a large group of people to appear in a set location. Many reading about flash mobs highlight the use of Internet communication but there have not been many references that refer to how the social network functions. Nicholas Christakis is a Harvard Professor of Medicine, Health Care Policy, and Sociology at Harvard University and he directs a diverse research group investigating social networks. "His work examines the biological, psychological, sociological, and mathematical rules that govern how we form these social networks, and the rules that govern how they shape our lives" (TED Conferences, 2010). Christakis gives three reason that people cluster but for flash mobs the most relevant is that people can share a common exposure to something (Christakis, 2010)and thus messages are spread to people of like mind, in turn pleading to a large crowd with everybody having a common purpose. Another important aspect to take from this is that networks are constantly changing in composition but the network still persists. Kaulingfreks and Warren would describe this as a rhizome that is "an ubiquitous connection between points in a structure but without a clear defined path…each node passing information to other nodes (2010, p. 221) . Christakis says " It is the ties between people that makes the whole greater than the sum of parts" (2010).For flash mobs and protest movements it is the power of the group that makes all the difference as has been demonstrated in political flash mobs and recent protests in Egypt, Iran and Tunisia. Christakis, N. (2010, February). The hidden influence of social networks TED Talks [Video file]. Retrieved from http://www.ted.com/talks/nicholas_christakis_the_hidden_influence_of_social_networks.html Kaulingfreks, R., & Warren, S. (2010). SWARM: Flash Mobs, mobile clubbing and the city. Culture and Organization, 16(3), 211 - 227. doi:10.1080/14759551.

After watching this video on networks I started to consider the relevance of the internet informing networks and would the networks form in another way if social media tools were not available. Flash Mobs was organised on the internet and use internet tools to collaborate there next event. Could the same thing be achieved without the internet? My guess is yes it can be achieved without the internet. If we take the Egyptian Revolution and the claims that Facebook and Twitter were responsible for the organisation of the revolution some argue that this was not the case. The main body of the argument is that there been revolutions well before the internet (Rosen, 2011). Supports this argument however still recognises the role that social networks had played in the revolution(Beaumont, 2011). Pickwell, 2011 argues that many crowd gathering s such as revolutions and protest do not utilise the internet or social media to gather crowds. Pickwell claims they under utilise the tools the internet offered them. Considering that social media has a communication roll to play, you may also need to consider other factors used in creating the network. Christakis, 2011 presentation on networks gives you a better understanding as to how networks operate and why the above arguments have some merits. Beaumont, P. (2011). The truth about Twitter, Facebook and the uprisings in the Arab world. Retrieved 15th April 2011, from http://www.guardian.co.uk/world/2011/feb/25/twitter-facebook-uprisings-arab-libya Christakis, N. (2010). The Hidden Influence of Social Networks. TED Talks. Filmed February 2010. Posted May 2010. Retrieved April 5, 2011 from: http://blog.ted.com/2010/05/10/the_hidden_infl/ Pickwell, J. (2011). Lecture on the anti-war movement and Internet Collaboration and Organisation, net 308 iLectures: Curtin Unversity, Rosen, J. (2011). The "Twitter Can't Topple Dictators" Article. Retrieved 15th April 2011, from http://pressthink.org/2011/02/the-twitter-

Virág Molnár is an Assistant Professor of Sociology at the New School for Social Research in New York. Her interest is in the impact of mobile communications on urban culture. This article first puts flash mobs into an historical perspective by suggesting that its roots lie with the Italian Futurists of 1910 and further cultivated during the 20th century by avant-garde art groups such as Dadaists . More recently there have been the Youth International Party (Yippies) in the US. (Molnár, 2009) As Molnár points out the things that all these groups have in common with modern flash mobs is that there is no formal membership or hierarchy and they are able to utilise the media effectively. The difference lies in the use of new media such as blog, social networks and mobile phones (2009). Rheingold points out that these tools lower the threshold of participation as it no longer required participants to actually know each other (2003, p. xii). Molnár then identifies and describes 5 types of flash mob based either on their form of sociality or their function. They are: 'atomised' flash mobs, interactive flash mobs, performance flash mobs, political flash mobs and advertising flash mobs (2009). Flash mobs, although organised online are only able to be carried out by people in close proximity to one another or as Molnár describes it "able to make the leap from cyberspace to urban space" (2009). These events are generally recorded and posted to sites like YouTube in order to both popularise the event and to get feedback. "Online reporting has indeed largely been responsible for the rapid global diffusion of flash mobs," and "has been crucial in institutionalizing and legitimizing this new form of sociability"(Molnár, 2009).

Continuation of original comment. As a blog post on Turtle Sociology wrote "The globalization of flash mobs underscores two vital notes: the viral-like nature of technology, and the universal desire to break free from social norms… all flash mobs seem to elicit joy in their bold, unprompted natures"(2010). References: Molnár, V. (2009). Reframing Public Space Through Digital Mobilization: Flash Mobs and the Futility(?) of Contemporary Urban Youth Culture. Retrieved from http://isites.harvard.edu/fs/docs/icb.topic497840.files/Molnar_Reframing-Public-Space.pdf Rheingold, H. (2003). Smart Mobs : The next socal revolution. New York: Basic Books. Retrieved from http://books.google.com.au/books?hl=en&lr=&id=lX9QKNbO0nkC&oi=fnd&pg=PR9&dq=smart+mobs+the+next+social+revolution&ots=wvkWcKOAIx&sig=00EWrYtEyAwqRmnYNth77Sclr8o#v=onepage&q=smart%20mobs&f=false Turtle Sociology. (2010, October 6). The Universal Phenomenon of Flash Mobs [Web log post]. Retrieved from http://turtlesoc.wordpress.com/2010/10/06/the-universal-phenomenon-of-flash-mobs/

Thanks for continuing your comment Hans. That last quote really sums it up well. I quite like how you have highlighted the fact that flash mobs underscore the 'viral-like nature of technology' in addition to the joy flash mobs elicit as a result of their impromptu nature. All that is needed is a quick search through YouTube for 'flash mobs' to see the views of popular flash mob videos reach the millions, as well as to read how well they have been received globally. Thanks again, Tessa

Anyone can become a member of Avaaz. However, their website offers no portal of communication between members and/or non-members. Fortunately, this issue is solved by its integration of social media networks such as Facebook (Avaaz.org, 2011b), Twitter (Avaaz, 2011) and YouTube (AvaazOrg, 2011). Using Facebook as an example, Avaaz posts information about current campaigns. By doing this, Avaaz is opening further communication about its campaigns; it allows the organisation to continually grow stronger; and it is an opportunity for them to reach more people. On this Facebook group: * Avaaz posts new information, and contributes to conversations * Anybody following the Avaaz group can make comments about the campaign; concurrently they can also promote particular campaigns of interest to their own social networks. Avaaz also makes use of Twitter as another complementary platform for communication. Akin to Avaaz's use of Facebook, Twitter is used to keep their followers informed of updates, new campaigns and more. An example of this can be seen in Tweets made by Avaaz: Hi @SAALTweets, have you seen the @Avaaz petition for Jan #Lokpal? http://bit.ly/eZcDis Follow @Avaaz back so we can send more info (9 Apr) In 1 day over 250,000 have signed to stand with #annahazare against Indian #corruption. Join them at http://j.mp/gfg7KJ - pls RT (8 Apr) Avaazers in India: Stand with #annahazare to tackle #corruption. Sign the @Avaaz petition for the Jan #Lokpal Bill! http://j.mp/fCnD8Z (8 Apr) By doing this, Twitter users are able to receive updates about campaigns and other information; participate in conversations; and, promote the information that interests them to their networks (Jenkins et al., 2009). By doing this, the consumers of the networks are helping

[Continued from previous comment] In terms of my chosen topic of Flash Mobs, AVAAZ has stronger ideals and uses social media to highlight their issues of global concern. Flash Mobs tend to have their base within a community and despite sometimes being organized to highlight a social injustice, are mainly used as advertising to publicize an upcoming event or personality. YouTube videos shared through social media networks appear to be the main form of spreading a Flash Mob once the activity or event has occurred. AVAAZ on the other hand, has an ongoing commitment to highlight issues before, after, during and after an event. Thanks again for your insightful article and comment Jocelyn

Prior to reading these comments, I had never heard of AVAAZ. Out of interest, and because I have been researching civil unrest in Europe and the Middle East, I did a Google search on "AVAAZ and Egypt" and was surprised to see 418,000 results. There were multiple links to different groups who were promoting the "Stand with the people of Egypt petition" in conjunction with AVAAZ, groups such as the Care 2 News Network, and Manalife. We seem to constantly hear about the power of Twitter and Facebook, but in turn there are all of these other organisations collaborating, promoting and sharing content on the internet not just using Twitter and Facebook, but their own websites and forums. REFERENCES: Avaaz - Stand with the People of Egypt Care2.com http://www.care2.com/news/member/754940801/2709806 Hylands, J (January 30, 2011) Avaaz - Stand with the people of Egypt. Manalife http://manalife.org/articles/stand-with-the-people-of-egypt/

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs Anderson conveys the self-fueling model of global innovation he calls "crowd-accelerated innovation," which is assisting individuals to improve in many areas as a result of watching videos online. The phenomenon of "Flash Mobs" has made use of global video facilities on popular sites such as "YouTube" to spread their message. One example of a self-fueling model of global innovation given by Anderson is of a group of extreme dancers who performed at the 2010 academy awards despite not having any formal dance training. Their dance moves were inspired by and copied from watching videos online. These isolated individuals have been able to connect and collaborate to share their new innovations due to the assistance of free online sites such as YouTube. Videos pack a huge amount of data into a few minutes. However our minds are more suited to understanding information from a few minutes of video as opposed to the traditional method of learning based on books and scientific peer-reviewed papers. Anderson believes that online video will one day surpass the ideas printed in books. He believes that there are a multitude of non-verbal subconscious cues that enhance the delivery of information through video publication that cannot be conveyed as adequately through a book or written transcription. These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob.

[Continuation of comment above] These ideas are one of the reasons that TED talks have gained popularity in global education. The power of globally available videos has enhanced the popularity and effectiveness of flash mobs, which assists the organizers to spread their message more effectively. People are more likely to remember an idea or product if it has been delivered in an unusual way such as through a flash mob. REFERENCES Anderson, C. (2010). How Web Video Powers Global Innovation. TED Talks. Filmed July 2010. Posted September 2010. Retrieved April 5, 2011, from: http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html

Nelson, A. (2011). The limits of the 'Twitter revolution. The Gaurdian  Retrieved 11th April 2011, from http://www.guardian.co.uk/commentisfree/cifamerica/2011/feb/24/digital-media-egypt   

Nelson makes a strong argument suggesting the 2011 Egypt uprising was not necessarily fuelled by social media; instead she links it to years of oppression and dictatorship as the main triggers. On the flipside, many of Nelson's statements need to be challenged. Firstly, she states that only 15,000 Egyptians were tweeting - out of a population of 80 million - throughout the protests. What she fails to mention is that less than 20% of Egyptians actually have Internet access (Internet World Stats, 2011). In addition, many of these users also reside outside of Cairo and may not have directly participated in the demonstrations. Lastly, the Internet and SMS services were shutdown in Egypt two days after the initial January 25th demonstration and this act would drastically reduce numbers as the only way to circumvent the block was through dialup or a voice-to-tweet service. An interesting concept raised in this article is 'slackivism', a term coined to describe the attraction of getting caught up in the euphoria of online activism. The benefits however have little or no impact on society because clicking a 'like' button within a Facebook group is far from participatory and adds very little value to the cause. Instead, Nelson argues that web users need to be better educated in the use and the expectations of crisis-mapping platforms to effectively participate. Sukey , an anti-police kettling web application is a recent example of internet enabled, active participation. Its use during a recent political demonstration in London resulted in successful, non-violent outcome (Kingsley, 2011). This was attributed to activists working together and feeding information from Twitter, Google Maps and news feeds into Sukey to counter the act the police kettling. This example highlights that technical aptitude and active participation are required to effectively coordinate a internet enabled, protest. Internet World Stats - Usage and Population Statistics. (2011

References: Morozov, E. (2009). Moldova's Twitter Revolution. Retrieved April 13, 2011. From http://neteffect.foreignpolicy.com/posts/2009/04/07/moldovas_twitter_revolution Nelson, A. (2011). The Limits Of The "Twitter Revolution". Retrieved April, 16 2011. From http://www.guardian.co.uk/commentisfree/cifamerica/2011/feb/24/digital-media-egypt

"Avaaz is a global web movement to bring people-powered politics to decision-making everywhere" (Avaaz.org, 2011). Avaaz means voice, in "... several European, Middle Eastern and Asian languages" (Avaaz.org, 2011a). This is not a website where you need to prove your credentials or log in to be a member. However, it is one of the most powerful and influential organisations in the world. The Avaaz community "... empowers millions of people from all walks of life to take action on pressing global, regional and national issues, from corruption and poverty to conflict and climate change" (Avaaz.org, 2011a). Their online platform "... allows thousands of individual efforts, however small, to be rapidly combined into a powerful collective force" (Avaaz.org, 2011a). The Avaaz community supports campaigns in 14 languages, has a core team on 4 continents, includes thousands of volunteers. Overall, the community helps organise the signing of petitions, funding media campaigns and direct actions, contact through emailing, calling and lobbying governments, and organizing "offline" protests and events. They do this to "... ensure that the views and values of the world's people inform the decisions that affect us all" (Avaaz, 2011a). Two very good examples of the strength of the community include: * Stand With Anna Hazare (Avaaz.org, 2011b) shows of a petition where over 624,876 people have signed since the campaign launched on the 7th April, 2011. Before the goal of one million signatures was reached, a victory has been announced. * Blackout-proof the protests (Avaaz.org, 2011c) is a current petition to "...secure satellite modems and phones, tiny video cameras, and portable radio transmitters, plus expert support teams on the ground -- to enable

Avaaz addresses global issues to generate global interest in improved conditions - globally. The world in action (Avaaz.org). Available in fourteen different language, it encourages borderless interest in issues relevant locally and internationally, promoting campaigns to 'close the gap between the world we have and the world most people everywhere want' (About Avaaz, n.d.). Avaaz is to the world what GetUp! is doing for Australia, including its policy on transparency, evidenced in the availability of financial reports, member statistics, and its member-funded, crowd-sourced model. Rather than a distributed, region-dependent staff and budget, Avaaz has a 'single, global team with a mandate to work on any issue of public concern' (Avaaz.org, n.d.). It is Avaaz members who decide where to direct resources The website projects a sense of global community, as much in being available in so many languages as in movements presented on every page heralding from many different countries representing the plights of many and varied communities. Avaaz is a global example of social awareness instigating social movements, easily promoted through the connectivity of the internet and the tools for social networking, to create a better world. Websites and movements for campaigns such as Avaaz and GetUp! Australia are helping to raise awareness and reclaim power for the people. Avaaz.org.(2011). The World in Action. Retrieved from http://www.avaaz.org. GetUp. (n.d.) GetUp! Retrieved from http://www.getup.org.au.

As yet another online resource for the "lounge chair activist" Avaaz.org seems to cover it all. Whether you're interested in saving the whales, climate change, gay rights or donating to flood victims, there is a cause available for you. Avaaz, started in 2007 with the mission to "organise citizens of all nations to close the gap between the world we have and the world most people everywhere want" (Avaaz.org, 2011). So far they seem to be achieving this goal. With over 8 million members worldwide, who have so far taken over 38 "actions" this is a website that seems to be doing what it's promised. To ensure that there is no underlying bias, no political voice hiding behind the curtains, Avaaz ensures there is "democratic accountability" by being 100% member-funded. It is mainly staffed by volunteers, who email actions to members in way that registers interest in the project and nothing more. These actions are also normally put forward by Avaaz members themselves, rather than outside parties. Avaaz, like BOINC, relies on word-of-mouth to spread the word. Also using social network sites to keep up the interest between members. Their hope is that once someone joins through a campaign for one specific issue, that they will then continue to support other actions. To prove their success, after "China's violent crackdown on the March '08' protests and riots in Tibet"(Avaaz, 2011) Avaaz was able to build the most successful global position to date. They were able to achieve 1.5 million signatures in just three weeks calling for dialogue between China and the Dalai Lama. Whether you just sign a petition or donate money, having so many available voices ensures that Avaaz will make it count. As stated by Zainab Bangura, the foreign minister of Sierra Leone "Avaaz is an ally, and a rallying place, for disadvantaged people everywhere to help create real change"(Avaaz, 2011). Avaaz.org. (2011). Avaaz.org: The World in Action. R

Written by Michael Pick, Online Activism: Media Stereotypes And The Rise Of Smart Mobs is an article published on Robin Good's MasterNewMedia website. The publisher, Robin Good, has had "... a career as a new media communication and publishing consultant for major international organizations that operate in the fields of research, development and education" (Good, n.d.). Robin Good is an independent new media publisher that "... converted his professional skills and interests into a self-publishing career (Good, n.d.). In 1999, Robin Good began MasterNewMedia, an online magazine dedicated to "... news, skills and resources to communicate more effectively with new media technologies" (Good, n.d.). Michael Pick's article first explores some of the ways of how people are stereotyped by mass-media propaganda. One example of this is, "The Nazis, pioneers of mass-media propaganda (Pick, n.d.), managed to convince a nation that it was being bled dry by the Jews, communists, gypsies, and anyone else that they could scapegoat. With relentless repetition and indoctrination they created the sense that these people were something less than human" (Pick, 2007). Which he then argues is that this mass-media propaganda is being continued today through television media. Pick then discusses Howard Rheingold's concept of Smart Mobs, and then he briefly discusses Avaaz.org (2011a), a website and platform, where everyone can have an

opinion and everyone can unite and help others, regardless of political stature and unaccountable organisations. It is a site where the values of people shape global decisions (Avaaz.org, 2011b). References: Avaaz.org. (2011a).The World in Action. Retrieved from http://www.avaaz.org/en Avaaz.org. (2011b).The World in Action - About Us. Retrieved from http://www.avaaz.org/en/about.php Good, R. (n.d.). About Robin Good. Retrieved from http://www.masternewmedia.org/about.htm Pick, M. (n.d.). The War On Terror And The Victory Of Spin: Believing Your Own Propaganda Is The True Weapon Of Mass Destruction. Robin Good - independent new media publisher. Retrieved from http://www.masternewmedia.org/information-access/propaganda/the-war-on-terror-and-victory-of-spin-20070414.htm Pick, M. (2007). Online Activism: Media Stereotypes And The Rise Of Smart Mobs. Robin Good - independent new media publisher. Retrieved from http://www.masternewmedia.org/information_access/online-activism/media-stereotypes-war-online-activism-20070609.htm

This paper discusses the issues around eLearning and communication Technology. It cover how freeware skype  is an ideal tool for communication in education an suggest methods of how to use Skype for the learning outcomes. 7 Instructor Recommendations for Skype UseSchedule the students' Skype subscription in the class orientation. The sooner studentsare exposed to the technology, the better they'll adjust to the unique learning experience.Organize a pre-class training session for a subset of the entire class. Instructors canschedule a meeting with a group of class "trainers." These trainers then teach theirown group members skills.Divide students into groups of four. A Skype conference call can only take up to fiveparticipants. If needed, reserve a seat for the instructor for tracking/coaching purposes.Provide technology use protocols ahead of time. For instance, if someone accidentallyhangs up, the conference call initiator (usually the group leader) can immediatelyadd him back in to the meeting.Keep group deliberations on the record using additional tools. Skype conferencecalls are not recorded. Options are Skype Chat and Blackboard Chat.Reserve a Blackboard Chat Room for each group as the last resort. One of the drawbacksof using such freeware is that the service makes no guarantee that theprogram will be there when needed. An effective way to cope with this is to reservethe Blackboard Chat Room as a backup device.Encourage necessary accessories. A headset and a wired broadband connection arepreferred accessories for use with Skype and other similar communication tools. Pan, C.-C., & Sullian, M. (2005). Promoting Synchronous Interaction in an eLearning EnvironmentThe Journal  Retrieved 11th April 2011, from http://thejournal.com/Articles/2005/09/01/Promoting-Synchronous-Interaction-in-an--eLearning-Environment.aspx?Page=1

This academic paper explores anonymous' internal processes as they collaborated over the internet to co-ordinate both on and offline protests against the church of Scientology in February 2008. The authors analyze the "public, online sources used by members of Anonymous to plan, discuss, coordinate, and execute" their campaign; as well as data "drawn from a quantitative analysis of interactions amongst (the projects) participants at a wiki site"(Underwood, P., Welser, H. 2011). This innovative and skillful use of online networking and collaboration tools allowed Anonymous to successfully mobilize and co-ordinate group activity on a large scale. The work identifies Anonymous' structure as a decentralized network with little "evidence of official leadership positions or formal organizational structures" (Underwood, P., Welser, H. 2011) guiding the groups actions. These processes are seemingly organic to the internet and the study shows how working in this way significantly increased Anonymous' flexibility, as well as how this "collaborative structure allowed the group to work rapidly and democratically"(Underwood, P., Welser, H. 2011). Other advantages of the groups' use of decentralized network structures were found in the "development of highly dynamic and emergent strategies as many individuals with varying ideas and talents... work simultaneously on a project"; and the fact that "large volumes of participants can coordinate their actions even in the absence of an official bureaucratic leadership" (Underwood, P., Welser, H. 2011). references Underwood, P., Welser, H. (2011) 'The Internet is Here': Emergent Coordination and Innovation of Protest Forms in Digital Culture. Available from:http://oak.cats.ohiou.edu/~welser/Underwood.Welser.2011.pdf

This article specifically explores "Project Chanology", a project of the worldwide organisation known as Anonymous against the Church of Scientology. The authors point out "that social movements are a basic foundation of contemporary democratic societies" as well as "providing outlets for political positions to be voiced and grievances to be aired"(Underwood & Welser, 2011). Importantly, it is crucial that people participating can see value in the cause and in the form that action may take. This article attracted my attention due to its similarity and differences to flash mobs. Both organisations have no formal organisation structure yet they are able to mobilise large numbers of people by utilising Internet communications (Facebook, twitter, email and Internet Relay Chat (IRC)). Another similarity is that in both cases the public displays appear bizarre and absurd to outsiders. In the case of most flash mobs, the idea is to simply have fun (Taylor, 2003). For Anonymous it is to "present itself as a movement about making a difference through having fun " as well as setting itself apart from "typical street demonstrations"(Underwood & Welser, 2011). But there are also differences. Each flash mob is distinctly separate operation whereas Anonymous has a group identity. Underwood and Welser do point out that members of the group do balk at the notion of being seen as a traditional group (2011).

Participants in Anonymous activities are also required to learn more about the group and its actions. This requirement seems to be a way of strengthening bonds and a cultural knowledge. There is no such requirement to participate in a flash mob only the desire to have fun. What these movements show is that if the cause (whether it be fun or a political point) is right then it is possible to bring together large numbers of people through the use of new media. REFERENCES: Taylor, E. (2003). Dadaist lunacy or the future of protest? : An introduction to the world of flash-mobbing. Social Issues Research Centre. Retrieved from http://www.sirc.org/articles/flash_mob.shtml Underwood, P., & Welser, H. T. (2011). 'The Internet is Here": Emergent Coordination and Innovation of Protest Forms in Digital Culture. Paper presented at the iConference 2011, Seattle. Retrieved from http://oak.cats.ohiou.edu/~welser/Underwood.Welser.2011.pdf

John Sutters article presented on CNN online is a personalised recount of the factors (technological and social) leading up to the demonstrations in Egypt. This article is interesting as it outlines the impact that the Internet has on peoples daily lives, the way the it has allowed members in society the opportunity to gather information and allow freedom of speech that would never be allowed in their own government regime. Sutters article follows a man called Saleh, (Egyptian born) and explores the impacts that living in his society has brought on his daily life. Being born into a country where rape, murder and wrongful imprisonment are just a part of daily life he soon gained the motivation to want more. The lack of information that he could obtain from Egypt's two national television stations, gave him the drive and motivation to want to learn more about the world (Sutters, 2011). When he was 16 he rejoiced in the fact that the Internet had come along, "I was waiting for the Internet to arrive in Egypt years before it arrived. Reading about it, I could see how much freedom there was (online), how much information you had" (Saleh, 2011). The Internet was a way for people to gain access to limitless amounts of information, it is not by chance that these social media tools are now being used to mobilize people in society to speak out, take action and express their thoughts and feelings to create change. After an Egyptian man was allegedly beaten to death by police outside an Internet cafe Saleh and his friends were shocked by the news of the event and decided to create a Facebook page "We Are All Khaled Said". The results were astounding, more and more people started to comment and join the group, which eventually lead to a mass protest in which protesters stood along the banks of the Nile wearing black (Sutters, 2011). Events that followed on January 27 were even more impressive. The online organizers in Egypt are quick to spread

credit. No single person, group, Facebook page or political party planned this movement. It just happened, they said. Partly in response to the events in Tunisia. Partly by years and years of lingering economic, social and human rights problems. Saleh, the young man who grew up yearning for an Internet connection, said he was amazed at the degree to which the Internet played a role in the movement. These social media platforms allowed people to mobilize more freely than in public. Decoy events could be set up and changed on a moment's notice; messages could be spread to other countries and updates could be passed through out the country and the world (Sutters, 2011). The flexibility around social media is something that can shed some insight into why these types of events have become so successful. Messages can be updated, read and sent from any portable device, Facebook and Twitter can be access anywhere at anytime, meaning that mass collaboration over these services can be organised to such a precise level. As state above, the Internet has become such an influential medium for nations under tight control to express themselves and gather outside information about what is happening in the world and also to express and broadcast injustice that is happening in their own society. References Sutters, J. (2011). The faces of Egypt's 'Revolution 2.0'. Retrieved April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html. Saleh, O. (2011). The faces of Egypt's 'Revolution 2.0'. Retrieved April 13, 2011. From http://edition.cnn.com/2011/TECH/innovation/02/21/egypt.internet.revolution/index.html

I found this article interesting and thought provoking; being a personal, first-hand account of the events in Egypt it provided a different perspective to some of the articles I've read on this topic. The last paragraph summed up the power of social media well, "Facebook, Twitter and email created a 'parallel Egypt' on the Internet", a world where citizens could maintain anonymity and mobilize more freely than they could in public" (Saleh, 2011, cited by Sutter, 2011). I think that we tend to take for granted the freedom and rights we have here in Australia. I have joined a few political organisations online, and I couldn't imagine how I would have felt if shortly afterwards the Government hacked my computer to gain my Facebook password! Yet this is what happened to activists in Tunisia (Zuckerman, 2011). Your comment Tim, "the flexibility around social media is something that can shed some insight into why these types of events have become so successful. Messages can be updated, read and sent from any portable device, Facebook and Twitter can be access anywhere at anytime, meaning that mass collaboration over these services can be organised to such a precise level", (Findlay, 2011) reminded me of a comment made by a Cairo activist who said "We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world," (activist cited by Howard, 2011) According to Howard (2011) "the most consistent causal features of democratization include a wired civil society that uses digital media to undermine authoritarian rule in the course of national and global public opinion." The recent events in Egypt are certainly a case in point. REFERENCES Findlay, T (April 13, 2011) The faces of Egypt's 'Revolution 2.0' Diigo OUA-Net308 group Retrieved April 14, 2011 from http://groups.diigo.com/group/oua_net308_2011 Howard, P (February 23, 2011) The Cascading Effects of the Arab Spring Miller McCune Magazine Retrieved April 13,

This article, written by Ethan Zuckerman, a senior researcher at the Berkman Center for Internet and Society, discusses the role of social media in the events that led to the Tunisian President Zine el-Abidine fleeing the country on January 14th this year. Zuckerman compares the media coverage and online community support received by Iranians during the 2009 protests and the coverage in Tunisia, which didn't receive anywhere near the same amount of attention. As Zuckerman puts it, "the irony is that social media likely played a significant role in the events that have unfolded in the past month in Tunisia, and that the revolution appears far more likely to lead to lasting political change." (Zuckerman, 2011) The protests in Tunisia began after the suicide of an unemployed university graduate whose informal vegetable stall had been "shuttered by the police" (Zuckerman, 2011). Protests began spreading from city to city. Although Ben Ali's government tightly controlled all forms of media, Facebook remained uncensored throughout the protests. This meant that Tunisians were able to follow unfolding events on Facebook. They were then able to share what was happening with the rest of the world by posting videos to YouTube, and the end result was that "a popular revolt toppled an Arab dictator" (Zuckerman, 2011). One important point that Zuckerman makes is that it is wrong to attempt to credit "a massive political shift to a single factor -- technological, economic, or otherwise --... Tunisians took to the streets due to decades of frustration, not in reaction to a WikiLeaks cable, a denial-of-service attack, or a Facebook update." (Zuckerman, 2011)

protests but as recent events have shown, a platform that can organise and communicate with over 85,0000 people to take part in a political protest should never be underestimated (Hauslohner, 2011). References Ingram, M. (2011). Was What Happened In Tunisia A Twitter Revolution? Retrieved April 13, 2011. From http://gigaom.com/2011/01/14/was-what-happened-in-tunisia-a-twitter-revolution/ Morozov, E. (2009). Moldova's Twitter Revolution. Retrieved April 13, 2011. From http://neteffect.foreignpolicy.com/posts/2009/04/07/moldovas_twitter_revolution Hauslohner, A. (2011). Is Egypt About To Have A Facebook Revolution? Retrieved April 13, 2011. From http://www.time.com/time/world/article/0,8599,2044142,00.html

Ethan Zuckerman's article brings us closer to a political situation in Tunis during the peak of the reported protests. Included image of the woman protester in the front of a flag makes a headline more interesting and debatable. Zuckerman writes about what sparked the actual protests, reactions of the Tunisian government, Tunisia's protests influencing neighborhood countries and how media off and on line functioned during the events. Zimmerman also writes about the reactions from outside the Middle East - from those countries celebrating a peace oriented time such as Christmas Day and New Year's holidays and at the same time hearing and seeing headlines about a shooting in Arizona. Zuckerman says that more attention would be given to the Tunisian protests through media during slow news month. He then analyzes Iran's promoting the Green Movement to on online audience that followed the tweets and Facebook posts and compares it with Tunisia's support from the online community. According to Zimmerman, social media played a significant role in Tunisia despite government's having a tight control over on and off line media. Zimmerman writes that the Government prevented reporters from traveling to the protest hot spots and what I understood from the Zimmerman's words - the media reports were prohibited with titles like vandalism or terrorism. As an alternative, Tunisians had access to uncensored pictures from the Facebook and communicated the political protests to the rest of the world by using YouTube and Dailymotion. The article highlighted existence of online audience and usage of social networking applications throughout the Tunisian events; however to me as a reader the content did not support sufficiently its title 'The First Twitter Revolution'.

Brainstorming is a method students can use to generate ideas for writing a paper. In the process of brainstorming you should suspend any concerns about staying organized. The goal is to pour your thoughts onto paper without worrying about whether they make sense or how they fit together.

The origin of flash mobs is credited to Bill Wasik who emailed friends in June 2003 to gather in the home furnishing department of Macy's in Manhattan. More than a 100 people began discussing whether to purchase a 'love rug' for their fictitious commune and then dispersed as quickly as it had formed (Hewitt, 2003). Flash mobs are defined in the Oxford dictionary as "a public gathering of complete strangers, organized via the Internet or mobile phone, who perform a pointless act and then disperse again" (Oxford University Press, 2011). Advertising agencies now utilise flash mobs to promote commercial products. This article discusses the Saatchi and Saatchi award winning T-Mobile advertisement "Life is for sharing" (posted to Youtube by jonjonbaker, 2009). Rather than focusing on how mobile phones and social media are used to organise a flash mob, the discussion here is about how this same media is used to create "viral traction - the ability to be widely forwarded to millions of viewers almost instantly" (Thomas, 2010). The advertisement itself shows bystanders utilising their mobile devices to share photos with their friends as well as ringing them to talk about the experience. As the title of the advertisement says "life is for sharing". Nick Burcher wrote in his blog Personal thoughts on the evolution of media and advertising that "advertisers are creating events to push user generated content coverage, a physical community made virtual. The event drives the Conversation, rather than the other way round as Wasik intended" (Burcher, 2009). Flash mobbing has become more than Wasik first imagined. On this case it has been utilised to raise brand awareness, but the same techniques can also be used to promote political opinions.

Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.

Hans this is a very interesting article and ties in with the article I found by McGreer (2010) who discussed the business response to FlashMobs. Whilst two different approaches were used the one constant was the use of professional film crew to use the footage for uploading. The question McGreer raises is when it no longer has the artistic element, which Wasnik defines an event as a FlashMob, are commercial applications really FlashPerformances? McGreer, B. (2010). Give Them something to talk about. US Banker. Retrieved from ProQuest Database.