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This article was published in the Fibreculture Journal[1], a peer reviewed Australian Journal. Nicholson (2005) in this article is primarily focused on mobile communications role in FlashMobs. According to Nicholson (2005) the popularity of FlashMobs and its cultural significance was based upon three practices. It was the conjuncture of individuals communicating via mobile phone, sending text via mobiles and the public performance aspects that were significant. The article discusses various historical events associated with FlashMobs and there are links being formed between FlashMobs and the anti-globalization movement. The more organised FlashMob events were highlighted when journalists capturing a FlashMob outnumbered participants. Nicholson (2005) focused on the concept of "one to many" which has similarities and overlaps with the anti-globalisation movement. The examples used by Nicholson (2005) support this theory that FlashMobs and anti-globalisation, especially in their communication styles are similar. Nicholson (2005) cites Tom (2003) who states that FlashMobbing is, "the power of many, in the pursuit of nothing". Politically motivated FlashMob events ultimately have a pursuit of an outcome and thus questions if the examples given are FlashMob events. Nicholson's (2005) examples certainly allow for exploration of the mobile communication but it isn't entirely focused on the FlashMob phenonomen. The variety of examples on the other hand does allow for the argument that a FlashMob is bounded within the spectacle of the event, activism, being experimental with a prank all rolled into one. This article demonstrates that mobile telephone technology has had a direct influence on the FlashMob culture. The article also implies that the culture of FlashMob events is a past activity which has past it's used by date. Nicholson (2005) doesn't explain how or why this is a past activity and leaves this aspect of FlashMob culture unanswered in her article. Footnote

This ABC online article highlights some important aspects about the use of social-media and the role it played organising, coordinating and documenting Egypt's 2011 uprising. Firstly, the initial ban of web services such as Facebook and Twitter was an indication of the Egyptian government recognising the power, connectedness and participatory nature of social-media . In an attempt to silence the demonstrators and to avoid a repeat of the 2009 Iran revolution, Egyptian authorities took it one step further and not only blocked certain web site but completely shut down access to the entire world-wide-web (Stone, 2009). This act alone illustrates the fragility of the Internet, despite its decentralised design. Literally, with the flick of a switch, Internet Service Providers acting on government instructions blocked web access within the country. It can be argued the political protesting in Egypt would occur with our without a social-media influence; however, it is still important to examine the length Egyptian demonstrators went to in order to circumvent the Internet block and continue to take leverage from popular social media services. An example is the use of 'voice-to-tweet' - a cooperative development by Google, Twitter and an online voice provider called SayNow. This innovation allowed Egyptians to call a telephone number and leave a message which would automatically be converted to text, published on Twitter and tagged with #Egypt. This example highlights Twitter and new media being used for collaboration and participation; specifically between citizen activists and journalists around the world. Much like the Internet, news media was also blocked within Egypt and reporters faced the same communication challenges as everybody else, this workaround however was an effective way for Egyptians to stay connected and ensure their stories were continuing to be voiced to the eagerly listening global audience. Stone, B. (June 15, 2009). Social Net

The events that unfolded during the uprising in Egypt are a good example of how flexible and mobile social networks can be in relation to effective communication between members of society. Through the Egyptian government shutting off all Internet connections collaborative efforts were made by both Twitter and Google to still allow information to be distributed throughout the country. As stated above, the speak-to-tweet services were available in which voicemail messages were left and then converted into text messages, which were then posted via twitter (ABC News, 2011). This is a great example of how devices can be implemented and used to adjust to the situation at hand. In one of my previous posts I talked about the United States becoming concerned around social media's effectiveness in relation to social protest, in which they have made plans to impose legislation to create a 'kill switch' to re-create what the Egyptian government previous did, cut all lines of Internet communication in times of political disturbance (Grubb & Moses, 2011). The elements that unfolded in Egypt after the lines of Internet communication were cut is a good example of how other devices can be implemented for information to be distributed amongst society. It is not as simple as cutting off an Internet connection and assume that collaborative communication will cease. Just as the US government has seen the warning signs of the power of social networks, society has also seen the weakness in relying on a national Internet service. 'Mesh' Networks as I previously stated in another post are currently underdevelopment for mobile phones in which there is no central device, instead each node is equipped with radio communications which acts as a relay point to other nodes, placing the pressure off obtaining a connection from a main server (Gedda ,2010).

References: ABC News (2011). Voice tweets sidestep Egypt web ban. Retrieved April 17, 2011 from: http://www.abc.net.au/news/stories/2011/02/01/3126626.htm Grubb, B; Moses, A. (2011). As Egypt goes offline US gets Internet 'kill switch' bill ready. Retrieved April 17, 2011. From http://www.theage.com.au/technology/technology-news/as-egypt-goes-offline-us-gets-internet-kill-switch-bill-ready-20110131-1aah3.html Gedda, R. (2010). Mobile Phone Coverage Expanded Via 'Mesh' Networks. Retrieved April, 17, 2011. from http://www.pcworld.idg.com.au/article/352948/mobile_phone_coverage_expanded_via_mesh_networks/.

[Please Note: This comment is in two parts due to Diigo restrictions on length] Topic: Flash Mobs This TED Talk is important to the topic of flash mobs because it highlights the fact that modern issues of global significance such as obesity, crime, good health, and creativity, are affected by the social connections that we all have. The rise of Internet usage through avenues such as social networks in the form of Facebook and other similar sites has been acknowledged as a vital factor that is also used by flash mobs when organizing their activities. The main point that can be taken into account through this TED Talk, is that if subconscious concepts such as obesity can claim influences from social networking, it should also follow that other more positive concepts such as philanthropy, will also be influenced by connecting with social networks. These social networks have a resilience that survives the test of time so it is of utmost importance to understand what the contributing factors are that sustain them. One important factor that was discovered was the power of emotion. Emotional "stampedes" and "collective existences" can be formed through social networks. They appear in clusters that can be delineated, for example, by "happy patches" and patches with other emotional characteristics. [Continued in the comment below]

Flash mobs utilise digital communications among social networks to mobilise a large group of people to appear in a set location. Many reading about flash mobs highlight the use of Internet communication but there have not been many references that refer to how the social network functions. Nicholas Christakis is a Harvard Professor of Medicine, Health Care Policy, and Sociology at Harvard University and he directs a diverse research group investigating social networks. "His work examines the biological, psychological, sociological, and mathematical rules that govern how we form these social networks, and the rules that govern how they shape our lives" (TED Conferences, 2010). Christakis gives three reason that people cluster but for flash mobs the most relevant is that people can share a common exposure to something (Christakis, 2010)and thus messages are spread to people of like mind, in turn pleading to a large crowd with everybody having a common purpose. Another important aspect to take from this is that networks are constantly changing in composition but the network still persists. Kaulingfreks and Warren would describe this as a rhizome that is "an ubiquitous connection between points in a structure but without a clear defined path…each node passing information to other nodes (2010, p. 221) . Christakis says " It is the ties between people that makes the whole greater than the sum of parts" (2010).For flash mobs and protest movements it is the power of the group that makes all the difference as has been demonstrated in political flash mobs and recent protests in Egypt, Iran and Tunisia. Christakis, N. (2010, February). The hidden influence of social networks TED Talks [Video file]. Retrieved from http://www.ted.com/talks/nicholas_christakis_the_hidden_influence_of_social_networks.html Kaulingfreks, R., & Warren, S. (2010). SWARM: Flash Mobs, mobile clubbing and the city. Culture and Organization, 16(3), 211 - 227. doi:10.1080/14759551.

After watching this video on networks I started to consider the relevance of the internet informing networks and would the networks form in another way if social media tools were not available. Flash Mobs was organised on the internet and use internet tools to collaborate there next event. Could the same thing be achieved without the internet? My guess is yes it can be achieved without the internet. If we take the Egyptian Revolution and the claims that Facebook and Twitter were responsible for the organisation of the revolution some argue that this was not the case. The main body of the argument is that there been revolutions well before the internet (Rosen, 2011). Supports this argument however still recognises the role that social networks had played in the revolution(Beaumont, 2011). Pickwell, 2011 argues that many crowd gathering s such as revolutions and protest do not utilise the internet or social media to gather crowds. Pickwell claims they under utilise the tools the internet offered them. Considering that social media has a communication roll to play, you may also need to consider other factors used in creating the network. Christakis, 2011 presentation on networks gives you a better understanding as to how networks operate and why the above arguments have some merits. Beaumont, P. (2011). The truth about Twitter, Facebook and the uprisings in the Arab world. Retrieved 15th April 2011, from http://www.guardian.co.uk/world/2011/feb/25/twitter-facebook-uprisings-arab-libya Christakis, N. (2010). The Hidden Influence of Social Networks. TED Talks. Filmed February 2010. Posted May 2010. Retrieved April 5, 2011 from: http://blog.ted.com/2010/05/10/the_hidden_infl/ Pickwell, J. (2011). Lecture on the anti-war movement and Internet Collaboration and Organisation, net 308 iLectures: Curtin Unversity, Rosen, J. (2011). The "Twitter Can't Topple Dictators" Article. Retrieved 15th April 2011, from http://pressthink.org/2011/02/the-twitter-