Radio's Social Media Performance is Pathetic | Mark Ramsey Media LLC - 0 views
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samara hartnett on 25 Mar 12This article is by Mark Ramsey the author of two radio industry bestsellers. He has extensive experience in broadcasting, both television and radio, and is influential in media research and strategic implementation (Ramsey, 2010). Mark Ramsey states 'Radio can have a huge stake in social media thanks in no small part to our powerful megaphones' (2010). It is with this remark that the rest of the article can be better understood as a valuable resource when discussing mobile devices, crowd sourcing and their importance to radio if it wishes to embrace a new media platform. The ease with which users/ 'audience will give up information' (Ramsey, 2010) and participate in real-time interactions (ie.tweeting or sms stations) highlights a need of the audience to not just listen but join the conversation. Radio is shifting from a once passive 'you push, they consume ' to an active ' you join in, and they share' medium (2010). Although this article skims over any direct reference to mobile devices, it remains relevant because it highlights the driving want of audience participation and the role of radio to 'respect the audience and add value to their lives' (Ramsey, 2010). This shifting relationship is facilitated in large by current developments in mobile device technologies. Traditional forms of media such as radio have to now reconsider how their content is being consumed and respond adequately to their audience. Ramsey, M. 2010. About. Retrieved from:http://www.markramseymedia.com/about/ Ramsey, M. (2010, July 26). Radio's Social Media Performance is Pathetic. [Web log post]. Retrieved from: http://www.markramseymedia.com/2010/07/radios-social-media-performance-is-pathetic/