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I have centered my approach to the main theme of Mobile Phones and Crowd Sourcing on both the Radio and Retail industries. With the acknowledgment that Mobile Phones, Crowd Sourcing and Social Media are all connected through the creation and distribution of information, this article further explores the individual adoptions or resistance to associated practices relating to the main theme. The article 'Public Radios Social Media Experiments' (Levenshus, 2007) proves itself very useful in its ability to pin point relevant conclusions regarding the role of the audience, the nature of online communities, the use of associated tools and reasons of reluctance towards industry integration. Although this article responds directly to Radio the points of analysis can also be applied to the Retail industry. These conclusions referred to the transformation of listeners/consumers into potential sources of information and the ability of audiences/consumers to contribute and reveal an unexpected wealth of knowledge. It is here that the connection to information obtained by crowd sourcing on social media platforms is supported and the seamless integrated of mobile devices into this process could be assumed. The article also surmises that social media and crowd sourcing strategies are essential to the future of public broadcasting. This should also be considered with reference to Retail. There are explanations as to why resistance to social media opportunities may occur. For example, resistance is due to the lack of knowledge, resource allocation and institutional culture (Levenshus, 2007). But above all the article describes online communities as organic, dynamic and having lives of their own (2007), giving us a valuable base with which to analyse the role of mobile devices in sourcing information. The provisions of such analytical conclusions help to develop a better understanding of the overall affects to industries such as Radio and Retail as they reconsider busi

Thanks for the heads up Dean - the link loads fine in a new tab for me... Have I done something wrong in my post do you think?

I have been a big fan of listening to podcasts for years from http://www.abc.net.au/radionational/ . I subscribe to them in Facebook. So I have seen how they have slowly improved how they engage with the public. So your example I think is a good one for an industry that previously just has synchronous communication and now because of Social Media has A Synchronous to leverage its value. What has happened for radio has good lessons for those business owners that think business has got tougher. Radio previously had an audience/users that was "out there" and many other businesses have an audience that is "in here." Regardless of how the audience/client is connected/contacted then this touch point can be leveraged and value added by social media. The Curtin University Gym has users that are "in here" and whilst people are in the gym using the equipment they can see TV's that include advertisements for Physiotherapy etc. This is a basic form of social media interaction, The user arrives and the TV delivers. The Gym also has a Facebook page that they seek to have users or all of Curtin University to like. Maybe they also make use of Flickr and other social mediums that all adds up to adding value to the business through indirect advertising and awareness creation. So the point I am trying to make is that if you have "in here" users then you ought to connect with them whilst they are in the gym with as much social media as is acceptable. Can the Endomodo App be given a Curtin University Brand/Logo so that the many users can utilise? If not then the Curtin Gym can make use of Endomodo Groups so that the elderly classes can better network and collaborate etc. The more connected a business is with its client base then the more value it can deliver to them and the more revenue that business can collect from advertisers in the case of a radio station. A supply busines

Freeman, M. (2011). Fire, Wind and Water: Social Networks in Natural Disasters. Journal of Cases on Information Technology,13 (2), p.69 -79. A study of the increasing adoption of social networking tools (SNTs) as a channel for critical communication during disasters in Australia, is the platform used by the author to look into how society is accepting the use of SNTs as a whole for emergency management. Using recent natural disasters, the use of SNT's is traced from their limited use during the Victorian Bushfires in 2009 to their increased use and the reliance on SNTs by authorities and individuals, during the Queensland Floods of 2010/2011 and Tropical Cyclone Yasi in 2011 (February). During the fires of 2009, Twitter was used by the ABC radio station 774 Melbourne to provide as much coverage of the fires as possible. Followers increased from 250 to 1200 indicating the popularity of this form of communication, and offering an sight for future use. Two years later, the Queensland Police Service used Twitter and Facebook extensively to broadcast accurate information to those affected by the floods and correct misinformation. The same tactics were employed for Tropical Cyclone Yasi. Technologies are discussed as a medium of communication for accurate and timely information during disasters and for the sharing of knowledge, increasingly coming from the bottom up, but also utilised appropriately from the top down when required. Although this article was easy to understand, the author's discussion of the disasters and technologies, the extensive discussion of qualitative research, followed by a presentation of the case, lead to a repetition of information about the disasters. A more succinct and structured presentation of the results of this triangulated approach to research would have made it easier to appreciate the benefits of SNTs to communities.