The YouTube Effect: How YouTube has Provided New Ways to Consume, Create, and Share Music - 1 views
-
theresia sandjaja on 25 Mar 12Youtube acts as a place that enables users to access media, create, connect, collaborate and share between other Youtube users. This article explores how Youtube provides community space through technology that facilitates music creativity by the users. The article is divided by two sections; firstly, the relationship of art and technology will be examined and reflected on appropriate literatures, the other section will analyse a case study of an amateur musician who consumes music and ideas, recreates and shares back this 'art' work. Through Youtube, masses are able to view and listen digitalised artwork and the technological revolution enable users to play, reconstruct and share innovative ideas. Thus this action has created democratisation of art where previously artworks were constrained by institutions and now the artwork politic has become bias. The case study included in this article covers many aspect on how a user utilise Youtube to collaborate online. Firstly, Youtube as a medium has the ability to connect communities of users with similar interest. Secondly, Youtube enables users to combine talents and create a piece of work even though the creators live in different geographical area. Thirdly, difficulties that affecting the production were discussed: time differences constrain, physical distance between creators, file size, different Internet access and privacy of creators. The factors mentioned is similar to the three properties of digital networks explained by Sassen (2002), which are: decentralized access, simultaneity and interconnectivity. Youtube enable the producers to promote themselves by distributing their creation to the crowd. The audience has become the 'jury' to give feedback on how they perceive the work and may become producer recreating new original work and supplementing the existing one. This made the communication and ideas to circulate within the online community.
-
theresia sandjaja on 25 Mar 12Resource: Cayari, C. (2011) "The YouTube Effect: How YouTube has Provided New Ways to Consume, Create, and Share Music." International journal of education and the arts, July 2011, 12(6). Available online at http://www.ijea.org/v12n6/ Additional reference: Sassen, S. (2002), 'Towards a Sociology of Information Technology', Current Sociology, May, 50(3): 365-388 available online at http://transnationalism.uchicago.edu/infotech.pdf