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Ball, P. (2007, February 27). The more, the wikier. Nature: International weekly journal of Science. Retrieved from http://www.nature.com The More, The Wikier is an article published on Nature: International Weekly Journal of Science, which explores the secret behind the quality of Wikipedia entries when anyone, anywhere has the ability to write and edit content. The article looks at three groups of researchers who "claim to have untangled the process by which many Wikipedia entries achieve their impressive accuracy". Wikipedia is an organisation in which users collaborate their knowledge to create an encyclopedia of information. "The percentage of edits made by the Wikipedia 'élite' of administrators" is steadily declining and "Wikipedia is now dominated by users who are much more numerous than the elite but individually less active." "The wisdom of the crowds" principle suggests that the combined knowledge of a large and diverse group is superior to the knowledge of a few experts. Ball explains that content accuracy and quality of Wikipedia articles is related to a high number of edits by a large number of users. For example, articles that deal with very topical issues receive a higher level of attention from a large and diverse audience and therefore are of higher quality than articles that are not as topical and thus do not attract the same attention. The three research groups referenced in the article are: Dennis Wilkinson and Bernardo Huberman of Hewlett Packard's research laboratories who studied how a high number of edits by a large number of users create the 'best' Wikipedia articles, Aniket Kittur of the University of California, and co-workers who explored how the Wiki community has evolved from a small governing group to a democracy, and Ofer Arazy and colleagues at the University of Alberta who discuss the importance of this diversification of Wikipedia contributors to the overall success of its articles.

This article takes a look at the crowd sourcing idea that Wikipedia thrives on. 'Lots of edits by lots of people'. Crowd sourcing makes use of the knowledge of crowds. The more people you have contributing information to an article the more information the article will contain. This is however affected when fewer people begin to contribute to the writing and collaboration process. A person contributing to the Wikipedia page may only be making a change as small as a simple grammatical correction but it means quite a lot to the overall aesthetic of the page. People are far less likely to believe the information presented by an article filled with errors and punctuation problems. It might seem like a small issue but this is how many hands make light work. Wikipedia's reliability comes from its ability to be edited by many people with small alterations. It is strange however that in your other article regarding Wikipedia being its own worst enemy you have points made there of why Wikipedia is leaning towards extinction. These mainly are concerned with the decreasing number of people editing. So is Wikipedia going to stay strong or will it slowly become just another encyclopedia?

Ball's article highlights the successful nature of Wikipedia's open source network and how quality of information is achieved. He suggests that the 'secret' to Wikipedia's credibility is the increasing number of contributors and the 'diversification' it brings to the platform through collective knowledge (Ball, 2007). I can relate Ball's article to Surowiecki's (2004) article Wisdom of the Crowds because it reinforces the notion that people must be unrelated, independent, and have diversity of mind from one another to form good opinions. The architecture of the collaborative platform Wikipedia harnesses the 'power of the crowds' in such a way that encourages diverse participation, as opposed to a group-think scenario, and thus produces 'wisdom' through quality information (Surowiecki, 2004, p5). Ball observes that Wikipedia's structure allows for an above average quality of information on more topical articles. This occurs because popular topics create more traffic, which in turn enables more contributors to edit an article and therefore creating more 'diverse' and 'reliable' information (Ball, 2007). This reinforces the quality of an article through diversification and mass collaboration. This notion of 'quality' can be applied to the Kony 2012 campaign page on Wikipedia (http://en.wikipedia.org/wiki/Kony_2012), which has been edited over 500 times and has been viewed 1,227,982 times since 6 March 2012, when the Kony 2012 campaign was first launched (Wikipedia Article Page Statistics, 2012). However, it is at this point that the similarities between Ball and Surowiecki cease. According to Ball, the Kony 2012 Wikipedia article is a prime example of a topical issue. The statistics reinforce his observations about Wikipedia's crowds and how they are able to create credible and reliable information due to diversification brought into the article by 1,227,98

The introduction of this chapter captivated me because it defined that Youtube is not just a media space for user to consume media but it acts as a platform that provides social networking framework which enable young people to create and share original content while making social connection virtually. This article explains how Youtube has created a participatory culture within young people. The easy and interactive features in Youtube have enabled young people to be pro-active within the online community. By collaborating online through Youtube, young people can express their identity through their creativity, seek support from peers (either from family, close friend or even strangers who have similar interest), learn new skills by watching other people tutorial and engage in public space.  To understand how Youtube enables participatory culture, this article provides thorough explanations on how the framework is supported. There are five different characteristics that form participatory culture in Youtube, these are: low barrier of artistic expression and civic engagement, strong support for creating and sharing project, informal setting of mentorship, belief of the importance of contributions and a sense of social connection. These characteristics illustrate how Youtube users especially young people engage to communicate and exchange ideas with other users virtually. 

Source: Chau, C. (2010), YouTube as a participatory culture. New Directions for Youth Development, 2010: 65-74. Available online at http://onlinelibrary.wiley.com/doi/10.1002/yd.376/pdf

I found the statistical information in this article very revealing and insightful. But I did find it hard to place within the overall topic. The ability for youth to 'explore identity' and 'acquire new skills' as the article states, are themes that seem to be synonymous when youth cultures are in focus. With this in mind I would assume that this article has relevance to the Knowledge Production and Higher Education topic. I was particularly interested when the article explained the affects that commenting on videos and video view counts can have on video production. As they highlight 'feedback interactions' are crucial to motivating users to create new content. This could either be a new video or increasing circulation of a video with in the community. Just recently there has been a lot of focus on adolescent users of you tube in the media (3 high school girls suspended due to a video they uploaded to youTube). It is no wonder that the participatory nature, or non- participatory (viewing but not creating or commenting) nature of youTube appeals so much to a youth culture. YouTube simply provides a non-confrontation space where youth can determine their own level of participation enabling it to be used as tools for knowledge production and Higher Education. However as the ability for videos to go viral increases and the frontiers of social media expand, I worry the 'empowerment' of youthTubers isn't being backed up by public broadcasting education and as with all higher education, there needs to be a basic level of knowledge already in place and a set of standards.

The poster child of collaboration? A bold statement but is it that far off the truth? Every day Wikipedia helps people around the world find information that is both detailed and related to the topic they have searched. The modern internet is filled with incorrect and purposely misleading information that users can freely access. The user has no idea that the information they are receiving is incorrect so it is quite often trusted. Wikipedia's system of article moderators allows the information to be supplied by anyone but filtered by people considered to be well educated in that chosen field. This means that the information is not as random as other information available throughout World Wide Web. The progression in the Web 2.0 era has been at an exponential rate and Wikipedia has been at the fore front of the revolution as it allows users of the World Wide Web to contribute which is what separates Web 1.0 and web 2.0. So I don't completely agree with the idea that Wikipedia is the poster child of collaboration, however I would suggest that it is the poster child of the Web 2.0 era as it encompasses all that makes the new era so exciting.

I found this article was an interesting read as it discusses Wikipedia's journey in becoming a successful and reliable encyclopedia. While I do consider myself a Wikipedia supporter I did find the article to be incredibly bias in favour of Wikipedia as it speaks extensively with Sue Gardner the Executive Director of the Wikimedia Foundation. The article does briefly touch on some negative points about Wikipedia in hearing from Robert McHenry, author and former Editor-in-Chief of Encyclopedia Britannica (Wikipedia's largest competitor) but soon turns back in favour of Wikipedia explaining that its scientific articles are of similar accuracy to that of Encyclopedia Britannica (Solon, 2011). As this article suggests, Wikipedia is evermore becoming a reliable source of information however people still seem to question Wikipedia's reliability. Here are somethings that I found in my own research that can suggest people's lack of confidence in Wikipedia's reliability: * Wikipedia articles that cover obscure and unusual topics tend to present more inaccuracies and errors than those covering mainstream topics - this is because obscure topics receive less traffic and therefore there is less likelihood of errors being corrected (Ball, 2007). * Wikipedia is not an accurate representation of a vast and diverse crowd, in fact "the encyclopedia is missing the voices of people in developing countries, women and experts in various specialties that have traditionally been divorced from tech" (Manjoo, 2009). * Wikipedia has in the past been subject to vandalism with hoax and defamatory article updates (Ball, 2007). Reference: Ball, P. (2007, February 27). The more, the wikier. Nature: International weekly journal of Science. Retrieved from http://www.nature.com Manjoo, F. (2009, September 28). Is Wikipedia a Victim of Its Own Success? Time Magazine. Retrieved from http://www.time.com/time/magazine Solon, O. (2011, January 11). A Decade of Wikipedia, Th

This article provides quite an interesting overview of Wikipedia and how it started off as a "dirty little secret" for some in the earlier years, with its use progressing to be an "accepted part of daily life in the developed world" ten years after its launch. In addition, higher education facilities (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) are beginning to discover the advantages of employing wikis in their respective institutions. We are beginning to see that the 'wisdom of the crowds' and 'knowledge management' are important factors in larger organisations. Thus what once started out as an online encyclopaedia and a "dirty little secret" is now branching out and weaving its way into larger businesses, organisations, and educational institutions. Although Wikipedia has suffered its fair share of editing glitches and is not completely error free, as mentioned in this article, Wikipedia has come a long way since its introduction into the Web 2.0 world and is becoming a more commonly used tool. In addition, it has shown us the effects of the 'wisdom of the crowds' and how collaboration can be so important. Speakers at the New Media in Education Conference (CCNMTL, 2008) note that wikis provide such a valuable communication and collaboration platform that they essentially create a virtual classroom- an interactive platform where students can share ideas, edit documents, and collaborate on group projects. Inevitably I do agree with the title of this paper and think that Wikipedia is "The Poster Child for Collaboration", with Wikipedia and wikis weaving their way into educational institutions (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) who use them as a collaborative tool. Additional References: CCNMTL (Nov 3rd, 2008). Promoting Collaborative Learning using Wikis. [YouTube Video]. Retrieved 22nd March 2012 from http://www.yout

In this article there are real world examples of how mobile technologies are being used within the four walls of a bricks and mortar retail store. The article interviews two different people and investigates their use of Smartphone technologies while shopping for retail goods. It proves valuable not only because of its direct reference to mobile technologies in the hands of consumers, but for the first time we can begin to see the evolution in mobile device information sourcing. Although both the consumer and producer are slowly realizing these capabilities, it is fair to say that the ongoing process of experimentation reflects mobile device adolescence. There are connections between reoccurring themes such as changing business models, changing consumer behavior and the evolving development of mobile applications that are best understood when put into practice. More specifically just how could information be used and integrated into the everyday conditioning of mobile devices? One example as illustrated in the main focus of this article, are applications that are used in store by Smartphone owners in order to compare prices on stocked items. However depending on Smartphone user location settings retailers can push additional information to shoppers already sourcing product information from competitive brands. This reference to retailers also utilizing mobile technologies and information distribution is equally as valuable and shows a shift in business practice that surpasses traditional discount models. Bustillo, M., Zimmerman, A.(2010, December 15) Phone-Wielding Shoppers Strike Fear Into Retailers. [Web log post]. Retrieved from http://www.retailgeeks.com/wp-content/uploads/2010/12/2010_1215_Phone-WieldingShoppersStrikeFearIntoRetailers.pdf

Yeah a good article pointing to a great opportunity for retailers. The big insightful learning from e commerce prior to this trend was that you did not have to be the lowest priced or the best quality. You just had to be most accessible with a good website, good shopping process, and let people pay. The early adopters were willing to sacrifice price and quality to get convenience. With the trend in this paper pointing towards the vast majority joining the automated shopping process now retailers will be able to more easily offload all their dead stock and the need for genuine end of season sales will be reduced. The retailers with good sales skills will make bigger profits. I see a trend here were businesses that do not keep up with online opportunities will go out of business. Is it possible for the immigrant bakery that has a competitive advantaged based on good quality and hard work to survive? With no website and a cultural belief that hard work wins business possibly they can survive when there is a local community that does not consult a phone to make a choice. Right now supermarket price dumping on bread is doing more damage to private bakeries than any social media app. When other varaiables come in that add to a drain on cash flow like increased rent, more mouths to feed, increased competition, etc then I see this brings increasing reasons to force people to start using social media to seek more business. Just like domain names. You buy one or two you will use for your business and then you buy 5 or 10 for defensive reasons. The last thing you want is to put a great effort in to developing your online position to then have someone buy a similar domain name and pour money at SEO and capture your market. www.carlislebakery.com.au as a prime web address could be undermined by www.carlisebakery.com if you do not buy them both. So the same is with social media. You might not be motivated to get more business but you are forced to the table to protect y

This article isn't about the common definition of mobile crowd-sourcing where data from crowds is aggregated. Instead, Bustillo and Zimmerman describe how mobile technology has brought about a shift in the consumer-retailer relationship which is "threatening to upend the business models of the biggest store chains in America." The article describes how in the past, American retailers (and I'll be bold enough to say retailers in other developed nations as well) could get away with selling items at inflated prices because consumers had no easy way to determine whether those prices were reasonable. Now, the article explains, the ability to compare prices with a smartphone has ushered in a "new era of price transparency". The article paints a bleak picture for the future of retailers who can't or won't make their prices more competitive. Articles like this highlight the fact that our increasing use of smartphones is heralding some fundamental changes in the way we live. And despite not fitting the normal discussion on mobile crowd-sourcing, changes in market dynamics like those described in this article are entirely due to the behaviour of crowds. After all, retailers depend on a crowd of consumers to buy their products, so when technology enables that crowd to shop smarter, it's no surprise the retailers feel a little anxious. The article doesn't mention any effort on the part of the retailers to aggregate data from online consumers in order to better market their products, however with web analysis software this is easy enough to do, and I suspect it's happening. So the transparency works both ways: the consumer has newfound clarity on prices, whilst the retailer gains clarity on consumer behaviour. This article, along with the Wisdom of Crowds Wikipedia article, has me considering mobile crowd-sourcing as a powerful means of market regulation. This could be a theme of my essay for module two.