Communicating Creativity on YouTube: What and for Whom? - 1 views
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theresia sandjaja on 25 Mar 12Youtube has lowered the barriers for amateurs to upload their video online, this allows users to share content to large scale of audience. This article explores on how nonprofessional users connect to the mass at many different levels. Based on the quantitative research in this article there are combination of elements that contribute to the usage of Youtube: primary level by identifying the video narrative content from as expressing idea or opinion to displaying skills (music, sports, etc.) and secondary level by analysing the creativity made by the users and whether the production of creativity covey message about the uploader's personality traits. The first study analyse the varieties of narrative contents uploaded in Youtube. The contents available consist from personal creativity that contain self-made sound and images, remix creativity containing both self made footage and drawing on popular culture, and borrowed creativity that consists third party performances that were rarely edited The study on the second level analyse the personality traits of the uploader which classified into: actual and ideal self when opening their personality to the audience in the online environment. Youtube producers use their creations to connect socially by uploading their videos and sharing them to the public. This highlighted the needs of 'strong social orientation and the desire to engage in social interaction' within online environment. The collective works available on Youtube has blurred the line between authors and audiences, creators and consumers as well as experts and amateurs.
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theresia sandjaja on 25 Mar 12Source: Courtois C., Mechant P., De Marez L. (2012) Communicating creativity on YouTube: what and for whom? Cyberphsychology, behavior and social networking. March 2012, 15(3): 129-134. Available online through Curtin Library Since the publication quite recent, to access this reading please go to Curtin Library catalogue and find the article through journal name.