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"Losse eventually reactivated her Facebook account. Rejecting it altogether felt, to her, extreme. But she approached it this time with a new wariness, not as a place to make and maintain friendships but one where a new author could cultivate a public image. Along the way Losse has found a point of balance, a mix of technological connection and disconnection that, for now, suits her. "You can't get away from it. It's everything. It's everywhere," Losse said. "The moment we're in now is about trying to deal with all this technology rather than rejecting it, because obviously we can't reject it entirely. "

I found this article on Facebook quite interesting. It makes you think about how much personal versus professional you want out there!

A smart, virtual wallet for in-store and online shopping.

The sci-fi future where the co-evolution of human and machine pushes us towards a singularity is nearly upon us, but before we step into the realm of the cyborg, we're going to have to first get comfortable with the idea of wearable technology. We need look no further than Google Glass, which has occupied many a newspaper inch this past year, but the futuristic glasses are just the tip of the wearable tech iceberg. Analysts from research and analytics firm IHS predict that demand for wearable gadgets will go from 14 million to 200 million devices over the next two years.

"Social media can be a great way of increasing brand awareness, customer engagement and long term loyalty and generating a short term boost in sales, but it's also a potential minefield and in the worst case, a bottomless pit into which you endlessly shovel money with nothing much to show for it."

"Levi Strauss's partnership with Facebook has translated into brand value. Over the past Thanksgiving holiday weekend, more than half of all visitor traffic to levi.com came from the company's Facebook page, which now gets more than 1 million visits every month. Today, it has more than 6.2 million "Likes" or followers on its Facebook page, Peck says, adding: "We understand the power and influence that friends and family can have." "

"Companies and organisations in their marketing audit should be assigning value to their social online properties and here is a core concept and some ideas to consider."

"Think of these interactions the next time you confront a reluctant client. Instead of touting Twitter in general, instead emphasize the importance of reaching new and savvy stakeholders using the platform. Instead of evangelizing for a blog, show how blogging can generate leads. Instead of pointing to videos gone viral, explore video tools that will help your client develop a brand identity."

"Before preparing to tackle the wide array of topics, questions and issues that your customers will pose, it's important for the social media team to understand the different types of complaints and work out how to respond to each."

Social media efforts are in full swing, too-they have been for the past month.  But is all the chatter effective? Does it matter how many people you reach if you don't reach the right people?

The story of Zappos.

What happens when consumers don't go to the store anymore? Zappos is a good example to analyze!

Our team has developed an application built on the new Razorfish Touch Framework called Razorfashion. It demonstrates how we believe retailers can meet shoppers growing expectations for more engaging digital experiences in-store and provide a consistent, integrated experience across the multi-channel shopping ecosystem.

I'll check it out.

They have a portfolio section on their website. A lot of stuff is proof-of-concept or small-scale right now from a quick look. http://emergingexperiences.com/portfolio

Virtual shopping with qrcodes.