Group items tagged

Interesting working paper by Annie Feighery, on Participatory Epidemiology website, asserting primary value of Facebook and Twitter. Note this example of virtual penetration for mobile phones below. Does this threshold hold true for social media use? "Sub-Saharan Africa, for example, now has a majority of countries with populations whose mobile phone market is at the level of virtual total penetration. Virtual total penetration is reached when more than half of potential mobile phone owners have a mobile phone. "

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Article by Kerry Hannon, Forbes, 1.25.13 This author asserts that older workers will become more valued by employers even though they aren't making special efforts to hire or retain them now and do not want to pay for the cost of training/retraining them. These trends suggest that taking charge of one's own learning with a PLP, PLN, etc. and taking advantage of all the free opportunities will be valuable skills to have. This author only looks to community colleges for retraining and does not reference any of the online options that we know about from the work on the directory. Should we draft a comment back to Kerry Hannon on this website? "1. Who is going to pay for that training? Most labor market experts I have interviewed say the government and private employers need to ramp up more training programs for older workers and create workplaces that make it easier for them to do their jobs. Employers don't want to spend for it. They've already cut to the bone to stay competitive globally in recent years and this kind of spending is a tough sell. Conceivably, as I discussed as a panel member at a recent Federal Reserve Workforce Development conference, one way to provide the needed training is through the community college system. The coursework could be offered at an affordable cost for the worker. Depending on who foots the bill, employers or employeees could receive tax incentives to ease the tuition bill. (Please continue to next page.) "

Interesting blog post bu Elizabeth MacBride, April 5, 2013, on virtual partnerships, 5 secrets 1. must have the same agenda 2. you actually like the person 3. complementary skill sets or traits 4. open lines of communications 5. good legal underpinnings Excerpt "Our number-one rule - and the glue that holds our partnership together - is keeping the workload manageable. We don't take on too many clients, and we don't hold ourselves to unrealistic standards for production. "Our business is focused on helping people navigate a big, ongoing trend-the shift from traditional jobs to an economy built around freelance, contract and temporary work. Pulling all-nighters at the business and cutting ourselves off from the rest of the world, as we might at a venture-capital backed startup, doesn't seem like the right way for us," Pofeldt says. "Why not enjoy one of the best parts of freelancing: the freedom to have an active life outside of work without apologizing for it?" Barry "CB" Martin and Larry Gaian are food writers and marketers-for-hire who met via their common networks. "This year I started several new ventures," Martin wrote via email. "I asked him to be a sounding board. On one of the ideas, he was thinking along the same lines so we decided to combine forces." They're working together under the moniker Guys In Aprons, asking food companies to hire them to write recipe posts and interview expert chefs."

video (18 minutes) by Clay Johnson, February 2012, hyping his book The Information Diet. Goes to food analogies again and again--pizza tastes better than broccoli--and abundance of entertainment, affirmation, and fear is secret pact between customer and media producers online. What is it that people want? What we tell them through our clicks and searches is that we want to be right acc: to Johnson. AP story--poll economic worries pose new snag for Obama. On Fox news, it says that Obama has big problem with white women. They changed headline and reduced story by 600 words, taking out everything positive about his work. They know that readers will read something negative about president. "Opinion tastes better than news." How AOL should make its editorial decisions--they want to spend no more than $84 on a piece of content. How they decide: traffic potential (using SEO to find out what people are searching for--no one is searching for Pentagon Papers or broccoli); bottom of list is editorial integrity because it is market inefficiency. Believes that we are living in land of info abundance where we want to be affirmed, not told the truth. SEOs complete the inquiry to present tabloid types of info that attract us and distract us and misinform us. Our clicks lead to poor information diets, a disease. Make a whole news movement, a slow news movement, demand that media change. We as readers need to upgrade. information over-consumption, not overload enable infoveganism--eat food, not too much, real food at bottom of food chain. 2. Use source material--show your work. 3. Let me pay you for ad free experience. 4. Content is not a commodity (for news producers)

From ReferralCandy.com on the difference between social networks and social media. Examines the history of using these terms: prior to 2010, social network was more widely used. Sites such as Facebook and Twitter were just trying to connect people together. However, after 2010 both FB and Twitter started to become news and resource sources and the emphasis changed from connections to content. An example from Twitter: Used to ask - What are you doing? Now ask - what is happening?

Blog post by Euan Semple, December 30, 2013, curated by Harold Jarche. Excerpt: "It's not about marketing, or SEO, or "going viral". It is not about internal "enterprise social" or external "social media" It is not even about the platforms or tools on which you choose to write. It is much simpler and much more powerful. It is about developing our awareness, our communication skills, and our collective intelligence. It is about thinking harder and writing better. Blogging is a means by which to rediscover your voice, to learn to share your thoughts with others, and by doing so to help us all get smarter faster. "

Pinterest site by Lori Taylor who puts up a lot of social caffeine infographs on social marketing, social media, and infographics.

nice scoop.it blog post by Ally Greer, January 30, 2014, on which is better: creating your own content for dissemination or curating the content of others--looks like curating what others do may win more votes but some creation needs to happen also to have a full-fledged marketing approach.

"In the real world, you don't have infinite resources; you don't have a perfect product; and you don't sell to a growing market without competition. You're also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. This is my advice to help you."

Blog post by Deborah Shane "According to a CareerBuilder survey "hiring managers are using social media to get a glimpse at the candidate's behavior and personality outside of the interview, and are most interested in professional presentation and how the candidate would fit with the company culture. Here are five strategies anyone can use to 'advance and own their professional development'." First three of five strategies are online: 1) Use Facebook in a hybrid way. Facebook can be one of the most effective and diverse self marketing, branding and networking assets of all of the social platforms. Posting professional questions, article linking, Facebook chats and using the Notes Feature are all great ways to brand yourself on Facebook. 2) Brand your LinkedIn and Twitter pages content and information. Having a content rich, branded landing page on LinkedIn and Twitter can make a strong first impression. Complete your profiles and tell your story in your job history. This makes you more personable and shows people you are serious, professional and you want to be remembered. 3) Launch your own blog or guest blog for other strategic sites. This is one of the best ways to share how you think and show your knowledge and expertise, as well as highlight others in your field that you admire or want to emulate. Some of the free sites you can use are WordPress, Weebly and Wix.

Nice marketing by Jane Hart for selling their workshops, December 2013, C4LPT.

Copyblogger writer Brian Clark on 22 tips for creating compelling content that can be used to market your business. The infographic that displays it is wonderful, too.

An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools

This book report gives very detailed information about women's preferences and how to market to them.

"Networking is a prime form of 21st century learning.  The world is much smaller thanks to technology.  Learning is transforming into a globally collaborative enterprise.  Take for example scientists; professional networks allow the scientific community to share discoveries much faster. Just this month, a tech news article showcased how Harvard scientists are considering that "sharing discoveries is more efficient and honorable than patenting them."  This idea embodies the true spirit of a successful professional learning network: collaboration for its own sake. As educators, we aim to be connected to advance our craft.  On another level, we hope to teach students to use networks to prepare for them for a changing job market.  But what is the best way to approach PLNs?"

by Seth Kahan, April 12, 2013, Fast company 1. fundamental model of membership is in question ...What is membership turning into? Too early to tell. Engaged action is one candidate. This is the anticipated, intentional, collective behavior of a group. 2. Adoption of private sector business practices ...Pursuing the bottomline in tough market conditions seems like a no-brainer, but the overall impact is not necessarily what is desired for a mission driven organization, shifting priorities away from impact and member value. 3. Talent ...continuous, aggressive professional development is an organizational asset only in some associations. This is changing. It means less certainty for employees while it opens up new territory for innovation and expansion of the organization. 4. Competitive intelligence ...many associations are doing negligible work on behalf of their mission. Prices for gathering intelligence are plummeting. Often it is only the CEO who actively searches for new information and connects the dots for organizational strategy. Expect this to change 5. Disruption of members' business Savvy associations leaders are looking around the curve, putting the puzzle together for members. This means going beyond providing information and ata. Instead it means compiling, analyzing, distilling and communicating useful knowledge that impacts members' lives. ???It is not uncommon to see associations beefing up their subject matter experts these days because members need it in a disruptive economy. 6. Driving uptake in a competitive world ...each association owned a small monopoly, providing the single best resource to everyone in their field. No more. With the advent of 24/7 interconnectivity, anyone can set up shop and begin serving your members.

"Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he'd used a tactic I'd shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget next year. Wow!"

Slide 22 on Edutopia Experiment Workshop very interesting for planning and learning from experiments--What; Audience; Hypothesis; Data to prove or disprove; What are the steps to implement, collect data, analyze data, and reflect on it by ??? What did you learn? What will change to be more effective or efficient in your work? What is the design of your next experiment?