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Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

Very important website for identifying most popular learning tools, compiled by the Centre for Learning and Performance Technologies at the end of 2012, Jane Hart et al. Jane runs the Centre and is a member of the Internet Time Alliance and the Social Learning Centre that is offering the PKM workshop that Lisa and I are enrolled in. This is a very valuable resource that should affect our Digital Literacy Foundations Workshop design and should show up someplace on our site--perhaps in the blog?

Jane Hart's top 100 tools for 2013. Votes of over 500 learning professionals from 48 countries compiled the list. "A learning tool is a tool for your own personal or professional learning or one you use for teaching and training."

The latest list from Jane Hart.

Reminds me of Doris's blog on tools for seek, sense, share! Karen Jeannette takes it one step further and id's the steps she takes between seek, sense, share and the tools she uses for each. I like her hand drawn graphics a lot.

Reminds me of Doris's blog on tools for seek, sense, share! Karen Jeannette takes it one step further and id's the steps she takes between seek, sense, share and the tools she uses for each. I like her hand drawn graphics a lot.

"Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we'd all want tools like that, right? Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I'm sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)."

List of content curation tools with good graphic of tools. This is from March 2014 and there is a disclaimer that new tools are coming out all the time. The comments to this blog add Diigo and ScoopIt. Was interesting to me that Delicious was in this list, but not Diigo.

An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics) Tools for driving traffic and converting viewers 1. Landing Page Tools--Lead Pages is a software 2. Analytics software 3. Marketing automation software 4. Competitor research tools 5. Content sharing tools

blog post by Kurt Mackey at MongoHQ, a distributed company, on working remotely and how hard it is to come up with an effective system for engaging workers. It is a work in progress. Need firewalls between personal life and work life--sound has to be managed for one thing. Mentions the blending of in-office staff and remote staff and a 'standard' for everyone to use the same collaboration tools, be available via the same channels, and produce documentation of interactions that are important to share. Has a whole section on the practical (and the tools they use to communicate) prefer async communications! Have a central work tool (Compose to record what is being produced each day); day to day communication in Hipchat, use pre-reads to meetings on a Wiki that get updated on Hackpad during the meeting, open mailing lists, Sqwiggle for face time, and Google Hangouts, too. Final recommendation is to "keep iterating" to build a remote friendly culture.

Like the "bicycles for the mind" quote from Steve Jobs and the importance of understanding your "tool of the trade" be it a computer or a smart phone.

Looking for exciting new tools to simplify the blogging experience? If so, keep reading. We decided to get the scoop on today's hottest blogging tools. We asked 22 pros to share their favorite new finds. Here they are... #1: InboxQ A great blogging tool I discovered a few months ago is InboxQ.

Digital Literacy, NYC Department of Education "Digital literacy is more than knowing how to send a text or watch a music video. It means having the knowledge and ability to use a range of technology tools for varied purposes. A digitally literate person can use technology strategically to find and evaluate information, connect and collaborate with others, produce and share original content, and use the Internet and technology tools to achieve many academic, professional, and personal goals. "

"Digital literacy is more than knowing how to send a text or watch a music video. It means having the knowledge and ability to use a range of technology tools for varied purposes. A digitally literate person can use technology strategically to find and evaluate information, connect and collaborate with others, produce and share original content, and use the Internet and technology tools to achieve many academic, professional, and personal goals."

List of 10 free infographic tools, including some to portray stats and resumes. Good descriptions of the tools and what they are best used for.

Edutopia blog on web tools to help students collaborate. Some fun principles for collaboration including: shut up and listen; action beats inaction; there are no mistakes. Worth viewing the old Carol Burnett show YouTube with Tim Conway.

"Applicant Tracking System Tools for Job-Seekers" has a list of resources for ATS optimization of resumes including articles, blog posts, and tools.

Great list of tools to cut down on the arrival of distracting emails in your inbox, The Information Diet website, Clay Johnson

46 tools on making infographics in the classroom, many of them free, by TeachThoughtStaff, 4.27.2013

excellent list of twitter tools for making more effective use of twitter

Excellent list of free tools

Interesting and VALUABLE links-rich how-to blog post by Wade Foster at Zapier, a distributed company, June 27, 2013 on managing remote teams. Identifies excellent resources elsewhere assembled by practitioners in remote work places. Identifies three key things: team, TOOLS (great list for work team), and processes for success. Team--hire doers, hire people you can trust, trust the people you hire, hire people who can write, hire people who are okay without a social workplace Tools--Campfire for virtual office; Sqwiggle, a persistent video chat room that takes a picture of you every 8 seconds which people can see on their computers and instant video chat; email, Trello for joint to-do list; GitHub for issues and pull requests; iDoneThis for daily digest of accomplishments--notes that "it is great for personal use as well because it can help build habits." Also Chrome profiles, LastPass Enterprise, Draft for easily versioning drafts, and Google Docs, Hello sign (for signatures without hassle of scanning, etc.), and Google Talk Processes--everyone does support on regular schedule to stay close to customers; a culture of shipping, weekly hangouts, weekly learning, monthly one on ones, culture of daily feedback

A great blog pot by Arnie Kuenn, May 7, 2013 on curating content using various tools. Suggests the rule of thirds for generating your own content, sharing external content, and engaging in conversations

TodaysMeet is a chat tool used recently by PLP's Sheryl Nussbuam-Beach for a group of 500 Ohio based educators. It was one of three chat channels used in the workshop with the other two being Twitter and PLP's Community Hub discussion space. Might be a tool worth using in synchronous sessions sometimes?