Group items tagged

some good ideas from Lynn Serafinn, 7 Graces of Marketing, on the whys, hows, and whats of setting up a membership site on your website with recommendations for plug-ins. She believes that content may lure people to your site, but community will keep them there.

Blog post by Jenny Mackness on April 24, 2012 announcing a MOOC on First Steps into Learning and Teaching in Higher Education, #fslt12, running from 5/21 to 6/22. Raises issues of how to engage with learners who may not be well-grounded in technology yet who might want to participate because of content, finding the right balance. Will offer certificate for "assessed" learners. Excerpt: "This is an exciting but rather daunting process. We have had lots of interest, with people from all over the world expressing interest in different aspects of learning and teaching in Higher Education. I am beginning to realize the amount of work that must go on behind the scenes in the other MOOCs I have attended. We have deliberately chosen to distribute the course across different platforms - WordPress (for the Home site), Moodle (for the course), Blackboard Collaborate (for the live synchronous sessions) and we are still discussing whether or not to have a separate wiki site, or to go with the wiki in Moodle. The reason for this decision (i.e. the different platforms) is that we hope to introduce participants new to teaching in HE to the idea that learning can take place in a variety of online spaces. Access to our WordPress site has been open pretty much from the word go, and now access to the Moodle site has been opened, despite the fact that neither of these is yet ready. For me, this is a new way of working and takes a bit of getting used to (heart in your mouth stuff!). Finally, we are conscious that the course has been designed to attract people for whom this way of working and the technology involved might be completely new -so we have to achieve the right balance between providing enough structure and support and encouraging open academic practice and independent learning - one of the many tensions involved in designing a MOOC."

Fascinating article on Baylor research on how internal social networking sites supported and managed within the workplace helps newcomers (younger people usually) to connect and learn from each other, interact directly with more senior people, and inadvertently cause problems for middle managers who did not want to mentor new hires and who did not necessarily have the social/technology proficiencies to participate in the SNS, Science Daily, 1/29/2013. Their conclusions showed that a "company can improve morale and reduce turnover." Researchers are Hope Koch, Baylor, Dorothy Leidner, Ph.D., Ferguson Professor of Information Systems at Baylor; and Ester Gonzalez from Washington State University. Excerpt: he study centered on a financial institution's efforts to reduce IT employee turnover by starting a social and work-related online networking site. Under the supervision of executives, the IT new hires developed and managed the site's content. Since most new hires had moved hundreds of miles to start their new jobs with the institution, they initially used the social pages as an introduction to the community. After a year or so with the organization, the more senior new hires began using the system to acclimate and mentor incoming new hires. All study respondents worked in the institution's IT department and included new hires, middle managers and executives. With less than three years of experience, most new hires and interns were men between 21 and 27 years old. The middle managers and executives were baby boomers or members of generation X. The internal social networking site helped the new hires build social capital in several ways, according to Koch. "It gave them access to people who could provide useful information and new perspectives and allowed them to meet more senior new hires and executives. These relationships set the new hires at ease during work meetings, helped them understand where to go for help and increased their commitment to the financial

Temple University's site about creating a table. They also have many topics on using html that we can access. It is not as easy to use as the other sites I have bookmarked, but is valuable non the less.

Temple University's site on creating a basic table. Not as easy to use as the other sites, but still valuable. Offers other html building topics as well.

Article on web 2.0 marketing to millennials by Strategic Enrollment Management February 2009. "Although we are not going to dedicate our article to a recap of millennial marketing, we do want to reinforce the importance of understanding the millennial mindset before you begin to build your Web 2.0 plan. Consider that 64 percent of your audience (teens 12 to 17 years old) are reported to engage in at least one type of online content creation, up from 57 percent just four years ago. Understanding what they are doing online allows our plans to be more comprehensive and effective and fully integrated into a successful enrollment plan. There is even an emerging classification of teenagers using a host of technology options for dealing with family and friends, including traditional landline phones, cell phones, texting, social network sites, instant messaging and e-mail. These "super communicators" represent about 28 percent of the entire teen population (Guess 2008). And possibly the most interesting statistic to watch comes out of Noel-Levitz's "E-Expectations: The Class of 2007" report, which claims that 43 percent of high school juniors have a profile page designed for use in researching colleges (Lenhart & Madden 2007). This all means that if you are not already participating in an active use of online marketing you are overlooking a large group of your audience. Frankly, they are keenly aware of marketing, and as marketers we need to understand their mindset to build effective plans to reach and educate them. We cannot expect that they will conform to marketing as it has been done in a traditional way. Tools of the Trade: Components to Consider The goal of any Web 2.0 is to inform and connect. Simply stated, the tools you choose should work to reinforce that goal and integrate with the other tools of the trade you are using. Enrollment managers who know their audience understand the need to consider a variety of marketing options, from traditional adve

Great blog post by Pamela Wilson on how images market more than words; identifies resources, too. istockphoto.com: This is the site I go to first. The search capabilities are great, the selection is vast (and growing) and you can even search by color and composition. (If you want to run your text along the right side of a photo, you can search for photos that have open areas along the right side, for example.) shutterstock.com: Another excellent (and vast) collection of high-quality images. dreamstime.com: I haven't used this much, but it looks promising. It claims to have the least expensive stock photos, and the quality looks good. Free stock photos stock.xchng: The granddaddy of free stock photo sites. The free offerings are shown along with tempting paid offerings from a sister site, but if you can resist the urge to upgrade to paid, there are plenty of good images here. morguefile.com: Don't let the name fool you. A morgue file, as I learned in art school, is where one keeps photo and image references to be used in the future. This is the Internet's morgue file, and is assembled by creative people and freely shared.

site of Scott Dinsmore's Live Your Legend org. The tag line is: change the world by doing work you love. This online site helps you connect with others who are seeking their passion, are already doing what you want to do or something like it, and then finding guidance, support, and connections through the online and f2f forums. The site offers free tools to help you quit your job and do something you love.

Amazing TED talk by an Italian artist who created a global community to help him cure his brain cancer. He created a web site, La Cura (the cure) and posted his brain scans online, inviting anyone to help him heal as a whole person. His site went viral and he received over 500,000 contacts. Through his site, he formed his team of neurosurgeons, oncologists, and several thousand people who were there for his cure as a person, not just for his cancer. He offers his open source model as one for anyone to do, for as he says, it is not just healing for himself, but healing for all of us that matters.

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot

This is another html site that is easy to use. This page is about creating a table border, but there are many other html instructions on this site.

Another good html site

first tip is to find a digital home for projects in a LMS but it can be as simple as Google Sites or Wikispaces instead of Schoology or Edmodo or Google Classroom. 2. make sure everyone has anytime, anywhere access 3. set your support structures 4. turn the work over to the workers 5. track student progress and offer guidance when needed 6. learn from your mistakes

good article on planning off-sites that work by Logan Chandler and Bob Frisch, June 2006, The Magazine. Has a chart listing objectives, content, meeting design and structure, and participants 60 days out, 45 days out, 30 days out, 2 weeks out, and 1 week before the meeting.

Review by Rob Jenkins on the Chronicle, 3.18.13, on why MOOCs are a massively bad idea for wait-listed community college students in California as proposed in new legislation there. Excerpt: "We know that succeeding in online classes requires an extraordinary degree of organization, self-discipline, motivation, and time-management skill. A simple Google search of "how to succeed in online classes" yields a plethora of Web sites-including many college and university sites-offering students such gems as "be organized," "manage your time wisely," and (my favorite) "stay motivated."" Excerpt: So to recap, California's plan (or to be fair, one senator's plan) is basically to dump hundreds of thousands of the state's least-prepared and least-motivated students into a learning environment that requires the greatest amount of preparation and motivation, where they will take courses that may or may not be effective in that format. Here's a prediction: Those students will fail and drop out at astronomical rates. Then the hand-wringing will begin anew, the system will pour millions more dollars into "retention" efforts, and the state will be in an even deeper fix than it is now. (Virtual cheating will probably run rampant, too, followed by expensive anticheating measures, but that's another blog post.) Look, I'm not a politician or an economist. I don't know the answer to California higher education's budget woes. But I'm pretty sure herding community-college students into MOOCs is not it.

Blog site named "e-Literate" catchy, no? (Wish I had thought of it! But maybe we can use e-literacy for the foundations course?) This blog post written by Michael Feldstein, one of multiple bloggers on this site, quotes extensively from a New Republic article written by Kevin Carey. What I think is interesting for us is how we must add value (coaching, badging, mentoring, etc.) as private providers of learning to what most people could do on a DIY basis if they had all the skills--technological, contextual, and others--to proceed on their own. Excerpt: "Other providers might take advantage of the fast-growing body of open educational resources-free online courses, videos, lectures, and syllabi-and add value primarily through mentoring, designing course sequences, and assessing learning."

Great site for learning html, and a good model because they offer W3Schools certificates. This is the home page, with the topics you can learn listed in the left hand column. It is easy to follow and understand.

Here's one of the html sites I used to construct the table. It is an easy to use site, and they offer certificates.

From ReferralCandy.com on the difference between social networks and social media. Examines the history of using these terms: prior to 2010, social network was more widely used. Sites such as Facebook and Twitter were just trying to connect people together. However, after 2010 both FB and Twitter started to become news and resource sources and the emphasis changed from connections to content. An example from Twitter: Used to ask - What are you doing? Now ask - what is happening?

Great site and blog about personalized learning. Although geared toward education, this site has a wonderful blog, lots of resources, links, and articles on personalized learning, The top page has Our Vision, Our Mission, Core Beliefs, so you know what they are about immediately.

Blog post by Deborah Shane "According to a CareerBuilder survey "hiring managers are using social media to get a glimpse at the candidate's behavior and personality outside of the interview, and are most interested in professional presentation and how the candidate would fit with the company culture. Here are five strategies anyone can use to 'advance and own their professional development'." First three of five strategies are online: 1) Use Facebook in a hybrid way. Facebook can be one of the most effective and diverse self marketing, branding and networking assets of all of the social platforms. Posting professional questions, article linking, Facebook chats and using the Notes Feature are all great ways to brand yourself on Facebook. 2) Brand your LinkedIn and Twitter pages content and information. Having a content rich, branded landing page on LinkedIn and Twitter can make a strong first impression. Complete your profiles and tell your story in your job history. This makes you more personable and shows people you are serious, professional and you want to be remembered. 3) Launch your own blog or guest blog for other strategic sites. This is one of the best ways to share how you think and show your knowledge and expertise, as well as highlight others in your field that you admire or want to emulate. Some of the free sites you can use are WordPress, Weebly and Wix.

Although this article is from 2009, the intent is not dissimilar to us. A Ning site. Their work centers on a social-networking Web site that would allow women to share information about online education and serve as mentors to one another. It's called the Collaborative Online Resource Environment for Women (Core4women)

Interesting article from 2009 about women telling women about online learning

Example of one page scrolling web site to tell a story--research plans, research results--populated with a little text and big graphics that move, make it very interesting. They suggest this is a better way to go than a PDF for sharing your story.