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Blog post by Jeff Cobb, February 2011, Tagoras site, on adults' self-concept of being responsible for their own decisions and how this is as odds with their frequent relapse into their K-12 expectations/habits/behaviors in adult learning situations. Explanation of Malcolm Knowles's concepts of the Adult Learner: 1. Adults need to know why they need to learn. 2. Adults have a self-concept of being responsible for their own decisions - they have a psychological need to be seen by others as capable of self-direction. 3. Experience is often the best foundation for adult learning activities - often the "richest resources for learning reside in the adult learners themselves." [66] 4. Adults tend to be most interested in learning that has immediate relevance to their jobs or personal lives. 5. Adult learners tend to be life-centered (or task-centered, or problem-centered) rather than subject or content-centered. 6. Adults are typically more responsive to internal motivators (job satisfaction, self esteem, quality of life, etc.) than external motivators (promotions, higher salaries, etc.). Excerpt on how online learning environments are not always recognized as such and how facilitation of learning networks is critical: "Finally - something I have been arguing in one way or another for years - the problematic side of "self-concept" pretty much flies out the window if you remove the obvious, traditional labels like "seminar" or "Webinar." This is a key reason why social networks are so powerful as learning environments - people tend not to consciously acknowledge them as such even though learning is typically the key social object in any professional community that survives and thrives over time. Educators must recognize this and learn to facilitate learning within networks if they want to truly lead learning in their fields and industries."

Blog post by Jeff Cobb, the author of Ten Ways to be a Better Lifelong Learner and Mission to Learn blog, on EvoLLLution (illuminating the lifelong learning movement), 3.26.2012 See excerpt below for obstacles that keep people from lifelong learning: "AA: What are the major gaps keeping today's adults from effectively continuing their education? JC: There are two ways to come at that question, at least. It's high-level at first, to differentiate between education-which I consider to be primarily a formal, structured activity-and learning, the vast majority of which is informal and not necessarily structured. And learning encompasses education, but learning is just so much broader. When it comes to education, there can be any number of barriers that prevent an adult from continuing her education. Time and money tend to be two of the biggest. Those barriers can be overcome; like anything in life it's just often a matter of priorities and planning, both on the part of the individual and the society, but they do have to be overcome. On the other hand with learning, there's really nothing that can prevent an adult from continuing learning if they are in fact dedicated to doing that. We really can't help doing it; we're pretty much hard-wired to be continually learning. But we all know how overwhelming the flow of information can be around us these days; on the one hand it's this sense of being overwhelmed that can hold people back, I think another factor is that we simply don't look at a lot of the amazing new opportunities that we have, primarily through what the web now enables. … We don't necessarily look at these as learning tools and as things that can really help us to engage with and grow in life. Really, once you recognize that and once you start thinking in terms of effective strategies and effective approaches, the sky's the limit."

This blog post by Jeff Thomas Cobb, March 6, 2013, Learning for Leaders,offers four tips for content marketing: determine your minimum effective dose, make it about you as much as your market, use it as a testing and innovation engine, and go after noncustomers.

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

Jeff Cobb on Knowles' six adult learning principles