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Next to the clicks on the links I share in social media, shares (or retweets) of my updates is the second most important metric I monitor (depending on what I am working on, it can be the most important metric). Isn’t that what we are all looking for? Shares by others give my posts and content an additional audience. Posts getting viral (meaning an endless number of people share our post) is the ultimate success in social media – or isn’t it?

One of the basic metrics to show success of a Blog, a Tweet or a Facebook post is the number of retweets or shares the post gets. If you want to grow in social media, you have to get yourself and your content in front of a larger audience. One legitimate way to achieve this success is to get your content shared by third parties. Otherwise you will always and forever be talking to yourself and already existing friends and family.

In a world where bits of personal data are mined from customers and silently sold off and shuffled among corporations, Seay, 46, appears to be the victim of marketing gone horribly wrong.

World Privacy Forum, a nonprofit public interest research group based in San Diego, noting that this is just one example of the information such companies probably hold.

"This is the tip of the iceberg. This happens all the time," said Pam Dixon, executive director of World Privacy Forum, a nonprofit public interest research group based in San Diego, noting that this is just one example of the information such companies probably hold.

Two professors, computer scientist George Mohler and anthropologist Jeffrey Brantingham, who specializes in crime scenarios, were instrumental in developing the predictive method of fighting crime. Their program is based on models for predicting the aftershocks of earthquakes.

The two data experts, Mohler and Brantingham, have since started a company and are marketing their product, Predictive Policing, worldwide

"Security is one of the biggest growth areas for Big Data applications," says Schröder. In addition to crime and terrorism, Splunk focuses on the growing number of attacks in, and by means of, the Internet and its software can detect hacker attacks or other cyber attacks. "We are positioning ourselves for an expanding cyber war," Schröder says. But the data hunters' new war also has many civilian aspects.

researchers found that reviewers are easily manipulated by “social influence bias,” a feedback loop in which positive reviews beget more positive reviews

The Italian newspaper Italia a Tavola recently proved how necessary that enhanced insight is. Staffers scammed the ratings system by creating a profile for a fake restaurant in Moniga del Garda then posting 10 glowing ratings (under different usernames) over the course of a month, Jezebel reported. Within weeks, La Scaletta had the highest TripAdvisor ratings in town—despite the fact that it didn’t exist.

Why were people so quick to take the reviews at face value? “Stories that come from other people [are viewed as] much more believable than information from companies, because our working assumption is that [individuals] don't have an ulterior motive,” says Sarah G. Moore, assistant professor of marketing at the University of Alberta. Additionally, given a lack of identifying information, we

How you gain followers

How you engage with followers – will you be producing content which can spark discussion, or will you be curating content? You should consider too how many times you post a promotional post as opposed to an educational/fun one. We’re so accustomed to marketing messages now that these go right over the heads of our followers if they’re posted too often, so do bear this in mind.

What tools you’ll use to measure engagement and track customers

Step 1: Set up a system to capture notes.

Step 2: Pick your keywords.

Step 3: Validate Your Idea.

Here are four steps to find a work-from-home job that might be right for you:   First, learn about the at-home job market.

Next, determine your job-search goals.

Then, research companies that offer remote jobs.

Social media listening is not a new idea. But it’s usually done in the interests of marketing, reputation, research or customer service. Here – from a serious government body – is recommendation that organisations could use social media listening as real data to inform and assist with operations. It’s recognition that the data shared online, in realtime, by passengers, has more value than as mere reputational currency or customer service fodder.

How much useful information is being offered that might not be formally addressed to an organisation’s Twitter or Facebook presence?

And as Robert Stephens, founder of the Geek Squad says “Marketing is the price you pay for being unremarkable”. What is necessary is to define what will be the key focus of the company and what it should be renowned for e.g. how should the intended customer experience look and feel like. Unless you do that there won’t be enough of a common ground to smash the silo thinking and deliver a consistent and deliberate customer experience. Take for example the way Paul O’Neill made the turnaround in Alcoa (the biggest aluminium producer in the US, manufacturing everything from the metal for the Coca Cola cans to bolts that hold satellites) as presented in Charles Duhigg’s book “The Power of Habit”.

His new book The Power of Habit explores the science behind why we do what we do — and how companies are now working to use our habit formations to sell and market products to us.

every habit starts with a psychological pattern called a "habit loop," which is a three-part process. First, there's a cue, or trigger,

third step, he says, is the reward: something that your brain likes that helps it remember the "habit loop" in the future.

There are programs and services you can use to make sure that you make the most out of your computer. Having a computer desktop that you can navigate quickly and efficiently is fast becoming more important than having a tidy desk.

digital literacy as ‘the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet’6. By this definition, digital skills are any skills related to being digitally literate. Anything from the ability to find out your high-score on Minesweeper to coding a website counts as a digital skill.

What Digital Skills do I Need for the Modern Workplace?

They’ve been sold on meditation as a simple way to bear the unbearable.

In other words, if you’re stressed out, you’re not working hard enough on your personal focus strategy. You’re letting the team down.

the marketing of mindfulness as a solution to work stress and life balance rather than the complex spiritual approach to living it is meant to be.