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"I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort."

blog post on using LinkedIn for career development Tips 1. create a keyword-heavy profile title 2. Join your college alumni groups 3. Never send LinkedIn invites unedited--always customize 4. Do "small goods" for your LinkedIn contacts

blog post by Marc Miller, November 5, 2014, on how LinkedIn Publisher Post expands the number of viewers for blog posts. One of his blog posts published on LinkedIn was picked up and used by LinkedIn Pulse Channel Careers Next Level which generated 14,000 views and drove a lot of traffic to his website.

" 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.

" 5 Reasons Why Job Boards Aren't As Effective Anymore Don Goodman November 24, 2015 Job Search At one time, job boards were the way to go for job seekers. It's where you could post your resume for employers and recruiters to view, and apply to job openings. But today, it's a different story. Related: Reactive Vs. Proactive Job Search Strategies Job boards are simply not as effective anymore since there are social media outlets like LinkedIn, Facebook, and Twitter where you can pretty much network your way to the right contacts. The fact is, job boards have a 2-4% effectiveness rate whereas networking has over a 50% effectiveness rate." More than 85% of employers use Applicant Tracking Systems (ATS) to review and rank resumes according to skills, experience, keywords. Companies use internal algorithms, so out of an average of 400 resumes using these measures results in only 10 - 20 even looked at. Most hiring managers and recruiters use Linkedin first. Job board resumes are still viewed, but chances are the info is outdated so relying on Linkedin makes sense for recruiters. Niche job boards are worth going to, but to be more productive tie into direct networking through the right contacts.

Infographic from LinkedIn on How to Network on LinkedIn.

good use of 2 frame cartoons on the LinkedIn blog from May 18, 2015 by Mark Hull illustrating how to network on LinkedIn.

Very interesting how-to write LinkedIn long-posts (blog) by Victoria Pynchon,, July 20, 2014. Her advice is good for regular blog posts, too.

January 2016 blog post that updates what's happening in the online recruiting world, noting that LinkedIn is being imitated by other job listing sites to encourage more LinkedIn-style networking.

Really good article on how to use LinkedIn well, December 4, 2013, in NYT, Personal Tech column

Beth Kanter used a LinkedIn tool to assess her network and how to improve it. Several visuals are included. Comments are not all positive though.

Slide program by Donston-Miller on LinkedIn mistakes, February 25, 2013 Relevant to our e-literacy fundamentals

blog by Dave Kerpen, January 28, 2013, that came to me via Linkedin in my daily mail on 11 simple concepts to become a better leader. Offers a pyramid of traits/behaviors starting with listening, storytelling, passion, and team playing as the foundation, surprise and delight, responsiveness, and simplicity on the second tier, authenticity/transparency and adaptability on the third tier, gratefulness on the fourth tier, and Golden Rule for treating others as you like to be treated at the top..

Interesting little tool to help you see how the flip side of your perceived weaknesses are strengths. Blog post by Dave Kerpen, CEO, Likeable Local, Linkedin, March 25, 2013

Tips for improving company pages in Linkedin--could apply to people pages too?

Blog post by Kerry Hannon, November 7, 2012, Next Avenue--where grown-ups keep growing, a PBS sponsored site. Raises issues that WLS is concerned with. 3 Tips 1. Set up a free LinkedIn account. Create a winning LinkedIn profile. 2. Open a Twitter account. "Follow people or companies who interest you and ones you might want to interview for someday." 3. Share, ask, and engage. "Identify an online community of 'thought leaders' who discuss your field...

Blog post by Carol Ross, May 21, 2012, Next Avenue PBS, on how to present your "unique promise of value" (William Arruda) on your calling card. Showcase your brand on LinkedIn. Tips: Post a (good) photo with your profile Put the summary section to optimum use --brand story--compelling statement of your distinctive value, a backstory that explains how you go to be so good at what you do, and an aspirational statement. Make your Specialties Section special Align your experience section with your summary section Be choosy about your recommendations Guidelines to develop your brand story--be introspective, gather feedback, identify a theme, describe formative moments in your life.

Article by Beth Kanter in LinkedIn on The Failure Bow, 1.23.13

From Arun Pradhan on LinkedIn based on the work of Jane Hart, Harold Jarche, and others. Explores the why and how of work and learning, and bursting the training bubble that positions learning as a separate event from the workflow.

nice article on why women lose ambition from toxic environments and never fully recover, Shelly Darnutzer, March 9, 2016, LinkedIn Pulse via Twitter

Interesting assessment by Tracy Sestili on the value of social media fans/followers, April 20, 2014. LinkedIn sent it to me. Explains that unless they do something that amplifies your brand or purchases from you, they have no value and it may be a negative outflow of effort to build a fan base without return.