Group items tagged

Blog post by Jeff Cobb, February 2010, Tagoras site, on pricing elearning. Explains price, cost, margin, value relationship. Excerpt: "What then are typical price points for e-learning in the association market? I am tempted not to cite any because the only other price points that should matter to an organization are potentially those of competitors. (And as Apple, for example, has demonstrated so well, even competitor pricing should be given only so much weight.) Additionally, our research suggests that only 20 percent of associations have any sort of formal process for setting price - which makes me wonder how much thought is being put into value, margins, and volume. Still, it can be helpful to have some sort of benchmark, however, general, against which to gauge your organization's pricing. We go into much more detail about pricing in our Association E-learning: State of the Sector report, but the average price per e-learning content hour in the association sector - based on our survey of nearly 500 organizations - is $56.79. Per credit hour the average is $73.97. So, for example, based on these figures, the average fee for a 90-minute Webinar that offers CE credit would be around $110. Conclusion I began this discussion by focusing on value, and it seems important to note as I conclude it that the price point is not only dependent upon perceived value, it helps drive perceived value. Part of what gives a Mercedes or a Louis Vuitton handbag its sheen of value is the high price point associated with each. To a certain extent, of course, the price is driven by underlying cost. But it is also true that these companies simply have the audacity - the organizational self-esteem, you might argue - to set a premium price. And people gladly pay it. Few associations, I find, are willing to take such an approach with pricing their e-learning, and perhaps few would succeed if they did. But my suspicion is that most organizations are pricing at a lower l

article by Mark Athitakis on pricing and making some things free "After all, this very blog post is an example of a "freemium" model at work. (Come for the articles, stay for the information about ASAE events, membership, and products and services.) But giving things away also demands some consideration about who's coming for what you're giving away, what you'll offer once they arrive-and what price tag you'll attach to those things. And how often you'll be changing that that pricing structure, too."

Pricing chart for year long Connected Learner Experience

Alan Price adapts chapter nine of Human Resource Development: Strategy and Tactics on Lectures. Has amusing description of why lectures are awful for learning.

Alan Price adapts chapter nine of Human Resource Development: Strategy and Tactics on Lectures. Has amusing description of why lectures are awful for learning. 

The pricing information about Adobe Connect Individual host services

Adobe connect individual meeting pricing information

by Seth Kahan, April 12, 2013, Fast company 1. fundamental model of membership is in question ...What is membership turning into? Too early to tell. Engaged action is one candidate. This is the anticipated, intentional, collective behavior of a group. 2. Adoption of private sector business practices ...Pursuing the bottomline in tough market conditions seems like a no-brainer, but the overall impact is not necessarily what is desired for a mission driven organization, shifting priorities away from impact and member value. 3. Talent ...continuous, aggressive professional development is an organizational asset only in some associations. This is changing. It means less certainty for employees while it opens up new territory for innovation and expansion of the organization. 4. Competitive intelligence ...many associations are doing negligible work on behalf of their mission. Prices for gathering intelligence are plummeting. Often it is only the CEO who actively searches for new information and connects the dots for organizational strategy. Expect this to change 5. Disruption of members' business Savvy associations leaders are looking around the curve, putting the puzzle together for members. This means going beyond providing information and ata. Instead it means compiling, analyzing, distilling and communicating useful knowledge that impacts members' lives. ???It is not uncommon to see associations beefing up their subject matter experts these days because members need it in a disruptive economy. 6. Driving uptake in a competitive world ...each association owned a small monopoly, providing the single best resource to everyone in their field. No more. With the advent of 24/7 interconnectivity, anyone can set up shop and begin serving your members.

Good five minute video on women entrepreneurs and how they overcome internal self-judgments/fears to succeed. "Hard to succeed without failure..." "Grateful to mother for failure is a stepping stone to success" "It's fine to risk it." "Way workplace is structured means that a lot of women don't want to be there--pay that price." "If we take the time to regenerate, to renew ourselves, we will be much more successful..."

interesting service, more expensive than Adobe Connect, but allows both of us to use it freely.

"in this digital age we have sacrificed our privacy in order to access all manner of free stuff on the web. It's a movement that most of us have come to accept. Or have we? I'll borrow a quote I read on MetaFilter recently: 'If you're not paying for it; you are the product'. I'm not sure how many people are fully aware of this sentiment yet or whether they even care. But the next time you're browsing the web or enjoying a video on YouTube, remember that Google is watching your every move; because that's the price you pay."

This is a crowdsourcing app that may be useful for learning tools.

Hootsuite offers a Pro package for $9.99 a month (f you pay a year in advance, otherwise $15 a month) that allows the host and one other user to coordinate and initiate scheduled tweets in advance. Also does RSS feed on new blog posts. Also works for other social media such as LinkedIn and Facebook.

great article on how to overcome organizational silos by Zhecho Dobrev, 4/15/2013

really good advice for freelancers from Monika Jansen writing for Freelancers Union

taking responsibility for your own learning