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Interesting article on why content is not the important thing in a blog anymore, but how you market and promote it is, as well as the strategy you have mapped out to continuously engage those who have signed in as members or customers.

preferred resume formats by Marketing and Advertising executives

Interesting article by Megan Hughes, March 23, 2015 on how inventers are racing to meet the needs of baby boomers with personal behavior tracking/assessment devices (Fitbit and others) to help boomers enjoy good health for as long as possible. Boomers are afraid of losing their independence according to market assessments that drive new tech development for this age group.

Intuit report from 2010 that speaks to demographic trends ( including digitally savvy kids with global grid; baby boomers gray to go into unretirement); she-economy; social trends (social networks via web and mobile platforms, localism, individuals shoulder the risk); economic trends (including "work shifts from full-time to free agent employment" and niche markets); ubiquity of technology (working in the cloud; data criticality; "social and mobile computing connect and change the world").

interesting list by Lee Odden from TopRank Online Marketing Blog on content discovery tools for curation, engagement, and sharing.

blog post by David Dietrich, June 25, 2013, director of technical marketing for the big data solutions group at EMC, founder of an initiatve at MIT, big data@CSAIL on how privacy is sacrificed online because of big data collection and algorithms that can figure out profiles based on seemingly unrelated information.

Article from NYT Blogs by Claire Cain Miller, 2012, on $22.5m fine levied by Consumer Protection, FTC, against Google for collecting data on where Safari browser users visit online to construct ads to market to them.

Has some good ideas (even if they are for academics being reviewed by vitae committees) for curating your online presence, Karen Kelsky, Chronicle HE,

Brings up networks to solve problems that governments and competitive market forces cannot; concept of subsidiarity is new to me, Jarche, September 20, 2015

Very interesting blog post by Josh Bersin on how LMS is figuring out how to organize content generated by employees from online and other sources for corporations/employers

Private company but has some great stats in their blogs about digital use, social media, marketing. They are a global company so also have a world-wide perspective.

John Hagel is a co-chair of Deloitte Center for the Edge. Here he talks about influence points and positioning oneself among influence points through our technology enabled connections. Power laws still concentrate an extraordinary # of connections around a few nodes. But having access to knowledge flows, one will be able to anticipate what's going to happen before others do, one could perhaps shape the flows and more rapid learning may occur because of access to a growing and diverse set of information or knowledge flows. Learning faster than anyone else will enable a company or person to "have a significant advantage relative to those who are scrambling to catch up." Uses the PC microprocessor and operating system components to concretize influence points.

Talia Shani from 2010, Kissmetrics, writes about tools that enhance the Twitter reach: bitly, Buffer for scheduling and spreading out tweets, Cotweet for marketing, Hootsuite for managing multiple social media, scheduling tweets for later release, tracking results, and multiple collaborators. Paper.li for curating tweets into newspaper format. SocialOomph for scheduling tweets, tracking keywords, extending Twitter profile, and more. Triberr is an invite only community of like-minded bloggers. Tweetdeck--similar to hootSuite but now part of Twitter. Twitterfeed uses RSS feeds to automatically share your blog and others every time there is an update to them. Visibli shares any links you want along with custom share bar and ability to customize.

Very interesting blog post at Meetingsnet.com on how to create a viral spread of ideas/content/connections at meetings. Written by Alison Hall, August 5, 2013. Stresses that millenials, the focus of many women's organizations recruiting efforts rely on social media and technology to get through each day. They are completely connected, which has implications for how organizations need to use content generated in f2f meetings to attract engagement by people well outside the event itself. Excerpt: 12 Tips for Share-worthiness 1. Think from your audience's POV: What will they find interesting? What will help them prove the value of their industry, or their position? 2. Entertain. Infographics, photos, and (appropriate) humor have great pass-along value. 3. Feel good. What will make the world better? Emotional content spreads because it moves people. Find a way to make your content connect on a deeper level. 4. Plan your meeting with the idea that all content (with the exception of content at proprietary meetings) will be shared. 5. Loop in your presenters. Get their key insights ahead of time so you can "lock and load" content that's ready to go in real time. 6. Remember that real-time marketing only works if your audience can connect. Work diligently with your venue to ensure Wi-Fi is accessible and bandwidth is sufficient. Consider (sponsored!) charging stations to keep attendees powered up throughout the meeting. 7. Lead the way. Sharing will be (and should be) organic, but you need to be the guide. Start promoting hashtags and social channels at your event Web site and in your online registration process. On site, brand all event signage with the hashtags and channels. 8. Talk back. Hear what your audience is saying and participate in conversations. Deliver social value back to them by retweeting or sharing their content. 9. Make it easy. All content should have a one-click sharing option. Don't rely on the audience to cut and paste. Videos and phot

Blog by Kevin O'Keefe, "Real Lawyers Have Blogs," on the topic of the law, firm marketing, social media, and baseball, February 23, 2014. O'Keefe reviews a study by Gerry Moran on using social media to teach, not to sell. Other key points that O'Keefe makes: Build a large social network of people modeled after your customers and their influencers. 75% of B2B decision makers use social media to learn. (wonder where this stat comes from?) Pass on valuable information. Don't use your social media and networking channels to promote yourself. You want to be known for handing out knowledge and not brochures. Use social so that people will want to visit with you in person. 73% of customers are willing to engage with you on social media, so the opportunity is there. Use social media to teach, not sell. Selling is best done face-to-face. However, Social Media Today reports B2B buyers look at an average of over 10 digital resources before ever making a purchase. Since customers need to learn before they buy, use this opportunity on social media to connect. Teach and connect with today's technology. Connect and get on the radar of your customers and potential networks by retweeting, sharing, commenting and favoriting others' content. Develop Insights. Before you teach and connect with your customers, you need to listen to the customer and their customers. Social is an excellent listening tool. Be a publisher. In addition to curating and passing on the great content to your network, create your own assets on a blog. Organizations who blog get clients. Later Excerpt: Over the years LexBlog as been all about helping lawyers understand how to use the Internet in a real and effective fashion so as to grow their practices. By sharing information from third parties along our own insight via blogs and other social media we established a reputation as trusted advisors. Even when I reach out to meet with lawyers and law firms I have never met f

"We're all personal brands. Our agendas may differ, but we seek the same things: recognition, respect, influence and success. Personal branding is no trend. It's social media, publishing, marketing, sales, work, play, passion and everything you read about all rolled into one. With that in mind, I submit to you personal branding is something you need to understand. It's something you need to develop deliberately - even if what you've been doing and saying to this day has been largely accidental."

In his book Entrepreneur Magazine's Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author outlines some common elements of successful, small-business focused videos. Valuable tips for making a YouTube video that will make a difference to potential clients.

"Women's entrepreneurship has hit a media tipping point. The question is: Is it just a passing media fad that will soon be a blip on the radar screen, or is it actually a real, fundamental economic force that's reshaping the world? I think it's safe to say that it's the latter. Women-owned entities in the formal sector represent approximately 37% of enterprises globally - a market worthy of attention by businesses and policy makers alike. While aggregated data is often challenging to find, the recent Global Entrepreneurship Monitor (GEM) found 126 million women starting or running businesses, and 98 million operating established (over three and a half years) businesses. That's 224 million women impacting the global economy - and this survey counts only 67 of the 188 countries recognized by the World Bank."

"Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we'd all want tools like that, right? Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I'm sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)."