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Is now the right time to ditch your old point of sale for something new? | National Res... - 0 views

  • A cloud-based POS with a built-in online ordering tool lets you accept orders on your website and manage them at the POS. And since these are cloud-based systems, you can track online sales from anywhere, on any web browser—this is critical for remote work.
  • cloud-based POS systems offer an array of features including real-time sales reporting, time and attendance, inventory management, and tracking customer buying behaviors. These systems are ideal if you want to optimize your menu throughout the day, reduce overtime wages, and manage food costs.
  • Scan to Pay technology lets customers scan a unique QR code with their smartphone, usually printed on the check, and pay for their meal at the table, host stand, or from the car.   With Pay-by-Link, you can create a unique payment link and text it to the customer. No more taking card numbers over the phone; no more unpaid to-go orders from no-shows.
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  • Keep scheduling, payroll, and the POS under one roof.
  • ntegrated solution shares data, so if a server enters her tip on the POS, it syncs with the other programs. And since these are cloud-based systems, you can create schedules from anywhere. Staff members can view schedule updates from their phone in real time.
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    Cloud based POS to combine scheduling, payroll, and more
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Overcoming Resistance to Innovation in the Hotel Industry - 0 views

  • one in every two respondents said they want smart hotel rooms that automatically adapt to personal preferences by 2030
  • One of the biggest disruptions to the hotel market has been the introduction of a credible rival. Airbnb
  • The digital experience—ordering room service through in-room tablets such as SuitePads, centralized in-room controls, the use of big data to provide personalized services, and potentially much more—is something that will make prospective guests choose the hotel experience over the Airbnb experience.
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  • Airbnb is a classic case of disruptive innovation: an innovation that creates a new market and in a few years, moves to an existing market to disrupt”
  • The adoption of new technologies will also spark healthy competition within the hotel industry again, further driving innovation.
  • The three main reasons are suspicion of new and untried technologies, high costs, and a lack of infrastructure.
  • Diffusions of Innovations Theory, which states that adoption of technology within a market takes place in five stages – innovators, early adopters, early majority, late majority, and laggards.
  • To help overcome these, it’s important for the drivers of innovation to understand that running a business—especially in the hotel industry—is a highly emotional line of work
  • It’s about building trust in the long term by endorsing business practices that are clear and honest, and providing solutions that help hotel businesses grow and develop.
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    In this article, it is described why hotels are not as open to new innovative technology. Although they are now competing with companies like Airbnb, hotels still have a hard time adapting to new technology as they may need to change their infrastructure, or it cost too much to obtain. Overall, this article makes it clear that in order for hotels to compete in this new competitive market, they will need to continuously keep up with new forms of technology to stand a chance.
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2020-01-31-Restaurant-Chain-Case-Study-EU-ONLINE.indd - 0 views

  • A large restaurant chain wanted to ensure that the IT systems that are critical to seamless operation of its business, including point-of-sale systems, fi nancial systems, employee management and payment transactions, would perform seamlessly across all its locations
  • GTT provides internet connectivity utilizing a mix of broadband and Dedicated Internet Access circuits, with 100Mbps download and 10Mbps upload speeds for each connection. GTT also managed the deployment of new circuits to ensure access redundancy and resilience. The service is monitored 24/7 by GTT’s Network Operations Center and backed with a response time SLA for any repairs.
  • by eliminating the need for returning to the point of sale to complete orders, the kitchen receives orders faster and servers have more time on the fl oor to attend to guests.
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  • service has enabled the restaurant chain to move cost-eff ectively from a low bandwidth network to a higher-speed, dual broadband solution across all its sites
  • in-restaurant and online experience for customers include deploying guest Wi-Fi networks, individual entertainment systems for diners and leveraging new networking technologies such as SD-WAN for optimizing bandwidth utilization. Better connectivity can directly infl uence the dining experience, for instance, by supporting servers in using handheld devices to take table orders.
  • the company is now able to reach and train many more staff through the use of video content shared and streamed across its new, high-speed network.
  • 60% of American adults agree that restaurant technology such as smartphone applications, tableside tablets and order kiosks increases con v enience
  • In the U.S., more than six in 10 millennial diners would like to see restaurants use technology to make ordering and payment easier.
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    Network upgrade for POS, financial systems, employee management systems and payment transactions. SD-WAN
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5 Advantages Of A Global Distribution System (GDS) - STAAH Blog - 0 views

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    Highlights: -Reach Market Segments Globally -The GDS can help hotel managers uncover new market segments to promote their products. -More revenue -Growth opportunities -more agents are realizing that this is the best way to easily connect with hotel properties from around the world. -Instant updates -The agents have access to live rates and availability, and they can easily book rooms for their clients. -Grow The Lucrative Corporate Segment -GDS is an important mix of larger properties' distribution channels. -Saves time and will lead to greater exposure
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    This article talks about the advantages of hospitality companies involving in Global Distribution Systems (GDS). One of the obvious advantages is that the GDS will be able to help hospitality companies reach their market segments globally, which will lead to more revenue and growth opportunities. The GDS also gives travel agents instant updates, as they will have access to live rates and availabilities. As so, it will increase satisfaction of their clients. Furthermore, the GDS will help travel agencies and travelers save time, as the GDS tends to "bundle everything together." The GDS will likely be more useful for non-seasonal travelers, as booking everything a la carte might be a hassle for them.
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Genesys Offers IHCL Enhanced Customer Experiences with Genesys Multicloud CX - 0 views

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    This is a very interesting article. It discusses the journey of Genesys, a global cloud leader as they join forces with Indian Hotel Company Limited in digital transformation. Genesys Mullticloud CXTM is an omnichannel solution. It helps companies provide a consistent customer experience across all channels. It can access real-time customer data from any channel and connect with customers on any channel through automation.
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The Digital Menu and the Restaurant Industry - 0 views

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    This Article is about the ditial menu and the restaurant that benefits to have the ditigtal menu, which reduced workforce for the company and cheaper to have one compare the phsical menu. At the same time the restaurant could enhance their efficiency. The types of the digital menu are tablets, AR, interactive tables, are common opitions to the restaurant in order to upgrade their menu. In general, the the dital menu could help different type and levels of restaurants to enhancing their technological innovation in order to improve their services.
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    The digital menu seems having a lot of benefits for the restaurants. This menu is practical during the COVID-19 pandemic, when in person interactions are forced to be kept at minimal. However, I would expect more in person interactions at an upscale restaurant because I am paying more.
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Augmented and Virtual Reality in HoReCa - 0 views

  • Recent statistics prove that AR and VR are here to stay
  • under the conditions of isolation extended reality technologies seem like a light at the end of the tunnel
  • AR serves as a tool to enhance the physical environment (for instance, the hotel and its rooms), or reproduce the experience of exploring the location.
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  • Augmented reality helps the hotel staff simplify the booking process by allowing the customer to experience an augmented model of the room.
  • they can be provided with the needed information in a contactless manner at any convenient tim
  • Virtual Reality cannot replace the feels of a real vacation but it can provide a clear understanding of what you should expect.
  • A valuable point for implementing VR is the emotional experience it brings to customers.
  • The joy of the VR experience is doubled by the opportunity to explore the travel destination before they purchase the tickets.
  • 360 video
  • Disabled people have more possibilities to discover new locations than ever before.
  • VR technology allows customers to search for destinations, compare hotels and other accommodations, and finally book rooms using a virtual reality headset.
  • ustomers explore virtual hotel rooms, experience local sights, and book a room effortlessly instead of basic scrolling and clicking on a website.
  • hotels are looking for ways to stand out and surprise their guests
  • Many hotels use virtual reality hotel tours as an opportunity to showcase their hotel rooms via interactive elements.
  • With the help of a smartphone camera, users can see additional information on hotel comfort as well as local benefits.
  • VR journeys can also provide a priceless opportunity to explore the world for people who are unable to travel.
  • VR headsets
  • They are small, wireless transmitters that work through Bluetooth to send signals to other smart devices nearby.
  • In a nutshell, they connect and pass on information to customers when they are in specific locations.
  • a virtual key to guests
  • help guests navigate
  • AR interactivity gives restaurants and other businesses the possibility to deliver digital experiences in a personal way, without risking the health of their customers or employees.
  • AR Food Menu with 3D View
  • AR-menu is not only an entertaining element for clients but also provides them with details like portion size, nutrition information, ingredients, allergens, and the number of people the dish can be served to.
  • AR-filters for social media that show immersive virtual experiences with the restaurant’s dishes.
  • Virtual renderings allow customers to see what their custom orders will look like without coming into the business in person
  • experience marketing
  • to make customers experience the product from the moment they enter the front door.
  • you can provide your customers with an AR experience while they are waiting for their order which makes the waiting time more entertaining
  • For restaurants, it not only helps people get more new customers but also allows restaurants to train their employees
  • Virtual Reality is an appropriate solution for decreasing the cost and improving the speed and productiveness of workers’ education.
  • Virtual Reality technology is promising not only for employees training but also for franchise development and marketing, analytical opportunities, and accelerated employee hiring.
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    This article explained the benefits of AR, VR, and AI in the hospitality and tourism industry in order to enhance guest experiences and create smoother work operations. The implementation of this technology seems to be happening more due to the pandemic and hospitality companies are learning the best ways to use them to match the new needs of guests.
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7 restaurant technology trends to watch in 2022 - 2 views

  • Many restaurants have turned to tech in the last couple of years, even if reluctantly, to adapt to a new reality.
  • 1. Online ordering systems and delivery apps
  • he food delivery market is now worth more than $150 billion globally, which has more than tripled since 2017 largely attributed to the pandemic, according to statistics from McKinsey.
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  • 2. Contactless payment
  • It’s estimated that contactless payments will triple from $2 trillion to $6 trillion worldwide by 2024, and having such options are reportedly extremely important for 34% of customers.
  • 3. Online table reservation system
  • initiative Experiences
  • OpenTable is offering
  • unique culinary events and dining experiences
  • Ramen Nights in celebrity chef Hugh Acheson’s dining room, a ‘side-dish’ of line dancing lessons or a fixed-price tasting menu,
  • 4. Digital kitchen ‘boards’
  • Kitchen Display Systems (KDS) are a digital menu board for kitchen staff
  • Directly linked to the restaurant’s point-of-sale (POS) system, the screen displays orders automatically according to priority and flagging any special dietary requests.
  • racking meal delivery times and monitoring inventory to signal when a product is out of stock,
  • 5. Automated inventory management software
  • tracking food and beverage stocks, anticipating quantities and even scheduling reorders
  • implementation of such software
  • reduce food wastage, which is reportedly costing the hospitality industry $100 billion annually.
  • (AI) technology, companies like Kitro
  • cut food waste and costs
  • platforms like Too Good to Go also save restaurants from wasting their food surplus
  • 6. QR codes
  • QR codes
  • allows customers to access online menus, order and pay – without contact –
  • 7. Air purification technology
  • bipolar ionization
  • purifies the air and surfaces in indoor spaces by neutralizing contaminants
  • systems which make use of ultraviolet light
  • f both air and surface sanitization
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    "Technology and innovation are what have helped, even saved, restaurants as they transform how they operate to not just survive, but thrive, in this new connected and contactless era" "Third-party food delivery apps like UberEats, Foodpanda, or Door Dash will continue to be an important solution for those not able to offer in-house ordering and delivery services" "Contactless technology is going mainstream, and it's not just about placing an order online, but also about paying with a smartphone, smartwatch or smartcard via an app or touchless device" "technology-enabled reservation systems, restaurants can manage seating, waitlists, customer loyalty and dining preferences as well as collect vital client data be it for contact tracing or market insights" "Kitchen Display Systems (KDS) are a digital menu board for kitchen staff helping restaurants streamline back-of-house operations" "companies like Winnow are helping restaurant owners and managers cut food waste and costs and run their businesses more efficiently and sustainably" "auto-scanning barcodes with smartphone cameras on posters, tables, coasters, doors or websites allows customers to access online menus, order and pay - without contact" "air purification technologies to promote 'clean air'" https://diigo.com/0lmspn
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    Some of these technologies such as food delivery services, and conctactless payments I have grown used to as a consumer. However, technology like KDS to improve the back of house operations or air purification technologies are more behind the scenes type of technologies that I have not given much thought so I found this article interesting.
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    Many restaurants are adapting to a new reality. Some of the digital trends to watch in 2022 are as follows: 1. Online ordering systems and delivery apps - Food delivery market worth more than $150 billion globally. 2. Contactless payment estimated to triple from $2 trillion to $6 trillion by 2024. 3. Online table reservation system such as Open table Experiences initiative offering unique culinary events and dinner experiences. 4. Digital kitchen boards such as KDS, a digital menu board for kitchen staff linked to the restaurant's POI which displays orders automatically and efficiently. 5. Automated inventory management software tracking food and beverage stocks, anticipating quantities and scheduling reorders. 6. QR codes that allow customers to access menus online, order and pay. 7. Air purification technology like bipolar ionization and ultraviolet light.
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The benefits of moving from CapEx to OpEx for IT spending - 0 views

  • The delivery of cloud-based technology solutions ‘as a service’ has made it possible to turn IT operations into an operational expense (OpEx), as opposed to a capital expense (CapEx), removing the need for any hefty upfront investments and replacing them with predictable monthly fees.
  • IT managers are realising that these smaller ongoing costs versus cyclic infrastructure builds are the key to bringing more value to the business and changing perceptions of IT.
  • According to a Cloud Technology Partners article, many companies carry up to 5 times the required hardware, networking, and data centre space during steady state business cycles. Most enterprises have hardware utilisation rates significantly below 20% because of the excess capacity required to handle peak demand, as a result spending much more on compute and storage than is required.
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  • The cloud-based OpEx model can provide significant savings and nearly infinite agility, so it doesn’t make much sense to spend massive amounts of capital on building, maintaining, and operating data centres. This is best left to a managed service provider who does this exclusively.
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    Companies should forecast differently when it comes to paying for technology. Instead of using a big chunk of change (Capital expenditure) investing in equipment it only uses just about 20% of the time, it can consider consider alternative, cloud based technology for a monthly fee (Operational Expenditure) This frees up money, time, and resources necessary for creativity and innovation in the company.
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Reduce CAPEX at your hotel chain with a cloud solution - 0 views

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    In this part of the class we talked about spending capital expenditures on technology. This article talks about how to save money in the IT are in hotel chains by investing in cloud computing. This can save you a ton of money because you do not have to buy new hardware every time the technology improves. Instead you just pay a monthly subscription.
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3 Ways A.I. Is Transforming the Hospitality Industry | Inc.com - 0 views

  • 3 Ways A.I. Is Transforming the Hospitality Industr
  • Few industries have been hit as hard by the pandemic as the hospitality industry.
  • According to a January 2022 study by the National Restaurant Association, 74 percent of restaurant operators said their business is less profitable now than it was before the pandemic, and 63 percent of operators said that their sales volume in 2021 was lower than in 2019.
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  • Artificial intelligence could help hospitality businesses that are understaffed and tight on cash. Several companies now offer A.I.-based solutions to improve and streamline both guest experiences and back-of-house operations, including inventory and supply chain management, menu optimization, guest profiles, and crowd control.
  • 1. Streamlining data analysis.
  • CrunchTime, an operations platform founded in 1995, works with restaurant chains of all sizes to simplify operations using A.I. and machine learning
  • One of the reasons restaurants are ripe for A.I. implementation is that a single transaction can produce a significant amount of data, such as how many guests are in a restaurant at any given time, what they're buying, how much they're buying, and how they bought it, according to CrunchTime founder Bill Bellissimo.
  • 2. Personalizing the guest experience. 
  • Cendyn, a hospitality-focused software company, offers a cloud-based software platform that centralizes data produced by hotels and allows clients to personalize and optimize the guest experience by tailoring interactions and experiences to individual guests. 
  • From planning and researching a destination to booking, arriving, and departing, "you're typically interacting with around a dozen different systems, and you're leaving a tremendous amount of data in your digital wake," says Sullivan.
  • "One of my pet peeves is when you go to a hotel where you've stayed 50 times before, and the first thing the concierge asks is, 'Have you stayed with us before?'" says Sullivan.
  • 3. Automating crowd control. 
  • The Omnico Group, a customer engagement technology company focused on theme parks, casinos, and zoos, provides clients with technology to give operators a full view of each attendee's journey through their parks to boost spending and personalize the customer experience.
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How AR, VR, and robotics can work together | Artificial Intelligence | - 0 views

  • How AR, VR, and robotics can work together
  • With the help of robots, businesses not only achieve higher efficiency but ensure the safety of their staff in hazardous areas
  • With the help of AR and VR, people can experience surreal atmospheres indoors as well as outdoors
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  • Yes! Together, augmented reality, robotics, and virtual reality can be the ‘Three Amigos.’ VR and AR can offer an immersive medium to operate robots
  • With the help of low-latency networks, people can utilize robots remotely using intuitive AR and VR controls
  • Robot training
  • Virtual reality and augmented reality can be utilized to train robots for different tasks
  • With the help of dual neural networks, robots can learn new tasks by observing and breaking down several actions
  • he first network, known as the visual network, captures an image using the robot’s camera to understand the current state of an object. The other network, imitation network, tries to understand a demonstration and analyze how an action is being performed.
  • Motion sensors in AR and VR gaming can be deployed to train robots. Developers can use a pressure-sensitive trigger on a joystick to teach robots how to control grasping and articulation speed for picking up objects
  • Object recognition
  • Using this approach, robots can learn how to group similar objects together, differentiate between various objects, and identify new items that look similar to those it has already seen
  • Generally, AI-powered robots are exposed to a wide range of data.
  • By using VR, a trainer only requires a 3D VR model of several objects. With this approach, trainers and developers can minimize costs and effort required for collecting data and real-world objects. Using 3D models, robots can also be trained to recognize biological structures in the human body in detail.
  • Operations
  • Virtual reality can be used to develop teleoperating robots that can function with the help of multiple sensor displays.
  • obots replicate a user’s hand movements by using hand controllers
  • In a direct model, a user will be directly coupled to a robots current state
  • With a cyber-physical model, a user is separated from the robot.
  • Using controllers, users can guide hand grippers to move, pick up, and retrieve objects.
  • How AR, VR, and robotics can work together Augmented reality, robotics, and virtual reality can team up to develop innovative applications for various organizations.
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    They can work together. Based on this article, this can be beneficial for all industries.
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    Robotics, virtual reality, and augmented reality can work together to create cutting-edge solutions for diverse businesses. Businesses use robots to increase efficiency while also ensuring employee safety in potentially dangerous situations. Virtual reality and augmented reality, two contemporary technologies, have provided an immersive platform for media and gaming. People can explore strange environments both indoors and outdoors with the aid of AR and VR. The "Three Amigos" can be augmented reality, robotics, and virtual reality when they work together. Robot control using immersive technologies like VR and AR is possible. Business executives need to be aware of the potential benefits of combining virtual reality, robots, and augmented reality. Robots can be programmed to do a variety of jobs using virtual reality and augmented reality. There are two different kinds of neural networks: imitation networks, which attempt to comprehend demonstrations and examine how actions are executed, and visual networks, which use images taken by the robot's camera to understand the current state of an object. Dual neural networks can be used by organizations to enable robots to learn new tasks by monitoring and dissecting several behaviors. Robots that use artificial intelligence (AI) are exposed to a wide variety of data, which helps them learn how to distinguish between distinct objects, group related objects together, and recognize new objects that resemble what they have already seen. The expense and effort needed to gather data and real-world items can be reduced by trainers and developers. Robots can also be taught to recognize certain biological structures in the human body using 3D models. Virtual reality can be utilized to construct teleoperating robots that can function with the help of many sensor displays by employing hand controllers. The homunculus concept of the human brain, which postulates that there is a miniature human inside the brain that controls movement
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Biometric Identification in Hotels and Casinos - 0 views

  • Biometric applications are particularly useful at the places where a lot of customers, members or visitors enters or exits a facility, or require identification or verification.
  • A hotel guard may not force guests to prove their identity, but what when there is a no guard and just a fingerprint scanner, where you need to put your finger to open the door?
  • Since hospitality employees are not expected to be too rigid, this part can be shouldered on biometric technology. Customer issues at hospitality outfits may sometimes be ego-driven, but showing ego to a machine is of no use and customers understand that.
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  • On the other hand, hotel room access based on guest biometrics provides an integrated solution that is connected with the hotel management systems. Since there is no need to card, keys or any other form of possession, there is no fear of losing them or getting them stolen. Biometrically logged entry exit presents strong proof that only guest entered the room and no one else.
  • They can also be provided with access to assigned hotel facility in the package like pool or casino, which are also secured with a biometric access method like fingerprint recognition. The underlying system also keeps record of guest’s whereabouts and generate reports when needs, e.g. at the time of billing, checkout or audit.
  • Managing preferences of returning guests beforehand give them an idyllic experience and more business to the hotel in long run. This can be efficiently achieved with a hotel management system equipped with biometric ability. Preferences of a guest can be associated with their biometric identifiers, which are instantly fetched when they scan their biometrics in future check-ins and hotel staff can surprise them every time they visit.
  • A biometric powered check-in can give guest the experience they want and deserve. Registering their biometrics (for example, fingerprints) and enabling access to the room in the hotel management software will give them frictionless access to their room and concentrate on the next thing they want to do.
  • Biometrically secured entry / exit to a service / facility area will require guests or members to scan their fingerprint or face to enter the facility and will log the time spent in the facility area.
  • It also prevents any outsiders from using hotel facilities such as pool or casino that are reserved only for guests.
  • At the time of billing, a guest may insist on not availing a service that has actually been availed and forgotten. Biometric based entry and exit records present authentic proof of services availed.
  • biometrics is not just about customer convenience or security, it can be deployed for in-house applications like employee attendance, time tracking and to improve payroll efficiency. Keeping track of employee in and out timings brings in payroll transparency and managers can make sure that employees are being paid for the hours worked and not for breaks. It also curbs time theft and timesheet manipulation within an organization. Time theft and timesheet manipulation is a disastrous activity, in which an employee misinterprets amount of time she has put to complete an assignment or a project. When done on purpose, the time is spent in personal or other activities unrelated to the work and logged in payroll system, putting burden on company funds. A biometric based clock-in and out system can eliminate the possibility of timesheet fraud as employees have to be present to clock in or out time, they ask someone else to do it for them.
  • The biometric guest ID and preference tracking system facilitates keyless entry for guest rooms, eliminating the need for cards or keys. It facilitates automated check in fingerprints kiosks, whereby guests can check in with a simple touch of their finger. Billing becomes dramatically easy and reliable and customers can be reliably charged with biometrically authenticated logs of their entry and exit to facility area.
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    I decided to do further research on Biometrics software in hospitality because we use it at the Four Seasons where I work in the Residences department. Biometrics is a technology that scans your fingerprint and grants you access to areas designated by management. This is useful in residences and hotels because as an owner or guests, only you will have access to your apartment or room. The article mentioned how as technology evolves, there is a debate as to whether guests will want to give their fingerprint. Too much security could be seen as a nuisance but too little security puts guests at risk. Having a Biometrics system in place at a hotel ensures that only hotel guests are patrolling the property or floors with rooms. Another interesting aspect is using Biometrics to remember returning guest preferences such as floor height, food choices, allergies, etc. This system could be put into place at check-in so that right away the front desk knows the guest is returning and can be made aware of their past preferences. Benefits of Biometrics mentioned in the article is not having to deal with room key cards, added security on property, seamless check-ins as well as even paying for items on property. A guest might not even need to take their credit card around because they can just use their fingerprint to pay at the pool, gift shop, etc. Behind the scenes, Biometrics is important as well. A hotel can use Biometrics to track employee attendance, clocking out for meals and to ensure only employees are accessing closed off areas of the property.
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    Biometrics can be used by companies for employees to clock in and clock out to ensure timesheet accuracy. It can be used by companies as a security measure so that guests are where they are permitted to be. It can be used for easy check in and billing and payment verification if there are issues. Biometrics can also be used as a way to collect guest information for example their preferences.
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Smart Hotel Technology & Proximity Marketing | Optimove - 0 views

  • Use automated check-in courtesy of geofencing. By utilizing geofencing – a virtual ‘fence’ around a specified location – hoteliers can provide guests with the option to check in as soon as they’ve landed (or when they’re nearing the hotel) by sending a push notification to their smartphone that takes them to the relevant check-in screen in the hotel’s app. 
  • So when a guest has checked in, and for the duration of their stay, beacon technology can detect when guests are near their room via their smartphone and unlock the door
  • Once in their room, that same technology can deliver all manner of wonderful a-ha moments – from switching on the lighting when guests enter, to turning on the air-con, to setting just the right room temperature
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  • An immersive guest experience creates loyal customers, expanding the reach of your brand as they share their experience, and helping increase revenues as a result.
  • t’s never been more critical to reach customers with hyper-personalized content – aka, the right offer, at the right time, and in the right place.  
  • Location-based marketing also provides opportunities to partner with local businesses and take advantage of geofencing so when guests are nearby, say, a local restaurant around dinner time,
  • Check-out courtesy of proximity marketing is the perfect opportunity to give your guests a frictionless send-off, and if you’re smart, an offer or two to help them remember you by
  • Using beacons, hotels can provide their guests with digital maps that track their location in real-time, and deliver them to their desired destination, minus the frustration.
  • Proximity marketing enables the savvy hotel brand not only to stand out in an ultra-competitive marketplace but to build valuable, meaningful connections with customers that foster loyalty over the long term.
  • 74% of guests value hotels/resorts that customize messaging and offers 88% of guests want a hotel app that delivers a personalized CX 
  • Immediate conversions by engaging customers when they’re most likely to respond. Better app engagement, enabling hoteliers to ship relevant, valuable messages that guests want to receive – when they want to receive them. Increased retention – by shipping hyper-personalized content, app users are more likely to hang around to see what’s coming next. 
  • 95% of guests believe their chosen hotel should be making efforts to introduce them to local culture (I-AM) 
  • the entire in-room experience can be elevated from mediocre to marvelous via the humble beacon, helping to make the guest experience memorable and elevating the chances that they’ll be back next year.  
  • But there’s another benefit to location-based check-in. As well as providing a hassle-free experience for guests, the use of location-based technology means hotel staff can be notified when guests are on their way, giving them the opportunity to prepare for their arrival (being there to ‘meet and greet’, having room keys available if required, or even having a welcome drink at the ready for that ultra-personal touch!). 
  • Beacons inside hotel rooms can identify when guests are back at base, and, coupled with additional insights courtesy of your analytics platform, provide the perfect offer for in-room services.
  • More and more hotels are using geofencing and beacon technology to help guests find what they’re looking for via their smartphones
  • The optimum guest journey is made up of many delightful aha-moments, which when woven together create the ultimate travel experience.
  • Responsive, personalized, valuable interactions that meet individual needs, and introduce them to new experiences. Location-based targeting can help deliver these critical micro-moments.  
  • he important thing to remember? Yep – personalization. If your analytics tell you that a guest was a frequent spa-user during their vacation, you could send them a voucher for spa products to take home with them. Just a thought.
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    Proximity marketing is a hotel's current powerful tool for elevating guests' experiences. It is imperative for a hotel to have a fun, interactive, and easy-to-use app that creates a better stay for its guests. Some benefits include geofencing, room entry and room controls, and hotel navigation. These factors all go hand in hand in creating a seamless and memorable hotel stay.
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    This article goes into detail about the utility of proximity marketing in terms of adding guest experience within the hospitality industry. It also details how guest retention can be increased by the ability to use analytical data in order to gain insights on guest trends allowing for a memorable personal touch. Another major point made within the article details the importance of hospitality companies promoting local experiences outside of the venue itself and proximity marketing allows for local businesses and attractions to be highlighted.
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SaaS Software Currently Dominating The Cloud Computing Market, Especially In The Health... - 2 views

  • The healthcare industry often utilizes software as a service (SaaS) to increase software versatility and accessibility without installing and running applications on multiple computers and data systems.
  • By 2022, healthcare professionals and facilities can expect to see some new SaaS trends in the industry.
  • Increased Attention to Security
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  • Use of Multiple Clouds
    • jordynmiddleton
       
      Use of internet redundancy
  • more efficiency, faster automation, and a higher level of personal responsiveness.
    • jordynmiddleton
       
      Time is key when working in healthcare, and the speed of access to data could assist in saving someones life.
  • many companies will strive to increase their ability to store, process, analyze, and secure essential healthcare data. As a result, instead of using various cloud providers for multiple applications or disaster recovery, such cohesive approaches will become more common.
  • The Company has been awarded 11 contracts thus far in Q2, six of which are additional expansions with existing customers.
    • jordynmiddleton
       
      As companies expand there cloud-based services, they will become much more attractive to current clients with wanting to take their business to the next level.
  • The current healthcare cloud computing market is valued at nearly $18 billion and is expected to increase by almost 18.7% between 2022 and 2025.
  • there will be a greater need for security, privacy, and compliance
  • More than 81% of the most successful IT companies have begun to work on AI technologies, allowing them to revolutionize business processes and increase efficiency and productivity while supporting human capabilities and automating repetitive tasks.
  • As a result, the number of businesses using cloud-based apps is expected to increase by 19.6%
  • The Company is perfectly positioned to benefit from the Biden Administration's $1.9 trillion Infrastructure Bill, including $350 billion allocated for State and Local Governments to invest in upgrades and modernizations.
    • jordynmiddleton
       
      Cloud-based software would be at the top of the list for these upgrades and modernizations which would increase revenue substantially for multiple cloud services. The same exact software needed for a major hospital may not be need for urgent care or small primary care office, but the software is needed none the less.
  •  
    Software as a Service is becoming an essential part of the healthcare community. The time saved researching information about a patient, searching for medications or treatments could be valuable time needed for saving a life. It is project that "the number of businesses using cloud-based apps is expected to increase by 19.6%." With the increase in the use of cloud-based applications, there is a stronger need for the attention given to data security. Especially when it comes to patient information. Multiple cloud based options may initially be utilized before phasing into singular sources over time. This will alleviate some of the pressure needing to have the increased security for two platform rather than one.
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How Cloud Technology Can Enhance Your Airport Experience - 2 views

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    The airline sector will continue to rely on automation to deliver service to travellers. Critical challenges will be focused around passenger experience, forecasting, privacy, and data security. One of the main areas for opportunity is enhancing the checkin experience. Cloud computing and technology in general will be at the forefront of the industry's development, and will allow for improved cost efficiency, more streamline operations, scalability, passenger and crew safety, as well as continued industry transformation.
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Working with OTAs: The Indirect Distribution Dilemma - 0 views

  • properties that work with Online Travel Agents (OTAs) perform significantly better financially than those that do not, with commissions being more than compensated for by the increased revenues, resulting in higher bottom-line profits
  • However, in reality, many hotels still have a (perhaps historic) negative opinion of OTAs
  • the commission levels reaching 25%, sometimes even 30%, that was steep. The current situation is more within the 15-20% range
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  • The real question is: How much dependency on the OTAs is healthy for your property: 20%? 30%? 50% or more of of booked room nights?
  • OTAs are a necessary evil, and they bring value most of all whenever they bring incremental revenue to hoteliers. The challenge is to strike the right balance in the distribution mix.
  • play the role as a true partner — must offer independents and chain hotels alike greater flexibility around closing out dates, close to arrival/departure, MLOS, and related tools in their inventory management toolkit
  • Few property owners or managers would object to paying higher margins on inventory that they can't sell on their own; but having to eat that cost on last room available, or even close to last room, during high demand periods is too high a price to pay
  • hoteliers tend to think these bookings are "free." Well, bad news is that they're not: booking engine commissions, advertising on search/metasearch engines, website creation, promo-codes, hosting, SEO, etc.
  • would you have gotten that booking without the OTA?
  • I believe a healthy distribution ratio is the one of 2.5:1 direct online vs OTA booked room nights, enjoyed by the major hotel chains. Marriott and Hilton are doing even better with 3:1 ratio.
  • So what is a smart distribution channel strategy? Blended distribution strategy is the smart thing to do in hospitality
  • OTAs are storms of computer engineers with a pack of money. Would you bet them at their own game? Not sure. Can you "use them" for your own needs only when necessary under particular conditions? I'm sure you can! 
  • OTAs can help hotels gain market insights and business intelligence by applying machine learning algorithms to analyze property-level data. Some OTAs might have already provided some of those value-added reports to their hotel partners. If that is the case, I encourage the OTAs to engage the hotel sales team and see what additional value/reports they can add to the partnership.
  • In fact, we would advise hoteliers to take advantage of OTAs' online reach by listing on their platforms while, concurrently, strongly reinforcing their direct channels by adopting new technology solutions. 
  • The 2021 travel landscape has dictated that the leisure guest is all-important and that guest loyalty should be the prize, not channel loyalty.
  • To put it simply, OTAs are perfect for a first-time visitor to your hotel destination.  If a returning guest books via the OTA for their 2nd visit, then this is a complete failure on the hotel for missing the opportunity to create value or establishing a compelling reason for the guest to book directly.
  •  
    The relationship with OTAs should be about finding the right balance (or mix of business) for your specific hotel. A commonly held point of view is that OTA commissions are exorbitant (in dollars, or as a % of revenue), but shouldn't we be glad if they sold a room we were not going to sell otherwise?
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3 technology trends that will shape how restaurants function in 2022 - 1 views

  • Between labor shortages, supply-chain disruptions, and rising inflation, it’s a wonder the industry survived the past 12 months at all
  • 7% of respondents either somewhat or strongly agreed that adopting new technology over the last two years has been critical for the survival of their business.
  • Contactless will be the set standard
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  • COVID accelerated digital adoption in hospitality.
  • More and more of the business of running a restaurant — from ordering to payment — has been put in the hands of the customer.
  • Unique loyalty programs to give guests reasons to return
  • Restaurants that have implemented a pay-at-the-table solution have the capability of integrating loyalty and reward programs directly into the checkout process.
  • A lot of the traditional touchpoints in the dining experience have been transformed thanks to the widespread adoption of QR code digital menus, self-ordering, and self-payment options accessed via smartphones.
  • Human servers will never be fully replaced by technology, nor would many diners ever want them to be. The human element is still a key part of the experience for many restaurant-goers.
  • A cold, fully contactless experience isn’t what guests are craving. They want more convenience and control, certainly, but also more connection.
  •  
    This article explains how the restaurant business has adapted new technologies to overcome changes that came after COVID-19. The usage of these technologies allow the restaurants to minimize the contact points during the experience while also giving the option to the patrons to customize their experience as they want. It also talks about how technology is not a replacement for server or bartenders because the human contact is still part of the hospitality business
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How 3D robots can aid hotels amid labor 2fshortages | PhocusWire - 0 views

  • The hospitality sector in particular was deeply hit with massive unemployment gaps
  • This is where 3D camera-equipped robots can play a role. 2fRobots 2fare some of the most impactful forms of hospitality technology hoteliers can invest in to maintain efficiency, serve guests and aid understaffed operations.
  • These tasks are typically limited in their customer-facing duties but are repetitive and time-consuming activities that are easily programmed into digital sidekicks.
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  • “co-bots,” which work alongside humans to extend and improve performance, taking the burden off human workers so they can handle more demanding responsibilities.
  • 3D facial 2fauthorization, like the technology used to unlock your smartphone, can be employed to recognize guests and address them by name, adding a sense of personalization and high-class service. 2f
  • Housekeeping 2fand sanitization may be the most demanded and high-ROI use of 3D robots. 2fRobots can manage in-room and common area cleaning tasks such as vacuuming and sanitation, while specially equipped 2funits can completely disinfect high-touch areas and items.
  • The cost of utilizing robot workers in these instances is often comparable or less than an hourly worker. Combine these savings with the elimination of sick days, injuries or other disruptions and hotel managers are left with a more cost-effective way to handle routine tasks.
  •  
    There is often talk about how robots are replacing or eliminating hotel jobs. This article is a good balance of how human workers can co-exist with their co-bots (co-workers). ROI's on robotics are starting to pencil and this favors owners as robotics can help bridge the gap in labor shortages. Robotics can be used to do mundane and repetitive tasks (mostly cleaning and delivering items) and leave the more personal interactions up to the humans.
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Bear Robotics Debuts Hospitality Robot Designed for Multistory Hotel & Office Buildings - 0 views

  • Bear Robotics unveiled a new bot targeted at multi-floor commercial and residential spaces
  • Called Servi Lift, the new robot incorporates several firsts for a Bear product, including an interactive touch screen, security doors, a large video display screen for advertising, and mobile app integration
    • jordynmiddleton
       
      The large screen designed for advertising could be a great revenue stream to offset the cost of purchasing the robot. This is also a great way to self promote the business without the need of having a person involved.
  • the Lift is designed to navigate through office building community “gates” and call and operate elevators
    • jordynmiddleton
       
      This makes the use of this machine more attractive. Depending on the size of the hotel, multiple machines would be needed, however, they don't have to be stuck on one floor. A company could purchase 5 or 10 and they could service all floors within the hotel.
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  • The Lift also features an automatic charging station to dock between deliveries.
    • jordynmiddleton
       
      This prevents usage down time or the device dying mid-service and needing to be lugged back to a charging station.
  • The Lift also has a number of consumer interaction features, including app integration, the ability to notify customers they’ve arrived via phone call, and an on-robot touch screen where consumers can enter security passcodes to access their deliveries.
    • jordynmiddleton
       
      The ability to call guests keeps everyone notified of its arrival. It will also keep items/info secure based on its passcode access. This could become a problem if too many passcodes are stored unless they are autogenerated per delivery.
  •  
    The article discusses a new robot that is designed to access multiple stories, allowing it to serve more than just one area. It highlights its capabilities such as an "interactive touch screen, security doors, large video display screen for advertising, and mobile app integration." It proves it self to not only be advanced technologically, it could be a great revenue stream with its available advertising space. The robot delivering to the wrong room is also not an issue as it will call/notify the receiver of its arrival along with the items being locked via passcode access.
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