The data collected and the people who can access it differ from country to country.

Staff training is restricted to the service aspect of the business. However, training employees to carry out processes in maintaining data security in hospitality like data collection and storage in the right manner is overlooked.

This process can involve the addition of two-factor authentication that will protect the data from being accessible to non-employees. This encryption can prevent identity theft.

: Employees will require thorough vetting regarding the importance of proper data storage. This training can also work towards reducing the chances of insider attacks as only a few employees will have access to the databases.

This includes the addition of firewalls, traffic filters, and network monitors to guard against malware present online.

, investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.

These platforms also have analytics tools built-in, allowing you to track user activity and engagement.

Furthermore, these sites frequently feature useful components for hotel advertising, such as customer reviews, ratings and the features to invite users to events.

In the hospitality industry, the function of social media is to attract new guests and engage with both new and existing customers.

Social media influencer marketing has given rise to many social media celebrities, and in the same way, it can boost your hotel business. Because of their large following, many Instagram travel bloggers and influencers make money through influencer marketing.

In exchange for money or a luxurious package deal, you can seek their services in social network advertising in your hotel. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.

On the other hand, hotel room access based on guest biometrics provides an integrated solution that is connected with the hotel management systems. Since there is no need to card, keys or any other form of possession, there is no fear of losing them or getting them stolen. Biometrically logged entry exit presents strong proof that only guest entered the room and no one else.

They can also be provided with access to assigned hotel facility in the package like pool or casino, which are also secured with a biometric access method like fingerprint recognition. The underlying system also keeps record of guest’s whereabouts and generate reports when needs, e.g. at the time of billing, checkout or audit.

Managing preferences of returning guests beforehand give them an idyllic experience and more business to the hotel in long run. This can be efficiently achieved with a hotel management system equipped with biometric ability. Preferences of a guest can be associated with their biometric identifiers, which are instantly fetched when they scan their biometrics in future check-ins and hotel staff can surprise them every time they visit.

A biometric powered check-in can give guest the experience they want and deserve. Registering their biometrics (for example, fingerprints) and enabling access to the room in the hotel management software will give them frictionless access to their room and concentrate on the next thing they want to do.

Biometrically secured entry / exit to a service / facility area will require guests or members to scan their fingerprint or face to enter the facility and will log the time spent in the facility area.

It also prevents any outsiders from using hotel facilities such as pool or casino that are reserved only for guests.

At the time of billing, a guest may insist on not availing a service that has actually been availed and forgotten. Biometric based entry and exit records present authentic proof of services availed.

biometrics is not just about customer convenience or security, it can be deployed for in-house applications like employee attendance, time tracking and to improve payroll efficiency. Keeping track of employee in and out timings brings in payroll transparency and managers can make sure that employees are being paid for the hours worked and not for breaks. It also curbs time theft and timesheet manipulation within an organization. Time theft and timesheet manipulation is a disastrous activity, in which an employee misinterprets amount of time she has put to complete an assignment or a project. When done on purpose, the time is spent in personal or other activities unrelated to the work and logged in payroll system, putting burden on company funds. A biometric based clock-in and out system can eliminate the possibility of timesheet fraud as employees have to be present to clock in or out time, they ask someone else to do it for them.

The biometric guest ID and preference tracking system facilitates keyless entry for guest rooms, eliminating the need for cards or keys. It facilitates automated check in fingerprints kiosks, whereby guests can check in with a simple touch of their finger. Billing becomes dramatically easy and reliable and customers can be reliably charged with biometrically authenticated logs of their entry and exit to facility area.

This robustness of AI and robots appears to be useful when serving quarantined customers at hotels during the COVID-19 pandemic [24,25]. One may claim that guest requirements have changed as they expect modern technology-based products and customised services [26]. Innovative technology and risk reduction practices attract customers [27].

To date, customers also look forward for advanced technology products and customised experiences [26,34]. Therefore, the hospitality sector has adopted advanced robots and AI to meet consumer demands [35]. The future foresees heavy use of AI alongside humans [36] at workplace, but human behaviour towards AI and robots remains untapped [37]. Use of AI and robots cannot be avoided in the future and it is already established that the implementation of these modern technologies increases employee TI, thus highlighting the need to identify key factors that can mitigate the influence of these technologies on employees' TI.

Artificial intelligence (AI) reflects the ability of a system to interpret external data appropriately to drive learning, as well as to use them to accomplish specific goals and tasks while adapting them as per circumstances [46]. It was known as a facilitator of tasks that is mechanical, but to date, it is recognised as a facilitator of tasks involving thinking and analytical capabilities. Accordingly [47], contended that due to the recent technological advancements, AI agents do not have the ability to handle tasks involving thinking and analytical skills. Robots are any machine introduced into the production process and can perform the tasks previously performed by workers [48].

The COVID-19 outbreak has enhanced the use of AI and robotics to avoid the threat of virus spread. Similarly, new technologies, i.e., AI, service automation, and robotics, are being used extensively in the hospitality and tourism industry. When AI and robots are applied in the hospitality setting, different benefits, such as cost reduction, accuracy, and speed, can be attained [35]. However, the utilisation of AI and robotics has created job insecurity among the employees of hospitality [42].

POS stands for point of sale and this system is responsible for managing all the sales on your property, such as restaurant sales, spa sales, and all the rest.

By integrating your hotel POS with the PMS, you make it easier to upsell all these things to your guests as add-ons.

By integrating your hotel POS with the PMS, you can take advantage of important features like transfer-to-room and city ledger to make it easier to bill guests during checkout.

By integrating a POS module into your hotel PMS, you have access to in-depth financial reports that provide you with the information necessary to make selling packages easier.

The cloud-based OpEx model can provide significant savings and nearly infinite agility, so it doesn’t make much sense to spend massive amounts of capital on building, maintaining, and operating data centres. This is best left to a managed service provider who does this exclusively.