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In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.

In the year2000 it was predicted that B2B e-commerce would be a trillion dollar market. However, what actually happened was underwhelming compared to the predictions previously made as the market only made about $559 billion. Surprisingly, most businesses still buy and sell products the "old fashioned" way using fax, paper invoices and paper checks. The big question is, why aren't the large e-commerce companies, including Ebay and Amazon, banking in on this market? Amazon has been testing a wholesale site called AmazonSupply for about two years. However, much like Ebay, Amazon specializes in selling consumer-facing goods. There is one e-commerce company who is dominating the market. Alibaba is a Chinese retail giant that is leading the B2B e-commerce world. Alibaba has succeeded by opening up the world of international suppliers to companies without having to form a relationship with the manufacturer before purchasing supplies. By using Alibaba as a mediator between businesses and suppliers, businesses can buy products in bulk without actually having to travel to China to do it. Alibaba has given businesses access to many manufacturers that they most likely otherwise would not have access to.

For an individual shopper, Alibaba has also created Ali Express, which gives an individual access to the same staggering number of products at near wholesale prices. They do indeed appear to have broken the code on B2B sales while still providing availability to the consumer. Win-win.

This article discusses the relationship between airlines and GDS corporations.  Airlines are going a different route to drive customers to book direct by tacking on additional fees to consumers for using the booking sources.  This came as a surprise to the GDS corporations and they have since been trying to work together with certain airlines to have the fee waived for using their site ie: expedia.  With so many add on options when booking flights, such as baggage, seat upgrades, and in flight entertainment, many GDS companies are working with airlines to offer bulk packaging on their sites as well to provide a bump in revenue for both industries.  If both industries continue to maintain a good working relationship the future will be bright for them. 

Hotels rely on the information that is accessed through different intermediary systems that give each property information on their customers, as well as insight on their comp set. OTAs play a key role in assisting properties generate revenue, they have different processes in place such as pay per clicks or commissions involved when bookings are made through their websites. Marketing plays a key role in both OTAs and a properties direct website. Websites must be user friendly, easily accessible and have the ability to function on a mobile device. Majority of bookings are made online and and increasing amount are being made through a mobile device. Ensuring that each of these platforms creates a welcoming environment for each potential guest maximizes the chances of them booking.

An effective marketing strategy starts with knowing your customers and your goals. it is important to understand how to attract online shoppers, increase conversion rates, and have data mining tools to understand the customer's preferences and booking patterns to be able to develop a long-lasting relationship.OTAs and GDS remain an essential part of the industry, as they provide marketing exposure to a wider range of market segments.

This article talks about how hotels can use mobile event apps to attract event planners. Hotels can use these apps to not only add value to their offerings, but also set themselves apart from the competition. These mobile apps provide information on the meeting agenda, speakers, and hotel details to all attendees. Mobile event apps are beneficial to the event planners because the apps help facilitate communication, offer networking opportunities, and improve the overall digital experience. Hotels are able to move away from traditional meetings and offer planners something more, something intangible that will contribute to the event's overall success.

The article introduces the benefit of using mobile event apps as a marketing tool. It is not a usual practice to mix technology promotion by hotels yet but it is becoming more mainstream. Destinations and properties can use mobile offerings as a marketing and sales tools to attract more event planner. It makes easier to organize the event more effectively and enhance the networking opportunities for attendees. Thus, properties will gain benefits greatly in terms of positioning and promotion of the services or facilities inside the business as a marketing tool. For example, mobile app can include the information about event and property service details, which will facilitate on-site communication and advertise hotel services via the app. It will, in turn, make the overall digital experience for attendees outstanding. As a measurement of success, properties can monitor ROI for new technology through feedback from attendees and event planners, and the number of events adapting mobile app.

Technology is in the hands of nearly every person this day and age, so why not take advantage of it? When it comes to hospitality people love to see pictures to see both the venue and the experiences people are having. it lets them imagine their own personal experience and creates a ideas to set up their own personal experience. Digital Marketing also allows to build relationships with clients an is a great place to advocate. It also allows for influences. On top of that, it will allow for people to see exactly what functions, features, attributes, etc. is going on without the hassle of having to call and find out. Technology also allows for easy work for the employees. They are able to use smart watched or portable tablets so they can be mobile with assisting clients and guests with their needs and questions. Digital marketing allows for testimonials of the great place it is.

This article introduces 2017 digital marketing trends for the hospitality industry. The first trend is visual content. Instead of the explanation contents, pictures will influence more to catch customers' attention considering the characteristics of the hospitality industry. Second, social media becomes a great intermediate between potential customers and the business. The business in the hospitality industry should be involved in social media to expose their brand and build client relationship. Third, virtual reality becomes popular to demonstrate the various functions and features lively. Also, adopting wearables or using storytelling production can be a new trend as a marketing tool. It can produce ancillary revenue and get customers more engaged in brand concept. Lastly, digital marketing should be monitored and evaluated for sales trends, supplier orders and employee overtime in a real time to improve more marketing strategy.

On this dificult times for the hospitality industry we must reinvent our techniques to save the industry. Hotels are relying in business reservations to make up for the lost revenue that lockdown has caused, but the hotels needs an aggresive strategy to attract leisure and save the industry during fall. The author talks about how the behavior of the society has changed with the pandemic and how a Customer Relationship Management (CRM) system helps to understand the most recent guest behavior. A CRM will help to provide a customized and personalized one-to-one marketing motivating guests to book. Some of this strategies could involve attractive packages promoting a 'stay-cation' with the covid-19 desinfection requirements. In conclusion, A CRM is a great preliminary step to take advantage of this challenging circumstances and save the hospitality industry for the remainder of the year.

In the article, "How to Select Human Resources Information Technology," it talks about how they are essential for companies to manage their benefits plans and their employee history. One question that they felt was important before purchasing an HRIS was, what is the degree of flexibility and scalability that it provides? Their answer was that HR professional should determine if the software could import data from paper documents, and excel sheets. "Many online enrollment solutions require that data be manually manipulated before it can go to a carrier to update their systems. Automation of the update format, transmission schedule and delivery method can help to eliminate billing and eligibility issues." This will save the company a lot of time just by investing in this system. The Human Resources Organization is group that owns this data and companies should be able to transport their data to any application service. In addition to enabling HR to approve transactions it also provides capabilities for HR to serve as the gatekeeper in auditing carrier billings. Overall, this article shows many benefits to having an HRIS, the question is if the company is willing to invest in one.

This article mainly talks about a new free software called Globa.li for small hotels. For the smaller establishments, they can not only get a sustainable rate, but also it is hard to manage the relationship with their customers. Globa.li can help these kind of hotels to have a good situation when they compare with big corporates for online bookings. This software can manager the rates, availability and bookings online, even from smart phones. It even can book online for properties.

Nowadays, many hotel managers realize the importance of internet and utilize it to create a personal relationship the internet. The author gives five ways to develop the e-marketing. First is assign e-marketing tasks carefully. It is very important for a manager to properly assign tasks or handle personally. A manager must focus on the operation of the company's website. Second is fish where the fish are. The website must be well managed and made changes in time to adapt to the marketplace. Third, comprehensive website reviews. The manager should have someone to review the site to make sure the website serves search and sales demands to increase the sales. Fourth is know your productivity numbers. The manager should try to make the website as a way to get the knowledge of useful data. Fifth, position your rates against the competition. The manager should make the website easier for customers to compare different companies and make decisions based on values.

Recently, hotel managers are facing many challenges. There are requirements for managers are to hold-on to e-Marketing tasks and use internet to create relationship. Here are some techniques to improve the e-marketing for hotel managers. Firstly, make sure assign proper e-marketing tasks. Which tasks to assign and which to do by personally should be considered carefully. E-marketing should be paid attentions also after they are been published. And also, managers should pay more attention to the evaluation of the e-marketing, make sure e-marketing work for themselves. Secondly, it is very useful for managers to use the internet well. Such as create relationship with other managers. In addition, the hotel web should be made to satisfy the search engines. There are some good techniques, such as to make the effectiveness and pay attention to competitions. Thirdly, Comprehensive web reviews. Managers need check out the effects of web. Stop judging web by it's appearance. Fourthly, know the productivity numbers. This provides our information about competitions, market, directions, and so on. Take care the experience. Fifth, position your rates against the competitions. It is a good way to find the right position in the market and know all latest changes.

This web is about a group named Sothertons  Chartered Accountants. Its major meaning is researching the new hospitality accounting management. They provide experienced accounting services to those in this industry.     It is not like the traditional accounting practices. In this company, everyone in every area, must understand their operation very much. They have some specialist services such as Industry benchmarking and KPI management, working capital management and so on.     They could analyze their competitors when you see clearly relationship between decisions and performance. They could help you to solve the accounting problem and satisfy your business needs. For example, their accounting services could cover many areas like hotel, restaurant, catering and food and wine businesses.     The Sothertons Chartered Accountants have influence for the accounting process and could improve your hospitality business profitability. They have the professional ability to cover clients' profits.

Lawrence Cohen, an Executive Consultant and Hospitality Group Leader recently examined the conflicts of interest that hotel owners face when hiring third party management companies. According to Cohen, owing a hotel requires both strategic and operational decisions to be made in real time. The problem occurs when real estate owners go from owning commercial property to owning hotels and are not used to making decisions on a daily basis. As a result, the most critical daily decisions that determine the success of the hotel do not fall into the hands of ownership but rather to a third party management company. These third party relationships may result in hotel management staff being loyal only to the management company rather than the hotel itself. Hotel owners could benefit by building a team with experience in the hospitality industry and hiring individuals loyal to the owner. 

This article is five hotel groups streamlining their management accounting process by using Aptech's intelligence and financial products. The systems were selected because of their ability to interface with several property management systems, level of accuracy, and reporting capabilities. The systems are internet based and be used for single or multi-property companies. I find this article to be interesting because at the end, it speaks about Aptech Computer Systems, Inc. as a leader in the hospitality industry. It approach to creating state of the art products is attributed to "leveraging change by valuing human relationships and applying technology to solve business problems for people". I think that is a great premise for a company to build on.

This is an interesting article about the benefits of SMS marketing for hotels and spas. While SMS marketing have been adopted by other industries, the hospitality and tourism sectors have not taken full advantage of this fastest e-marketing tool. SMS marketing is considered non evasive faster, cheaper and increase the relationship between you and the guests. Moreover, SMS marketing help to promote your special events, offers and the customers have them readily available in their smartphones. In conclusion, SMS marketing can increase the hotels or spas revenues as more people have access to SMS message and will take advantage of the promotions that the hotels or spas are offering.

Smart phones and mobile devices are nearly an extension of our technological anatomy. Their overall convenience has made many of us rely on our mobile devices more now than ever. It is this growing symbiotic relationship that is allowing this industry to optimize across all levels. In Saudi Arabia, the hospitality sector grows at nearly 9 percent annually with over 150 hotels expected to open by the end of 2015. Also noted in this article is the impressive market-share of the handset device industry throughout The United Arab Emirates, Saudi Arabia, and Kuwait, which exceed 75 percent. With the rapidly growing hotel and mobile-device industries, it's a match made in marketing and revenue heaven. A large portion of the hospitality industry is fueled by business-travel. Improved devices and wireless-internet capabilities give us the ability to be productive from anywhere at anytime. Nearly two-thirds of travelers tote three or more devices and over 90 percent of them claim WiFi is a necessity when lodging. Between guests traveling on leisure or business, hotels in particular are optimizing revenue opportunities with the help of WiFi. Whether it be using location-based software to alert guests of a nearby offer; turning their device into a point-of-sale; or being able to provide affordable WiFi services to a large corporate event at budget; WiFi can affect business on so many different levels. Affordability in high quality wireless services allows us to connect to both the leisure and business guest and optimize our relationships. Newer 802.11ac networks are more affordable then it's predecessor and provide speeds over twice as fast at a wider range. Being able to provide affordable and reliable wireless networks to customers give them freedom and comfort in being able to use their tools at-a-distance. Each and every relationship is crucial--nearly one-third of all travelers reconsider rebooking after being inconvenienced by their internet experience.

CRM (Customer Relationship Management) Software must change and adapt to fit the needs of hotels & guests alike. If these systems do not change it is likely that they will no longer be useful therefore making them obsolete. New systems must not focus on the sales & marketing potion, but allowing for smooth customer experiences.

Marriott International and TravelClick are expanding their strategic relationship in order to increase the use of TravelClick Agency360 within the Mariott hotel. The agreement includes using Agency 360, Travel Agent GDS Advertising and Rate360 to up sales and clicks for both parties.

This article highlights the major shifts in the way hotels conducted business as a result of a technological advance. The first was the rise of Property Management Systems, followed after by the use of Web and OTAs. More recently, hotels have also had to pay attention to their "E-Reputation", and a result, the article predicts that customer relationship management tools will be used to enhance the client experience.

StayNTouch has partnered with ARRIVE Hotels & Restaurants to implement its mobile PMS in ARRIVE's properties. StayNTouch focuses on mobility to create long-lasting relationships between hotels and their guests by delivering personalized service.

This article discusses CRMs and how to make use of data to support a strong CRM system. Batchbook for example is a tool that allows businesses to learn about their clients in one place and build relationships with them. Emails on the other hand can be used to maintain awareness and generate bookings and location excitement . It's an important factor for noticing patterns and touch points related to pre-trip, in-stay and post-trip data.