10 Hospitality and Travel Marketing Trends You Need to Know | Campaign Monitor - 0 views
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recent research from the Tippie School of Management shows that the majority of travel and hospitality bookings are moving from offline sources to online avenues. In fact, 53% of all travel is now booked online.
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The best part is email personalization pays off with a 2.5x higher click-through rate and 6x more sales.
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Customers expect personalization
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