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Contents contributed and discussions participated by emmajeenie

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emmajeenie

Attacked by Ransomware, Many Companies Opt to Pay Up - CFO - 1 views

www.cfo.com/...e-many-companies-opt-to-pay-up

shared by emmajeenie on 23 Jun 21 - No Cached
    • emmajeenie
      emmajeenie on 23 Jun 21
       
      The demanded ransom is often a moderate amount that would pale in comparison to the recovery and reputational costs for a company that refuses to pay.
  • Hospitals, for instance, are frequent targets of these kinds of attacks, in part because people’s lives are on the line so they have to make quick decisions.
  • , in a ransomware attack the data isn’t released or leaked or sold. On the contrary, in most cases, data and infrastructure aren’t compromised at all; its owner just can’t access them.
  • ...11 more annotations...
  • y rose 41% from 2018 to 2019 to more than 205,000 globally, according to newly published data.
  • the security firm Coveware estimates the average payout for those that did was about $85,000 during last year’s fourth quarter, and more than $190,000 in December.
  • its leaders give in — and pay the ransom.
  • Organizations have more to lose financially from the inability to conduct business than they do from just paying the ransom
  • It’s like the plot of a James Bond movie: Hackers take control of a global organization’s computer systems and threaten to destroy its records, steal its intellectual property, and drain its bank accounts unless a hefty ransom is deposited into an untraceable offshore bank account by the end of the day.
  • ” the ransom is likely a significantly smaller amount than what it may cost to address a threatening public issue or the time and money necessary to rebuild the confidence in a brand or company.
  • Experts suspect that the actual number of ransomware attacks is much higher than the reported number, citing reasons ranging from fear of job loss, investor withdrawal, and reputational damage
  • Moreover, while public companies are required to report cyberattacks to regulators, private organizations are under no such mandate. Reporting attacks to law enforcement often may cause lengthy investigations
  • A hacker can keep repeating a ransomware attack until the security flaw is fixed or they are caught or reported.
  • Organizations can undertake a few basic defensive actions to mitigate the impact of a ransomware attack. Frequently backing up data and storing it on different networks is one way,
  • reducing the number of outside apps the system uses, fixing software vulnerabilities immediately, and properly training and educating employees on what to look for and whom to alert if something appears suspicious.
emmajeenie

Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Co... - 0 views

www.oleantimesherald.com/...ae-515c-a901-59b7703d3ce3.html

shared by emmajeenie on 16 Jun 21 - No Cached
  • Facebook events, Twitter, hashtags, email, and other digital tools are being used to popularize events and generate ticket sales. This trend is expected to have a strong influence on event promoters, especially in North America, Europe, and Asia-Pacific.
  • In addition to the impact of emerging trends on businesses, BizVibe company profiles contain numerous high-quality insights to help users discover, track, compare, and evaluate suppliers or sales prospects:
  • Industry challenges with their relevance and influence segmented by geographyRisk of doing business score segmented by operational, financial, compliance, and country riskTop company competitors at the global, regional, and national levels
  • ...2 more annotations...
  • The event promoters industry group features 3,000+ company profiles categorized into multiple product and service categories. Each category contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects.
  • The event promoter service categories include:Event Production ServicesCorporate Entertainment ServicesParty Entertainment ServicesSports Event Planning Services
  • emmajeenie on 16 Jun 21
     
    BizVibe has identified an increasing focus on social media marketing as a major trend for the event promoters industry. Event promoters are turning to social media to create buzz around events
emmajeenie

TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing - Skift - 0 views

skift.com/...ion-based-activities-marketing

shared by emmajeenie on 16 Jun 21 - No Cached
    • emmajeenie
      emmajeenie on 16 Jun 21
       
      TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.
emmajeenie

Apple and Snap Offer Augmented Reality That Paints a Vision for Travel's Virtual Future... - 2 views

skift.com/...ion-for-travels-virtual-future

shared by emmajeenie on 03 Jun 21 - No Cached
    • emmajeenie
      emmajeenie on 03 Jun 21
       
      Snap, Apple, and Questo have joined other technology companies in taking further steps to popularize the use of augmented reality. New hardware, software, and partnerships may make it more common for travelers to use devices to look at destinations in fresh ways.
emmajeenie

How the Global Distribution Systems Are Fighting for Change - Skift - 0 views

skift.com/...ystems-are-fighting-for-change

shared by emmajeenie on 25 May 21 - No Cached
    • emmajeenie
      emmajeenie on 25 May 21
       
      The global distribution systems are finally moving away from the antiquated legacy systems that frustrate travel providers. Will their new cloud-based systems usher in a new era for corporate travel, or help maintain the status quo?
emmajeenie

How the Cloud is Shaking up the PMS Landscape: New Skift Research - Skift - 2 views

skift.com/...gement-tech-new-skift-research

shared by emmajeenie on 06 Jun 20 - No Cached
    • emmajeenie
      emmajeenie on 18 May 21
       
      Cloud based infrastructure is taking over the previous legal systems. Cloud computing has had a major impact on the PMS sector but intergrading it has been somewhat of a challenge. Things have shifted from On-premise to hosted and now cloud.
  • Technological advancements have allowed for new entrants into the property management systems space to offer a viable alternative to incumbent legacy systems. Those systems might be scrambling for now, but they’ll catch up. All this can only be a good thing for the PMS and hotel tech space in the long run.
  • . Legacy systems are now working hard to roll out cloud-based products and convert their customers onto these systems.
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  • Hardware costs came down drastically with the advent of the PC
  • Hyatt is one major hotel chain that requires its hotel owners to use an OPERA hosted system.
  • With the move to the cloud also came an increased focus on simplifying integrations.
  • Market leaders Oracle OPERA and Protel are clustered together around the midpoint, both offering a strong proprietary feature list and extensive integration
  • emmajeenie on 18 May 21
     
    New entrants into the property management system have provided better alternatives to the legacy systems. Integrating those systems has been somewhat a challenge but in the future they(Cloud system) may well be the norm.
emmajeenie

Why Low Season Does Not Need to Mean Low Profits for Hoteliers | - 1 views

hoteltechnologynews.com/...mean-low-profits-for-hoteliers

shared by emmajeenie on 11 May 21 - No Cached
  • To maintain a healthy flow of guests throughout the year hoteliers need to get creative, and it all starts with keeping a handle on your data.
  • guest data provides the key that will unlock profitable opportunities during traditionally low periods of the year.
  • Batchbook that allow you to learn more about your clients in one place and build a relationship with them – and that leads on to the all-important client engagement.
  • ...9 more annotations...
  • many admit that it’s difficult to make data meaningful and find the information unstructured
  • It’s an important factor for noticing patterns and touch points related to pre-trip, in-stay and post-trip data
  • email address
  • . Personalized email campaigns that can drive bookings and repeat stays, enabling hotels to have better occupancy rates hand-in-hand with brand loyalty.
  •   Stay in touch with your clients through text messages and social platforms as well as emails, to maintain brand awareness and generate booking and location excitement throughout the year
  • email marketing is one of the most effective channels for over 5o% of marketers, coming second only to a hotel’s direct website.
  • 80% of hoteliers believe that prioritizing guest personalization and experience would bring the most success to them, followed by branding at 67%.
  • Keep your guests informed. Let them know about your latest deals and offerings. You’ll gain deeper insights into the behaviour of your clients and better understand what motivates them.  You can use this data to send targeted off-season deals.
  • The key here is to keep a dialogue going with your guests and tap into what inspires them to book.
  • emmajeenie on 11 May 21
     
    This article discusses CRMs and how to make use of data to support a strong CRM system. Batchbook for example is a tool that allows businesses to learn about their clients in one place and build relationships with them. Emails on the other hand can be used to maintain awareness and generate bookings and location excitement . It's an important factor for noticing patterns and touch points related to pre-trip, in-stay and post-trip data.
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