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diana morales

Evolution In Travel Agent Industry | PRLog - 1 views

  • The travel industry is growing 23% faster than the world economy and will continue historical growth for the next 18 to 20 years.
  • Years ago, when you wanted to go on vacation, there was only one option. You had to hoof it down to your local travel agency and browse through some travel brochures.
  • Then, a few things happened. First, the airlines decided they didn’t need travel agents anymore and they pulled the plug on agent commissions
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  • Then, the second thing happened. The advent of the internet connection changed the face of travel forever. Information is readily available 24 hours a day about any aspect of travel you can imagine - from luxury yacht trips in the South Pacific to staying at a youth hostel in Europe
  • In the wake of the home-based business revolution, many travel agents have moved their businesses to their homes.
  • The travel industry is growing 23% faster than the world economy and will continue historical growth for the next 18 to 20 years.
  • First, the airlines decided they didn’t need travel agents anymore and they pulled the plug on agent commissions .
  • Then, the second thing happened. The advent of the internet connection changed the face of travel forever
  • Now, there is so much information available to consumers, they’re often left floundering in the sea of travel offers. Travel agents are skilled at cutting through the hype and emotion-driven marketing of suppliers. They have learned how to match travelers with vacations they will treasure.
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    The travel industry has evolved over the past years. In the article it talks about how travel was limited in years gone by and you had to physically sit in a travel agent office in order to book your vacation. They were the only one who had all the information about travel. Then came the evolution of the travel industry and now everybody can book their vacation online with or without the help of a travel agent.
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    The article here explains the evolution of how we used Travel Agents back in the day and how we got to a point where we no longer needed travel agents. Back in the old days if anyone wanted to fly to another country or state, we went thru travel agents so we can get a booked flight and car services etc. Now we do everything ourselves. We find out information on our own and book and print our own tickets. Why? because of the internet. The internet will teach you anything and will give you whatever you are looking for. According to the article , people are overwhelmed in all the information provided by the internet that they cant decided where they want to go or where they want to stay at. So business is coming to travel agents. We feel so busy now and days that we give all the work to someone to do everything for us.
Claire Conway

Hotel Tech Goes Green - 0 views

  • Going green is going Hi Tech. As hoteliers continue to embrace the necessary tools to be good environmental stewards, and of course reduce operating costs, leading hoteliers are forging new ground in how to utilize technology to significantly reduce energy consumption while also weaning themselves off fossil fuels. It’s a one-two punch that is just starting to catch on. And though these pioneers have some major challenges they’re forging the way for industry wide success.
  • “It is a tremendous opportunity not only because of where customers want us to be, but because there will be a cost now or later. We need to think about borrowing from the future,” said Daniel Connolly, an associate professor at the University of Denver, who noted that he expects energy costs to continue to rise so it’s best to invent in energy saving technologies presently.
  • At Hotel 1000 they went for a lighter shade of green approach by cutting energy costs by tying the energy management system through the PMS. That way, when a guest checks in a signal is sent to the room to start cooling or warming the guest room. However, they still have to preset the room by leaving lights and the television on (at least its Energy Star compliant, Incao said) to create the appropriate guest arrival experience. When the guest leaves sensors alert the system to allow the energy to go off to a predetermined set back level.
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  • Bardessono has a darker green approach to sustainability. Guestrooms here have auto controls triggered when a guest enters the room. Lights come on, sunshades rise, the television turns on to a welcome screen, and depending on the time of year the fireplace will light up.
  • “When you walk in room you can see it happen. It’s a cool experience. And the system will remember how lights are set and if the fireplace is on and will shut down 20 minutes after the guest leaves and come back to the same setting when guest returns.
  • Solar shades keep the room warm in winter and cool in summer. Incao said these measures and others such as 940 photovoltaic panels on the roof and geothermal heating and cooling were all implemented with the goal of reducing external demand of energy supply to at least half typical use.
  • When all said and done it’ll take five years or less payback to the property. Over the expected 25 year life of project we will offset emissions of more than 24,000 tons of dangerous pollutants by producing our own power. Great things are possible when you put your mind to it. Ask what the government can do and most definitely what power companies can do. Without their assistance these projects wouldn’t be possible or have the payback they have
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    Green technology will bring benefits to the hospitality industry. It will become a future trend for the hotels to go green. From my point of view, going green is another saving cost and long-term benefits. We can reduce the the harm for what we produce and keep the guest's travel experience more green. Also hospitality plays an important role in telling others about the green concept. People will remember more when they are in realx.
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    This article discusses the different approaches hotels are using to make their hotels green. They are trying to use technology to reduce energy consumption which will help reduce fossil fuels. At Hotel 1000 in Seattle when a guest checks in the computer system sends a signal to the room to turn on the air conditioner. This system helped the hotel save approximately 40% on their energy. The Bardessono in Napa Valley has auto controls, so when the guest enters a room the sunshades rise, lights, television, and fireplace turn on. They will also turn off when the guest leaves the room. Xanterra in Death Valley has a total of 5,040 solar panels and uses wind power. By doing this they will offset emissions of 24,000 tons of dangerous pollutants over the next 25 years.
YUNTING CHEN

Swing Voters Want Renewable Energy - 0 views

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    According to the article, Colorado College did the survey on some state to looking for the swing voters minds of the November election. This survey asked some questions such as what the U.S. would be like in 30 years if it remains dependent on fossil fuels? And what the U.S. would be like in 30 years if clean energy is developed. Swing voters answers were discussed in this news. As the survey showed, the majority of swing voters in those states agreed with the statement that renewable energy will create jobs in the future. 80% interviewees believe the possibility of improving economy and protecting the environment. Besides, the climate change didn't resonated with those voters; however, they worried about the economic competition from China.
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    The companies have to do a drastic changes in order to stop destroying the planet and today there are materials or sources that can be substitute the fossil fuels, but they have invested so much money in their infractstructure that they do not want to loose it. The corpotates know that making this changes means invest a lot of money and I think they do not want to do so unless we as society force them to make these changes.
Avril Emmanuel

Future of Hotel Call Accounting by Jessie Warner - 1 views

  • Call accounting has been around for decades to track, manage and bill or allocate phone calls. By the mid-1980s, call accounting was a necessary and very profitable tool for almost all hotels/motels. Some properties made thousands of dollars each month with call accounting
  • Call accounting products allow hotels/motels to bill guests for all phone calls that the property will have to pay for, recovering costs (plus fair mark-ups and/or surcharges for amortized equipment/service costs, profits, etc., too, if desired)
  • Managers can also detect phone misuse or abuse, optimize phone system performance, allocate telecom costs by department or extension, set special rates for VIP guests, and decrease billing errors
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  • is there a role – and a future - for hospitality call accounting? Do hotels/motels still need call accounting systems? The answer to these questions is a profound YES and YES!
  • Hospitality call accounting has a bright future
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    What hotel call accounting does is to track, manage, and bill or allocate phone calls made by guests or employees. It has played a critical role in the lodging industry for decades. By the mid-1980s, call accounting was a very profitable source for most of hotels/motels because it generated thousands of dollars each month. However, hotel call accounting has been less important due to the presence of cell phones, decrease in long distance rates. At this point, hoteliers may wonder if they really need call accounting systems. The author emphasizes that hotel call accounting is still important and beneficial for hotels/motels in many ways: billing hotel guests for all phone calls, detecting phone misuse or abuse, decreasing billing errors, etc. Mostly, revenues from call accounting alone can cover the costs for phone equipment and service, so hotels do not take any risk. The author also stresses that call accounting has a bright future. Even though the importance of call accounting has decreased, hotels still need a way to track and bill phone calls to guests and departments as PMS and phone systems get more advanced, as Internet and VoIP are used more and more.
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                      This article talks about the importance of call accounting in hotels. Call Accounting is a hotel's ability to track and analyze the phone calls made from its grounds.                   Call Accounting is a software that is still a necessity even though it no longer makes as much money as it used to. Warner says, "Now that cell phones are everywhere and long distance rates have significantly decreased, call accounting does not allow properties to bring in nearly as much revenue as before. For many hotels/motels, call accounting has been forced to take a back seat in their organization."       Call Accounting shouldn't be eliminated simply because the ROI is less. Tracking where a 911 call originated and providing quality customer service is more important than money. If you provide proper customer service, the money will come.          In another article on Ezine articles, Warner said, "Without a call accounting system, hotel managers do not have the information needed to quickly resolve guest concerns and may be confronted with headaches and disgruntled customers. However, by using a call accounting system, managers can have the added security and peace of mind that they have the information needed to help their guests and to understand, manage, improve, and control telephone activities."                  
paige rosenberg

NetworkEtiquette.net Netiquette Rules - 0 views

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    Netiquette is network etiquette on the internet through emails, websites, etc. Some core rules would be to always use spell check, never use all caps, tell the truth, be yourself, do not flame or spam, be conservative, do not send email at night, shop on secure sites and use discretion. The common conventions of online communication between users are the rules of netiquette. Netiqutte takes into account the context of how information is shared. Internet etiquette is centered around data and its use. The type of data are; text, audio, graphic and video. Netiquette is social code for network communicatin. The internet is the most popular digital network in the world, therefore it is centered around internet use because its the culture of digital networks and the internet if the most popular in the world.
Mariana Sales de Jesus

Photos: TripAdvisor Travelers Say It's Not Easy Being Green - 0 views

  • Twenty percent of respondents said they don't worry about eco-friendly options when traveling because they believe vacation is a time to indulge. Fifty-eight percent of travelers admit to being more eco-conscious at home, compared to when traveling. Of the environmentally-unfriendly actions committed during their travels, 41 percent of travelers own up to leaving on the heat or air-conditioning when not in their hotel room, 37 percent indulged in long showers, and 24 percent confessed to not recycling and/or re-using plastic bottles and cans.
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    This article from Trip Advisor is a simple research about green hotel alternatives available for travelers. The very interesting part is that there is a great percentage of travelers who questions the hotels green practives. Another important part of the article is the difficulty that hotels face due to travelers resisiting to shift paradigms. Many travelers believe that vacation is time to indulge instead of worring about green practices and initiatives. For that reason, they will do things that they wouldnt do at home. For example, not use the linen reuse program, leave the ac on when not in the room, TV and etc. The article also mentions the three least green cities.
Alyssa Westmeyer

Briggo coffee robot: Should Starbucks replace baristas with machines? - 0 views

  • It’s too soon to tell whether the system is a hit.
  • Robots may be more reliable than humans, in the sense that they can work around the clock without a break and achieve levels of precision and consistency that no Starbucks employee can match. But when something goes wrong, robotic systems tend to be less resilient than those that include humans, because humans are far better at reacting to novel circumstances—not to mention soothing the feelings of unsatisfied customers.
  • robots can also excel in controlled environments, like factory production lines, by performing rote tasks with higher levels of precision and consistency than humans could ever achieve.
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  • it’s the grab-and-go crowd that helps subsidize their leisurely habits. Perhaps, then, the robots could ultimately displace Starbucks baristas after all, whether Starbucks likes it or not. And the more people obsess over the perfect cup of coffee, as opposed to a friendly coffee-shop ambience, the more likely it is to happen.
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    Briggo has invested greatly in new technology that is estimated to be a game-changer in the coffee service industry. New 'robot baristas' do everything from grind coffee beans to fill the espresso cup and the customer doesn't have to do anything but order on their smartphone and pick up the coffee. Preferences are saved for convenience and the brew is precise each and every time. While the success of this technology is uncertain, it is promising. Time will tell what the market reaction will be long term but the initial feedback has been positive and certainly if the technology works some section of the existing coffee market will suffer.
yoyohad

Hospitality Technology News | Hotel Software News | StayNTouch - 0 views

  •  A 2012 and 2013 finalist for the San Francisco Hotel Council’s Hotel Hero Awards for Innovation  and recipient of AH&LA’s Innovation Technology award last year, Galleria Park Hotel is the latest Commune Hotels & Resorts property to introduce the StayNTouch Mobility Platform.
  • With today’s traveler looking for a more personal, convenient guest experience, Galleria Park Hotel is a step ahead of the curve by providing its guests with the ability to check in and out via their mobile devices (mobile phone or tablet) and receive their room keys via a key dispenser. These options allow the hotel’s guests to experience an expedited arrival process. Guests who choose to take advantage of the service can review reservation details prior to arrival, see available room upgrades and complete their check-in through the PMS-integrated experience.  Checkouts are similarly expedited.  A notification is pushed out to departing guests, allowing them to review bills, request folios via email and request late checkouts.
  • Overlay on top of PMS bringing the front office functionality onto a mobile/tablet in a touch/graphic user experience.
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  • Enabling guest pre-engagement and mobile guest services via mobile web, no app needed.  Guests receive an email invite to check-in & out via smart phone or desktop.
  • Via any mobile device (iTouch, tablet, etc.), housekeeping has touch-optimized user interface for full access to rooms-to-clean lists, room status, guest information and ability to update room status after servicing.
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    This new technology is very interesting to see for many travelers. When you arrive at a hotel in the late night, the least thing you want to do is standing in line to wait for check in. Or when there is a flight to catch, you don't want to wait in line to check out either. With this phone/ mobilized app, it's possible to do all the front desk work by yourself, save time and energy, and be more controllable of your own free time. 
xsun015

The Future of Hotel Security - AOL Travel Ideas - 0 views

  • With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the next level. #plain_module { width: 590px; height:170px; border: none; float:left; margin:0px; font-size:12px;} #plain_module img {border:none; width: 13px; height:14; border: 0px; margin:0px; } #plain_module .mini_main { margin: 0px; padding:0px; width:585px; height:220px; repeat scroll 0 0} #plain_module .mini_item_header {padding:10px 0px; margin: 0px 0px; font-size:16px; color: #555555; border-bottom:1px dotted #CCCCCC;} #plain_module .mini_item {padding:5px 0px; margin: 0px 0px;} #plain_module a { color: #49A3CA; text-decoration:none; } #plain_module a:hover { color: #F98419; text-decoration:underline;} span.gray {color:#949494;} .mini_main li{list-style-type: none;background-image: url(http://www.aolcdn.com/travel/bullet);background-repeat: no-repeat;background-position: 0 1px;padding-left: 10px;}
  • The new thing is contact-less Smartcards and RFID (Radio Frequency Identification) cards that need just be waved to allow room access.
  • But travelers worried they will constantly have to traipse back to reception every time they lose their card need not despair. Security systems in some hotels do away with cards altogether.
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  • "I think that you will begin to see more hotels going to RFID and smartphone entry before using biosystem recognition," says Wolfe. "These systems are expensive, and there are many consumers who just don't want this information stored somewhere -- for a variety of reasons."
  • Systems that track the other qualities that make each human unique are in development as well.
  • Yet more card-free security systems are on the way.
  • Many industry watchers are keeping an eye on Houston's largest hotel, the vast 1,200-room Hilton Americas–Houston. The hotel has a facial recognition system that can identify and track guests, employees, and even suitcases. With 700 employees and an annual $16 million payroll, the system offers benefits such as employee time-theft monitoring and prevention for the hotel. But travelers aren't that concerned about employees taking an extra cigarette break. What it means for you is that the system includes alerts if unwanted people are on the property and a response time of mere seconds if there's an incident. Customer service is heightened as well: Returning guests will be recognized and greeted by name. And with 1,200 rooms worth of luggage in transit, the system makes it a lot easier to find lost or misdirected bags.
  • not everyone wants to be on-camera, all the time. With concerns about "snooping" and a Truman Show-like lack of privacy, might guests feel that systems such as this are too intrusive in our hotels? "
  • Technology is opening new doors to hotel safety, and the way we navigate hotels is set to change in the blink of an eye. Or the swipe of a cellphone. Or the print of a finger. With futuristic systems like scent and iris scanners and digital facial-recognition, hotel security is being taken to the next level. #plain_module { width: 590px; height:170px; border: none; float:left; margin:0px; font-size:12px;} #plain_module img {border:none; width: 13px; height:14; border: 0px; margin:0px; } #plain_module .mini_main { margin: 0px; padding:0px; width:585px; height:220px; repeat scroll 0 0} #plain_module .mini_item_header {padding:10px 0px; margin: 0px 0px; font-size:16px; color: #555555; border-bottom:1px dotted #CCCCCC;} #plain_module .mini_item {padding:5px 0px; margin: 0px 0px;} #plain_module a { color: #49A3CA; text-decoration:none; } #plain_module a:hover { color: #F98419; text-decoration:underline;} span.gray {color:#949494;} .mini_main li{list-style-type: none;background-image: url(http://www.aolcdn.com/travel/bullet);background-repeat: no-repeat;background-position: 0 1px;padding-left: 10px;} Those plastic key cards that once seemed so innovative will soon go the way of the actual key. The new thing is contact-less Smartcards and RFID (Radio Frequency Identification) cards that need just be waved to allow room access. Much like the cruise world's one card system, these cards may soon make hotel stays easier by allowing guests to pay for services, as well as to check-in and check-out, through a single device. Travelers may even be able to save preferences on the cards, from pillow type to floor choice. RFID cards are already in use at New York's Plaza Hotel, and Starwood Hotels are considering introducing them into their hip Aloft and Element properties. But travelers worried they will constantly have to traipse back to reception every time they lose their card need not despair. Security systems in some hotels do away with cards altogether. "In addition to Radio Frequency Identification, there are also systems that use a smartphone, such as an iPhone," says Frank Wolfe, CEO of Hospitality Financial and Technology Professionals. "When a guest checks into a hotel and provides their phone number, they get an encrypted sound code via text message." You can then play back the code to unlock your room door.
  • Systems that track the other qualities that make each human unique are in development as well. Movement-activated video-capture systems were showcased in New Zealand in September 2010. Researchers are at work on devices capable of recognizing an individual's gait or walk and even their DNA. Frank Wolfe says, "If you want to go 'way out there', there are some systems being explored that can allegedly sniff someone, and also systems that can recognize the pattern of blood veins on a human being which are apparently unique to the individual," says Wolfe. Quite common in Japan, vascular-recognition systems such as this are still "several years off," according to Wolfe. "I think that you will begin to see more hotels going to RFID and smartphone entry before using biosystem recognition," says Wolfe. "These systems are expensive, and there are many consumers who just don't want this information stored somewhere -- for a variety of reasons."
    • xsun015
       
      Nowadays, more and more hotels pay attention to IT security. They use high technology security equipment to protect the security of hotel and customers. These equipments will record every details about the hotel and customers. One one hand, this is a way to protect the security of the hotel. But they forget to care about the customers' feeling. Not all customers like it. Some customers want to protect their privacy. So I think that hotel needs to  consider the boundary about the hotel security. Keep the benefit and privacy for the customer. Then compare all the security devices, which is the best.
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    This article is about the advanced hotel security achieved through improved technology. Today's hotels tend to integrate the existing technology with high-tech methods, such as iris scanners and digital facial-recognition, to increase security. There are newly introduced contact-less Smartcards and RFID cards. These cards enable people not only to pay for service but also check-in and check-out on a cruise ship. Thus, there is double security system that uses their Smartphone to unlock the door in addition to RFID cards. Even, card-free security systems like finger print entry system and an iris scanner are in progress. These systems are developed for providing guests as well as increasing their property security by identifying employees. Moreover, a camera system that verifies individual's identity through tracking the human unique characteristics like a gait, walk, and DNA is being developed. However, any novelty and valuable technology is useless, if the consumers do not accept. Therefore, considering guest's unwillingness, hotels are going to employ RFID or Smartphone entry system first, not biometric systems. Lastly, the low tech, such as hotel staffs who get in-depth training and awareness of guests and staff and your fellow travelers who are interdependent on one another, is one of the greatest security measures in addition to biometric and high-tech method ironically.
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    The hotel security will be raised to a new and next level with s lot of new technology. The plastic key will be innovated to smartcard with RFID. By usting the smartcard, the customer can stay easier by using it to check in or check out, also to choose the type of the pillow. Also, without the smartcard, the smartphone also can be that role and will become more popular and more easier. The card free security systems are on the way. The fingerprint may be used to enter the room. The Houston's largest hotel has a facial recognition that can identify and track guests and employees. This system will improve the security and the business. However, not everyone wants to be on camera, it sometimes depends on the background of the customers. New security measures will become such a part of our daily life that they will become the norm. One of the greatest security measures of late is actually low tech.
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    The article highlighted reports the advancements in technology in the hospitality industry. These technologies are presented as security features as well. The highlights are about RFID cards, biometrics, hand scanners, iris scanners, facial recognition and even veins scanners. RFID cards is presented also as a security feature, however, it may give margin to a lot of fraud. Facial recognition systems are presented with a lot of emphasis and could be a great security feature if monitored for unwanted people. Some hotels have introduced iris scanners for special rooms such as presidential suites. Biometrics are being installed in hotels where your key card or credit card is replaced by your fingerprint. In order to add security, these hotels have added a password after fingerprints are placed on the reader. This extra security step will change consumer's perspective and maybe increase acceptance. The author also mentions that customers may not accept intrusive methods. The facial recognition seems to be a great advancement in hotel security; however, customer may feel uncomfortable to know that they are being recorded on cameras at all times. It is also mentioned that this may be a cultural issue. London was mentioned because it is very common to find security cameras in public areas and street in London . The main message transmitted is that no matter which one but technology and security will be taken to next level in the next few years. Security will have to move along with technology to avoid the downfalls of technology. It shouldn't hindrance the guests' security.
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    It's amazing how technology can aid in hotel security and this article describes just that. The future will be bright with all the new and innovative security opportunities for the hospitality industry. The main points of security mentioned in this article include the finger print entry system where they would have a touch screen where a guest would put their finger and that's how they would get in their room, saying goodbye to key cards. There is also a system that can track a person such as a movement activated video capture, where it can actually recognize an individual. Another security system that is coming into development can identify guests, employees, and suitcases. For instance, if a suitcase was lost or misplaced the system makes it easier to find the lost bags.
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    The uniqueness of human has been used for security tech in many ways, such as finger print, movement pattern, blood veins etc. And facial recoginition system is used by Hilton Americas-Houston now. It can be used to track guests, employees and even suitcases. However some customer feel unconfortable for the survillance everywhere and don't want to be on-camera all the time.
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    The article described the future of hotel security systems. The security level is more and more important in hotel, for customer when they travel to a unacquainted place they need a safe hotel to guarantee them safety. Not only the security systems but also the details in everywhere the hotel management team must be pay more attention.
Carolina Ferrer

If Expedia Was Too Powerful for Hotels, Consider Booking.com's Plans - Skift - 0 views

  • Fresh off its acquisitions of Buuteeq, Hotel Ninjas, and OpenTable this year, the Priceline Group is in the process of integrating Hotel Ninjas’ property management system with hotel digital marketing company Buuteeq, according to a report,  Google’s Travel Plans in a Post-Atomic Era [embedded below], written by Ken Sena of Evercore. googletag.cmd.push(function() { googletag.display("div-gpt-ad-1390432568424-0"); }); With the integration of the two cloud-based systems for hotels, the Priceline Group “has the ability to handle property management, channel and rate management, and CRM, all of key consideration to hotelier,” the Evercore report states. “In return, Priceline receives subscription revenues on some of the services provided in addition to keeping these hoteliers’ semi-tethered to its Priceline traffic channel from the standpoint of ease an efficiency, given Priceline’s leading scale as an OTA.”
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    Recently, the Priceline Group has acquired Buuteeq, Hotel Ninjas and Open Table. They are looking to merge Hotel Ninjas' web based PMS with Buuteeq's digital marketing software. Integrating both of these programs would mean that Priceline would be able to offer hoteliers a well-rounded system that could keep track of customer folios and housekeeping processes through cloud based web interface. The Priceline Group has plans to integrate their two cloud-based systems for hotels. Many properties are concerned with the security that Priceline may have in place and they do not want their information getting out to competitors. While the new processes that Priceline Group is offering seem very worthwhile and efficient many properties may buy into it and ignore the security concerns. One of the main considerations of this new venture is that Hotel Ninjas is a young company and the Priceline Group does not have much experience on this end of the industry. These changes could start a fast growing trend with the way online travel agencies and properties are communicating and doing business.
Jennifer Koren

Investment in Hotel Technology Pays Off with Increased Group Revenue - Charmed by Hospitality Marketing | Cvent Hospitality - 5 views

  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers?
  • Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue’s departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, “Insert IACC blog post title URL” we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel’s lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT services in the white paper “What Do Planners and Trainers Really Want in Their Meeting Service?” All IACC-certified conference centers are required to have an on-site IT team to ensure technology functions properly. Now, the need for a knowledgeable IT team that really understands technology and can cater to individuals and group business is spreading to other hotel markets.   These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests. Want to learn about other ways hotels are using technology to build relationships? Check out Enhancing Your Social Networking Site with a Social Concierge! to maximize social media and connect with guests, attendees and planners!
  • More efficient billing
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  • Service requests like housekeeping and in-room dining are instantly sent through the system,
  • ensure technology functions properly.
  • Virtual concierge service on guest room TVs
  • On-staff IT team
  • Virtual business centers
  • To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience.
  • Virtual concierge service on guest room TVs
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B.
  • On-staff IT team
  • Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn’t just a hotel app. To invest in the property’s overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • Virtual concierge service on guest room TVs
  • More efficient billing
  • As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • On-staff IT team
  • Virtual business centers
  • To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Technology is just another way hotels are winning group business and marketing a hotel or conference center.
  • These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. As we move beyond the discussion of required hotel Wi-Fi services, there will be a focus on technology amenities that provide the same comforts of home or the office. To increase group business, hoteliers are comfortable with this investment knowing there’s a return on investment with generated buzz/venue marketing and satisfied guests.
  • Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties.
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    Hotels developing High IT technology have taken a great deal of advantages from it which makes prosperous business and better customer service with high efficiency and goal-achieving process. In this article, it proclaims some prevailing high-techs used in hotels. Such as the In-room HD TV in Hyatt properties. It provide almost all the online computerized services accommodating customers with document-printing service, in-room dining service, restaurant reservation service, and even the email-checking, weather checking service. The on-staff IT team would oversee the IT application over the whole property, including upgrading, maintaining, and functioning. the impressive technology tools would be inevitable trend developing hotel industry.
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  •  
    "Investment in Hotel Technology Pays Off with Increased Group Revenue Tuesday, July 10, 2012 by Sarah Vining Hotels, conference centers and other meeting venues are increasing group business with new technology, and it isn't just a hotel app. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. Technology is just another way hotels are winning group business and marketing a hotel or conference center. What are some of these new hot tools for leisure and business travelers? Virtual concierge service on guest room TVs At Hyatt Hotels with in-room HD TVs by Roomlinx Inc., guests are able make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Service requests like housekeeping and in-room dining are instantly sent through the system, improving the venue's departmental efficiency. All of these virtual functions are hoped to appeal to new markets and drive group business. More efficient billing In the article, "Insert IACC blog post title URL" we learn that in 2012, meeting and group planners are prioritizing finance as very important during in their planning process (which made the top 10 list for the first time). Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. Virtual business centers Socialization through technology and food and beverage outlets is increasing revenue for TRYP by Wyndham in the NYC Times Square South property. Google TVs and access to Google Chrome laptops near the Gastro Bar in the hotel's lobby offers guests an opportunity to enjoy a dining experience with the comfort of complimentary technology use. On-staff IT team When planners were surveyed, reliability was listed as a top concern of IT serv
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    ARTICLE SUMMARY Hospitality industry is not only using technology to improve customers' experience but also to improve the bottom line as well as increase group use of the property. Hotels operators and owners are increasingly using conference centers and other meeting venues to attract business groups, seminars and conferences with new technology, and it isn't just a hotel app. Many of the branded hotels such as Hyatt Hotels with in-room HD TVs by Roomlinx Inc. are using the technology to allow guests to make service requests, check email/weather, use the Business Center, print documents, and receive customized messages from meeting planners. Hotels are investing in technology to provide these services and to compete effectively.
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    Due to the market segment of the Groups, hospitality industry has focused on the IT investment on Groups. And there are some technologies for leisure and business travelers like virtual concierge service on guest room TVs, more efficient billing, virtual business centers, and on-staff IT team.  All these implements can benefit hotels and customers with a convenient, reliable, and profitable outcome. Besides that, it is super cool. 
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    Nowadays, technology becomes one of the most important issue in hospitality industry. More and more hotels are going to pay more attention to their technologies such as APP application. Besides those technologies benefiting leisure travelers, investment in hotel technology also pays off with increased group revenue. Conference and convention become important parts in hotels, which means lots of meetings or events are choose to be held in hotels and lots of hotels decided to target their markets as convention directly. As in this article, it is talking about creating cool technology to increase the revenue based on group business. It stated Hyatt Hotel as an example to put virtual concierge service on guest room TVs, which is object to attract new markets as well as group business. What's more, an on - site IT team are going to be required in order to ensure hotels' technology functions properly. Having this kind of IT team, any questions can be responded fast. Therefore, investment fo those kinds of technology not only can bring more new markets or customers but also lead to quick return on hotels' investments, especially in F&B. 
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    I don't understand where this document will print if you don't have a printer with you? Will it print at the front desk somwhere? What if it's confidential information and how secure is this system? If you put more technology and have it be so accesible even when your having a meal you would have to hope that dinners continue to order otherwise you'll never be able to turn the table. Also, some dinners must not be as savy as others and won't like this idea of being able to do everything from the TV in your Hotel room. I know I wont even use the feature at the end of the day I dont feel like playing with tech. Others may want to escape tech because they have been around all through the work day, it may feel like you never stop working.
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    This article talks about the benefit of investing hotel technology. As it mentioned, technology is another way of gaining group business and marketing the hotel and meeting center. Here are four of these new popular tools for travelers. They are Virtual conceirge service on guest room TVs; More efficient billing; Virtual business centers; and On-staff IT team. For the Virtual conceirge service on TV, guests can do many things and request services through this system immediately. It can improve not only the departmental efficiency, but customer satisfaction as well. By using the virtual business center, cutomers can enjoy a dining experience. These impressive technology tools improve the guest experience and lead to a quick return on investment, especially in F&B. To increase group business, hoteliers are comfortable with this investment and they know that there's a return on investment with generated buzz/venue marketing and satisfied guests
  •  
    This is an interesting and useful article that reminds me of the importance of new technology investment in hotels' conference centers and other meeting venues. Technology has become an efficient method in winning group business and marketing a hotel. There are several new hot tools for leisure and business travelers. For instance the virtual concierge service on guest room TVs, efficient billing, and virtual business centers. If a guest is able to make service requests, check email, use the Business Center, print documents and receive customized messages from meeting planners through an in-room HD TV by Roomlinx, the whole departmental efficiency can be improved and the guests' satisfaction can be enhanced to a higher level. This is useful to attract business travelers who care about these areas of service and it also leads to a quick return on investment too. When the discussion of hotel Wi-Fi services has been outdated, the topic of investment in technology amenities that provide the same comforts of home or the office is becoming another focus in hotel industry.
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    This article introduces some new technology applied in the hotel. Nowadays, the hotel will adopt some new technology to attract more and more guest. Like the article said, "technology is just another way hotels are winning group business and marketing a hotel or conference center". The article introduce the Hyatt Hotels adopt the virtual concierge service on guest room TVs that offer a good service for guest and try to appeal to new markets and drive group business. The article also involves the revenue management system that the hotels are investment can help the hotel deal with data effective and increase revenue for properties. The new technology that the hotel applied will not only improve the guest experience but also can increase the revenue of the hotel.
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    Further analyses of our data suggest that as industries become more competitive, the effect of IT on profitability increases. IT investments also had a greater effect on profitability in the service sector than in the manufacturing sector. A possible explanation for this finding is that services allow greater IT-enabled customization and professionalization. One key takeaway from our research: All other things being equal, executives should accord higher priority to IT projects that have the potential for revenue growth over those that focus mainly on cost savings.
  •  
    Hotels, conference centers and other meeting venues are increasing group business with new technology. To invest in the property's overall capital, hoteliers are creating cool technology tools that market venues, increase group business and enhance the guest experience. There are some of these new hot tools for leisure and business travelers. 1. Virtual concierge service on guest room TVs 2. More efficient billing: Hotels making large investments in revenue management systems are taking advantage of new features that automate and process data to improve efficiency and increase revenue for properties. 3. Virtual business centers: Socialization through technology and food and beverage outlets is increasing revenue for hotel.
  •  
    This article examines the new technology that hotels are investing in. In room concierge, billing ease, on- staff IT team, and virtual business center all make the hotel guests experience more comfortable and easy. Whether traveling for business or pleasure, the new technology is worth investing in for these hotels.
dstro007

Ritz-Carlton eases event planning with mobile app - Luxury Daily - Mobile - 0 views

  • Ritz-Carlton Hotel Company is enhancing its event services with a mobile application designed to assist meeting and event planners with the details involved with scheduling a function at a property
  • The app, ((Chime))
  • ((Chime)) allows organizers an opportunity to request needs immediately and efficiently from their phones or tablets
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  • The application is sent to the event planner by the host hotel three days prior to an event to make any last minute changes
  • The new endeavor offered a large amount of Ritz-Carlton bonus reward points when consumers book a meeting, event or conference at any of the hotel properties
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    In keeping up to its standard of maintaining high customer service, the Ritz Carlton has a new idea to do just that. As we know with a hotel, there are many hands on the assembly belt to make the hotel run smoothly. Since the guest experience is their main priority, they don't want to leave anyone excluded. So the company has released an app, ((CHIME)), to assist event planners during their event. Sent to the planner three days prior to the event, the Event planner is able to make any changes necessary. On the day of, if something was to malfunction or hotel assistance was needed, instead of the planner panicking, they are able to use ((CHIME)) to get what they need done. Whether it has to do with food & beverage, audio / visuals, seating arrangements, or room relocation, within minutes the event planner can have a request put in and a hotel employee will be there to fix the issue. Just another way of keep guests returning and to ensure a successful event. 
danikafox

Hotels Charging Up Green Initiatives - 0 views

  • Hotels are going “green” and one of the more unique ways is by installing electric vehicle charging stations.
  • As we all know concern for the environment is a way for hotels to stand out in a crowded marketplace, meet client needs and expectations, and “do the right thing” for the planet.  And
  • charging stations can make a statement and drive business to a property that is way beyond the customer’s current expectations.
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  • “They’re not just an amenity,” says Alex Attia, general manager of The Charles Hotel in Cambridge, Mass., a Preferred Hotel. “It’s what the customer is looking for. It’s convenient for them and gives them another reason to come to our hotel rather than go to another one.”
  • Staying ahead of new and emerging trends is important in the hospitality business. “It keeps us fresh,” says Attia. “Nobody can say we’re out-of-date. We’re up-to-date. We want to be ahead of the game if we can be.” 
  • “We think today’s traveler is more aware and committed to responsible travel, feeling a personal responsibility to lessen their carbon footprint,” says Steve Pinetti, senior vice president, inspiration & creativity for Kimpton Hotels and Restaurants. “As hybrid and electric vehicles become more affordable and practical, we see them moving away from being trendy to becoming a mainstay in the years ahead.”
  • Fairmont Pacific Rim, a 377-room luxury property that opened in 2010  in Vancouver, British Columbia, installed a electric vehicle charging station in October.   It’s free for guests to use. “It’s not a marketing tool,” says Samatha Geer, a spokeswoman for Fairmont Pacific Rim.. “It’s about doing the right thing.”
  • “It differentiates the brand. We want our consumers to come to us because we’ve met a lot of their needs. I think it does add value and we don’t charge for it. It’s what we see guests want. It’s a trend we’re seeing.
  • The InterContinental Vienna is taking the trend a step further. It has electric cars for hotel guests and local area residents to rent for a slightly higher price than gas-driven automobiles. The hotel also has a complimentary charging station.
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    This article is about the green initiative of installing electric vehicle charging stations in hotels. Hotels have always considered their concern for the environment as a way to stand out in the market and meet client needs and expectations. Charging stations are not considered just another amenity, they are something the customer is looking for. Drive in business is extremely important to the lodging industry and this technology is what guests are looking for as hybrid and electric vehicles become more affordable and practical.
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    This article deals with the implementation of electric vehicle charging stations in many hotel properties. These charging stations appear to be a big trend and an item that can set a hotel apart from it's competitors. Taking the initiative to be more conscience of their carbon footprint allows properties to relate with guests who feel the same about protecting the planet. Properties such as the Loews Vanderbilt hotel, and the Fontainebleau Miami have installed charging stations and are receive very positive feedback from ,both, guest, who own electric cars and those who do not. Although electric cars are not prevalent in the auto industry there has been an increase in sales and when Auberge Resorts held a study asking guests about electric cars they were surprised to find out that "many had already had them" and that twenty percent said that an electric car would be a future purchase. "Going green" is a huge trend within the hospitality industry and hotels will continue to implement advances in "green" technology in order to be set apart from the rest.
Carolina Ferrer

Handling Reservations Calls Effectively | Hotel Industry Magazine - 1 views

  • So a good starting point is to quantify how many calls are actually being handled on the front desk and more importantly how many are being lost due to under-staffing, poor training and/or non-existent technology.
  • What then are the guiding principles when establishing a successful reservations function?
  • Technology which supports – rather than prevents – sales may seem an obvious starter for 10 but the reality is that again most hotels are at best challenged by IT due to under-investment.
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    From answering incoming phone calls, checking out guests, taking payments, and processing reports for management, a front desk agent can't do it all. Today, many hotels can come to the conclusion that a high number of guests are booking through online channels, but they cannot lose sight of to business that can be made over the phone. If hotels do not accommodate to guests calling in, it may lead to lack of trust from potential and loyal guests. In order to solve this issue, Collins refers to a mantra: hotels must need to recognize that what get measured, gets managed. This can be done by measuring how many calls are actually being handled and measuring those that are being ignored by a front desk agent on a typical day. When calls get ignored or are rushed, any investment that a hotel put into advertising or content production could turn up to be a loss. If incoming calls aren't being measured now, eventually hotels will be in for a rude awakening. Collins mentions that technology can help solve this issue, but most hotels find it difficult to handle scenarios with IT due to a lack of investment. Collins stresses how important it is to have the appropriate software and hardware for employees to perform at their best for the hotel to reach it's goals. In order to better navigate and keep track of call volume, Collins states that the PMS provider may not be able to accommodate a hotels request; therefore, hotels may need to invest in additional hardware and software. In addition to this, hotels may need to find an additional information technology partner to help reach their monitoring and service needs. In my opinion, although smaller hotels may have an issue with having to invest in sufficient hardware and software, the benefits would lead to better business practices and a more efficient front desk staff. The benefits of a more efficient front desk are endless, especially when it comes to effective multi-tasting and creating memorable customer relationships
smaka004

Do Robots Have a Real Future in the Hospitality Industry? - Skift - 0 views

  • Starwood’s Aloft Hotels announced earlier this month the introduction of a robot “Boltr” to aid check-ins and deliver items to guest rooms. Royal Caribbean followed suit with the announcement of robot bartenders on its newest ship Quantum of the Seas.
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    While is may seem like the future promised to us on shows like "The Jetsons" may have never really arrived, we might be one step closer to seeing the gadgets and gizmos of the cartoon world become a reality in the hospitality industry. Starwood's Aloft Hotels, an upscale, modern hotel line that appeals to Millennials, recently introduced Boltr - a check-in and delivery robot. This machine was created by Savioke - a Silicon-Valley design firm. Like other startups, Savioke aims to minimize unnecessary work and increase efficiency. There is no reason an employee needs to be paid to walk back and forth to deliver items when a robot can do the job. Royal Caribbean has also introduced its own robot, specifically for bartending, in its new luxury cruise ship, Quantum of the Seas.  Hotel staff unions see robots as a potential threat to their member-employees. Nonetheless, robots replacing employees is not just unique to the hospitality industry. 
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    Very much like the computerized bartender we've already studied, when does automation become too much? We are a "high touch" industry that relies heavily on our guest relationships. The human wait staff can make the guest feel welcome and spoiled (isn't that why we go on cruises in the first place?), the robot cannot. Let the machine prepare the perfect drink, then let the bartender add a smile and place it in the hands of the guest. It'll keep them coming back for more.
Jessica Schwec

7 technologies that are transforming the hospitality industry | Hospitality Magazine - 4 views

  • Despite the many changes that are being brought on by these technologies, the truth is that they are there to enhance, not to replace, the core offerings of a hospitality business.
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    The hospitality industry is experiencing a technological transformation. Current technology is improving and being put to better or new uses. According to this article in Hospitality Magazine, there are seven technologies that are taking the industry by storm. 1. Online Booking Systems I agree with the many industry insiders that now consider an online booking system essential. Penetrating the online marketplace is an absolutely mandatory part of the formula for success. However, opinions differ when it comes to how to accomplish this aspiration. As expressed in the article "Taking back control of the direct channel for hotels" posted on the class ScoopIt!, using online travel agents as a properties online booking system has easy setup and maintenance but lacks true customization and can put a sizable dent in profit margins, but building and utilizing a 100 percent customized system does not necessarily grant instant access to hundreds of travels sites on the web. Over all, I am of the opinion that online travel agents are still the best option-for now-because the pros out way the cons. 2. Electronic Point of Sale (EPOS) Primarily used for mobile or self-ordering, EPOS systems can replace waitresses' use of paper orders and remote/hidden POS systems. In my opinion, this streamlines the look of the restaurant floor and provides better and more instantaneous service. Panera Bread uses self-order tablets as some of their locations that allow customers who know what they want to order traditional menu items quickly and independently. Having used this system, I find it more of a novelty than a convenience because the system isn't exactly self-explanatory. Currently, the technology is much more enjoyable as an aid to waitresses where the restaurant can experience increased efficiency and a higher standard of service while guests can experience the "that's cool" factor without the frustration of having to navigate the service themselves.
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    3. Customer Relationship Management (CRM) CRM technology provides efficient electronic storage and management of contracts and customer information and many versions also feature cloud-based applications that provide easy access to frontline employees. Electronic storage and online back-up are not totally new ideas (i.e. the floppy disc) and despite the long way these technologies have come is, in my opinion, not enough to do away completely with paper back ups. Even with electronic files, my previous property kept basic papers for 1 year and more sensitive files for much longer. Basically, CRM technology is something we should utilize more, but I doubt many will do away with a paperback up system anytime soon. 4. Marketing Automation Automatic email and text communications have been made possible by the development and improvement of marketing automation technology. Having worked with this type of technology, there is not an overabundance of companies/technologies from which to chose; however, the technology available various greatly in effectiveness and quality. In my opinion, Constant Contact is the best marriage of quality and ease of use for marketing automation technology available. This type of marketing can really step us a properties game, but beware of poor performing products. 5. Social Media According to the article, photos are the most popular posts by social media users, but the arena has become a bonafide space for reviews. While sites such as TripAdvisor and Expedia provide a niche arena for travel/tourism/hospitality related communication, general social media sites also invite open, unfiltered discussion. Whole social media is BIG, it is important for companies to assess and utilize only the social media outlets that their demographic are actively using.
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    6. Smartphones Smartphones are already super convenient. They are constantly being integrated and synced with our daily lives. Applications such as Apple Pay, in combination with CapitalOne, have provided another level of integration. Currently, there is talk and work on guests being able to use their cell phones as hotel room keys but I wouldn't be surprised if in the future we will have QR Code or RFID storage for our driver licenses, insurance policies and other important information. 7. Smart Appliances A part of American households for sometime, smart appliances are beginning to make their way into the hospitality industry. Luxuries such as electronically controlled blinds, thermostats, lights and more are something we can expect to see in hotels sometime in the future. My biggest concern is the time between now and implementation because while these products are available for purchase by consumers directly, they have not taken off nor seemed to gain any ground in the typical household. Could the hospitality industry be just as slow to adopt these technologies? I believe that it is likely so-mainly due to the high cost of implementation. In conclusion, technology is still advancing and most industries are feeling the pressure to update existing technology and adopt new technology. In the hospitality industry this is especially true.
Yudika Claude

Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve | Street Fight - 0 views

  • Uber and Foursquare Co-Founders Lead $15M Investment in Dining App Reserve
  • Expa, the startup accelerator founded by Uber co-founder Garrett Camp and Foursquare co-founder Naveen Selvadurai, has led a $15 million venture investment in Reserve, a startup that wants to combine reservations and payment into a seamless end-to-end dining experience.
  • The company, which currently operates in New York, Boston, Los Angeles and San Francisco, equips merchants with an iPad pre-loaded with the company’s application. Restaurants use the application to accept or decline reservations, and then process the check when a diner who made a reservation with Reserve finishes a meal.
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  • a person uses the Reserve app to schedule a reservation at a participating restaurant, they store their credit card information and tipping preferences. At the end of a meal, a server simply selects the reservation, processes the payment, and provides the diner with a small business card reminding them that they paid via Reserve. The company charges diners a flat $5 rate for all transactions.
  • app eliminates the need to wait for a check
  • muted take on surge pricing
  • allows restaurants to accept bids for highly-sought-after reservations, creating a more organic way for businesses to profit on moments of intense demand
  • the company has focused on working with higher-end restaurants as a way to diminish the impact of the startup’s relatively small fee but also as a way to ensure the product was used correctly by restaurants
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    Introducing the new dining app Reserve. It creates a seamless dining experience by storing a customer's credit card info upon reservation and immediately charging it once the meal is completed, also charging the customers' preferred tip. That way customers do not have to wait for the back and forth that occurs once they are done with their meal and servers collect payment. While the idea seems amazing, I am worried about the safety of storing people's credit card information on this app.  I also think that with the tipping already pre-included, the incentive on the wait staff's part to deliver great service is diminished. It is also a negative for the client because even if they are not satisfied with the service (or on the other hand if they feel that their server went above and beyond), they are not able to adjust the pre-arranged tip accordingly.  I do think that it is a great way for restaurants to make a nice profit through bids for "highly-sought-after reservations" because people will be more willing to spend a lot to to ensure they get a table at fancier restaurants. 
bnort002

The missing link: Proximity marketing offers a comprehensive strategy to engage consumers - 0 views

  • close to half (46 percent) of retailers in the U.S. launched proximity marketing programs or pilots in 2015
  • An effective strategy depends on marketers simultaneously addressing three important considerations: defining their business goals; designing an effective customer experience; and understanding the technology needed to enable their strategy and realize their goals
  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase
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  • its content is often more relevant than most display advertising, because it's sent to those consumers who are most likely to respond at a time when they are close to the point of purchase. Se
  • it taps into opportunities to drive immediate consumption, which is more effective at building brand equity than attracting consumers' attention with coupons or deals before they go to the store
  • Business
  • Proximity marketing works better than traditional marketing approaches because its content can be customized down to the level of the individual consumer
  • trends show that consumers are increasingly picky about seeking out and downloading new apps from among the tens of thousands available
  • Creating content consumers want
  • Too many messages – even potentially relevant ones – can easily become unwanted noise. In the most innocuous cases, consumers will simply ignore or block messages; in a more serious scenario, they will resent the intrusion and ultimately turn away from the brand for good
  • Create timely, relevant content customized for specific consumer segments
  • Experien
  • Make it easy for consumers to act.
  • Link to a cross-platform experience
  • Technology
  • Use data to drive new insights
  • Ensure security
  • Enable rapid prototyping
  • The ultimate goal is to ensure that a multichannel campaign as a whole, not a specific message within a medium or channel, leaves a lasting impact on current and potential consumers
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    This article discusses how proximity marketing is a new technology trend and the many benefits it has for both the consumer and the business. However, there must be a balance. After learning about this type of marketing in this week's module, I wanted to do more research. This article gave three real life examples of completely different scenarios that show how well this marketing can work and how beneficial it is to the consumer. It is especially beneficial to consumers who like deals and who do not like to make decisions.
anonymous

App by app, AI gradually making its way into travel: Travel Weekly - 0 views

  •  
    I found this article on artificial intelligence (AI) - unfortunately the article did not mention how much companies are investing into AI, but that more and more are integrating it into their software/apps. It's stated that they are investing into AI technology to interact with clients, and to help streamline operations. To give a few examples, in the last couple of months, Mezi for Business announced that they would launch Mezi, an AI virtual travel assistant. Kayak also announced that one is now able to book hotel rooms through the Amazon Echo device with the help of Alexa, Amazon Echos' virtual personal assistant which previously only offered search functions. An interesting number that the article does mention in my opinion, was that if a travel agent was doing 1,000 bookings a month, the travel agent would now be able to do 5,000 a month.
upasnab

Three Future Delivery Trends We Are Likely to See In Ecommerce - 1 views

  • The constantly developing technology in this area means that the online shopping experience will continue to improve, and many current challenges will be solved.
  • One of the most pressing reasons why people like to shop offline is the issue with delivery.
  • The accelerating growth in the number of parcels that need to be delivered will force various couriers to invest in new technologies to meet the ever-growing demand.
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  • Customers are expecting higher and quicker service in general when it comes to online shopping, and that is precisely what these e-commerce businesses are trying to provide.
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    This article talks about the future delivery trends expected to emerge in the Ecommerce business. Many shoppers are moving their shopping experience online for reasons such as convenience, time saver etc. However, there are many consumers who prefer the offline shopping experience and some choose to do it because of the lack of certain services online. One of the main reasons they prefer going to the stores is because they have their product available to them immediately rather than having to wait for the delivery. Many retailers are working on solving this issue. The three trends that are most likely to emerge as solutions soon are: same day delivery, drone or robot delivery and pick up and pack companies. These three options will entice customers to shop online since they will be able to receive their products same day. "Research shows that consumers are willing to pay more if it means getting faster delivery. Although this could increase costs for brands, they will get more sales and will be one step ahead of other brands who do not yet offer this service".The retailers might raise the cost of the product but consumers are willing to pay a little extra for same day delivery.
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