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This article introduces the reason that the hotel needs develop its e-marketing. The author pointed that a successful internet marketing campaign is one that can strike a perfect balance between all these various practices associated with E-marketing. Here are the key reasons why it is important for the hotel. Firstly, advertising on the internet is much cheaper than advertising on TV, radio, or even newspaper. Secondly, e-marketing make it easier to find hotel's target audience. Thirdly, the success and failure of any marketing campaign on the internet can be tracked and analyzed very easily by using Google analytics, and various other means. Through internet marketing brands can establish a regular committed community of their fans and followers, and engage with them in a two way communication. A carefully, and strategically designed hotel website can provide its prospective clients a lot information. In addition, as most of the prospective travelers use the internet to gather information about their destinations, and hotels, hotel properties can ignore internet marketing only at their own peril. Also, the hotel can make use of Internet to show its property to the guests. A good designed web page can attract more customers for the hotel.

The article demonstrates the reasons that Internet marketing is important in recent days. To begin with, the author provides several ways of Internet marketing, such as SEO, SMO, PPC and so on. In order to see the effectiveness of each Internet marketing method, marketing campaign is one good choice. The author then tells us how the Internet marketing is superior among traditional media. The Internet marketing is cheaper, easy to target audiences, easy to track data and it also can establish a regular committed community, which attracts lcustomers. Moreover, Internet marketing benefits the hotel properties. For example, the hotel website can help customers better know the hotel. So we see that Internet marketing is crucial to hotels.

Internet market is super important in the hospitality world. It helps customers answer questions such as charges, tariffs, location, and etc. and they are able to get answers they need fast, and from a reliable source. Another great use for internet marketing is the ability to draw in customers by showing what their property has to offer through pictures and videos.

Sceptre Hospitality Resources, one of the hospitality industries leading revenue enhancement service providers recently announced that they will be using voice activated services powered by Thing5 LLC. Their switch over to Thing5 is largely due to the fact that this company has been one of the leading telecommunication providers in the industry. Sceptre is hoping that the quality service Thing5 offers will help them achieve consistant sales revenue growth. Thing5 offers a wide array of services including complete reservation office support, after hours reservation call support, as well as concierge and loyalty program services to guests.  I think that by utilizing the services Thing5 have to offer, Sceptre will continue to be one of the bigger revenue enhancement service providers in the industry. The many features of Thing5 voice activation systems will allow for a better customer service experience. Guests will have full access to reservation services  as well as in-house staff and will also be able to book at any time of day or night with after- hours reservation call support. 

Sceptre is a company that provides useful resources to resorts and hotels to optimize performance and service; thus increasing revenues. Thing5 provides users with control over voice and online channels to provide better security and has better reporting tools. The two are among the most reliable and popular in their lines of business and are working together.

This article is recognizing the performance of a great innovative website model developer Vizergy's; which captures the wonderful images and writings and place them into corporate websites. VIZERGY's is being acknowledge for being the leader in hotel internet marketing and interactive media awards. Nevertheless, VIZERGY received one of the highest acheivements for excellence in website design and development; I personally believe that companies should recognize such accomplishment and let it be know to the hospitality industry that it is very important to dedicate time and perhaps money into website development. A website not only represents the company as a whole but it can be seen worldwide over the internet and therefore should be up to standards and complice with all hospitality industry marketing related.

This article is describing a new reservation system program which is going to support Sceptre Hospitality Resources' hotels.  This system allows users to make reservation using social media. it also allows managers to control hotel activities on their iPhones and iPads.  This program is going to maximize hotel's revenues, but upgrading users after the selection is made. 

Luxuryres GDS brand - How it is extremely simple for hotels to use, and ends up saving them time and money

This article is about a new tool that uses white label and market positioning for meeting planners looking for the right hotel organizer. Greatly simplified and shortened the consumption of small and medium activities in the planning.

In this article, the authors pointed out the problems that can be solved by implementing modern technologies into the hotel's processes. The author stated all kinds of the techs that are important to the hoteliers today, from the PMS to the rating index tool, that helps hotels to assess their online reputation, as far as the amount of bookings depend on the online reputation.

iPerceptions put information together on online travel shopping. One question being what are some of the things that keep travelers from booking rooms. Price was number one on this list of things. This is not surprising because most online travel customers comparison shop to find the best deals. Next, after price, functionality and site design were among the biggest stumbling blocks to those who wanted to book online. Having a website that is easy to navigate so the customer can get the information they are looking for is critical to that traveler actually making that reservation. 8% gave up after being unable to find what they needed. And 7% had a technical issue when trying to book. That's 15% altogether. The survey also concluded that it is mostly leisure travelers who were seeking information as opposed to business travelers. Although, business travelers were more likely to complete reservations. Maybe this can be accredited to the fact that business travelers have all the information they need so they don't have to spend time searching. Or the increased frequency of travel makes them more familiar with sites and where to go and how to get information. The highest percentage of respondents said they arrived at a website by typing in the web address. This leads me to believe that in addition to having a website that is functional and easy to navigate, your web address must be memorable and easy to spell. Those who got to the site by search engine came in at a close second.

Green Path Transfers are a a fairly new Eco-friendly airport transfer and ground transportation network. The goal is to offer safe and professional transportation in global markets to travelers. In addition Green Path Transfers are focusing on a low carbon movement in the future. The company has partnered with companies using low-emission vehicles and these vehicles are clearly marked in the search results of the website, in order to allow the customer a completely transparent booking and check-out process with the vehicle of their choice. Their customers consist of leisure travelers, corporate travelers and their distribution partners, such as hotels and flights.

Nowadays, many hotel managers realize the importance of internet and utilize it to create a personal relationship the internet. The author gives five ways to develop the e-marketing. First is assign e-marketing tasks carefully. It is very important for a manager to properly assign tasks or handle personally. A manager must focus on the operation of the company's website. Second is fish where the fish are. The website must be well managed and made changes in time to adapt to the marketplace. Third, comprehensive website reviews. The manager should have someone to review the site to make sure the website serves search and sales demands to increase the sales. Fourth is know your productivity numbers. The manager should try to make the website as a way to get the knowledge of useful data. Fifth, position your rates against the competition. The manager should make the website easier for customers to compare different companies and make decisions based on values.

Recently, hotel managers are facing many challenges. There are requirements for managers are to hold-on to e-Marketing tasks and use internet to create relationship. Here are some techniques to improve the e-marketing for hotel managers. Firstly, make sure assign proper e-marketing tasks. Which tasks to assign and which to do by personally should be considered carefully. E-marketing should be paid attentions also after they are been published. And also, managers should pay more attention to the evaluation of the e-marketing, make sure e-marketing work for themselves. Secondly, it is very useful for managers to use the internet well. Such as create relationship with other managers. In addition, the hotel web should be made to satisfy the search engines. There are some good techniques, such as to make the effectiveness and pay attention to competitions. Thirdly, Comprehensive web reviews. Managers need check out the effects of web. Stop judging web by it's appearance. Fourthly, know the productivity numbers. This provides our information about competitions, market, directions, and so on. Take care the experience. Fifth, position your rates against the competitions. It is a good way to find the right position in the market and know all latest changes.

This article is to introduce useful software which is made by ITA used for Flying on Android phone or Iphone. Also the author introduced the basic operation about this software. ITA has just been purchased by Google on 2010. The software makes the guests have a convenient way to search or book tickets by themselves. However, the software is unlike other airline ticket applications, it is for specific customer. If the customer wants to have a best experience for using it, he needs to know how the airline tickets work. The guest only needs to type the basic information like destination, departure time then the software will give the choices to the guest. It will include the stops, price, miles and other information. Finally, the author told his opinion that he thought the ITA software on the fly for Android is the best software he has experienced.

"REPORT FROM THE U.S.-There's a potential new powerhouse poised to jump into the travel sector. Search engine behemoth Google announced 1 July it plans to acquire ITA Software in an all-cash deal for US$700 million, subject to adjustments. A Google spokesman said there was no timetable yet for the closing of the deal." This article is about Google trying to create a software that will be in charge of organizing a system were they would be able to provide travel information. It will be a great way for them to generate revenue. It is a long term project that will require a lot of information on the pros and cons that it will bring to Google and the hospitality industry. and since ITA does not currently have a search capabilities for hotels that change could be advantageous to customers. But will it affect other browsers? Definitely BING in my opinion.

I found this article of the rise of e-commerce in Kenya very interesting. We have been discussing GDS and e-commerce from an American point of view and it is great to note that African countries are also taking note of the importance of catering to customers through e-commerce.  Kenya's hospitality industry understands that more people travel nowadays than ever before, and the industry also understand that most customers prefer to book online on their own. The author of the article suggests and predicts that hospitality companies in Kenya will be capitalizing on the growth of Internet and mobile penetration in Africa. 

This articles describes the importance of E-commerce and social networking on the hospitality industry. The social sites like facebook, twitter and instagram has proven beneficial for the marketing of the hospitality industry. Individuals post their experience on these networking sites, which indirectly helps in marketing of the hospitality firms. The use of internet and hotel website has proven, to increase the revenue of the hotels, many people book directly through the hotel websites, which increases the revenue for the hotels as well save the commission paid to the travel agents. The loyalty programs introduced by various hotel, took a new shape all together after internet became the major source in these hotels. It was convenient for the guest to check how much points the have in their account and the tier level. The hotels also started offering guest extra points to their account, if they booked the room directly through the hotel website. This resulted in an substantial increase in the RevPar of the hotels.

This article really goes in depth about e-marketing and smart ways to go about when it comes to your business. It highlights the do's and don't in majority of each situation you may be faced and how to always manage your company on a daily. E-marketing is something that needs to be managed, looked through and updated on the daily to attract new and occurring customers.

The focus on sustainability or "going green" is quickly becoming a major trend. This article introduce 25 ways that hotels can use to develop sustainable economic. Supporting sustainable initiatives is important to the lodging industry as a whole. hotels need to continue to innovate and the future of technology in hospitality has to be green, or those brands that do not adopt to these emerging standards face being left behind.

Technology has a grand impact on the hospitality industry. Some of these trends include online travel agent bookings and social media influencers. Millennials are the largest demographic traveling and the focus must be on them.

This article covers an Indonesian study performed to study factors that influence online bookings of consumers. The main factors considered in the study were the perceived usability of the website and the ease of use. The study found that perceived usability influenced the decisions of the consumer, while the actual ease of use did not.

This article goes into depth about the advantages of going into eMarketing in the hospitality industry. The article talks about different types of eMarketing and the strategies behind them in order to retain customer attraction. One of the major type of eMarketing that we have seen that impacted the world on a greater scale would be social media platforms.