IATA Urges GDS Systems Reform | Travel Agent Central - 0 views
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The International Air
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The International Air Transport Association (IATA) is encouraging strong information technology (IT) partnerships to strengthen the air transport industry, but says the Global Distribution System (GDS) model is now holding the industry back.
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the GDS model is too clunky to adapt easily to the emergence of trends such as fare unbundling and merchandizing,” said Tyler.
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Even though the GDS had reformed the distribution system of the travel industry, will it continue to grow and update it's current model to upkeep the growing age of tourism? The International Air Transport Association (IATA) is looking for newer ways to revolutionize the travel industry. Tony Tyler, IATA CEO, feels that the Global Distribution System (GDS) is lacking upgrades and says "the GDS model is too clunky to adapt easily to the emergence of trends". As a result, the IATA is working on a new distribution capability (NDC) that will enable the industry to become on trend with online retailers and transform distribution. However, the GDS will still play an important role in aiding the NDS to get there. Tyler spoke at the SITA Air Transport IT Summit in Belgium, asking the IT partners to help innovate the air transport industry. He also explained that the IT already did and will continue on doing a great job with facilitating the operational efficiency.