GDS hotel bookings via Expedia: growth, but for how long? - tnooz - 0 views
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The commissions for these so-called GDS hotel bookings are about 10%.
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Pegasus, the largest global switch provider that Expedia works with,
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Our goal is to present our customers with the best “store”/shopping experience possible and we were finding that conversion on the GDS properties was nowhere near as strong as the properties we work with directly.
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This article touches on GDS bookings and bookings via Expedia specifically. It is one of the most well-known websites used by consumers. Many don't know that cutting out Expedia and selling rooms via GDS systems only costs hotels about 10% of the share, which is much lower than the usual standard for bookings through other agencies. Some data from travelport showed that there was a 30% growth in GDS direct bookings in 2014. Some brands are taking GDS properties from their sites because they feel they don't offer the level of customer service they require. With this example it's clear to see that the relationship between the hotel, GDS systems and sites like Expedia, can get very complicated. Expedia acts as the middle person between the GDS systems like Pegasus and the customer using the site for booking. Each outlet provided for bookings has pros and cons, so it is best to do your research on what is best for your hotel.