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lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - In... - 1 views

  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
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  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
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    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
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    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
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    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
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    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
tonycolon11

Green Technologies In Computer Science | Greener Ideal - 1 views

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    This article focuses overall on the explanation of what is green computer science and several different ways for you to practice that very same thing. Green computer science is definite as "the study or practice of eco-friendly computing or IT." This type of computing, while growing around the world and being a large part of the overall energy consumption, the problems with that grow as well. With the e-waste that comes with computing, green or otherwise, it is becoming more important than ever to try and find other ways of eco-friendly computing in order to combat the a,punt of e-waste that is produced as a result of the computing. The article highlights 3 different ways of eco-friendly to make sure you are doing your part and it also includes a symbol or brand to look for to make sure that the computer you do use or plan to use is eco-friendly as well. The secondary ways are as follows: 1. Dynamic power scaling which is a technique that allows a drastic reduction in the working rate or frequency of a microprocessor or link interfaces to reduce energy consumption and generation of heat by the chip. 2. Virtualization is a modern IT paradigm which allows separation of technology implementations and computing functions from physical hardware, while cloud computing is virtualization of computer programs via the internet. 3. Using terminal servers is a green computing technique that allows multiple users to connect to a central server, which performs all the processing; however, each user experiences the system on his or her terminal. Finally, the brand or symbol to look for on the computer to make sure that it is eco friendly and consume less power is the Energy Star located on products. In addition, it's not just for laptops; it's for computer monitors, printers, and desktops as well.
sosor012

Why we care about location marketing - 0 views

  • tailor marketing messages at the granular level, based on where your consumers are, in real time
  • you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
  • Delivering offers to target customers is the key benefit of location-based marketing.
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  • . Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
  • Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers: 
  • three primary methods of location-based marketing
  • Location-based marketing works best for brands or businesses with retail locations
  • location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities. 
  • Geofencing: Reach them where they are
  • Geotargeting: Reach them where they’ve been
  • Geoconquesting: Get them to go somewhere else
  • increase foot traffic and improve customer experience,
  • boost customer retention and loyalty.
  • Privacy is also a concern.
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    The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.
cdamo003

Biometric Technologies as the Future of Hospitality - Intellectsoft Blog - 0 views

  • With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry
  • Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.
  • There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:
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  • If your hotel has a lot of security measures, guests may not like it and they may never come back. If, on the contrary, security measures are weak, this can lead to theft or something else.
  • One of the ways to use biometrics in hotels and other establishments in this domain is to implement registration using fingerprint or face recognition
  • In the same way, hotel staff control guest access to different parts of the hotel, for example by requiring a finger scan to access the pool.Another way to use biometrics in hotels is to avoid key cards that allow guests to enter their rooms. Instead, a person just needs to scan their fingerprint, which greatly simplifies the system.
  • The first is that locals can register by scanning their faces through a mobile app. Another option is for foreigners who can check in by scanning their faces through vending machines located throughout the hotel lobby
  • as the fingerprint will become the only key to all areas of the hotel, which greatly facilitates the work of technical staff and saves the hotel from unnecessary problems with visitors.You can also monitor in real-time the access of staff to restricted areas of the hotel, such as guest rooms, washing rooms, etc. You can track which room a particular hotel employee has entered, thereby roughly understand their location.
  • According to one study, 41% of hotel visitors visited the hotel more often and stayed in only one hotel if an employee could recognize them without giving their name. In another survey, 62% of hotel guests believe that such actions by staff will greatly improve their experience of the hotel.
  • For example, a guest arriving at a hotel scans a fingerprint at the front desk, after which the concierge will immediately receive all of his personal information, room, and service preferences, to make his stay at the hotel as pleasant as possible.
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    The use of biometrics in the hospitality industry is becoming more common. Through physiological characteristics such as fingerprints, face scanning or voice recognition, guests can access hotel rooms without the need of room keys. Employees would have control over guest access and be able to easily recognize guests after scanning in.
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    This article discusses how biometrics is reshaping the hotel experience. From check in from the way we make purchases and enter different areas of the hotel. This feature is also able to enhance security and take away the old issue of lost keys. Many hotels are already implementing this feature and this is a great way to increase security measures.
mmoutsatsos

Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
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  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Influencer Marketing
  • Mobile Booking
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • partnering up with industry influencers to promote
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
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    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
sydneywolfson

What is Contact Tracing? - 0 views

  • Contact tracing is a public health practice that health departments use to identify and notify people who have been exposed to someone with an infectious disease.
  • Public health workers reach out to these exposed people to tell them that they've been in close contact with an infected person and to give them information and support to help them keep themselves and their loved ones safe.
  • People who have tested positive for COVID-19 infection receive a phone call or a short survey by text or email from the health department, asking them who they may have exposed while they were contagious
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  • Your identity and health information that you provide to a contact tracer is always kept confidential. It will not be shared with anyone who may have been exposed. 
  • Anyone who was within 6 feet (2 meters) of an infected person for a total of 15 minutes or more within 24 hours is considered to be a "close contact."
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    This article talks contact tracing with Covid-19. Health care works will contact anyone that person has been in contact with via phone call or text to let them know about the exposure.
robfitzpatrick

Virtual event platform market to see skyrocketing rise as global companies move operati... - 1 views

  • The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
  • Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
  • corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
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  • collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
  • integration of networking capabilities to establish connectivity among attendees
  • network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
  • Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
  • virtual event platforms are expected to collected copious amounts of data
  • identifying the prominent consumer sentiment to deliver improved and customized solutions.
  • will allow the vendors to adapt to the changing needs of businesses and institutions.
  • deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
  • healthcare and consumer electronics industrie
  • virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
  • operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
  • are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
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    The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
JIACHEN LI

Mobile Application for Events, Conferences and Trade Shows - 2 views

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    today i want to introduce the event2mobile. it is an industry-leading platform that allows event managers to give attendees a clear understanding, acquire the events information and participate the events through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. people can install this app in their mobile phone. they can create a account and update your personal information in the app. you can invite other friends in this app like facebook. also you can comment the events and give some advises through the app. moreover this app can support the events survey after you attend the events and you can evaluate the events. also, the app provide the location of events and events details. finally, this app can make the guests enter the events more easily.
hijessica

Power of AR and VR 3D modeling for immersive experiences - 1 views

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    Discover the immersive power of AR and VR 3D modeling in transforming experiences. Unleash your imagination with cutting-edge technology.
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