Keys to Mobile Engagement Success - 2 views

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  #2 Jennifer Koren on 03 Sep 13

   

  http://hospitalitytechnology.edgl.com/top-stories/Keys-to-Mobile-Engagement-Success-87649
  There is no denying that Smartphones have taken the market by storm. Consumers are able to make grocery lists, listen to the Beatles and do their holiday shopping all from their mobile smartphones. Smartphones span over countless industries- from entertainment, to law, to culinary and to sports. The amount of "surfing" we do has dramatically increased and we can use a smartphone for pretty much anything these days. I constantly look up menus to restaurants up before dining. I enjoy knowing what my options are before I arrive. At Starbucks, you can show your smartphone when you are logged onto their store App and they will scan the barcode on the screen. From there, the App is directly linked to your credit or debit card.
  Smartphones allow you to book hotel rooms and order room service, without ever having to pick up the in room phone. In restaurants, there are applications consumers can download in order to earn points. Apps like Yelp! And Four Square have often advertised promotions which can be redeemed when the consumer "checks in" to the location.
  The Four Seasons hotel, as well as Hilton Worldwide, is working to create an App for their reward program. This App will also allow the guest to ask for a wakeup call, and inform the management staff that there is a maintenance issue. According to the article, "the most popular app requests are for room service, wake up calls and having the room serviced, and he believes the future will allow hotels to track guests from when they get off the plane." While I think these applications are useful and innovative, I strongly feel that they are just another way in which customer service, as well as human interaction are slowly becoming nonexistent. "For restaurants, I should be able to drive up, order something, and if I have favorites be able to reorder something, pay through the app and have them bring it to my car in the parking lot." That sounds lazy to me. The need for socializing is diminishing and Smartphones, while highly useful, are causing many issues in social and academic life.

   

  <div class="cArrow"> </div><div class="cContentInner"><a href="http://hospitalitytechnology.edgl.com/top-stories/Keys-to-Mobile-Engagement-Success-87649" rel="nofollow" target="_blank">http://hospitalitytechnology.edgl.com/top-stories/Keys-to-Mobile-Engagement-Success-87649</a> <br /> There is no denying that Smartphones have taken the market by storm. Consumers are able to make grocery lists, listen to the Beatles and do their holiday shopping all from their mobile smartphones. Smartphones span over countless industries- from entertainment, to law, to culinary and to sports. The amount of "surfing" we do has dramatically increased and we can use a smartphone for pretty much anything these days. I constantly look up menus to restaurants up before dining. I enjoy knowing what my options are before I arrive. At Starbucks, you can show your smartphone when you are logged onto their store App and they will scan the barcode on the screen. From there, the App is directly linked to your credit or debit card. <br /> Smartphones allow you to book hotel rooms and order room service, without ever having to pick up the in room phone. In restaurants, there are applications consumers can download in order to earn points. Apps like Yelp! And Four Square have often advertised promotions which can be redeemed when the consumer "checks in" to the location. <br /> The Four Seasons hotel, as well as Hilton Worldwide, is working to create an App for their reward program. This App will also allow the guest to ask for a wakeup call, and inform the management staff that there is a maintenance issue. According to the article, "the most popular app requests are for room service, wake up calls and having the room serviced, and he believes the future will allow hotels to track guests from when they get off the plane." While I think these applications are useful and innovative, I strongly feel that they are just another way in which customer service, as well as human interaction are slowly becoming nonexistent. "For restaurants, I should be able to drive up, order something, and if I have favorites be able to reorder something, pay through the app and have them bring it to my car in the parking lot." That sounds lazy to me. The need for socializing is diminishing and Smartphones, while highly useful, are causing many issues in social and academic life.</div>

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