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kelseybarton

Technology Innovation (and Other Trends) in the Hotel Events Space Shaping 2020 | - 0 views

hoteltechnologynews.com/...otel-events-space-shaping-2020

technology hospitality innovation events travel

shared by kelseybarton on 11 Oct 20 - No Cached
  • kelseybarton on 11 Oct 20
     
    (1 of 3) This Hotel Technology News article discusses the various technology advancements in Hotel Event Planning and what their effects were predicted to be for 2020. As the article states, "With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees' needs in finer detail, and bringing guests together in unique venue spaces for a variety of occasions." The event industry continues to grow as people continue to desire more unique, memorable experiences. Event planners struggle with advancing their experiences, but with the help of technology they are able to continue to grow each year. This process starts with the booking experience and Venue Management Technology has gained popularity in creating seamless booking experiences. "Whether marketing to a transient guest, event attendees, or a corporate group, hoteliers and event planners are in the business of meeting and exceeding expectations." With venue management technology, event planners are able to make memorable experiences starting with the booking of the venue all the way until days after the event. Venue management platforms provide everything to the event planners at their fingertips.
  • kelseybarton on 11 Oct 20
     
    (2 of 3) The article continues on to discuss that while large events are extremely lucrative, venues must make sure to consider smaller events as well. "Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life." Meetings are going to continue to grow so venues must continue to adjust and be equipped for anything a consumer might desire. This may include non-traditional events or venue spaces as well. While classic hotel convention spaces may not be as popular anymore, hotels are challenged to utilize and market their space differently to attract new consumers. With the event industry, as with any segment in hospitality, the ultimate purpose is to leave lasting impressions on guests. In recent years, the use of technology has been great in assisting this idea. Venues who have mastered creating a memorable experience have often done so by "using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences." Venue management tools are also used in making these experiences for guests. The article left readers with three takeaways. The first being that venues need to utilize technology to make them more effective in areas such as RFP response and the way that they offer their services. The second takeaway is that businesses need to evaluate their current technology partners and make sure to choose a partner that will allow them to best create memorable events. The final key takeaway is that venues must increase conversions and improve venue listings with things such as real-time availability and strategic pricing.
  • kelseybarton on 11 Oct 20
     
    (3 of 3) This article was very interesting in its description of the technology used in the event industry and predictions for the future of events. It is quite apparent that this article was written at the beginning of 2020, though. I do believe the event industry was headed in this direction, but, as with the rest of the hospitality industry, I believe events will see a massive decrease over the next few years and then pick back up in the future. Due to the risks associated with Covid-19, consumers are not finding in-person meetings or events necessary. Many organizations have resorted to digital meetings and cancelled any events, causing a huge loss for the industry. I believe that as the rest of the industry recovers, events will slowly follow and eventually make their way back to their pre-pandemic predictions.
ryanrodgers2014

E-marketing in the hospitality industry - Digital Doughnut - 1 views

www.digitaldoughnut.com/...ng-in-the-hospitality-industry

shared by ryanrodgers2014 on 07 Nov 16 - No Cached
  • The online marketing is doubtless one of nowadays most powerful advertising methods. All companies, and notably in the Tourism and Hospitality industry, are fiercely competing to lead and overwhelm the online space in order to shift market shares from competition, increase their online traffic and make more profits. In addition, International hotel chains are considerably reducing their offline marketing budgets year on year for the benefit of the online ones.
  • Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. Furthermore, sharable videos (i.e. choosing an engaging storyline and telling it with compelling visuals) constitute an amazing tool that keeps users’ attention and subtly persuade them along the way words can’t.
  • Content optimization for Search Engine: While the website’s content should match the guests’ search criteria, many hoteliers fail in making their websites a dumping ground for content to end up with websites that generate very poor value to guests and very low business opportunities.
  • ...5 more annotations...
  • However, as emails and/or e-newsletters might be unsolicited, senders should either offer recipients an opt-out option or get their prior consent (opt-in). In fact, experience shows that permission-based email marketing is one of the most cost-effective and efficient marketing tools available.  
  • This makes search engines one of the most effective tools in driving targeted traffic to a hotel’s or destination’s website. In the hospitality sector, hoteliers have two options with regard to SEM: Search Engine Optimization (SEO) or sponsored search:
  • Interface design:Adjustment of the web content for screen sizeso that users can comfortably access content in an intuitive way on a smaller screen and benefit from all functionalities on a mobile device (hotel search, access to reviews, bookings, payments, etc.).
  • A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections (A to E):
  • E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.  
    • ryanrodgers2014
      ryanrodgers2014 on 05 Oct 20
       
      The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
  • amichellemagluta on 07 Nov 16
     
    This article is meant to show the different types or e-marketing for the hospitality industry. It also goes on to explain how they can be used in the industry. I also enjoyed the most popular ways to use these tools. With technology moving at a fast pace, e-marketing is the next best way to market and to attract customers.
  • ...9 more comments...
  • anonymous on 12 Nov 16
     
    This article talks about how the E-marketing has grown drastically in the hospitality industry. It says how the E-marketing is having a huge impact in the business behavior because it is bringing way more revenue to the business. One of the e-action that help hoteliers reach their planned objectives is search engine marketing. Most pf the people that goes on the internet uses search engine to find information about hotels online. Mobile advertising is growing very fast since the connectivity speeds have improved and screen resolutions have advanced. Email advertising is also a great powerful e-marketing tool that companies use to put their business out there. This just help creates direct revenue for all type of guest. If a company want to succeed In e-marketing, they have to make sure that their online space is well managed and that everything is under control.
  • iancochran on 09 Apr 17
     
    E-marketing is also known as Internet marketing, web marketing, online marketing or digital marketing. It is growing at a dramatic pace in the hospitality industry and is significantly impacting the business behaviors since it drives more revenue than traditional marketing.
  • mtorres619 on 10 Apr 17
     
    E - Marketing will eventually take over any other type of marketing in the future. As we all know its a big trend and businesses need to keep up.
  • agarc521 on 04 Oct 17
     
    This article explains the importance of emarketing. It is explained in detail the important factors and uses of emarketing. There are many forms emarketing can take, and having knowledge of each form is helpful for many in the hospitality industry and other industries that can benefit from emarketing.
  • Rachel Rodriguez on 19 Nov 17
     
    "A successful e-marketing strategy should comprise a set of specific e-actions that help hoteliers reach their planned objectives. These e-actions can be grouped into the following five main sections"
  • Rachel Rodriguez on 19 Nov 17
     
    This article not only recognizes the important role of e-marketing in the hospitality industry but also explains the different categories that allow hoteliers to reach their goals. Each of these categories has its own particular way to promote the firm and each of them is equally important to fully reach the potential of the e-marketing. We are witnessing a new marketing era and the hospitality business can benefit from it immensely.
  • bdolman on 09 Apr 18
     
    The article titled " E-Marketing in the hospitality industry" emphasizes that the Internet Marketing is growing in the Hotel industry and it it has contributed in generating more revenue than other traditional marketing strategies. There are several actions Hotel owners can take to achieve their marketing objectives, this includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), Sponsored search, Social Media marketing, Mobile advertising, Email advertising, and Display advertising. According to the author this actions will allow companies to compete and gain market share, increasing their online traffic and ensuring that their online space is under control and properly managed. Moreover, I believe as it is mentioned in the article that the fact that most hotels had implemented Web 2.0 services had allowed them to transform their websites content becoming a social platform where customers share their photos and content. This together with Mobile and Social media marketing are powerful tools in Hotel marketing.
  • aycasa on 19 Jul 18
     
    Throughout this article Mohamed Derouiche, discussed how there are six main sections/ "e-actions" to a successful e-marketing strategy. 1. Search Engine Marketing (SEM): "SEO attempt to improve a website's organic (i.e. non-sponsored) search rankings in Search Engine Results Pages (SERPs) by increasing the content's relevance to search terms." 2. Sponsored search: "Sponsored search corresponds to search ads that allow a hotel /chain to be included in the sponsored results of a search for selected keywords." I am sure everyone has noticed a sponsored or an ad link once you search something on Google. 3. Social Media Marketing: "Social Media websites such as Facebook, Twitter, YouTube,… possess the advantage that they can spread any information or update posted rapidly to a very wide audience. " 4. Mobile Advertising with this you can- "Study of people's behavior: This aims at the examination of "when", "where" and "why" people use Smartphones and tablets to better understand their booking trend, needs and expectations." 5. Email Advertising: "Email advertising, also known as email marketing, is considered as a powerful e-marketing tool for hoteliers since it creates direct revenue opportunities for past, present and future guests." I'd consider this one of the most effective ways to advertise because everyone has an email that they check often and with an email online a text message you can include a lot more information and pictures on popular destinations. 6. Display advertising: "Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs or other graphics." This is another popular method in my opinion because people like to see things not just read about it. Nothing makes you want to go on a trip more than seeing a picture of a beautiful beach while you are in the cold weather or rainy season.
  • zport003 on 26 Sep 18
     
    This article describes the various ways in which the hospitality industry uses e-marketing. This article begins by offering other terms used to refer to e-marketing. The hospitality industry is significantly adopting the use of e-marketing, which is influencing business behavior and earning more revenue than the traditional marketing. The article states that a successful e-marketing strategy should comprise a set of specific electronic actions that have the potential to help the industry reach its planned objectives. The article describes these actions into five sections that include search engine marketing (SEM), social media marketing, mobile marketing, email marketing, and display advertising. Search engine marketing is being used in the industry because a large number of internet users use search engines to find information about tourist destinations making search engines as an effective tool for driving traffic to a hotel's website. Social media marketing involves the use of social media websites helps in spreading information to a large audience and interacting with them online. Mobile advertising is also part of e-marketing, and has been significantly adopted by the industry as the use of mobile devices is high in the industry and most people use them to access online content. The industry highly uses email marketing as it helps in creating direct revenue opportunities for the past, present, and potential clients. Display marketing is used in the industry to send adverting message to target clients using text, videos, animations, and logos.
  • gaston326 on 14 Nov 19
     
    E-marketing is a tool used by nearly all businesses nowadays. It is through this form of marketing that we are able to spread our word across the globe. When E-marketing, it is important to invest in search engines so that your products, in our case our restaurants and resorts, appear first. Our marketing can appear in the form of ads and pop ups, but also in emails. A big one is using social media platforms such as twitter, youtube and instagram.
  • pvega018 on 16 Nov 19
     
    Interestingly this article is back from 2014 and back then there was a different perspective on the capabilities of e-marketing as it was rather new to the world of hospitality. Comparing this article to the present just shows how much the experience has brought us and how much e-marketing truly benefits and expands our industry. Through e-marketing we can reach customers we never thought or even imagined of reaching out to.
fischerc014

Hotels using robots for delivery, cleaning amid COVID-19 pandemic - 0 views

www.usatoday.com/...5494472002

technology Hospitality tech robotics pandemic

shared by fischerc014 on 04 Apr 22 - No Cached
  • One surefire way to ensure you can socially distance during your stay is to have a robot deliver items to your room.
  • Rosé can bring you anything, either in-house or via a complimentary shopping service
  • The robot is sanitized after each delivery.
  • ...4 more annotations...
  • For guests who prefer contactless deliveries
  • You may be wondering if Rosé replaces staff members who might otherwise be delivering items. That's not the case: The robot can't carry luggage, make beds or take reservations.
  • Each hotel at the properties had a robot available before the pandemic, though now they are much more popular
  • They can assist with hotels' intense cleaning regimens, given new guest and industry expectations for cleanliness.
  • fischerc014 on 04 Apr 22
     
    Before, the 2020 pandemic, some hotels have already had robots incorporated into their hotel but it was more for entertaining purposes. Now they have become popular due to the pandemic. They help with social distancing by delivering guests their towels, pillows, foods, etc. They also assist with cleaning by using a super sterilizing blast. It is an expensive investment but worth it since it will become the new norm.
erinkieltyka

How can proximity marketing help your business? - ShippyPro Blog - 2 views

www.blog.shippypro.com/proximity-marketing

shared by erinkieltyka on 08 Feb 21 - No Cached
amdelgad liked it
  • you may have heard of its alternative name, ‘hyperlocal marketing’. It’s all about marketing to customers, and potential customers, in the right place and at the right time. It also makes use of personalised notifications to really engage customer
  • Proximity marketing enables you to bridge the gap between online and offline marketing. It can entice customers into making a spontaneous purchase.
  • beacons are small, wireless devices that transmit Bluetooth signals to smartphones that are within a certain proximity of the device
  • ...15 more annotations...
  • Proximity marketing can also be used as a way of gaining on-the-spot customer feedback.
  • Over 60% of respondents to the study said that they would do more holiday shopping in a physical store rather than online if they were served mobile content and offers as they shopped. Finally, 61% of people said they’d visit a shop more often if it offered beacon marketing campaigns.
  • Near-field communication (NFC) was designed to enable secure payments and applications
  • it hasn’t been as successful for proximity marketing. That’s because NFC ads require customers to initiate the engagement, and can’t send notifications like beacons can.
  • QR codes are an alternative solution for running proximity marketing campaigns if your brand doesn’t have an app
  • Radio-frequency identification (RFID) is used by retailers to track store product movement and inventory. However, to use it for proximity marketing requires businesses to invest a significant amount in all of the equipment needed including tags, readers, reader control and apps.
  • Retailers who have both online stores and bricks-and-mortar shops have long struggled with having access to the same data offline as they do online
  • Proximity marketing can offer tailored advertising for customers, with ads triggered by a customer’s proximity to your store.
  • you can build long-term relationships with your customers by offering them a more personalised experience
  • it’s not inherently compatible with mobile devices,
  • It targets potential customers with personalised adverts based on how close they are to a specific location.
  • The technology for hyperlocal marketing is usually powered by beacons, which is a fast-growing market. In 2016, the global beacons technology market was valued at $519.6 million.
  • Retailers can send whatever information they want out to customers’ phones. They could choose to send details of special offers, or perhaps offer a unique discount that isn’t available to other customers.
  • It can improve a customer’s affinity to your brand, and drive sales from both new and existing customers.
  • By sending notifications and offers to shoppers through your app, you can ensure customers take a more active interest in the app.
  • guanhuahao on 08 Feb 21
     
    This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.
  • erinkieltyka on 23 Sep 22
     
    This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.
sherylehlers

12 Ideas for Your Hotel's Social Media Marketing Strategy in 2023 - 1 views

www.cloudbeds.com/...tel-marketing-and-social-media

social social media social media marketing media marketing technology hospitality hotel

shared by sherylehlers on 13 Jun 23 - No Cached
  • social media is one of the most crucial tools in any hotel’s marketing strategy for promotion and advertisement. Social networks can give your property exposure like never before to help increase brand awareness and drive more direct bookings.
  • promote your hotel as an experience,
  • Social media marketing requires consistent posting, testing, and optimization across various social media channels to attract new customers and build brand awareness.
  • ...30 more annotations...
  • Engagement.
  • Brand awareness.
  • Analytics
  • Acquisition.
  • Content marketing
  • Customer service
  • TikTok
  • Facebook
  • YouTube
  • Instagram
  • find an influencer that aligns with your hotel’s brand and voice
  • Snapchat.
  • key to standing out is to develop your brand’s voice and consistently share your values to attract like-minded travelers to your property
  • 5 most popular social channels in 2023
  • you must emphasize features that make your hotel stand out, including your unique design, beautiful surroundings, local food specialties, and nearby attractions worth sharing.
  • launch a marketing campaign that offers exclusive loyalty discounts. This approach shows both past and potential guests that you value their loyalty and are willing to recognize them with rewards.
  • launching contests on various platforms, you engage with a larger portion of your customer base and accumulate more followers.
  • To maintain active engagement and foster new bookings, you need to make sure you:
  • Regularly share updates
  • Answer prospect inquiries in a timely manner Add new, high-quality images and videos Showcase your property’s best features Promote a unique guest experience
  • tools like Hootsuite or Sprout Social to help manage your accounts by allowing you to schedule future posts in bulk and view and manage all your social media platforms from one dashboard
  • Influencers are usually content creators or bloggers who are viewed by their followers as brand ambassadors and people who share authentic experiences.
  • Once you’ve found your brand’s voice, your visual content, videos, descriptions, and interactions with travelers must be consistent with your brand culture and follow brand guidelines where possible
  • By strategically adding popular hashtags to your content, you make your social media posts more searchable and easier for potential guests to find
  • digital marketing tool you can use is paid social media campaigns
  • Facebook ads are probably the most popular way to target your audience, and from the Facebook Ads Manager platform, you can also create ad posts for Instagram.
  • a “call to action” button that links directly to your booking engine so visitors browsing your social media page can get to your booking engine in one click.
  • Love it or hate it, TikTok is the social platform taking over the world of social media marketing. Increasingly travelers are using TikTok to research and plan their upcoming trips, especially Gen Z’s and millennials, who make up 80% of platform users (between 16-34 years old).
  • To increase your online presence and rank higher in search engine results, 2023 is when hoteliers need to prioritize short-form video content as part of their marketing plan.
  • Highlight activities or local places to visit, like restaurants or cafes, in exchange for a repost on their social platforms.
  • sherylehlers on 13 Jun 23
     
    Social media marketing is impacting the hospitality industry and if you don't already have a strategy you need to start one. You can do this by reviewing your goals which might include increasing engagement, brand awareness, analytics, acquisition, content marketing or customer service. Next you will want to pick a social channel to implement your strategy on and be creative with it. Whatever you decide strategy wise start small and build on it to reach new customers and build loyal ones.
asanc036

Social networks trends impact the hospitality industry - CiHMS - 0 views

www.cihms.com/...mpact-the-hospitality-industry

social social networks networks trends impact hospitality industry

shared by asanc036 on 02 Sep 22 - No Cached
  • mobile users worldwide have reached 7.26 billion users
  • its impact on travelers’ decisions through the social network
  • According to the Digital 2021 October Global Statshot Report done by We Are Social and Hootsuite, the social network users have gained 400 million users, which is equivalent to 9.9% growth in the last 12 months
  • ...33 more annotations...
  • The keyword safe travel becomes a popular trending keyword
  • hotels should consider including hashtags in each social media post
  • useful to increase your brand awareness
  • Making these hashtag
  • ould be a big plus inputting your hotels on the map, becoming searchable, and showing your brand’s authenticity
  • A social cause campaign also improves brands’ interactions with customers,
  • collaborating with a travel blogge
  • form of word-of-mouth but takes place on the social network platform
  • news can travel at a much faster speed
  • influencer marketing is remarkably effective
  • influencer can promote
  • products
  • and services
  • lso your brand identity
  • helps generate leads and boost your brand’s conversion rate spectacularly.
  • personalized hotel room tour, in-room services, dine-in menus, the foods and drinks quality reviews
  • Youtubers, Tiktokers, and KOLs
  • heir own
  • followers bas
  • millennials and Gen Z, the biggest two customers segments in tourism and hospitality
  • takeaways
  • Draw qualified leads
  • Pick your influencers wisely
  • holdbacks
  • unexpected scandalous issue
  • might hurt your brand’s image deeply, some
  • double check your influencers’ statistics
  • Collaborating with a number of influencer
  • only one influence
  • might end up boring your audience.
  • risky marketing strategy
  • hotels have to be selective in choosing credible influencers
  • being legally binding among parties is extremely important to eliminate any possible risks
  • asanc036 on 02 Sep 22
     
    4.15 billiion are active in social networks, this shows social network has a big impact on travelers' decisions. Keywords such as "safe travel" became popular after Covid 19. Hashtags are useful in order to create brand awareness in social media, put hotels on map, making them searchable and creating brand authenticity. Social cause campaigns improve how hotels interact with customers and it helps generate leads. Influencer marketing is a form of word of mouth on social media platforms. Collaboration with influencers in Youtube, TikTok, etc is a good idea since they have their own follower base targeting some of the biggest customer segments in hospitality. The holdbacks of incfluencers marketing should be considered.
Xiameng Zheng

Sustainable Hospitality Hardware | Sponsored by Rocky Mountain Hardware | Originally pu... - 0 views

continuingeducation.construction.com/crs.php

sustainable hardware

shared by Xiameng Zheng on 16 Jan 13 - No Cached
  • Typically, this control requires well-designed and durable hardware systems that include door and window operating and locking components.
  • the selection of hardware that is made from predominantly recycled material by manufacturers using green and sustainable practices is paramount to green building design.
  • Xiameng Zheng on 16 Jan 13
     
    Green hotel has become a hot topic recent years since people have more concerns about sustainability of natural resources. This article is talking about sustainable hospitality hardware. It starts right from one kind of hardware material, bronze. Two types of bronze are introduced as the most popular choice for hardware, "silicon bronze" and "white bronze". Considering the long durability, excellent corrosion resistance, better fatigue resistance, lower melting point, easy care and maintenance, bronze, as a material is a dramatically long time and continues to be so today using both time -tested and innovative manufacturing techniques. The article also talks about green characteristics of bronze products. For example, it use life cycle analysis results to show bronze products is better than other materials. Bronze is 100 percent recyclable and make healthier environment. In hospitality industry, the most applications of bronze must be the door hardware, including the lock set. The article gives an example of Pelican Hill Resort which used lot bronze in the resort manufacture. Overall, it's a material choice that can contribute positively to the overall design intent of a given facility and its long-term successful operations.
marylauren1717

protel cloud solutions create benefits in the near term - 0 views

www.protel.net/...hybridcloudsolutions

cloud protel software

shared by marylauren1717 on 15 Jan 13 - No Cached
  • The benefits are impossible to ignore: Lower overall cost, no requirement to build and own an IT infrastructure, no need to bother with maintenance and data security, and the ability to add and subtract capacity as needed.
  • The sole requirement to use cloud applications such as the hotel management software protel Air or the new protel Web Booking Engine is an Internet browser.
  • To reap the benefits of the cloud, however, hotels are not required to move their entire IT infrastructure online.
  • ...1 more annotation...
  • The introduction of the cloud to the hospitality industry will play a large part in stimulating the faster deployment of new services to both companies and customers, and for both it will restore something unique: a choice.
  • marylauren1717 on 15 Jan 13
     
    Hotel software provider protel has jumped on the cloud computing bandwagon by launching a web-based product line. As stated in the article, the benefits are endless, including but not limited to: lower expenditures, no IT infrastructure required, ability to add capacity as needed, etc. Protel only asks that their hotel clients have access to an Internet browser in order to run protel Air or the new portel Web Booking Engine.  Contrary to popular belief, hotels are not required to convert their IT infrastructure entirely online. With protel Air, these hotels are able to combine cloud and on-premise solutions in order to utilize their existing infrastructure while reaping the cloud benefits. With such hybrid solutions all the rage, costs are being significantly reduced while enabling efficient and effective business processes.  Personally, I believe all hotels should convert to a hybrid infrastructure, if not completely run on the cloud. With the average consumer relying on internet interaction every day, guests are accustomed to instantaneous results and information. Software such as protel Air and WBE will help the hospitality industry grow in the technology world. 
Kassandra Baumgardner

Do hotels need to green up, make their guests happy and healthy? | Reuters - 0 views

www.reuters.com/...ls-green-idUSLNE8AL00W20121126

green hotel

shared by Kassandra Baumgardner on 20 Jan 13 - No Cached
  • A hotel stay might have once been thought of as an opportunity to overindulge on rich buffet food, multiple luxuriant baths and mini-bar nightcaps, but is the modern business traveller more likely to demand gluten-free breakfasts, in-room yoga mats and a green-energy policy?
  • The initiative will, its proponents hope, help to achieve consistency in the way hotels report their emissions.
  • Farrant said that though he is not yet seeing a sufficient degree of customer maturity or interest in making purchase decisions based around environmental considerations, the initiative "is starting to drive public sector procurement and corporate purchase decisions."
  • Kassandra Baumgardner on 20 Jan 13
     
    Trends in the hospitality industry are changing. Hotels were once considered the place to indulge and splurge a little, but now we are beginning to see hotels change their approach to attracting customers. Properties around the world have begun to make changes that are reducing their carbon footprint, but those changes cannot always be seen by the guest. This means that many guests do not even realize that its happening. Many changes will begin to happen as customers express their concerns more publicly. Surveys are showing that a growing number of guests want to see green initiatives within hotels, and wouldn't mind paying a little more to stay at green hotels. There is work being done to measure a customer's carbon footprint and this knowledge will give hotels some consistency in the way they report their emissions. Although still in its early stages, green initiatives provide great marketing opportunities for hotels, and they are starting to see that they can attract more people through these initiatives. Green Initiatives are will continue to becomes increasingly more popular for guests. As guests continue to become aware of the effects of their carbon footprint they are going to look for ways to help reduce it. One area will be in the hospitality industry. This is a great opportunity for hotels to increase profits, by marketing to this type of traveler.
alibaba0512

Battle At The POS Heats Up - Business Insider - 0 views

www.businessinsider.com/le-at-the-pos-heats-up-2012-11

POS NFC Mobile device APP

shared by alibaba0512 on 19 Jan 13 - No Cached
  • Square pioneered a new point of sale (POS) by allowing small businesses and consumers to accept credit card payments via their mobile devices
  • Technology is developing so fast that NFC may already be yesterday’s news.
  • alibaba0512 on 19 Jan 13
     
    Like this article mentioned, the technology flies faster than our imagination. By using tablet or smart phone, customer can pick whatever they want and clerk can use Square APP to swipe credit card in WIFI environment. POS is the most important system for every hospitality industry worker. How to catch up the latest technology and increase the value of service are the key to be successful. Although NFC and QR codes are used in some stores and device, I personally think the internet application for paying can be developed as fast as smart phone popularization.
hui wang

Hotels Make Advancements in Mobile Marketing. - Wednesday, 12th October 2011 at 4Hoteliers - 0 views

www.4hoteliers.com/4hots_fshw.php

mobile mobile marketing hotels software

shared by hui wang on 18 Jan 13 - No Cached
  • 72 percent of business travelers are interested in the ability to view hotels on a map using their mobile devices, an increase of 26 percent from 2009.
  • Work with location-specific sites, like Facebook and Foursquare, to allow your guests to check-in and make comments.  "Participate in the free marketing programs that many of these sites offer such as adding links to your Website and other social media accounts, uploading pictures or offering check-in deals and specials."
  • But remember, mobile devices are constantly changing, evolving and upgrading, so it's essential you stay up to date, too
  • hui wang on 18 Jan 13
     
    This article is about the mobile network technology (including software and hardware) now playing a significant role in the hospitality industry. Hotels use more mobile technology for their marketing and reservation will come out obviously advantage among the competitors. For example, the Google Maps is growing very fast, and its software on the mobile has become the most popular travelling tool for the users in recent months. People use this software as they ask for dinner recommendations, view maps and turn-by-turn directions. What is more, travelers they can use other software in their mobile to watch proprietary videos highlighting hotel amenities and area attractions. As the mobile network technology is growing so fast today, the hotels should make some revolution for their marketing or booking and reservation system. First of all, the hotel should ensure they have a website for the mobile device which can be smooth and functioned well. Addition, for the marketing department, hotels can offer some discount for the travelers who use the mobile software for booking in advance. Because of the locating function in the mobile, hotels can collect those data in their data house which will be useful to customer data analyzing. What is more, the mobile technology is continuously changing, the hotels should follow the trend, and pay attention for the technology renew which will help to attract more customers.
alibaba0512

ArmorActive Raises iPad POS Industry Standards With New SwitchBack Enclosure - SFGate - 0 views

www.sfgate.com/...Industry-Standards-4315430.php

IPAD POS

shared by alibaba0512 on 28 Feb 13 - No Cached
  • The SwitchBack iPad enclosure is extremely versatile and accommodates a variety of business needs due to its extensive feature set.
  • With several included attachments, the SwitchBack quickly and conveniently transforms to a credit card payment iPad kiosk.
  • The robust friction hinge and lockable quick-release spring-loaded buttons enable ease of adjusting the viewing angle and orientation of the iPad. Using the optional Kensington ClickSafe® cable tether lock, the SwitchBack can also be used as a mobile or secured solution with the turn of a key.
  • ...1 more annotation...
  • Furthermore, the payment adapters will meet the needs of many restaurants, churches, events, and retailers.”
  • alibaba0512 on 28 Feb 13
     
    It is obvious that IPAD or other mobile device can replace traditional POS system. With simple extra equipment and IOS APP, people can enjoy different kinds of POS service. What's more, with eManu's popularity, tablet can be a a more efficient and cheaper approach for POS. It supplies a brand new way for running business. To sum up, from inventory, shift time, training to POS, this can be a niche for future restaurant.  
Sarah Black

Mobile Technologies and the Hospitality Industry: Creating a Mobile Strategy, by Michae... - 0 views

hotelexecutive.com/...try-creating-a-mobile-strategy

shared by Sarah Black on 29 Mar 13 - No Cached
  • Sarah Black on 29 Mar 13
     
    Author Michael Kasavana's article discusses the advancement and prevalence of mobile technology applications with regard to the hospitality industry.  According to him, "the common goals of mobile technology implementation are acceleration of guest traffic, heightened interactivity, promotion and sales of goods and services, and gathering of feedback relative to the guest's experience". Mobile and proximity marketing techniques are gaining in popularity and in some cases (Buffalo Wild Wings) are a large factor in the company's success. Their mobile marketing campaign was deemed a huge success due to large numbers of repeat customers, improved attendance at special events, and higher sales revenue. Mobile marketing has proven extremely influential in attracting new customers and creating brand loyalty. This marketing method can really make the difference in one company having a competitive advantage over another. Kasavana also advises restaurant and hotel owners to follow some best management practices guidelines. These include: "creation of a mobile-optimized website with simple navigation tools; apply user-friendly, intuitive, and logical lead-through processes; sponsor video (YouTube), social (Facebook), and mobile (LBS) content; employ opt-in marketing campaigns that encourage customer engagement; provide instant rewards, discounts, and incentives to qualified clientele". Mobile technology applications are definitely the wave of the future in the hospitality industry and "getting in on the ground floor" is an excellent opportunity for business growth.
Yujia Xie

Hotel Industry Trend: Mobile Proximity Marketing Gives Hoteliers and Their Advertisers ... - 0 views

www.hospitalitynet.org/...4050985.html

hotel proximity marketing mobile guests

shared by Yujia Xie on 26 Mar 13 - No Cached
  • As hoteliers search for new marketing tools to increase interaction with their guests, and advertisers switch budgets from traditional advertising to newer, more interactive "new media", it is clear that the future of hotel marketing is ready to evolve.
  • Proximity marketing is one of the most effective advertising tools to become available for hoteliers. Not a sign, and not a text-based advertisement, this interactive marketing engagement is the marriage of digital and mobile marketing used to deliver content to guests' mobile devices in a contextually relevant environment - and at moments of maximum influence.
  • Proximity marketing offers hoteliers capabilities that traditional advertising never could alone, which is why it is such an effective marketing for hoteliers. Proximity marketing provides a new opportunity for hoteliers to increase revenues by advertising to a captive audience that craves information and interaction – all through their mobile devices and without leaving their hotel room or the property.
  • ...3 more annotations...
  • Proximity marketing provides a tool to reach guests beyond just traditional advertising campaigns by adding to existing digital signage and television advertising. Two of the fastest-growing marketing channels today are mobile devices (19.4% growth by 2016), and digital out-of-home (DOOH with 15.2% growth by 2016). By combining these advertising channels, instead of just simply displaying advertisements to guests-hotels can now make a connection, tap guests on the shoulder, and give them something exclusive that entices them to act on the advertisement.
  • Proximity marketing appeals to what guests want, offering hotels and advertisers increased customer engagement, interaction and exclusivity. By notifying guests of exclusive promotions hotels have to offer through their mobile phones, hotels and advertisers have a greater chance of customers responding to their advertisements, and therefore a greater ROI on their marketing spend.
  • Proximity marketing has tremendous revenue-producing potential, allowing hotels to deepen their connection with guests, encourage more loyalty and greatly improve the customer experience: all of these factors combine to make proximity marketing a very effective tool to generate higher ROI for both hotels and their advertisers.
  • Yujia Xie on 26 Mar 13
     
    As this article mentioned, modern hospitality industry has a new approach to reach their guests and build loyal relationship with them. It is clear that marketing continue to evolve in the future. The article introduces the concept of proximity marketing and benefits of it. In my opinion, this style of communication between hotel and guests will be more and more popular and spread over the world rapidly because of its high efficiency and convenient. It provides useful information to customers, and at the same time, company can save costs and create good brand image and build loyalty relationship with their guests.
anonymous

Conference News - Event Management Compaines - Cvent Joins DMAI to Promote DMOs to Meet... - 0 views

www.successfulmeetings.com/...omote-DMOs-to-Meeting-Planners

shared by anonymous on 26 Mar 13 - No Cached
  • Meetings technology company Cvent has joined Destination Marketing Association International (DMAI) as an "Alliance Partner," DMAI announced last week
  • anonymous on 26 Mar 13
     
    Cvent and Destination Marketing Association have joined as alliance partners. This was announced in January 2013. According to DMAI, Cvent will provide meeting professionals with more educational opportunities and promote the use of destination marketing organizations. The purpose of promoting DMOs is to show they can be the a point of contact. DMAI supports this because they are looking to support the meeting community and advocate why DMOs are a valuable source for meeting professionals to go to directly. With this alliance, CVENT has integrated information from the empowerMINT website by DMI into its own Destination Guide. DMAI foresees this will help meeting professionals quicken searches during the RFP process. Added to the Cvent website is a new feature to the RFP process which allows planners to add DMOs and CVBs on every RFP they send. After reading the article I found this to be an interesting alliance because I think both organizations will be able to help each other make meeting professional's lives easier. Cvent is a popular program in the events industry since it allows you to fill out one RFP and send it to multiple companies over the internet. DMOs are important part of the industry, which can help a planner plan an event in an unknown destination or provide contact information for additional venues or products. Integrating information will allow meeting professionals to save time but still be able to focus on the event. An important area I believe it promotes is the use of DMOs, which makes it more convenient for people to find DMOs in specific regions. DMOs have a great impact on the event because they know the region, especially if a meeting planner is not from the area. Ultimately this alliance will help further the important value DMOs bring to the meeting community.
Xiaoxiao Wang

Hotel Internet Marketing - Creating an Internet Culture at Hotels - 0 views

hotelemarketer.com/...-an-internet-culture-at-hotels

shared by Xiaoxiao Wang on 27 Mar 13 - No Cached
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting).
  • But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
  • The answer is simple…create interest, excitement and buy-in at your hotels.
  • Xiaoxiao Wang on 27 Mar 13
     
    This article shows that internet becomes more and more popular in people's daily life and at the same time e-commerce and e-marketing are just starting to make a mark in the industry, so hospitality industry should take this opportunity to focus on the importance of e-marketing.
Sarah Black

A New Meeting Frequency - 0 views

www.mpiweb.org/...A_New_Meeting_Frequency

shared by Sarah Black on 05 Apr 13 - No Cached
  • Sarah Black on 05 Apr 13
     
    "A New Meeting Frequency" discusses near-field communication (NFC) and its gaining popularity with the meeting and event planning industry. This form of communication enables smart devices to have communication between each other; one acts as the writer, the other as the reader. According to meeting tech consultant Corbin Ball, "NFC marks the next step toward a cashless and paperless society".  Barclaycard and Chase, just to name a few, have adopted ISIS Mobile Wallet which lets customers make payments and collect rewards. "Industry professionals are beginning to see adoption in interactive events and business-to-customer trade shows", and are present in some current NFC applications. Contactless payment, automated ticketing, social networking, exchange of information (maps, business cards), registration, attendance access and control are some of the major ways this technology is utilized presently in the industry. Usage is slowly on the rise, particularly with regard to corporate networking events, and potential is huge.  NFC technology is extremely innovative, saves money and can be a great marketing tool.
Marisa Chauvet

How to get the most out of the Global Distribution System (GDS) - 0 views

This article first talks about the benefits of participating in the GDS network. How the GDS provides a perfect virtual marketplace for travel inventory sellers such as hotels, airlines, and car re...

started by Marisa Chauvet on 07 Jun 13 no follow-up yet
Xueling Wang

QR Codes: Best New Marketing Technology! | Restaurant Promotions | Restaurant Promotions - 0 views

www.restaurant-promotions.com/...qr-codes

emarketing restaurant technology

shared by Xueling Wang on 03 Apr 13 - No Cached
  • Xueling Wang on 03 Apr 13
     
    With the widespread of smartphone,  QR standing for Quick Response becomes a more and more popular emarketing tool. There are several characteristics making these code different from other barcode: Take customers to a website for more information Play a video Deliver a special, personalized message or offer Present a sign-up form for a loyalty club The restaurant owners can make use of this QR code to communicate with their customers and keep them coming back.
Diya ZHAO

Top 3 [+1] Favorite Guest Technologies From HITEC 2012 - HFTP Connect - 1 views

blog.hftp.org/t-technologies-from-hitec-2012

technology hotels guest favorite

shared by Diya ZHAO on 26 Jan 13 - No Cached
  • Hotel room check-in and access via smart phone
    • Diya ZHAO
      Diya ZHAO on 26 Jan 13
       
      Checking in via smart phone allow customers to go straight to their rooms, avoid waiting time.
  • iRiS Software Systems has a Guest Valet concierge application for both tablets and smart phones. The sommelier, bar and menu applications allow guests to order from a visually stimulating tablet-based menu.
    • Diya ZHAO
      Diya ZHAO on 26 Jan 13
       
      Digital concierge allow customers read and order the menu directly without relying on the server.
  • GlobalVCard – GlobalVCard allows you to make secure online payments with a single or multi-use unique credit card number. You create the “card” virtually and a digital image of the card on your smart phone is presented for payment.
    • Diya ZHAO
      Diya ZHAO on 26 Jan 13
       
      paperless payment is really efficient way to pay, it saves time for customers 
    • Diya ZHAO
      Diya ZHAO on 26 Jan 13
       
      I have to say that the use of technology in hospitality industry has become more and more popular. These Top 3 favorite guest technologies have been widely used in all over the world. They have brought very efficient ways for hospitality industry which save money for hotels and customers. At the same time they are very convenient and simple in application. For example Hotel room check in via smart phone, when customers arrive on the property they automatically checked in. So they can go straight to their room and unlock the door with individual security access, which is easy and efficient for customers.
  • ...5 more annotations...
  • Yikes Mobile Travel App – Yikes syncs all your reservations booked on multiple sites. 
  • The Express Key kiosk scans your check-in confirmation bar code from your smart phone or paper receipt and issues the card keys.
  • Digital concierge and dining menus
  • Paperless/plasticless payment
  • PMoney – With PMoney, you register your credit cards on a secure web site.
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