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mayr0604

Data Mining: What is Data Mining? - 3 views

www.anderson.ucla.edu/...datamining.htm

shared by mayr0604 on 27 Aug 15 - Cached
  • For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were sold at full price on Thursdays.
  • Data warehousing is defined as a process of centralized data management and retrieval. Data warehousing, like data mining, is a relatively new term although the concept itself has been around for years.
  • ata mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data.
  • ...3 more annotations...
  • WalMart is pioneering massive data mining to transform its supplier relationships. WalMart captures point-of-sale transactions from over 2,900 stores in 6 countries and continuously transmits this data to its massive 7.5 terabyte Teradata data warehouse. WalMart allows more than 3,500 suppliers, to access data on their products and perform data analyses. These suppliers use this data to identify customer buying patterns at the store display level. They use this information to manage local store inventory and identify new merchandising opportunities. In 1995, WalMart computers processed over 1 million complex data queries. The National Basketball Association (NBA) is exploring a data mining application that can be used in conjunction with image recordings of basketball games. The Advanced Scout software analyzes the movements of players to help coaches orchestrate plays and strategies. For example, an analysis of the play-by-play sheet of the game played between the New York Knicks and the Cleveland Cavaliers on January 6, 1995 reveals that when Mark Price played the Guard position, John Williams attempted four jump shots and made each one! Advanced Scout not only finds this pattern, but explains that it is interesting because it differs considerably from the average shooting percentage of 49.30% for the Cavaliers during that game.
  • How does data mining work? While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two. Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities. Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes.
  • Size of the database: the more data being processed and maintained, the more powerful the system required. Query complexity: the more complex the queries and the greater the number of queries being processed, the more powerful the system required.
  • mayr0604 on 27 Aug 15
     
    This article highlights the topic of Data Mining and the way in which companies use it to become informed and discover new ways to become more effective. Data Mining can be used to increase revenue, cut costs and identify growing trends. This article will feature key examples from major companies such as Oracle, Wal-Mart and the NBA, all of which use Data Mining to enhance their business performance. 
sbarr011

Using data mining and analytics to your hotel's advantage - eHotelier - 3 views

ehotelier.com/...ytics-to-your-hotels-advantage

#datamining #ebuisness #hoteltechnology #guestexperience

shared by sbarr011 on 27 May 18 - No Cached
  • Hire a well-trained staff and a knowledgeable IT manager.
  • Refine the process.
  • . Demand timely output
  • ...15 more annotations...
  • . Select the appropriate tools for analysis and prediction
  • Collect data to support the models.
  • Build segmentation and predictive models.
  • Match your IT priorities with a skilled provider
  • Over the next decade, an evolution is predicted such that more attention is paid to data mining, both the onsite experience and customers social media profiles in order to integrate them into CRM activity and better target marketing communications, offers and rewards.
  • Data mining involves a continuous cycle of inputs and outputs based on models that must be modified and refined as conditions change in the competitive environment.
  • The hospitality industry is known as a highly customer-centered business and accumulates large amounts of customer data from central reservation systems (CRS), property management system (PMS), point-of-sale (POS), and guest loyalty program databases. Therefore, data mining application can play a huge role in the hospitality industry by assisting managers formulate marketing strategies, enhance guest experiences, increase retention and loyalty and ultimately, maximize profits.
  • Deviation detection
  • Clustering
  • Classification
  • Once data-mining is properly managed, the tasks performed can be grouped into five categories
  • Without data mining, valuable marketing insights about customers’ characteristics and purchase patterns may remain largely untapped. Success or failure often depends not only on how well you are able to collect data but also on how well you are able to convert this data set into knowledge that will help you better manage your business.
  • Forecasting
  • Association
  • Association
  • sbarr011 on 27 May 18
     
    This article discusses the use of data mining and analytic techniques to create a competitive edge for companies in the hotel industry. Hotel companies are a customer centered business which accumulate large amounts of data on customers from various databases. Implementing a data mining system will improve profits, loyalty and retention and enhance guest experiences by helping the marketing and management teams create focused policies. The article discusses seven guidelines that create appropriate use of data mining technology. These guidelines include synching your IT infrastructure with the right data experts. Also, creating accurate segmentation and predictive models of the customers information or profile. As well as gathering the correct data for use in the system's models. Also utilizing the proper methods to collect and sort relevant data. Another important guideline is to have a speedy turnaround of the data. Also, continuous improvement is important find better ways to implement the processes. The final guideline mentioned is to find the proper IT employees to manage the data. The article proceeds to discuss five categories to utilize the information. These are classification, clustering, deviation detection, association and forecasting. The article predicts that over the next ten years there will be more attention paid to data mining to improve the guest experience and focus marketing initiatives. Data mining will be a critical tool to understand and utilize customers behaviors and patterns.
zihanwang

Data Mining in the Hotel Industry - Writer Tools - 1 views

writer.tools/...data-mining-in-hotel-industry

technology hospitality travel customer

shared by zihanwang on 17 May 20 - No Cached
  • zihanwang on 17 May 20
     
    Data mining software examines existing information and analyzes it in order to find patterns and correlations. In the hotel industry, data mining can gather information such as hotel feedback, reservations, and the length of guest visits in order to identify relationships and discover new ways of increasing revenue and decreasing costs. the application of data mining would allow the hospitality industry to improve its internal organization and overall performance by improving productivity, enhancing guest services, increasing revenue, reducing costs, developing competitive edge. In large part, hospitality industries develop relationships with their guests because they offer them the proverbial home away from home, entertainment, and rest. Data mining would analyze those relationships and track spending habits to reveal steady and loyal guests. Today's guests are technologically savvy consumers, so in order to predict what their customers need, the hotel industry should embrace technical advances too. Data mining is the ultimate source of identifying information that was already there. When the hotel industry applies that knowledge to today's business model, they can offer consumers what they want and keep them coming back.
noreen1

The Property Management Puzzle | Top Stories | | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...roperty-Management-Puzzle87632

shared by noreen1 on 07 Feb 15 - No Cached
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • ...70 more annotations...
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • . “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • . “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • The company is in prototype on a social media integration project that would, among other things, let guests book a room through Facebook and then send a confirmation text to their mobile device.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • What’s still not clear is the extent to which social media can and should be integrated into formal property systems, so that user-generated content can be stored, mined, analyzed and tracked.
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • “One of the promises of the cloud is that it becomes easier to integrate, so you can go more best-of-breed in your solution choice, but you still have issues with data structure and architecture.”
  • If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • next year.
  • next year.
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,” says Nickelson, whose 2,000 acre property is located in North Carolina’s rural heartland. “If I look at it from a city hotel perspective, absolutely; there’d be no downfall to cloud.”
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Over the long-term, the result is the same: a massive, impending re-architecting of how properties are managed.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • The industry is also mid-stream in a massive replacement cycle, with 40% planning to upgrade their PMS by the end of next year.
  • Hotel management systems are shifting from on-property to cloud-based, from tethered to mobile, from data-heavy to insight-rich.
  • A significant chunk of hotel IT budgets -- 19% -- is spent on property management systems (PMS)
  • Some are ready to embrace cloud-based solutions; others want to expand their mobile capabilities; and others are excited about the possibilities rich data can provide in personalizing the guest experience
  • I think it’s really about the ability of the PMS to grow with the changing need. What we need today isn’t what we needed just two years ago
  • Both Nickelson and Yelley are experiencing different symptoms stemming from the same challenge: better integration between systems.
  • Every vendor and most of the hoteliers HT spoke to predicted that property management systems would eventually migrate to the cloud.
  • “We’re an hour and a half from a major metropolitan area. There are enough providers selling the bandwidth we’d need for redundancy in a true web-based cloud environment,”
  • “Just because they’re in the cloud doesn’t make it easier to integrate,
  • I agree, from a PMS standpoint, that I want to know everything about a guest when they show up at the front desk. I should be able to see that you’ve stayed with me, and if you posted about our hotel in our social space, and if it was a complaint.
  • noreen1 on 07 Feb 15
     
    Hoteliers are expecting a lot more out of their PMS's such as data acquisition, integration with other systems, mobile capabilities, and social media. This article describes some of the different directions hoteliers are taking based on their specific focus and desired results. Some of the advantages and disadvantages of cloud based PMS's are discussed such as mobility, internet connection redundancy for rural vs. urban areas, and multiple system integration. The increasing role of social media is also explored and the degree to which it should be utilized by the hospitality industry. There are many possibilities including using social media posts to mine guest reviews, as well as the ability to book your hotel on Facebook and receive a confirmation via text. I apologize for the diminishing hi-lighting towards the end, my tool bar is having some issues!
obrediajones

Converting Data into Business Intelligence in the Hospitality Industry | TravelDailyNew... - 1 views

www.traveldailynews.com/...ce-in-the-hospitality-industry

shared by obrediajones on 03 Jun 20 - No Cached
  • hospitality is better primed than most industries to harness all that big data has to offer
  • Big data” as a buzzword is often thought to mean a large volume of information, but simply possessing the information is not tantamount to using it in a way that adds value to your business. Therefore, what you want is a “big data strategy.”
  • an API-powered data system will provide a holistic snapshot of your business that integrates with third-party business intelligence (BI) vendors to transform raw data into a user-friendly format with gauges, dashboards, trendlines and more to equip you with the exact answers you need to improve your business. 
  • ...11 more annotations...
  • it is best to identify an industry-specific option so the collection process yields both sufficient quantity and quality of information. 
  • Hoteliers should choose a collection tool that combines numerous data sources with sufficient speed to process information in real-time
  • security must be inherent in a data storage system
  • data warehousing is an essential tool for hoteliers to stay ahead of the curve
  • The first phase of a big data strategy is data collection.
  • harnessing big data through data warehousing enhances data mining, analytics reporting, decision support and business forecasting
  • Collectively, these capabilities result in an increase in efficiency, reduction of costs and improvement of overall performance and profitability. 
  • Consistent data monitoring and evaluation allows hotel teams to deliver a high level of service while consistently striving toward continued improvemen
  • On the macro level, corporate and regional managers have the extended oversight necessary to ensure the right decisions are being made at every level of the company from the ground-up.
  • Hoteliers who decide to apply big data in a meaningful way will reap the rewards in every aspect of their business, from sales and marketing to guest satisfaction. To improve labor management, hotel operators can monitor employee productivity within an easy-to-use dashboard and gauge overtime hours to cut back on unnecessary expenses. 
  • The obsession with big data is here to stay. Success-oriented hotel operators must adapt to the changing landscape of the industry by adopting the most versatile technology on the market.
  • obrediajones on 03 Jun 20
     
    Article explores the uses of data mining in hospitality. How when used effectively data mining can result in the creation of strategic sales and marketing plans that improve customer satisfaction and retention. Author also discusses the importance of data security and warehousing throughout the phases of executing a "big data strategy."
Alexander Suarez

Education Week: Data-Mining Faces New Privacy Rules - 0 views

www.edweek.org/...02security.h06.html

data mining education

shared by Alexander Suarez on 05 Jun 13 - No Cached
  • The Fe
  • The Federal Trade Commission recently outlined new policies that seek to close loopholes that the agency says too often allow websites and online services to gather information improperly from students and turn it over to third parties for advertising purp
  • Alexander Suarez on 05 Jun 13
     
    In essence this "data mining" related article explains how the FTC recently outlined new policies in an effort to close loopholes which allow websites to gather and turnover information gathered to third parties for advertising purposes.   Changes such as videos, photos, locations, etc, which cannot be pulled without parental approval are making impacts on what can be pulled and shared. Another change includes closing a loophole that gives apps/websites directed at children the ability to collect information through plug-ins, without parents permission. In conclusion, these rules are based on the Children s Online Privacy Act of 1998, which gave the FTC the authority to implement/periodically update rules pertaining to "how the law is enforced". These rules will go into effect on July 1, 2013.
lumduan roth

Wyndham Hotels & Resorts Shaken by Data Breach | News | Hospitality Magazine (HT) - 1 views

hospitalitytechnology.edgl.com/rts-Shaken-by-Data-Breach54330

hotels resorts data breach

shared by lumduan roth on 14 Jan 14 - No Cached
duyt tran liked it
  • Wyndham Hotels & Resorts (WHR) issued an open letter to its customers in February informing guests that certain Wyndham brand-franchised and managed hotel computer systems had been compromised by a hacker, resulting in the unauthorized acquisition of customer names and credit card information. According to the letter, the hacker was able to infiltrate central network connections to move information to an off-site URL before the hotel company discovered the intrusion in late January 2010. The breach is believed to have occurred between late October 2009 and January 2010. The incident did not affect other branded hotels in the Wyndham Hotel Group system.
  • lumduan roth on 14 Jan 14
     
    What a nightmare! One of the marketing strategies to attract new guests is data mining, the process of drilling through information contained in the data warehouse and analyzing this information, such as; back ground, preferences, and demographics. Unfortunately, hackers also mine this data for customer's credit card information.
  • duyt tran on 15 Jan 14
     
    This incident has happened more likely in Asia now, especially in my country, Viet Nam. Because Viet Nam is a new development country and we did not have the system like credit score and many banks try to get customers through processing of credit cards; therefore, many information of guests has been collected into server of the bank recently. And the problem associate with that is that the security of the banking system in Viet Nam is not up to date or very loose making many data breach has been reported. I believe this is not just stop at banking industry but other industries as well as Hotel because many information has been saved there. This incident proves that technology played a very important role for all industries not just some technical related industries.
snesbeth

Technological Advancement and the Effect on the Ecosystem - 0 views

sciencing.com/nt-effect-ecosystem-23107.html

technology pollution farming China

shared by snesbeth on 24 Sep 19 - No Cached
  • New technological goods are often burdensome to the environment.
  • consist of environmentally harmful waste produced by the technology itself, or the castoff remains of obsolete technology.
  • require resources that are difficult to acquire without harming the environment
  • ...12 more annotations...
  • advanced batteries in hybrid cars are composed of nickel and rare-earth metals.
  • Mining these materials is a significant source of harmful emissions, including solvent vapors, sulfuric acid and coal dust.
  • Acid-laden water discharges kill all plant
  • animal life around nearby waterways
  • sickened and killed nearby rural residents.
  • rare-earths cheaply because it sacrifices environmental safety standards in the mining process.
  • improve production, such as pesticides, herbicides and chemical fertilizers, can also harm the environment.
  • damaging soil and groundwater and creating dead zones in lakes and oceans.
  • greenhouse gases and other toxic emissions from transportation technology.
  • clothes washer create microplastic-laden wastewater that winds up in the ocean,
  • compact fluorescent light bulbs contain mercury,
  • Discarded vehicles left in place for long periods eventually leak toxic fluids into the ground, where they kill plants, animals and soil microbes.
  • snesbeth on 24 Sep 19
     
    The article expands on the topic from this week because it discusses how there are other technology throughout the world that adds to the pollution on the planet. For example, cars contribute to the poison getting leaked into the atmosphere because when they are discarded and not used they tend to melt from the sun and then rain water washes it into the ocean and lakes where it gets consumed by animals. Also adding technology to farming has made life useful but also added to the pollution on the planet because of the toxic chemicals being used to repel insects from the plants and China has deliberately decided to ignore health standards just to mine and sell rare-earths cheaply.
jiayi017

Can we fix our way out of the growing e-waste problem? - BBC News - 0 views

www.bbc.com/...business-51385344

E-waste

shared by jiayi017 on 15 Jun 20 - No Cached
  • Can we fix our way out of the growing e-waste problem?
  • he 50 million tonnes of e-waste generated every year will more than double to 110 million tonnes by 2050, making it the fastest growing waste stream in the world, according to the author of a UN report.
  • But e-waste from discarded electrical and electronic products is only part of the problem. A significant contributor to e-waste is the release of toxins from mining and manufacturing.
  • ...10 more annotations...
  • "The issue of electronic waste is overlooked, as electronic items that could be fixed easily go to waste instead, contributing to pollution and increasing the demand for components like rare earth elements, which can have a damaging impact on the environment when sourced."
  • The rare earth elements being mined are currently crucial components in high-tech electronics, but they are hazardous to extract.
  • "But the truth is that one in five people - at best - are going to be motivated to do that, so for the remaining four out of five, we need to put systems in place that are convenient, that match their lifestyles and enable us to get the electronic equipment back... into the next item."
  • "There is the high risk that the pollutants are not taken care of properly, or they are taken care of by an informal sector and recycled without properly protecting the workers, while emitting the toxins contained in e-waste," Prof Williams says.
  • By far the biggest contributors to the level of e-waste are household appliances such as irons, vacuum cleaners, washing machines and fridges.
  • There are rules on the management of e-waste. Sellers of electrical and electronic equipment (EEE) within the European Union must provide ways for customers to dispose of their old household device when they sell them a new version of the same product.
  • "This project allows you to reduce waste, extend the life of objects, and it helps people who cannot afford to get rid of items that have developed a fault," he says.
  • world-wide collections are stagnating or even decreasing
  • In countries where there is no national e-waste legislation in place, e-waste is likely treated as other or general waste. This is either land-filled or recycled, along with other metal or plastic wastes
  • the rapidly-growing "Internet of things" - internet-connected gadgets - is expected to generate e-waste at a faster rate, as connectivity becomes embedded into everyday items
  • obena010 on 15 Jun 20
     
    How e-waste is being manage in some countries and what people are doing to reduce their impact on e-waste.
  • jiayi017 on 11 Apr 21
     
    This article mainly introduces the problems caused by e-waste and related solutions. E-waste not only affects environmental issues such as rare earth elements when it is landfilled or incinerated, but also the mining of its equipment manufacturing also affects the social environment, because a certain amount of emissions may be released in the process. Toxins are a great harm to the environment and the human body. Therefore, with the continuous emergence of e-waste disposal problems, some companies such as Apple and Sony have begun to extend the life of their equipment in recent years, and encourage customers to trade-in for recycling, making a certain effective contribution to the growing e-waste.
Juan Du

Accounting technolog Used in the Hotel Industry | - 5 views

www.ehow.com/grams-used-hotel-industry.html

shared by Juan Du on 07 Feb 12 - No Cached
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms.
  • The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
    • Juan Du
      Juan Du on 28 Feb 13
       
      Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
  • ...25 more annotations...
  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotel managers are often faced with the challenge to propose and procure the appropriate technology and software to run their operations.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software is crucial in measuring and tracking the hotel's profitability.
  • Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry.
  • This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs.
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase.
  •    This article describes major factors to weigh in selecting accounting software for the hotel industry.
  • Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. Careful consideration of the purpose, functionality and desired results from accounting software must be taken prior to selection and purchase
  • How to Select Hotel Accounting Software:     Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Decision Criteria Used in Selection Process: Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operations
  • Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar)
  • Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports.  Functions covered in accounting software programs include: --Accounts payable --Accounts receivable --Budgeting --Cash management --General ledger --Sales analysis --Payroll --Procurement --Order entry --Fixed assets --Inventory management
  • Print this article DartUtils.loadGoogle160 = function() { dmjs.runInlineAd = true; $('.AdUnit160').hide(); $('.AdWrapper').addClass('no160'); }; dartAds.renderiFrameAd([{ sz: '160x600' }], 160); How to Select Hotel Accounting Software:    Decisions governing selection of accounting programs depend on multiple factors including the uses of the accounting programs
  • Hotels rely on different tools, including their accounting software, to increase their effectiveness and make them more competitive in their core business.
  • Hotels can decide to purchase accounting software dedicated solely to one function or can invest in enterprise software. Some chains have opted to outsource their accounting operations to major computer companies and accounting firms
  • Accounting software is used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions.  The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability.  Accounting software is crucial in measuring and tracking the hotel's profitability
  • Areas of Functionality in Hotel Accounting Software
  • Areas of Functionality in Hotel Accounting Software
  • Ruth James on 07 Feb 12
     
    This article describes accounting software functions within the Hotel industry. The article states that "Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry". It is said that when selecting accounting software, you must identify what results you are looking for from the software; and also the functions that you are able to receive. You must also understand the needs of your property, and industry. The article also discusses various decision criteria, which is a part of the selection process. Some of these criteria's that you must look out for are: annual revenue, budget, location, multiple sites, national or international locations, in-house verses outsource operations. I love the fact that this article also discusses the functions of hotel accounting software. Some of those functions that were stated are: account payable, account receivable, and payroll. The article also brought up some trends about hotel and lodging accounting software. One of the trends that stand out to me was the fact that some companies hand over their entire accounting responsibilities to major accounting companies or, accounting firms; this is referred to as outsource. Having a accounting software is a very beneficial asset for a company.
  • ...12 more comments...
  • Ligia Elizondo on 01 Mar 12
     
    This article talks about the importance of choosing the right accounting software for hotels. Hoteliers need to take into consideration the purpose, functionality and desired results before selecting accounting software which "is used to track the profitability of hotel operations and identify trends in the hospitality industry." In order to select a hotel accounting software it has to match the needs and functions of the premise. Some of the most important factors in the selection process are annual revenue, budget, location, multiple sites, national or international location, and in house vs. outsourced operations. "Accounting software encompasses multiple functions of a hotel's operations, ranging from data mining to running financial reports." Some of the major functions in accounting software are accounts payable, accounts receivable, budgeting, cash management, general ledger, sales analysis, payroll, procurement, order entry, fixed assets, and inventory management. The hospitality industry is reporting increasing demands for internal controls and financial accountability therefore is very important that hotels select the right accounting software because is in charge of keeping records of the hotel's profitability. In addition accounting software reports room rate revenues and discrepancies and use the Generally Accepted Accounting Standards.
  • Diane Cacho on 02 Mar 12
     
    Accounting software programs are essential to the hospitality industry because it helps organize and keep track of the hotels operations and its profits. It's important to select the right accounting software that will help tie in the needs and concerns of your hotel. The significant factors to look upon in choosing the best program for your business are annual revenue, budget, location, multiple sites, national or international location, and in-house verses outsourced operations. Accounting software incorporates multiple roles of a hotel's operations such as data mining and running financial reports. Hotels can choose to purchase accounting software devoted exclusively to one purpose or can invest in enterprise software. The hospitality Industry counts on the different tools, as well as their accounting software, to increase their usefulness and creating them to become more competitive in their central business.
  • Marcia Brown-Kelly on 02 Mar 12
     
    I believe one of the most critical items missing from the selection process when purchasing accounting software is the need have interface with the PMS system. This would be a more integrated approach for the smooth transition of front and back of house operations.
  • Ganna Gorbachuk on 05 Mar 12
     
    Marcia, you are right! Its a very important idea, to have interface with the PMS system. As for the main topic of this discussion accounting is a step for understanding the factors which influence your business positevly and negatively, in order to use proactive or reactive strategy. Some things that should theoretically work in your business can actually be unsuccessful, so financial data analysis is a key for problem-defining and therefore for finding solution.
  • samira sobhani on 30 Jun 12
     
    This article gives some useful hints on how to choose an accounting software for your hotel business and what are the tips and tricks. There are lots of accounting software packages in the market which has a number of different options but the point is that each of these features will match a specific  need.  
  • Chelsey Alvarez on 01 Jul 12
     
    This article is about choosing the correct accounting software for the hotel industry. Through different types of software you are able to track the profitability of a hotel.
  • marilyn diaz on 18 Sep 12
     
    This article is about how a hotel should choose their accounting program. There are many things to consider when choosing the right program for your institution. It is not just what is more cost effective, but what does it include and are they things your hotel needs. It is like a PMS system, you get some basics, but you also may need to be able to add more options, or none at all. Another factor when selecting this program is the size of your hotel. If it is one hotel or a chain. Accounting software is crucial in measuring and tracking a hotel's profit. In conclusion, when hotel management buys an accounting program, they must analyze the software, and not just buy the first one they come across.
  • Erica Davis on 23 Sep 12
     
    This particular article discusses the need for accounting software programs within the hospitality industry. These programs can do just one thing or be all-encompassing, such as an enterprise program. Accounting programs still have to follow the Generally Accepted Accounting Principles (GAAP), which regulate the accounting industry. They help track the profitability of the company, amongst other things. Additionally, hospitality companies must be very careful in choosing the right program. These programs can help managers run a business more effectively but it has to be matched with the right program. There is also the option of outsourcing the accounting function to a third party, which could save a lot of time and money down the road. Erica
  • Qianlin Wang on 16 Oct 12
     
    Hotel software is designed for all areas of hotel operation including property management, accounting, GDS reservations, central reservations, reception, POS, spa/club/golf management, guest management, inventory management, yield/revenue management, accounting, and web site design. Small hotel software is available for properties with less than 100 rooms and focuses on basic front and back office functions and/or reservations and guest management. One of the major types of hotel software used by the hotel/motel industry is accounting programs. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. To select good accounting software for the hotel depends on multiple factors including the uses of the accounting programs. Accounting software incorporates the widely used Generally Accepted Accounting Standards (GAAP) and focuses on key measures unique to the hotel industry, such as revenue per room (RevPar). Knowledge experts should be familiar with both general accounting rules as well as industry specific guidelines.
  • haojingting on 20 Oct 12
     
    This article describes major factors to weigh in selecting accounting software for the hotel industry. And Major factors identifying selection of accounting programs used in hotels are: ---Annual revenue ---Budget ---Location ---Multiple sites ---National or international location ---In-house vs outsourced operationsThe hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. And besides the normal functions, the advanced accounting software can be used to track room-rate revenues and identify any discrepancies that require remediation and corrective actions. The percentages of room-rate vacancy and seasonal trends are evaluated and measured against the best establishments to assess hotel performance.
  • Xue Yan on 20 Oct 12
     
    The article demonstrates that accounting software in hotels is used to track data of hotel operations, to make future decisions and some other functions related to finance and daily operations. So hotels should consider several aspects while establishing accounting software. Such factors affecting decisions are like: Annual revenue, Budget, Location, Multiple sites, National or international location and In-house vs outsourced operations. Regarding the trend of accounting system, the article says that accounting software can make the hotels more competitive and more effective.
  • rebecca Bonet on 20 Oct 12
     
    The article describes major factors to weigh is selecting accounting software for the hotel industry. Accounting Software is used to track the profitability of hotel operation and identify trends in the hospitality industry. Hotel industry carefully finds out what will be a great functionality and result before purchasing accounting software. First of all, selecting hotel accounting software and the uses of the program. Secondly, identifying the selection of accounting program, used in the hotel. For example, annual revenue, budget, location, multiple site, etc. The article discusses the function of hotel accounting software. Some of the functions are hanging from data mining to running financial report. Also, the article discuses about lodging accounting software, one of the example that they used is that they really on different tools including their accounting software to increase their competitive in their core business. The article talks about accounting Software Metrics in the hotel industries. They use this Metrics by tracking room rate revenues and by doing the room- rate vacancy and seasonal trends. Having the accounting software in hotel is very important for the industry
  • Xiameng Zheng on 19 Feb 13
     
    The hospitality industry has had steady growth, with increasing demands for internal controls and financial accountability. Accounting software is crucial in measuring and tracking the hotel's profitability. Accounting software is used to track the profitability of hotel operations and identify trends in the hospitality industry. So it's important for hotel manager to choose the suitable accounting software. This article tells how to select hotel accounting system properly. Including the decision criteria used in selection process, areas of functionality in hotel accounting software and standards used for accounting and auditing in hotel industry, etc.
  • Juan Du on 28 Feb 13
     
    Hotel managers are often faced a lot of problem to deal with the accounting system. Now hotel manager can manage all of the accounting responsibilities by use hotel accounting technology. Using Web-based hotel accounting software can save your business money . The functions covered in all of the accounting systems.
Ruoxi Wang

[Update] Global Hospitality Accounting System Project - HFTP Connect - 0 views

blog.hftp.org/lity-accounting-system-project

accounting hospitality

shared by Ruoxi Wang on 20 Oct 12 - No Cached
  • ecognizing that operating hotels is a global industry, HFTP determined that there is not a globally accepted method that financial professionals, ownership structures, investors and benchmarking information services can use to support efficient operations. There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining.
  • Currently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry.
  • In order to create a global resource for the hospitality finance industry, Hospitality Financial and Technology Professionals (HFTP®) began development on a global hospitality accounting system users guide this past March. Recognizing that operating hotels is a global industry, HFTP determined that there is not a globally accepted method that financial professionals, ownership structures, investors and benchmarking information services can use to support efficient operations. There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining. HFTP’s Global Hospitality Accounting System Users Guide (GHASUG) will address this need. Where does the project stand right now? Currently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry. The guidance will be formulated by industry experts, based on the research findings. To date HFTP has commitments from major information benchmarking companies, hotel corporations, hospitality associations and globally recognized hospitality schools around the world. Once completed, HFTP will make the outcome accessible online, together with analytical tools. It will be available at a minimal cost and users will have the capability to print versions if they desire. The hotel sector currently enjoys the benefits of an accounting structure developed in the USA specifically for the industry.  The Uniform System of Accounts for the Lodging Industry has been widely adopted, principally by US based operating companies, and linked to management contract terms.  HFTP has been involved in this project for many years and will continue to sponsor the 11th edition in support and via a monetary contribution.
  • ...1 more annotation...
  • The Global Hospitality Accounting System Users Guide will provide for a wider community of information users, and demonstrate approaches to the production of alternative analysis of data for hotel performance measurement.
  • Jingjia Zhang on 20 Oct 12
     
    In 01 Mar 12 someone share a article about the global hospitality accounting system. That article talks about how the Hospitality Financial and Technology Professionals (HFTP) are in the process of making a user guide for the global hospitality accounting system. This article is an update that publish recently. It shows where does the project stand right now and what is next for the project. However, the first part of phase one- covering the UK and continental Europe- is now well in progress.
  • ...2 more comments...
  • Sherine Mattison on 20 Oct 12
     
    It has been found by the Hospitality Financial and Technology Professionals that a global hospitality system needs to be developed. They recognized that there is no globally accepted method that can be used to support an efficient operation. "There is also not a globally accepted method to monitor investment performance from region to region without significant assumptions and data mining." The hotel sector in the USA currently has in place an accounting structure, but based on this research that is going on comparison will be made of what is happening globally and they will devise some best practices for persons involved in the industry.
  • Yuting Peng on 02 Mar 13
     
    Hospitality Financial and Technology Professionals began to create a global hospitality accounting system for the hospitality finance industry. Currently, the research is being conducted into current practices. This will give a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry. Once it is completed, it will provide for a wider community of information users, and demonstrate approaches to the production of alternative analysis of data for hotel performance measurement. Now, the first part is in well progress covering the UK and continental Europe. And the project will still take a further 12 months to complete.
  • Xueling Wang on 04 Mar 13
     
    HFTP's Global Hospitality Accounting System Users Guide will set a global method for hospitality industry.   Recently, research is being conducted into current practices. This research will identify who is doing what in different parts of the world, with a view to establishing best practice and providing practical guidance for students, practitioners and professionals involved in the industry.
  • Ruoxi Wang on 16 Oct 13
     
    Hospitality Financial and technology professionals was developing a global hospitality accounting system in the past year. Their fist step is to cover the UK and continental Europe. The second step is to do search about South and central America and cover them. The third step will begin for China and India, and the last two segments will be Russia and North America. This is quite a large program. If the program was completed, a globally accepted method that financial professional, ownership structure, investors and benchmarking information services can use to support  efficient operations will be formed, and a globally accepted method to monitor investment performance from region to region will also be formed.
Caroline Hardenbergh

5 steps to mine social-customer feedback - 0 views

www.hotelnewsnow.com/...-mine-social-customer-feedback

hotel technology hospitality business tech travel mine feedback social review

shared by Caroline Hardenbergh on 28 Jun 12 - No Cached
  • Caroline Hardenbergh on 28 Jun 12
     
    "Hospitality, perhaps more than any other industry, has been transformed by social media." That statement alone is enough for tourism industry leaders to sit up and take notice of this new form of feedback yielding a near immediate clear picture of guest comments, which has been long be sought by hoteliers worldwide. While the infrequent and mostly negative traditional forms of feedback are dwindling, social media is providing a user-friendly platform for posting reviews subject to interaction. Not only are social reviews being posted exponentially, but compilation of reviews in travel sites have been cited to be influential, such that "81% of travelers turned to hotel-review sites to help with their decision making" (when choosing a hotel). Social media has unlimited reach, generating "thousands...unsolicited" comments and reports that are NOT generated by professional critics which may have been compensated or otherwise influences. This article then offers hoteliers which considerations when seeking to gather and analyze credible and relevant feedback from the avalanche of commentary available. Bearing an open yet discerning frame of mind will bring to light "proactive" measures needed to respond to guest concerns and enhance future customer experiences.
Shiyuan Peng

Wi-Fi firm looks to hotels, universities - 0 views

usa.chinadaily.com.cn/...content_15707820.htm

hotels universities hospitality Technology

shared by Shiyuan Peng on 05 Sep 12 - No Cached
  • The United States wireless network provider Meru Networks Inc is eyeing the Chinese market with the company expecting its revenues in the Asia-Pacific region to double in the next two to three years.
  • The country's thriving hospitality industry and higher education institutes will be the biggest customers for Meru
  • China has been one of the fastest developing markets for Meru because of increasing demand despite slowing gross domestic product growth
  • ...7 more annotations...
  • Meru is hoping the next-generation of Wi-Fi products will boost sales in China
  • China's education industry could be a safe place to find profits.
  • Meanwhile, the rapid-growing hospitality industry in China is likely to become another gold mine for Wi-Fi providers.
  • The number of five-star hotels in the country hit 651 in January and there are another 500-plus luxury hotels waiting to open
  • The association estimated that the nation's five-star hotels could exceed 1,000 by 2015.
  • Chinese telecommunications carriers have been able to develop their own third-generation telecom standards. Overseas communication network providers seem to have trouble adapting to the different industry standards.
  • The company is trying to team up with China's telecom carriers to better develop the market.
  • Shiyuan Peng on 05 Sep 12
     
    Because of increasing demand, China has been one of the fastest developing markets for Meru--an American wireless network provider. The company expects that its revenues in the Asia-Pacific region will double in the next two to three years. The company thinks that China's education industry could be a safe place to find profits and the rapid-growing hospitality industry in China is likely to become another gold mine. It is estimated that China's five-star hotels could exceed 1000 by 2015. However, China has a habit of adopting its own communication standards so that overseas communication network providers seem to have trouble adapting to the different industry standards. Therefore, Meru has reached a decision to cooperate with China's telecom carriers to better develop the market.
yuqiongliang

Website, GDS and OTA: the right mix in distribution channel investments - Insights - 0 views

insights.ehotelier.com/...stribution-channel-investments

channel website insights distribution mix

shared by yuqiongliang on 26 Jan 20 - No Cached
  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The Internet has made marketing more measurable and accountable with different metrics and analytics that show the contribution of marketing to the bottom line. The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • The CAC is the price a hotel pays to acquire a new customer, which can have a significant impact on RevPAR performance and asset value growth. The CLV is a prediction of the value a business will derive from its entire relationship with a customer.
  • ...28 more annotations...
  • CAC = Marketing Campaign Costs/Total Customers Acquired
  • CLV = Gross profit from all historic purchases for an individual customer
  • f managed skillfully, the hotel’s website could yield the lowest CAC and the highest CLV as it permits the hotel to have a direct interaction with the customer which could lead to a long-term relationship.
  • Each online distribution channel plays a different role in the hotel’s marketing program:
  • The hotel website is the most critical marketing tool because it can deliver a message that is both relevant and appealing to the target customer.
  • A responsive web design provides an optimal viewing experience by adapting the website to mobile phones, desktop computers, and tablets. A responsive design is an advantage because a wide range of devices are used to make hotel reservations.
  • This could be a significant advantage for a hotel considering that mobile bookings have increased by 42% in the last two years, accounting for 25% of total bookings made in the Americas, as reported by TravelClick.
  • hotel website that contains relevant, unique, engaging, and accurate information will be able to dominate SEO.
  • Online Travel AgentsThis channel has the highest cost for hotels given the bidding process and the commission structure in place, typically amounting to 15% to 30% of revenues generated.
  • Branded hotels typically have agreements and commission structures in place with different OTAs.
  • Most OTAs feature a pay-per-click sponsor listing through a bidding process that typically ranges from $0.25 to $2.00 per click, depending on the market.
  • Each OTA uses a slightly different algorithm to position and rank hotels in the results screen. Regardless of the OTA used, hoteliers should implement the following techniques to position their hotel with the highest possible ranking:
  • The more information we know about customers, the more we will understand how to attract them to hotel properties. Hoteliers need to understand the electronic distribution environment and develop a comprehensive pricing strategy to maximize revenue and profit. Maximizing profitability can only be possible by extracting intelligence on the day-by-day activity of these channels and analyzing the possible displacements.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • Measuring the distribution channelsDemand360 is a market intelligence tool from TravelClick that provides exclusive information and in-depth reports on projected future demand for a hotel’s specific competitive set.
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • Here is a summary of the trends in three online distribution channels used in the hospitality industry: websites, Global Distribution Systems (GDS), and online travel agents (OTAs).
  • The most critical measures of marketing are the customer acquisition cost (CAC) and the customer lifetime value (CLV), which at times can be difficult to understand and quantify.
  • the hotel website reflects and emphasizes the hotel’s image and competitive edge
  • OTAs can boost occupancy in need periods and help diversify a hotel’s client base by introducing guests that otherwise might not have considered staying at that particular hotel
  • the GDS connects hotels with consortia, which are global associations of travel agents that provide hotels primarily with major sources of corporate business.
  • A vanity domain name with an independent website that reflects the hotel’s unique personality can be an advantage for a branded hotel operator to include relevant information about their particular submarket and the property.
  • The advantage of this distribution channel is marketing exposure. If a hotel is incapable of filling certain days using other channels, even higher-cost OTAs would be considered a benefit.
  • GDS provide pricing, availability, and reservation functionality to a world-wide market of consortia, who can book airline, car, hotel, and other travel arrangements for their customers.
  • It is important for hotels to ease the booking process for travel agents by including the right type of information and rates in the GDS, and by keeping hotel information current, including all attractions and points of interest that attract guests.
  • The GDS distribution channel remains an important part of the industry, and it can have a significant impact on the amount of commercial demand captured.
  • Data mining will help managers understand how many room nights are being booked and the typical season and day of the booking, which will in turn help them recognize how to maximize profit from these accounts and avoid displacing higher-rated demand.
  • GDS channel advertising opportunities are also available to increase the exposure of the hotel on the GDS
  • dyaniroberts on 26 Jan 20
     
    Hotels rely on the information that is accessed through different intermediary systems that give each property information on their customers, as well as insight on their comp set. OTAs play a key role in assisting properties generate revenue, they have different processes in place such as pay per clicks or commissions involved when bookings are made through their websites. Marketing plays a key role in both OTAs and a properties direct website. Websites must be user friendly, easily accessible and have the ability to function on a mobile device. Majority of bookings are made online and and increasing amount are being made through a mobile device. Ensuring that each of these platforms creates a welcoming environment for each potential guest maximizes the chances of them booking.
  • yuqiongliang on 02 Feb 20
     
    An effective marketing strategy starts with knowing your customers and your goals. it is important to understand how to attract online shoppers, increase conversion rates, and have data mining tools to understand the customer's preferences and booking patterns to be able to develop a long-lasting relationship.OTAs and GDS remain an essential part of the industry, as they provide marketing exposure to a wider range of market segments.
chadidscha

Electronic Waste Recycling: A Global Problem in Need of Solutions - 0 views

feeco.com/l-problem-in-need-of-solutions

technology business tech

shared by chadidscha on 17 Feb 22 - No Cached
  • Cellphones, computers, and other technological products contain a number of valuable materials that must be mined. Rare earths, gold, palladium, copper, and more all reside within our cell phones, TVs, and more.
  • These valuable materials are acquired through intensive mining operations. The recycling of such materials from our old gadgets would allow us to reuse these valuable materials, ultimately requiring less mining and conserving our finite resources. According to the EPA, the recycling of one million cell phones yields 35,000 lbs. of
  • The toxic components in e-waste not only pose risks to workers in developing nations, but they also pose risks to the environment; where e-waste is either improperly handled or disposed of, there is risk of soil and groundwater contamination.
  • ...2 more annotations...
  • Many have pinpointed improved legislation, advancement in recycling technologies, increased education, and more convenient recycling programs for resolving the electronic waste crisis. Some companies have already jumped on the bandwagon toward finding improved recycling methods.
  • The Washington-based company behind Redbox and Coinstar has developed a line of ecoATM kiosks, where consumers can conveniently sell their old phones for cash on the spot where they already shop.
  • chadidscha on 17 Feb 22
     
    Electronic waste is a growing problem which affects our soil, groundwater, and more due to improper disposal. This problem was considered a conflicting issue in developing countries in the past; however, that no longer holds truth. Many nations and various companies have become more and more of this issue and try to tackle it by implementing legislations and recycling centers, which allow for proper e-waste disposal. The problem at hand can be dealt with, but a world-wide team effort is needed in order to combat this dilemma.
Sarah Black

View from the Top | Global Gaming Business Magazine - 0 views

ggbmagazine.com/...view-from-the-top

shared by Sarah Black on 22 Mar 13 - No Cached
  • Sarah Black on 22 Mar 13
     
    "View From  the Top" discusses the new 360-degree camera technology which is helping MGM Resorts and the gaming industry to increase efficiency in their surveillance departments.  These cameras have no blind spots and provide a fish-eye view of the whole casino floor. "It offers situational awareness of the entire floor, and permits the operator to zoom in with other cameras where needed," according to Oncam Grandeye's director of global sales. This company is considered to be a leader in 360-degree technology. The article also discusses a complete solution for surveillance operations. This new technology coupled with more traditional megapixel cameras provide video history of given subjects entering or leaving the property or parking garage (for the entire month). Suspects can even be tracked "back in time" if need be with use of the 360-degree images and software. License-plate recognition software aids in tracking a suspect even if they leave the property. Many thieves end up at another MGM property (there are 10) not realizing their image has been sent out to all of the properties, so if they aren't caught at one, they will be at another. Ticket thieves for slot machines are caught when they try to cash out at kiosks, since their image is on surveillance. Through use of creating triggers in the software, players-club card thieves are caught by patterns and locations of their bets. "We'll mine data for standard deviations, wins that don't look right", says director of surveillance. 360-degree camera technology is one of the most valuable tools in aiding the surveillance operations for the gaming industry.
Yoshihiro Kanno

Hotel Website Analytics: Is There Such Thing as Free Lunch? | By Adam Hammock and Linds... - 0 views

www.hospitalitynet.org/...4055704.html

shared by Yoshihiro Kanno on 02 Jun 12 - No Cached
  • There is no medium that allows tracking like the Internet does,
  • Website and campaign conversions, ROIs, pathing and behavioral metrics have become standard, and many hoteliers are turning to more sophisticated tools to measure these essential metrics.
  • SiteCatalyst, though a paid website analytics application, proves to be worth the expense.
  • ...1 more annotation...
  • It offers far more custom metrics and variables than Google Analytics, along with a higher quantity and customization of reports and dashboards for our HeBS Digital client base.
  • Yoshihiro Kanno on 02 Jun 12
     
    This article showed how online marketing analytic tools have become sophisticated and help hoteliers to develop more effective marketing strategy. For example, Adobe Site Catalyst has developed its segmentation capabilities that allow users to quickly dissect a slew of visitors to unveil special characteristics otherwise you would not be able to notice. This is a revolutionary way of data mining which was not in our marketing text book. As opposed to that Google Analytics is free, you have to pay to use this SiteCatalyst. Whether it is worth your dollar is depending on your size of business and branding strategy. 
Tamara Lang

Hospitality Technology Articles: Central Reservations Systems - 0 views

www.burns-htc.com/...ntral-reservation-systems.html

hospitality technology articles central reservations systems

shared by Tamara Lang on 07 Sep 12 - No Cached
  • Originally developed to replace blackboards and status binders used in central reservation offices, CRSs have become the primary source of chain-wide availability and rate data. 
  • Once one-way in their data flow (delivering reservations data from the CRS to the PMS), these interfaces evolved into two-way links in which "downward" reservations traffic is combined with "upward" inventory availability updates and even rate modification data and departed guest information, dispatched automatically from PMS to CRS.
  • The evolution of the CRS is far from complete.  Today, in addition to providing precise inventory management and distribution functions, the CRS increasingly serves as the nucleus of a tightly integrated product management system, which includes not only reservation processing, but also advanced revenue management capabilities, chain-wide data collection, warehousing and mining, and electronic distribution through private and Internet-based links to a growing spectrum of reservation sites.
  • ...1 more annotation...
  • The evolution of the CRS is far from complete.  Today, in addition to providing precise inventory management and distribution functions, the CRS increasingly serves as the nucleus of a tightly integrated product management system, which includes not only reservation processing, but also advanced revenue management capabilities, chain-wide data collection, warehousing and mining, and electronic distribution through private and Internet-based links to a growing spectrum of reservation sites.
  • Tamara Lang on 07 Sep 12
     
    This article talks how about how far CRSs have evolved, from providing basic information to the "cornerstone of worldwide electronic distribution networks. Just like we read in the GDS article, CRSs have move from individual users to worldwide users offering a wide variety of information - availability, rates, departed guest information and much more. CRSs have also moved from one-way communication to two-way links. CRSs are now being tapped to provide sales information hotel company websites. They have definitely changed to meet the present needs of the industry.
Jingjia Zhang

Ruckus Wireless introduces high-speed Wi-Fi wall switch | Hotel Management - 0 views

www.hotelmanagement.net/h-speed-wi-fi-wall-switch-8503

shared by Jingjia Zhang on 15 Sep 12 - No Cached
  • The Ruckus Wi-Fi Wall Switch redefines the deployment model and cost structure for hotels looking to converge their wired and wireless networks into a single infrastructure capable of reliably connecting a new world of in-room IP-based devices and services. For the first time, hotels are now able to offer multiple, high-value IP-based services over a single wired/wireless network at the highest performance and lowest cost per room.
  • The Ruckus Wi-Fi Wall Switch was purposely developed to meet the growing demands within hotels to connect in-room devices that are now IP-enabled while concurrently supporting a broader range of IP-based services. Beyond high-speed Internet access (HSIA), hotels want to deliver these new services - such as high definition television and video on demand (VOD), digital advertising, voice communications, hotel service optimization, in-room device monitoring and even environmental room controls - over a single, unified and centrally managed wired/wireless network.
  • Jingjia Zhang on 15 Sep 12
     
    Recent years, in China, hotel industry has a fast growth. Especially the Olympic Games and The World Expo were hold in China. For lots of high standard hotel, the WIFI internet access becomes necessary. China has been one of the fastest developing markets for many Wi-Fi firms, Ruckus is one of them. The Asia-Pacific region is the fastest growth region and China business is the fastest-growing part in the region. Globally, Wi-Fi technology is one of the few industries that could maintain a 20 percent increase over the years when the world economy is encountering a downturn. The global market scale for Wi-Fi networking providers is about $3 billion this year and it could reach $5 billion by 2015, the CEO of Ruckus estimated. For the China market and the problems of hotel, Ruckus published the high-speed Wi-Fi wall switch technology. This new technology redefines the deployment model and cost structure for hotels looking to converge their wired and wireless networks into a single infrastructure capable of reliably connecting a new world of in-room IP-based devices and services. Meanwhile, the rapid-growing hospitality industry in China is likely to become another gold mine for Wi-Fi providers. Ruckus wants to grasp this opportunity.
Marla Baldomero

The Ecommerce Revolution Is All About You | TechCrunch - 0 views

techcrunch.com/...ce-revolution-is-all-about-you

ecommerce technology Business revolution techcrunch

shared by Marla Baldomero on 02 Feb 12 - No Cached
  • there is a whole world of social data, and even more-in-depth purchase data that can be mined by retailers to help increase sales.
  • Personalization will be the differentiating factor in e-commerce and digital commerce going forward, especially for multichannel retailers and new entrants online.”
  • the goal is to be able to deliver personalization without being predictable
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  • the toughest hurdle is to have enough data on an individual to actually help personalize the experience
  • There is tremendous potential in developers and retailers being able to mine this data from ‘boughts’ and wants’ as opposed to the open-ended ‘like.’
  • Marla Baldomero on 02 Feb 12
     
    This article discusses the importance of ecommerce becoming a more personalized experience for customers. It talks about how Amazon and Netflix do a great job in finding items their customers may be interested on based on their past purchases and recent searches. I found it interesting how social networks such as Facebook are being targeted to assist with ecommerce. Companies want to take what Facebook members put on their page and use it as data for when they visit their website. That way they already have some information on the customer before they even visit. Companies are being challenged in the way they maintain this data. Many companies are having issues figuring out how to store the data they receive from their customers. I think it's a great idea and absolutely love when online shopping sites show me items similar to what I was looking at. A majority of the time I click on what was suggested and purchase it or at least like it. I agree that ecommerce needs to become more personalized because it is the future of shopping. Many people are lazy and find it easier to just purchase items via the Internet than actually visit a store. The internet needs to find a way to provide that customer service feeling that customers are provided when they visit a physical store.
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