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haelidenton

Hotel Industry Embraces Green Revolution - 0 views

  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
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  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records.
  • The green economic revolution is impacting the $90 billion U.S. hotel industry
  • the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream.
  • Cost-competitive advantage . Saving green by going green is where most of today's business focus is directed. In these recessionary times, going green can make the difference in being able to compete on price.
  • Green revenue growth . This is where the green economic revolution is heading, growing revenue by going green. This is a multi-trillion-dollar global opportunity for building or cementing customer loyalty as consumers focus increasingly upon sustainability and wellness.
  • Green entrepreneurship . In every economic revolution, there is opportunity for the entrepreneur as the traditional big players struggle to adopt their legacy systems and business practices. Customers are looking for businesses that offer fresh solutions that support their quest for "going green."
  • The green economic revolution is impacting the $90 billion U.S. hotel industry
  • Food grown in the hotel's native garden provides hotel guests with a healthy dining experience. In fact, the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream. According to a recent report published by the Green Hotels Association, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records
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    The Hotel Industry and its vendors are acknowledging and taking a keen revenue advantage, because their customers are supporting a green environment focus. This green economic revolution has impacted the $90 billion dollar Hotel industry. The article describes a hotel in Austin Texas profoundly in regards to their property having the "largest solar system in the continental U.S.". The hotel goes as far as creating their motto, which gear guest towards a green environment focus; their motto states "Environmental consciousness in action." The hotel grows its own food and vegetables, in which they serve the guest with, and they also give some of their produce to local food banks. The hotel guest often brag about how well they slept in the night, this might be caused by the toxic free chemical environment they are in. The lodging have refrained from using chemical pesticides 20 years ago, which may have added to the result of guest sleeping well; stated the general manager. The Ritz-Carlton program "Jean-Michel Cousteau's Ambassadors of the Environment program" was originally for the children that were staying on the Kapalua in Hawaii. The children enjoyed it so much, and their parents became very inquisitive; that the program emerged into the entire property focus. This program gives guest the opportunity to have involvement with the native forest; native nature walk and the hotel also harvest a native garden. This is almost the same idea as the hotel located in Austin Texas. There are many valid reasons for the reason why the Hotel Industry should be green conscious. The Green Hotels Association states that "Companies with proactive environmental strategies will make 4 percent higher investment, 9 higher sales growth and 17 percent higher operating income growth than companies with poor environmental practices.". If I was a general manager, this would be one of my main concerns and focus. Going green is cost effective, but the ending
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    Getting green could enable the hotel be competitive on price and grow the revenue. There are already several hotels going green and receive positive feedback from their guests.
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    Going green is a great initiative within hotels. having worked with resorts implementing green initiatives, I would say one of the biggest challenge is changing the culture of employees to start doing things differently in order to maintain a sustainable program. Hotels in my experience that are successful employs environmental officers who educate and monitor various areas of the green initiatives. Going green can have huge capital investment in the initial stages but have huge gains especially in energy conservation in the long term. Our guests are also more socially conscious and will respond well to green hotels though they may not always practice conservation during their stays.
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    This article explains the green revolution pertaining to the hotel industry with an estimated $90 Billion. Consumers are becoming conscious of the Earth's finite resources, thus, the green revolution is coming about slowly but without a doubt making an impact in the way the economy works. This is allowing an opportunity for hotels to increase revenues and gain market share due to this niche on catering to such consumers with a green initiative lifestyle. For example, the Ritz Carlton- Kapalua Hawaii, is combing fun and green education to educate children of the unique local surrounds found within the region, encouraging to frequent business by the wonderful experience. As well, it is interesting to learn that companies engaged within the strategies focused on the environment are experiencing high growth regards return on investment, sales growth and operating income. In every spectrum of hotel building and operating, the green initiative is possible from construction and architectural planning to hotels free of chemicals and property-developed horticulture gardens. The full capacity of the green revolution has not been seen to its full potential only leaving to wonder the full extent of its possibilities.
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    This article talks about how the eco-friendly environment concept is helping the hotelier industry achieve higher revenues and market shares. This whole concept is an ample opportunity for hotels to compete, stay on business and raise awareness to consumers about green resources that can be used to save our planet. People show interest in collaborating with the going green concept and learn more, however businesses need to be more conscious about the environment. For example, The Habitat Suites in Austin Texas is using the largest solar system in the continent to provide power. It is also a toxic free chemical environment and reproduces in own its own fruits and vegetables gardening. Three main factors are impacting the green revolution's hotel industry; cost-competitive advantage, green revenue growth, and green entrepreneurship. Feel free to read more about the article to have a deeper understanding.
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    nowadays, more and more hotels attending to join the green army. one of the most important reason is this kind of hotel will have a better market. because of the education level of the guests, their invironmental awareness become stongly. so the guests want to do more to make a contribution the the environment protection. on the other hand, the customers all knows that even the price of the green hotel is higher, but it is more health and safe. it will make them feel better and have a good experience in the hotel. as we know, a good experience is the final goal of hotel. so, the green hotel must have a bright future.
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    The green economic revolution is impacting the $90 billion U.S. hotel industry. There is an opportunity to increase revenue and market share by "going green". Habitat Suites in Austin, Texas is a leader in this area. The hotel's motto is "Environmental consciousness in action." Habitat Suites has an environment that is free of chemicals, has the largest hotel solar system, and uses their own organic fruit and vegetable garden for food in the hotel. Due to this environmental consciousness, the customers are reacting positively. Commenting on how great they slept, due to the ecologically fresh rooms. Many hotel chains are jumping on the green revolution bandwagon. At the Ritz-Carlton, Kapalua in Hawaii, they started an environment program that was originally designed to provide fun for kids. But after positive feedback from the children, this has grown from just learning about local marine life to educational nature walks. These walks go through Maui's native forests and a garden that grows native foods and has community engagement in order to preserve their island's culture and environment. The food that is grown in the native garden is used in the hotel to provide guests with a healthy dining experience. Because of this, it has increased guests' reason to eat at the hotel and is 15 percent of the hotel guests' revenue stream. This environmentally friendly program increases the possibility of repeat business and attract new travelers who search for these types of experiences. A report published by the Green Hotels Association states, "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records." Even non-hotel-industry entrepreneurs are realizing business opportunities in the green vacation industry. Patricia Griffin, president of the Green Hotel Association, started the associatio
kmert005

The Tech Revolution Comes of Age - 0 views

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    In this article, they go over the tech revolution over the past 30 years. The first development of the deep-water navigation in the 15th and 16th centuries. The second industrial revolution was the evolution of electricity and transportation which happened in the 1900s. The digital revolution, beginning in the second half of the 20th century, is now having similar effects on the global system. As the tech revolution continues, the relationship between tech companies and their governments is still being defined. Beyond just the United States and Europe, other countries are moving to gain control over the tech sector. Giant tech conglomerates are now finding that tech innovation and computer science applications can revolutionize industries beyond their own.
lamia elachchabi

Comprehensive IT in Tourism - 0 views

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    There is an information technology revolution that changed not only the economies of countries but also companies of all sizes everywhere. The development of information technology has become a very important component for the competitiveness of companies. The IT revolution has a big impact on the tourism industry and its management. Services are bought before time of their use and away from the place of consumption. Easy access to information and marketing are keys to the success of companies in the tourism industry. Computerized networks and electronic distributions have caused structural changes in the tourism industry. Computer Reservation System (CRS) is a data base program that helps tourism organizations to manage their inventory and make it accessible to their distribution channels partners. Airlines, hotels chains and tour operators are examples of users of the Centralize Reserve System. The growth of tourism demand has only been possible with the use of powerful CRSs. It has helped with: * Easy access for consumers * Transparency of information * Easy to compare information and choices * Greater degree of flexibility * Travelers can book reservations at the last time The growth of tourism supply has also benefited from Computer Reservation System: * CRS is used to manage inventory * Expansion of tourism enterprises globally * Sell products globally * Flexibility in prices * Improve competitive advantage Internet has increased the interactivity between consumers and suppliers. It enables businesses to custom make and facilitates services. The World Wide Web helps distribution of multimedia information. Tourism enterprises will be able to communicate directly to their consumers and custom made the product according to their needs.
Melissa Krajewski

Going green in Monte Carlo - Travel - MiamiHerald.com - 0 views

  • The Société’s environmental successes range from banning red (bluefin) tuna to the recovery of ink cartridges in a sophisticated recycling program that reclaims six different kinds of waste.
  • What’s noteworthy about Monaco’s firm resolve for environmental protections is that it enhances the vaunted Monte Carlo experience, from the quiet serenity of its piney beaches to the lively buzz of the Place du Casino, arguably the hub of Monte Carlo’s dazzling nightlife, where the iconic Belle Epoque casino and Hôtel de Paris still glow dramatically every night, albeit with low-power floodlights.
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    Hotel de Paris in opulent Monte Carlo, Monaco pleasantly surprises as a forerunner in the hospitality industry's green revolution. Prince Albert II leads by example after having a 'sustainably' lavish wedding using local and fair-trade products. Even though "mullet carpaccio" does not sound delectable to me; I am sure world renowned Chef Alain Ducasse knows how to transform the ordinary into extraordinary. Prince Albert II went so far to even have his cows supply the milk for his ice cream dessert, I call that dedication. With such excellent leadership and funding in the green initiative the Prince Albert II of Monaco Foundation addresses three major environmental issues: climate change, biodiversity and water consumption. Because of the Foundation visitors to Monaco participate in the green initiative with or without their knowledge. The casino, four hotels, several restaurants and spas all educate their staff on how to "be green." Hybrid shuttles, organic farming, reclaimed watering, on-site herb gardens and the banning of bluefin tuna are all examples of how the hospitality industry in Monaco has gone green. Monaco's will and initiative in the green revolution is inspiring. I hope that every hotel worldwide can try to adopt some of these practices and look to Monaco as a role model.
anonymous

Coronavirus Pours Gas on the Tech Revolution - 0 views

  • Society is seemingly trapped in amber—frozen in place by the coronavirus. But really we’re speeding ever faster toward a technological future. Changes that would have occurred over the course of years are happening in weeks.
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    This article introduces the impact of the new coronavirus on the technological revolution. It is mentioned in the article that coronavirus has promoted the development of contactless payment in the United States; promoted patients to accept online consultation services of virtual doctors; promoted the popularity of video chat programs such as ZOOM, etc.
Marla Baldomero

The Ecommerce Revolution Is All About You | TechCrunch - 0 views

  • there is a whole world of social data, and even more-in-depth purchase data that can be mined by retailers to help increase sales.
  • Personalization will be the differentiating factor in e-commerce and digital commerce going forward, especially for multichannel retailers and new entrants online.”
  • the goal is to be able to deliver personalization without being predictable
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  • the toughest hurdle is to have enough data on an individual to actually help personalize the experience
  • There is tremendous potential in developers and retailers being able to mine this data from ‘boughts’ and wants’ as opposed to the open-ended ‘like.’
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    This article discusses the importance of ecommerce becoming a more personalized experience for customers. It talks about how Amazon and Netflix do a great job in finding items their customers may be interested on based on their past purchases and recent searches. I found it interesting how social networks such as Facebook are being targeted to assist with ecommerce. Companies want to take what Facebook members put on their page and use it as data for when they visit their website. That way they already have some information on the customer before they even visit. Companies are being challenged in the way they maintain this data. Many companies are having issues figuring out how to store the data they receive from their customers. I think it's a great idea and absolutely love when online shopping sites show me items similar to what I was looking at. A majority of the time I click on what was suggested and purchase it or at least like it. I agree that ecommerce needs to become more personalized because it is the future of shopping. Many people are lazy and find it easier to just purchase items via the Internet than actually visit a store. The internet needs to find a way to provide that customer service feeling that customers are provided when they visit a physical store.
kayshap96

Mobile Revolution: Enhancing Hotel Operations & Service | News | Hospitality Magazine (HT) - 0 views

  • Mobile Revolution: Enhancing Hotel Operations & Service
  • People use their mobile devices for nearly everything, from talking with friends, family or colleagues to paying bills and even booking travel plans. In the hospitality and hotels industry especially, mobile is becoming a major touchpoint for customers. A recent study found that 60 percent of consumers are more likely to choose a hotel that allows guests to check-in and access other amenities with their smartphone.
  • The internal impact With staff that is always on-the-go, it is crucial to have a proficient and secure mobile communication solution. With messaging apps, managers are able to communicate in a timely and secure way, so they don’t jeopardize confidential guest information.
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  • This is also especially beneficial during an unexpected crisis that staff needs to be made aware of. Using a mobile messaging solution, managers can send alerts via SMS to all staff to keep everyone up-to-date without the hassle of gathering everyone in one place. Overall, mobile messaging is a cost-effective communication channel that managers can easily install, implement and manage.
  • An internal mobile messaging solution allows managers to relay information to staff, such as housekeeping or concierge, to let them know about late checkouts or special requests, in real-time. This is not only more effective than email, but also encourages two-way communication between staff and managers on a more regular basis.
  • mobile messaging can also boost productivity and broadcast important alerts among staff.
  • The external impact Mobile has made it possible to enhance customer experience. Hotels can be more engaging and personalized with guests by using features such as mobile bookings, self check-ins and push notifications to regularly communicate.
  • Another study has found that one in two respondents would make or confirm travel plans via mobile message, while one in four would purchase a flight or book a hotel via mobile message.
  • Hotels can use mobile to completely eliminate the use of phones in hotel rooms. For example, a guest can send a mobile message asking when the pool closes and receive an immediate, automated response. It’s also an effective way for hotel staff to engage with their guests, which also keeps the brand name top of mind during the stay.
  • With the adoption of mobile, hotels are not only effectively increasing communication amongst staff members and guests, but they’re also providing an enhanced experience to set themselves above their competitors
Yueyu Peng

'Hotels of the Future' changing Australia's hotel industry today | The Hotel Conversation - 0 views

  • The changes emphasise trends such as localism, individualism, art and sustainability, and come at a time when the Australia hotel sector is undergoing its largest-ever expansion.
  • Over 200 new or upgraded hotels will be added to Australia’s hotel inventory in the decade to 2025 in city, airport, suburban, regional and resort destinations.
  • New lifestyle brands introducing new hospitality concepts:
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  • The technology revolution
  • The Lobby/Living Space Revolution
  • Design emphasis moves from global to local, uniformity to individuality
  • Small equals big in the design revolution:
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    This article is about the changes in Australia hotel industry. Tourism Accommodation Australia release the research report. The report shows the technology innovation and future trend of Australia.
bnort002

Hotel Industry Embraces Green Revolution - Green Hotels - Entrepreneur.com - 1 views

  • The hotel's motto is "Environmental consciousness in action." The hotel environment is free of toxic chemicals, has the largest hotel solar system in the continental U.S., and the property's organic fruit and vegetable garden is used for hotel food services and contributes to local food banks.
  • This program could potentially increase repeat business and attract frequent travelers who make last-minute decisions based on a search for unique experiences.
  • Food grown in the hotel's native garden provides hotel guests with a healthy dining experience. In fact, the hotel's adoption of native gardening also gives guests a compelling reason to eat at the hotel and accounts for 15 percent of hotel guests' revenue stream.
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  • In fact,
  • "Companies with proactive environmental strategies have a 4 percent higher return on investment, 9 percent higher sales growth and 17 percent higher operating income growth than companies with poor environmental track records."
  • "The eco-tourist understands that you can go to Disneyland or Las Vegas where things are done for you; but when an eco-tourist comes to a place like Hawaii he gets to do activities that benefit the environment, native culture and the human spirit." The value in experiential learning is a major marketing theme and competitive advantage green hotels are using to maintain and expand their revenues.
  • Three lessons from the green revolution's impact on the hotel industry
  • Cost-competitive advantage
  • Green revenue growth
  • Green entrepreneurship
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    The hotel and hospitality industry has become aware of the green revolution. Hotel guests are now leaning towards hotels that are environmentally friendly. This has lead to hotels establishing environmental programs, growing their our fruits and vegetables for use in the hotel restaurant, non- daily towl and sheet cycling, etc. There has also been an increase in eco-tourism. If the hospitality industry wishes to capitalize on the green revolution they should follow the trend closely.
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    This article discusses the advantages of having a "green" hotel and how much it impacts the guest experience, in a positive way. From not using chemicals and growing food on site, they have capitalized on a new type of traveler and will find these guests to most likely refer business and be a repeat guest. These travelers know they are participating in "experiential learning" that benefit the environment and provide a more local experience. They are also generating revenue as guests are staying on site and enjoying the local fare, such as food grown on site.
anaferia

Global Distribution System [GDS] Market to Rise at CAGR of 4.3% during Forecast Period ... - 0 views

  • The value of global distribution system [GDS] market was clocked at US$ 4.7 Bn in 2021. The global distribution system [GDS] market is estimated to develop at a CAGR of 4.3% during the forecast period, from 2022 to 2031.
  • tremendous saturation of data has been a result of digital revolution in many industries.
  • identifying patterns or trends to optimize business operations, this is anticipated to lead to a rise in the usage of global distribution system (GDS) software across a variety of sectors.
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  • better GDS connectivity with hotels enables real-time access to the hotel's reservation system. In order to expand their clientele, businesses in the hotel industry are heavily spending in marketing initiatives. The use of GDS can assist cut down on marketing expenses. As a result, the incorporation GDS with hotels aids in offering a more affordable option to marketing.
  • Increasing GDS-Hotel connection enables real-time access to the hotel's reservation system.
  • Many industries, including the civil, airline, hotel, and auto rental industries, have benefited from GDS's high operational efficiencies, higher profit margins, and improved customer experience.
  • hold a major global distribution system market share 2022 in the forthcoming years. Europe and North America are anticipated to hold onto their positions during the forecast timeline. Leading providers of GDS are present in the U.S., while SMEs and the travel businesses are present in Europe, which is expected to boost the market in both of these regions.
  • key market players are SiteMinder Distribution Limited TravelSky Technology Limited Kiu System Solutions Amadeus IT Group SA, infini Travel Information, Inc. Sabre Corporation Pegasus GDS
  • Global Distribution System [GDS] Market: Segmentation Component Software/Platform Service Application Aviation Cruise Hotels and Resort Car Rental Others
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    To summarize, during the projected period, the hotel and tourist industry is estimated to account for a worldwide distribution system market share. In 2021, the global distribution system [GDS] market is expected to be worth US$ 4.7 billion. During the forecast period, from 2022 to 2031, the global distribution system [GDS] market is expected to grow at a CAGR of 4.3%.The digital revolution has resulted in tremendous data saturation in many industries, and identifying patterns or trends to optimize business operations is expected to lead to an increase in the use of global distribution system (GDS) software across a variety of sectors, opening up new opportunities.
Jing Huang

Hotel eMarketing and Internet 'e'volution - Creating an Online Culture at Hotels | Youn... - 0 views

  • Articles and Reviews Videos Education and Training News Email Alerts Feedback The Cast About Us Hotel Game Archives Hotel eMarketing and Internet ‘e’volution – Creating an Online Culture at Hotels Posted by JJ on Thursday, March 20, 2008 · 1 Comment  Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
  • Impact and Perspective: According to the popular statistics site, internetworldstats.com, at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast. While 80% of the world waits to jump onto the bandwagon, the 20% who’re already on it are struggling to hold on for dear life. The Internet is to business today what electricity is to industry and good living…without it there would be chaos! That puts a little perspective on just how reliant we’ve become on this relatively new platform…but also how much we stand to gain from it in terms of breaking down communication, transaction and education barriers. And the pace of development and the evolving uses of the Internet have been dizzying to say the least. Marketers…and your average Internet Joe have been forced to constantly re-learn and evolve.
  • So the future of e-commerce in the hospitality industry is guaranteed to be a bright one. And the savvy hotel emarketer has a lot to gain, including room to grow, experiment and “wow” (from SEO to SEM, blogging to social networking, there’s plenty to keep the eager hotel eMarketer busy experimenting). But what about those in the industry just climbing on-board, especially employees in hotel operations and those struggling to make sense of the opportunities and challenges presented by the Internet? What can hotel eMarketers do to ensure interest and support at hotels? How do you create a culture of understanding and mutual growth?
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  • at the end of 2007, we had 1 in 5 people on the planet already connected to the Internet…and this number is growing fast.
  • E-commerce and e-marketing are just starting to make a mark in the industry
  • the future of e-commerce in the hospitality industry is guaranteed to be a bright one.
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    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
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    ARTICLE SUMMARY Introduction and evolution of Internet has revolutionized the way hotel operators and business in general approach daily activities and strategic planning. Internet is to modern business what electricity was to the industrial revolution. Internet has become a very important tool in generating revenues, lowering costs, increasing productivity, and increasing online visibility and therefore hotel and tourism operators need to utilize this tool to compete and be successful. The future of eMarketing in hospitality and tourism industries is bright and will serve the industry well for many years to come.
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    This article talks about e-marketing and how it is going to take over the industry. It mentions that the number of people on the interent is increasing and rapidly. E-marketing need to "create interesst, excitement and buy-ins at their hotels". Now with social media, e-marketing is becoming more accessible. "The level of emphasis and extent of experimentation varies greatly by hotel group and location, but growing importance, both for generating revenues, lower costs adn online visibility, is indisputable".
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    Are you a hotel eMarketer looking for ways to better communicate, educate and develop the role at your property/ies? This article explores some of the issues surrounding these efforts, complemented by a dose of perspective and a generous helping of best practices, all garnished, hopefully, by your own ideas and experiences. By Jitendra Jain
Diya ZHAO

Hospitality Technology EXPO preview - 0 views

  • main benefit is a reduction in maintenance cost and increased flexibility, and who can keep up with their customers' changing technology needs will see the benefits to their future business, Harris believes. 
    • Diya ZHAO
       
      From this aspect, cloud technology may become a good trends in hospitality industry.
  • cloud technology had made operations easier and more profitable for the hotelier
    • Diya ZHAO
       
      To sum up, this article mainly talked about the revolution that cloud computing will bring to hotel sector. Cloud computing technology make operations easier, because hotels don not need to spend a lot of money on managing hardware and software.. The main benefit would be reduction in maintenance cost and increased flexibility. For example, guests can use their smartphone to make reservation not through concierge. A lot of research was done as this area is growing hugely., and someday it will be used widely in all over the world.
hui wang

Hotels Make Advancements in Mobile Marketing. - Wednesday, 12th October 2011 at 4Hoteliers - 0 views

  • 72 percent of business travelers are interested in the ability to view hotels on a map using their mobile devices, an increase of 26 percent from 2009.
  • Work with location-specific sites, like Facebook and Foursquare, to allow your guests to check-in and make comments.  "Participate in the free marketing programs that many of these sites offer such as adding links to your Website and other social media accounts, uploading pictures or offering check-in deals and specials."
  • But remember, mobile devices are constantly changing, evolving and upgrading, so it's essential you stay up to date, too
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    This article is about the mobile network technology (including software and hardware) now playing a significant role in the hospitality industry. Hotels use more mobile technology for their marketing and reservation will come out obviously advantage among the competitors. For example, the Google Maps is growing very fast, and its software on the mobile has become the most popular travelling tool for the users in recent months. People use this software as they ask for dinner recommendations, view maps and turn-by-turn directions. What is more, travelers they can use other software in their mobile to watch proprietary videos highlighting hotel amenities and area attractions. As the mobile network technology is growing so fast today, the hotels should make some revolution for their marketing or booking and reservation system. First of all, the hotel should ensure they have a website for the mobile device which can be smooth and functioned well. Addition, for the marketing department, hotels can offer some discount for the travelers who use the mobile software for booking in advance. Because of the locating function in the mobile, hotels can collect those data in their data house which will be useful to customer data analyzing. What is more, the mobile technology is continuously changing, the hotels should follow the trend, and pay attention for the technology renew which will help to attract more customers.
Xuan Huang

Introduction to a Hotel eMarketing Plan. Part II | Blog TRW - 0 views

  • The concept of eMarketing has gone beyond the traditional 4 “P’s” of marketing
  • Therefore there are 10 areas around which we are going to build our strategy,
  • Before getting started we have to know our clients and market well.
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  • in our web we can personalize an offer for our client segment, transmitting brand values and our story in a way that no other place can.
  • We need to be sure that our main product (lodging) y all the sub-products (various extras during the stay) are properly presented and within reach of the client, both on the website and through other online channels
  • In the first place, we must be sure that our web has a good and reliable reservation system that can adjust to our needs.
  • , one of the great advantages of online marketing is that we can determine quickly and precisely the ROI (Return on Investment).
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    It is all about tourism revolution. This article introduces how a hotel emarketing plan works. As the author mentions, the concept of emarketing has gone beyond the traditional 4 "P"s of marketing, but with an eye towards greater homogenization. And he concludes 10 key areas of the actions: e-research, e-branding, e-marketing, e-prcing, e-communication, e-promotion, content management, e=commerce, customer loyalty and marketing e-audit.
Chi Zhang

Hotel and Restaurant Times Magazine - Featured Article 2 - Feb/March - 0 views

  • Not only has the web radically transformed the ways in which consumers research, plan and book travel, but it also provides tourism businesses with many tangible benefits when running their business
  • Not only has the web radically transformed the ways in which consumers research, plan and book travel, but it also provides tourism businesses with many tangible benefits when running their busines
  • • Giving them a wider worldwide profile and the capacity to respond more flexibly to changes in the market
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  • Online marketing is fast becoming a key focus for businesses as it provides them with access to larger potential markets 24/7, and a more personalised online profile e-Business.
  • Not only does it open up a cost effective marketing avenue for tourism businesses, but it also helps small and medium businesses compete with larger companies in the same sector.
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    E business is a kind of new and advanced business method, providing more trade opportunity for firms and more convenient service for consumers. In recent years, with developing of the computer technology, and along with the prosperity of e business in worldwide, to win over more and more customers, hotel industry makes a huge revolution. Not only large chains but also the motels are able to provide online bookings from their own website. The system could automatically check and charge deposits on credit cards without any hotel staff intervention. Hence, more and more guests are active Internet users, a great majority of them already have purchased travel online. The reservation clerk could work 24 hours/7 days a week and never get in sick. The guest could make entire reservation easily and quickly. For hotel, work efficiency has improved and cost of labor has reduced.
Zongming Yao

A Revolution in Business - 0 views

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    Competitive businesses are constantly searching for new ways to increase efficiency. That's where Web 2.0 comes in. With Web 2.0 tools, an organization can increase efficiency in real-time communication, simplified collaboration, conversation archiving, expert discovery through social networking and more. The realization of the use of Web 2.0 within the enterprise has even been granted its own moniker: Enterprise 2.0. Enterprise 2.0 describes how forward-thinking companies are using tools such as wikis, blogs and web discussion systems to capture corporate intelligence and then build communities around areas of expertise. These communities then facilitate faster information sharing, which ultimately makes the organization more competitive. For example, we work with a leading auto manufacturer that uses our platform to address supply-chain problems. When problems arise, an expert community exists - along with an archive of past problems - that can help address the issue quickly and efficiently. Prior to applying these technologies, it could have taken days to find the experts or the knowledge required to resolve the problem.
Berta Lai

TV Industry Disruption: Aereo's Threat and Promise - 0 views

  • the cable television model is old and broken, and the need for lower-cost alternatives is growing. The timing may be right for companies like Aereo to transform cable television the way Apple and Google changed wireless
  • Aereo uses a variety of technologies to get all the channels you want to watch. It uses antennas to capture local TV signals and store the broadcast content in the cloud. It makes other channels available over the Web. It provides live TV on smartphones, computers and tablets, in addition to your television, through a set-top box.
  • We may indeed be about to step into a new universe of ideas and products in the television industry -- at entirely new pricing models. This change will sweep the industry and affect us all. Many new companies will pressure existing market leaders. Those that can change can continue to lead. Those that can't will wither and die the way the long-distance industry did a decade ago.
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    The introduction of Web TV service by Aereo is going to lead to another serious threat to the cable TV companies by offering lower-cost choices to customers with the same channels you may get thru cable TV. In addition to your television, it provides live TV on smartphones, computers and tablets, through a set-top box. Aereo is going to change the cable tv industry, no matter Aereo succeed or not in pursuing this idea, the revolution will keep going, and cable tv companies cannot ignore the fact.
Chenchen zheng

The Online Point-of-Sale System Revolution - 0 views

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    This article talked about the development of cloud based, online POS systems and the benefits of using online POS systems. Online POS systems store all data on remote servers in the cloud, which take all of the best functions of traditional POS systems and bring them into 21st century. Online POS systems have many benefits. In addition to security of data, they are usually compatible with any Internet-enabled device with a browser, including desktop and laptop computers, iPads and other tablet PCs, and even most smartphone models. What's more, online POS systems allow users to access data anytime, anywhere, putting them directly in touch with the day to day operations of their businesses 24/7. More than anything, cloud-based POS systems provide business owners with more freedom. The freedom to choose their own hardware, the freedom to sleep at night knowing their data is secure, and the freedom to access this data on the go from whatever device is handy.
Xinyu Tian

BW Online | February 21, 1000 | An Eagle Eye on Customers - 0 views

  • w Marriott Never Forgets a Guest
  • What makes such velvet-glove treatment possible is Marriott International Inc.'s use of customer management software from Siebel Systems Inc.
  • Marriott, America's No. 1 hotel chain, is the industry leader in using technology to pamper customers.
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    being on the curve of the technology revolution, Marriott get the competency advantage and always being the America's No 1 hotel chain as the industry leader.
YU CHEN

iPad POS use rising among restaurants | Nation's Restaurant News - 1 views

  • Wishart said the most appealing aspect of the iPad is how it speeds up the ordering process in the restaurant. “The orders are in the kitchen or bar while the server is still at the table,” he said.
  • He said food and beverage notes can quickly be called up from the tablets’ built-in applications or third-party software by the wait staff to answer guest inquiries.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
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  • Wishart said Trio has yet to suffer any significant snafus with the cloud service. He expressed confidence in the reliability of, and redundancy of systems in, the data centers operated by e-commerce giant Amazon.com, from which Lecere contracts for support.
  • Lappert is among the iPad POS users or vendors that have adapted magnetic stripe readers for credit and debit cards for use with the iPads. Others, such as Wishart, are processing card payments with one or more free-standing readers, such as the one behind the bar at Trio.
  • He added that the cloud-based model’s elimination of store-level software maintenance further sweetened the deal for him
  • “You don’t have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too,” Wishart said.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
  • the touch-screen device’s ease of use, among other benefits
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    The article, iPad POS Use Rising Among Restaurants, reflects the evolution and implementation of both hardware and POS software within the restaurant industry. The iPad is revolutionizing POS systems, helping to increase the efficiency for the restaurants. According to Chris Wishart, restaurateur of the Trio Restaurant & Bar, "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions". This allows for the quicker and more efficient placing of orders that contribute to higher customer satisfaction, which is to an extent difficult to measure. As well, Wishart comments about the hardware cost an estimated $3,000, in comparison to the typical upfront POS system costs of $12,000 to $20,000. Including, the use of the cloud base technology has eliminated the need for store software upkeep. The iPad is a versatile hardware that has allowed POS software companies to benefit mutually along with restaurants.
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    This article introduces using ipad as a POS in restaurants. Customers liking ipad, this is a big advantage of using ipad to take the order. What's more, ipad can improve the efficiency for the restaurant and decrease the workload of servers. "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too," And ipad POS can bring the benefit for the cost of the restaurants. In addition, it also has the reliability to assure users.
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    It is a revolution that tablet brings to restaurant industry. Taking orders, reservation, planning and inventory, all things are possible with iOS platform devices. Both restaurants and guests like new tablet POS because it improve experience and time efficient. Both servers and restaurant owners like it because it is cheaper to set up comparing with traditional POS.
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