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Ultra-Orthodox Jews rent Mets stadium for huge meeting on Internet dangers - The Washin... - 0 views

  • By Associated Press, Published: May 18 AP NEW YORK — Ultra-Orthodox Jews who believe that the Internet threatens their way of life have rented the New York Mets’ stadium for an unprecedented gathering on how to use modern technology in a religiously appropriate way.
  • “It’s going to be inspiration and education about using technology responsibly in accordance with Jewish values,” said Eytan Kobre, a lawyer who is the spokesman for the event’s organizers.
  • Women will not be permitted at either stadium but the rally will be broadcast live to audiences of women in schools and event halls in ultra-Orthodox neighborhoods. Kobre said live hookups are also being arranged elsewhere in the U.S. and internationally.
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  • The rally is being organized by a rabbinical group called Ichud Hakehillos Letohar Hamachane, which means Union of Communities for the Purity of the Camp. Published reports have put the cost at $1.5 million.
  • But the “seemingly innocuous device of a telephone or a computer” provides an opening to the outside world that the ultra-Orthodox have long shunned, Heilman said.
  • Heilman said many ultra-Orthodox Jews use the Internet for online trading or to run businesses from their homes.
  • The organizers are leaders of ultra-Orthodox sects that reject many aspects of modern life.
  • “The problem of course is that they can’t keep it out because the Internet has become ubiquitous and also important for them,” he said.
  • Television is banned or discouraged
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IPTV - Wikipedia, the free encyclopedia - 0 views

  • This article is about Internet Protocol Television. For public television broadcasting in Iowa, see Iowa Public Television. Internet Protocol television (IPTV) is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats. IPTV services may be classified into three main groups:
  • Historically, many different definitions of IPTV have appeared, including elementary streams over IP networks, transport streams over IP networks and a number of proprietary systems. One official definition approved by the International Telecommunication Union focus group on IPTV (ITU-T FG IPTV) is: "IPTV is defined as multimedia services such as television/video/audio/text/graphics/data delivered over IP based networks managed to provide the required level of quality of service and experience, security, interactivity and reliability."
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    here is my article on internet technology
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Reservation Software system by Michael Anthony - 0 views

  • The RDP system is designed for short term and long term reservations for hotel rooms, condominiums, homes, campsites, boat slips, parking places,
  • The system displays availability up to four years in the future, checks the past guest file, and calculates rates and packages, all within
  • is also possible to sell and reserve other additional items that are in time periods shorter than one day using the activity scheduling module
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  • Long Term Reservation Features Long term reservations can be created for guests staying between 30 days - 4 years. The long term reservations can calculate monthly rent with the ability to override and pro-rate rent. Each property can define rules for which reservations constitute as long term based on the length of stay or tax status.
  • The system can calculate various additional charges, such as a booking fee, resort fee, gratuity, pet charge, housekeeping fee, etc.  Many customers have used this ability to increase the total revenue.  These charges can be calculated as a flat fee, a percentage of total room charges, or based on the room type or room number.  A sample screen is below:
  • Up to 52 unique seasonal rates are possible for each room type or room number.
  • up to 99 unique components
  • A reservationist only enters the arrival date, departure date, and number of guests.  The system calculates the correct package charge for all possible seasons, unit types, and components
  • Rate plan patterns can be used to offer a free night periodically during the stay, or a discounted rate after a number of days.
  • several customers in the Myrtle Beach area have reservation packages that include golf at over 100 golf courses in the area.  The package includes one round per person per day at any medium quality golf course in the area
    • Michael Anthony
       
      With this system you not only can you tailor a package to specifically meet a guests needs, but you can have all the charges appear one bill with one flat rate. This would eliminate human errors such as double billing, tand he need to have 10 seperate bills. This would also make the night auditors life easier because they would have less charges to track. It would all be on one sheet of paper.
  • Most hotel customers assign a room type during the reservation process, and then assign the room number closer to or at check-in, based on which rooms are clean and available.  However, customers using the owner accounting system often assign the room number during the reservation process.  You can assign room numbers during the reservation process, anytime prior to arrival, or upon arrival.  Guests can also switch rooms after arrival, and the owner accounting module will pay the owner of each unit the correct amount.
    • Michael Anthony
       
      I think this would confuse things.
  • The RDP system guarantees availability of adjoining rooms.  For example, assume there are two rooms with an adjoining door.  The system allows one reservation to hold these two specific rooms.
    • Michael Anthony
       
      This would be good for large families and large groups of business travelers.
  • Sort Rooms by Guest Requests and Best Fit
  • Internet Reservation Module (IRM
  • Internet Reservation Module (IRM)
  • Internet Reservation Module (IRM)
  • Internet Reservation Module (IRM)
  • Internet Reservation Module (IRM)
  • Internet Reservation Module (IRM)
  • Internet Reservation Module (IRM
  • Internet Reservation Module (IRM)
  • a deposit is required to hold the room, the reservationist enters the guest's credit card number, and the system obtains an authorization immediately and automatically.
  • Internet Reservation Module (IRM
  • 50 different reservation reports included with the core system
  • which allows reservationists to determine why a guest did not book a room.  Perhaps the rate was too high or there was not enough conference space.  Proper analysis of denied reservations can lead to changing rates or policies to increase future bookings
    • Michael Anthony
       
      This is a good tool to try and entice the guest to come back for another try.
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Study: Hotel network security lacking - SC Magazine - 0 views

  • Most U.S hotels are vulnerable to malicious attacks and are "ill prepared" to protect their guests from internet security problems, claims a study published by Cornell University
  • hotels
  • having a robust set of firewalls that are managed and properly configured, splitting networks, and educating staff of the importance of security standards.
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  • Ogle recommended that all hotels use Wi-Fi Protected Access (WPA) encryption,
  • For guests, Ogle recommended connecting to the internet using a Virtual Private Network (VPN)
  • ted anti-virus and firewall software and making sure each secured website starts with “https://” rather than “http://”. The danger of not securing a
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    The Article attached to this link reports commun issues found in hotel internet networks. The author mentions a study conducted with 38 hotels. It resulted that 33 out of the 38 hotels had flaws in their network configuration and allowed the researcher to access unauthorized information via the internet. We all understand that reliable internet connectivity is a priority for guests and business travelers; however, security is a concern that can't be neglected. Another reason to be concerned is that so many softwares and applications are stored via internet. Adding a password is a simple measure that every business should consider. Network issues cold not only hinder guests but the hotel as well.
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    Nowadays, since many business travelers connect remotely to continue working while on the road, the potential for theft of corporate information exists. Some hotels still rely on relatively rudimentary hub technology for their networks, and these are particularly subject to hacking. Tested by Ogle, most hotels are lacking of security and responsibility for the safety when guest searching internet. Guests' information is easy for the hackers to steal, which means when we use the network in the hotel, we are almost peeped by other people we are unknown. Such a terrible thing! Hotel should increase its network's security, a hotel could potentially be considered at fault for not taking the necessary precautions to protect their guests from hackers. Based on this article, hotels can use Wi-Fi Protected Access (WPA) encryption, the password can provide kind of base wall to protect security. What is more, it is necessary that having a robust set of firewalls that are managed and properly configured, and educating staff of the importance of security standards.
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    According to the research by Cornell University, most US hotels are vulnerable to hackers. There are two main reasons contribute to the issue. One is the flaws in many hotels' network topology, making it possible for customers to lose their privacy. The other is careless employees provide access information to help hackers' breach. Ogle thought that WPA encryption, VPN and training employees are good ways to solve the problems. I think that if the computer networks of hotel are weak, the guests' password, email message or other private information will not be protected, and they will even suffer loss. So it is important for a hotel to use different measures as Ogle recommended to ensure the safety of the computer network.
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    this article is talking about the problem on the hotel network security. a author from the Cornell university said he tested wireless network at 38 hotels at the same time. he found that most hotels were easy to break into. moreover, as long as you use the Linux distribution BackTrack and a high-power wireless card and high-gain omnidirectional antenna, you can break into the hotel guest network and then get the password, email message and the website people are viewing. importantly, this procedure just cost 100$. this is full of loopholes. hotel manager should pay more attention on this problem. at the end of the article, the author recommend a security app called Wi-Fi Protected Access encryption. this app require the guest to enter the password if the guest wants to surf the internet.also, he recommend connecting to the internet using a Virtual Private Network (VPN), having updated anti-virus and firewall software and making sure each secured website starts with "https://" rather than "http://".
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Wi-Fi fees drag hotel satisfaction down - CNN.com - 0 views

  • One item in particular -- Internet costs and fees -- is pressing some guests' buttons, churning up "resentment, frustration and anger," says Stuart Greif, a J.D. Power vice president
  • "At the luxury level, where they're paying for a lot more, there's a feeling you should be giving more freebies, like Internet Wi-Fi, which many lower priced hotels offer for free."
  • Fifty-five percent of hotel guests use the Internet during their hotel stay, the study says, up from 20% in 2006. Of those, 87% connect by Wi-Fi. Eleven percent of guests who use the Internet said they paid an additional fee to connect.
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  • Industry experts see increased use of a tiered system of Web access, perhaps offering basic Internet free and then charging for higher data access for things like watching video or playing online games.
  • Customer satisfaction with guest rooms in the survey has dropped within a point of its lowest level in the past seven years.
  • A new part of the annual survey examines opinions of hotel staff. Fifty-six percent of respondents said they had a high opinion of hotel staff, 34% said average and 10% said their opinion was low. Experts suggested that hotels were slow to respond to rising consumer expectations as the nation's economy improves.
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    This article goes about discussing the issues around full service hotels and fees for WiFi internet connection. Travel Professionals do have changes throughout the years in the hotel and tourism industry, but some are really serious that is affecting the rating of customer satisfaction in hotels. According to experts, they do present a theory that something must be done in order to increase revenue and also hotel's ratings; no all hotel managements agree with such theory. Therefore, they are still pushing for continuing the fees and strive for customer satisfaction all at the same time. In essence, the hotel industry is constantly adapting to new and more changes everyday, as technology also changes and have new innovations.
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4 Advantages of Internet Marketing for Tourism - 0 views

shared by knare002 on 17 Jun 19 - No Cached
  • Internet marketing offers no such cover. Consumers have just as strong a voice online as businesses do. On some channels, such as social media, their voices are louder.
  • Travel is expensive—sometimes so much so that it keeps travelers from fulfilling their dreams of visiting all the places they want to see. Because of this, many of them look for discounts. If you provide special deals to your social media followers and email subscribers (and advertise that fact on your site), you can easily build up a loyal customer base.
  • The Internet has become an extremely useful tool for travelers and tourists. It provides a wealth of information on destinations, resources for planning trips, and reviews from previous visitors.
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    This article explains how to use the internet to market a hospitality and tourism business and it's advantages. Using various tools such as mobile apps and social media are effective marketing tools. The article explains how travelers research destination prior to booking travel, so it is in the best interest to display detailed information using the various tools. The cost of internet marketing is less than the traditional print, mail, and ad space. The internet offers instant speed of delivery compared to the traditional methods. Offering exclusive deals for email subscribers can boost customer loyalty.
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3 Marketing Lessons from Bed Bath & Beyond's 'Offline Shopping' Ad - 0 views

  • I happened to catch this Bed Bath & Beyond commercial about "offline shopping."
  • Lots of people assume that brick-and-mortar retail is dead and that e-commerce is taking over everything. It certainly feels that way sometimes, and it's true that online shopping poses significant threats to traditional business models.
  • They're proud of who they are and what they can offer their customers, like physical locations staffed with real people who are trained about the products they sell.
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  • Its "offline shopping" ad features examples of the types of products people are more likely to shop for at their stores, such as home goods.
  • If you're a real-life retailer, think hard about how you can create a better customer experience and a compelling need for people to visit your brick-and-mortar store.
  • online shopping can be surprisingly time-consuming and inconvenient. We’ve all been there -- it’s easy to get distracted while researching and shopping online, poring over endless product reviews, opening dozens of browser tabs and watching video reviews.
  • there is still plenty of room for brick-and-mortar retail to coexist.
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    This article is interesting because it discusses how Bed Bath and Beyond placed an internet advertisement marketing their offline shopping experience which is what drove the customer to actually visit the store in order to purchase the item that they have been searching for on the internet. Which made me rethink how I viewed in person retailers because I thought it would be a matter of time before they ceased to exist but in reality it just depends on how they market themselves to consumers on the internet, just by marketing their "offline experience" on the internet as an ad persuaded someone to actually visit the store to gain the experience and the product they were originally looking to purchase online.
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Event Planning - Technology Solutions - Wi-Fi Wars: What You Need to Know to Negotiate ... - 0 views

  • Internet access for meetings and events has become something of a headache for planners
  • access in the meeting room is a requirement
  • Attendees have come to expect complimentary high-speed access in their rooms, at meals, and even at the gym. The task of assessing your data needs and negotiating a fair price is daunting, at best. 
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  • The site inspection is a planner’s best opportunity to put a property’s Internet setup through its paces
  • Free” Wi-Fi is a tempting perk, but what are you really getting? 
  • Another factor to consider is security; free  Wi-Fi can be accessed by virtually anyone
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    Providing an easily accessible and reliable internet connection to their guests has become a major task for event planners in the hospitality industry. These days, free Wi-Fi is basically a requirement for all hotel guests whether or not their trip involves business or pleasure. As the title suggests, this article provides event planners with suggestions on how to negotiate a data plan that's both effective and efficient. It all starts with a site inspection visit by a technology consultant. In doing so, event planners could ask all sort of questions regarding the proper service (DSL, satellite, T1, etc) proper bandwidth limit and the necessary number of access points. Personally, I stayed a resort a few days ago in which the complimentary wi-fi wasn't reliable in the common areas of the hotel. It was a struggle trying to access the internet and the situation became frustrating since I wasn't able to complete some of my work. Like me, I am sure there were business men and college students who may have experienced the same problem. For the event planning team, this must have been a headache since the wi-fi amenity wasn't up to par as previously advertised. In conclusion, it is every important that event planners conduct the proper research on what type of data needs their establishment requires. The use of the internet is inescapable especially in today's world since guests handle all types of personal and professional business through their technology artifacts.
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Benefits of E-Marketing over Traditional Marketing - 0 views

  • E-marketing is the best way to stay ahead in today’s highly competitive business world.
  • No initial investment: How much would it cost you to create an account on social networking sites like Facebook, LinkedIn and Twitter, and post some updates on those accounts? This is one of the major benefits of e-marketing; you can easily reach millions of potential customers without burning a hole in your wallet.
    • Michael Anthony
       
      Yes, I agreet this is a certainly a cost effective method.
  • Extensive reach: By renting an advertising banner beside a highway, you can only count on people who drive on that road to cast a glance at it.
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  • E-marketing has replaced traditional marketing globally, and given its advantages, it will likely enjoy a tremendous success rate in the future as well.
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    EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.
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    EMarketing is the ability to market your products or services with Internet capabilities. In other words, it includes emailing, websites, follow-up, and every other marketing approach. Through computer/Internet capabilities, small business owners that embrace eMarketing will save themselves hours of time. With eMarketing, business owners can automate nearly all of their business management functions. That means that eMarketing capabilities are taking care of the day-to-day tasks small business owners and their employees would normally be engaged in. eMarekting also has some other benefits. E-marketing eliminates the printing and postage costs of direct mail and is substantially less expensive than other traditional forms of advertising. Customers opt in to receive your news via email. E-marketing is affordable, so you can advertise more often.
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Debuts An iPad Point-Of-Sale In A Box | TechCrunch - 0 views

  • Revel Systems, an iPad point-of-sale company backed by $3.7 million in funding
  • Revel Router,” as the device is being called, is an Apple-certified “made for iPad” technology that allows shops to run their POS through an Apple iPad.
  • the system forgoes the need for an ISP-provided Internet connection in order to work – the whole thing can run off the iPad’s 3G or 4G
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  • company is selling the device as a package deal including an iPad, the router, peripherals, and POS software
  • a restaurant owner or retail owner doesn’t even know when the Internet goes out,” she says.”This is the biggest problem in these establishments, and it’s our biggest support headache
  • around 300 locations have the system installed
  • The way the system works involves proprietary hardware and a patent-pending wireless protocol
  • system isn’t really designed for mobility, but rather aims to replace the existing, stationary set-ups at the point-of-sale
  • starting package is $3,330 and includes an iPad, cash box, printer, credit card swiper, the router, and the software license
  • two support packages – email and online ticketing support for $100/month or per terminal fee that’s available 24/7.
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    Revel Systems is an iPad point of sale company that is backed by $3.7 million in funding. The Revel Router is an Apple certified made for iPad technology that allows shops to run their POS through an Apple iPad. The company is selling the device as a package deal which includes an iPad, the routerm peripherals and the POS software. Currently there are 300 locations installed. Revel CEO Lisa Falzone says that a restaurant owner or retail owner doesnt even know when the internet goes out and with the iPad being on either 3G or 4G connectivity this problem will not exist. Also the need for intenret is eliminated due to the iPad. The system isnt really designed for mobility but rather it aims to replace the existing, stationary setups at the point of sale. The starting package is $3,330 and includes an iPad, cash box, printer, credit card swiper, the router, and the software license. The company offers two support pacakges and meail and online ticketing support for $100/month or per terminal fee thats available 24/7. The use of the iPad will make it easier for an establishment that is just starting out. Rather than running wires and installing internet, the use of the iPad will give the same functionality that a regualr touchscreen POS can bring. The amount of downtime due to internet failure is virtually non existent and the cost is at a very affordable price for any restaurant..
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| Renaissance ClubSport Hotel Reduces HVAC Energy Costs by 35%Pelican Wireless Systems - 0 views

  • HVAC energy consumption drives over 60% of most hotel energy bills each month
  • Renaissance Hotel discovered that by implementing Pelican Wireless Systems wireless HVAC Energy Management solution, they could substantially reduce energy consumption, decrease their monthly energy bill, and at the same time increase their overall customer satisfaction.
  • previous room configuration had basic thermostats installed in the rooms which were left running even when the rooms had no checked in guests.  They also had no way to monitor the health of their existing HVAC units, and their facilities department was being called upon by the front desk regularly to resolve guest complaints about uncomfortable room temperatures
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  • Renaissance property is made up of six floors with 175 hotel rooms; it also includes a conference center totaling 4000sf, and an 85,000sf full service spa and workout facility
  • In order to successfully achieve the Renaissance goal of reducing energy costs without compromising guest satisfaction, Pelican needed to implement a cost effective energy management and data monitoring solution that provided accurate, real-time data that Renaissance could easily access themselves
  • Pelican’s wireless solution included exchanging their old thermostats with 226 of Pelican’s wireless intelligent Internet Programmable Thermostats, one Wireless Gateway for seamless communication between the Thermostats and the Cloud based servers, and one Pelican Property Management Interface to enable communication to Renaissance’s Property Management System
  • installation took only two installers three days to complete at an active hotel that is rarely under 100% occupancy.
  • Pelican’s solution takes advantage of two easily measured conditions found at hotels; Occupancy Rate and Average Nights Stay
  • Business hotels in the US typically see an average of 1.6 hotel nights per stay.  This means that as much as 50% of the time hotel rooms are vacant during the daytime.
  • Pelican’s simple, but intuitive technology interfaces to both your Hotel’s Property Management System and to the Internet to access the Pelican Site Manager
  • Initial setup is done via an easy to understand graphical user interface accessible on any Web Browser. Our Cloud Based servers allow you to access your resources and have control of your information from anywhere you have an Internet connection.
  • allows your authorized staff to have central control via a Web Browser from any Smartphone, iPad or Tablet with Internet connectivity.
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    In an effort to cut expenses the Renaissance Club Sport Hotel installed the Pelican Wireless HVAC Thermostat. This saved them $41,160 a year on energy related costs giving them an ROI of 8.5 months. Through research presented by Pelican Wireless it was discovered that HVAC energy consumption drives over 60% of most hotel energy bills each month. The Renaissance Hotel discovered that by implementing the Pelican Wireless technology they could save substantially each month on energy costs. The previous room configuration had basic thermostats installed in the rooms which were left running even when the rooms had no checked in guests. They also had no way to monitor the health of their existing HVAC units and their facilities department was being called upon by the front desk to regularly check the AC. Installation took only 3 days with 2 installers in a sold out hotel consisting of 175 hotel rooms, conference center, spa and workout facility. Pelican's technology interfaces with the Hotel's PMS and to the internet to access the Pelican Site Manager. Initial setup is done via an easy to understand graphical user interface accessible on any Web Browser. Cloud based servers allow access to resources and have control of information from anywhere there is an internet connection.
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Pump up Your eMarketing Muscle - 0 views

  • that simply look good, but are
  • simply look good, but are totally
  • sites that simply look good, but are totally dysfunctional
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  • Some managers and owners view Internet marketing
  • of very expensive sites that simply look good, but are totally
  • managers and owners view Internet
  • managers and owners
  • Some managers
  • Some managers
  • Some managers and owners view Internet marketing as a purely static and inert form of
  • marketing as a purely static and
  • advertising,
  • inert form
  • owners view Internet marketing
  • which requires little attention after
  • Because of this mistaken belief, managing
  • after the site is published. Because of this
  • pen
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    Nowadays, many hotel managers realize the importance of internet and utilize it to create a personal relationship the internet. The author gives five ways to develop the e-marketing. First is assign e-marketing tasks carefully. It is very important for a manager to properly assign tasks or handle personally. A manager must focus on the operation of the company's website. Second is fish where the fish are. The website must be well managed and made changes in time to adapt to the marketplace. Third, comprehensive website reviews. The manager should have someone to review the site to make sure the website serves search and sales demands to increase the sales. Fourth is know your productivity numbers. The manager should try to make the website as a way to get the knowledge of useful data. Fifth, position your rates against the competition. The manager should make the website easier for customers to compare different companies and make decisions based on values.
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    Recently, hotel managers are facing many challenges. There are requirements for managers are to hold-on to e-Marketing tasks and use internet to create relationship. Here are some techniques to improve the e-marketing for hotel managers. Firstly, make sure assign proper e-marketing tasks. Which tasks to assign and which to do by personally should be considered carefully. E-marketing should be paid attentions also after they are been published. And also, managers should pay more attention to the evaluation of the e-marketing, make sure e-marketing work for themselves. Secondly, it is very useful for managers to use the internet well. Such as create relationship with other managers. In addition, the hotel web should be made to satisfy the search engines. There are some good techniques, such as to make the effectiveness and pay attention to competitions. Thirdly, Comprehensive web reviews. Managers need check out the effects of web. Stop judging web by it's appearance. Fourthly, know the productivity numbers. This provides our information about competitions, market, directions, and so on. Take care the experience. Fifth, position your rates against the competitions. It is a good way to find the right position in the market and know all latest changes.
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The Power of Email Marketing in the Hospitality Industry - 0 views

  • arketing power of the Internet in terms of reach and frequency. Nowhere is this better illustrated than through email marketing. Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Following the lead of the airlines, many hospitality managers are evaluating email marketing for its low cost, rapid dissemination, and measurability.
  • Email marketing is a crucial component of the hotel eMarketing and online distribution strategy.
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  • Email gets the most attention of any hospitality eMarketing effort because intuitively it makes sense—since email can create direct revenue opportunities with past, present, and future customers.
  • By category, travel relate
  • Low cost
  • ssion-based email marketing is the second-generation email approach that goes well beyond guerilla email marketing, known as email spam.
  • Permi
  • Precision e-mail marketing is the next, third generation email approach that dynamically "reads" customer profiles, purchasing habits and history to create highly personalized emails.
  •   Reach:
  • Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market. 
  • Protects brand integrity:
  • Personalization:
  • Instant gratification:
  • Rich Media:
  •   Results: Outcomes based, from knowing who opened the message, clicked on which links, how much time spent viewing each page, completed a transaction, or forwarded the email.
  • There are three main groups of email audiences: consumers (leisure or business), travel intermediaries (travel agents, wholesalers) and corporate clients.
  • Hoteliers are in a unique position to build a robust list from existing customers. Using a list built from existing customers, the conversion rates can be ten times greater than any standalone rented mailing list because the targeted group already knows and has experienced the product first-hand. In addition, the hotel can stratify the customer list by specific characteristics, communicate and offer value in the message, and send targeted and rele
  • vant mailings frequently to the intended audience, an audience that even anticipates these messages announcing hotel specials.
  • d email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity.
  • Travel agents that use the Internet and email are exactly the travel agents hoteliers must reach.
  • Collecting the right information is essential to not confuse long-term marketing plans
  • Recent trends in email technology and services include:
  • A total email strategy addresses every aspect of the email marketing process. It's organized to leverage a hotel’s existing and future client base for ongoing and upselling opportunities. This includes matching the right messages with the intended audiences for ongoing customer relations.
  • In conclusion, a total email marketing strategy serves as a springboard to launch various email campaigns, to boost ongoing customer acquisition, relationship management, and increased bookings on and off line.  An experienced eBusiness hospitality consultancy can help you navigate and utilize the Internet to its fullest potential.
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    Email marketing is a crucial component of the hotel eMarketing and online distribution strategy. The website is a key to establish interactive relationship with customers and capture client email profiles by the company. In hospitality industry, especially the travel agency frequently use the emarketing to retain the loyalty, and offer accurate communication. The permission-based email marketing is very useful and practical for sending the promotional emails. And the precision e-mail marketing used by the airlines has generated up to a fivefold increase in response rates and tenfold lower conversion costs than direct mail. The email marketing provides some benefits for hoteliers, such as low cost, accessibility, protecting brands integrity, hommization, timeliness, good visual sense and positive results. The consumers, travel intermediaries and corporate clients are the significant customers for email marketing. The hotel can stratify the customer list by specific characteristics, communicate and offer value in the message. Hotels must employ new strategies to take advantage of these opportunities to capture this Internet market.
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    As this class teaches us, along with this article, " the marketing power of the Internet in terms of reach and frequency." This article in particular speaks about the advantages of email marketing. With the low cost for companies in the hospitality industry, email marketing can produce positive results form the masses. The article goes on to explain how and why email marketing have been seen to be so efficient as a marketing tool. One obvious pro for instance is that everyone uses emails in today's society. After reading this article I can agree that email marketing is a very good way to put the internet to use when it comes to marketing. My concern, however, as mentioned in the article is the control the receiver has with the emails. For instance, how many emails are too much, too frequent or just not relevant? Features today have given the consumer the opportunity to now have a bit of control over this issue as I have mentioned. I believe this may be one of, if not the best form of marketing online because it gets directly to the customer, usually requires interaction whether to the main website or further clicking for deals, and sets up a format in which sufficient information can be given.
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    Many hospitality managers choose email for its low cost, rapid spread, and measurability. There is an incline to online purchasing, which means that Internet is the place to establish relationships with your customer, through email for instance. Email can be easily personalized, include only relevant promotions, and be a tool to keep in touch with your regular and new customers. Permission-based email is sent only to customers who have allowed to be emailed, thus, you are targeting people who gave you permission and who most likely are interested in your product/service. Email is also a better tool because it is cheaper and faster than regular mail. Also, it is easier to track the results, using the tools to see who opened the email, clicked on the link, etc. There are key factors to remember in order to be successful: -interactive relationships -frequency -personalize and relevance -permission-based The article provides a rationale for implementing total email marketing strategy.
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What is a Property Management System? - 0 views

  • A more sophisticated PMS will support multi-currency and multi-language features to meet the requirements of global operations. Rates and revenues should be dynamically converted from the local currency to any other currency. The appropriate language for guest correspondence should be automatically determined by the guest's profile language; and a country-specific address formats should be supported. The user interface should also change to the language of the user based on their sign on password.
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    WebPMS Pros * Typically less cost involved with computer equipment compared to server based. * Full time IT department at the hotel may not be necessary. * Remote access is easy when owner, manager or reservationist is not at the property and they need access to the property management system from a different location. * Consistent Data backup is completed at the data centre.(You need to verify this with your vendor, see the Service Level Agreement provided by your vendor for more information.) * Software enhancements and upgrades are typically done regularly and easily. * Quick deployment. Cons * Does not work optimally without a good quality high speed Internet connection. * Data access is dependent on the Internet connection being available. * Not a good choice for areas that have unreliable internet connections. PMS/Server Based *Costs to setup and maintain are typically higher than web based systems *Backup is done at the property and may not be tested for integrity or may be forgotten. *Data is physically located at the hotel; data security may not be as high. *Software enhancements and upgrade need to be applied via modem, internet or CD and are done less frequently due to the slower procedure.
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Global Distribution Systems in Present Times - Four Major GDS Systems; Amadeus, Galileo... - 1 views

  • Among the “shelves” on which buyers search for travel services are world’s global distribution systems and the Internet distribution systems
  • The airlines realized that by automating the reservation process for travel agents, they could make the travel agents more productive and essentially turn into an extension of the airline’s sales force. It is these original, legacy GDSs that today provide the backbone to the Internet travel distribution system
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    October 2002 - The travel marketplace is a global arena where millions of buyers (travel agents and the public) and sellers (hotels, airlines, car rental companies, etc.) work together to exchange travel services. This is a good article talking about four major GDS System companies in the world nowadays. When we do some research in GDS area, it is better for us to know some information about these four companies. They are Amadeus, Galileo, Sabre and Worldspan. The author said that Aadeus is Number 1 inlocations worldwide compared to other three companies, Galileo International is a cautions follower when it comes to technology when compared to other GDS companies. Sabre's competitive strenghs are market position, global reach, stable product line, diversification of revenue streams and intellectual capital. And Worldspan has successfully developed the strategies and solutions to ensure the company's long-tern success. After read this article, I think I have the big picture of what GDS System is. The author gave us the strength of different systems. I know what are these GDS companies doing right now in the world. And what is the best is that the author used some accurate data to support the point. So in my point of view, I don't only understand the knowledge related to GDS System, but also learn the way to write my paper, that is using lots of numbers.
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    I don't know why but I was failed to highlight this article. I did it in My Library.
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    It is a great article that provides some detailed information on the four most famous GDS. and it was separated into four parts by explaining the four major GDS one by one. It is talking about the history, current status and development of these four major systems to help readers understand what exactly it is and how it works. I like this because it helps me create an overview of GDS systems.
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    Interesting article that summarize important information about major GDS companies. GDS companies such as Amadus, Galileo and Sabre are platforms in which a range of travel related services are offered through electronic switches and routers .
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    This article introduces four major GDS systems' characteristics and strength. I think these information will be useful for hotels when they choose the GDS systems.
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    According to the World's Leading CRS/GDS System 2011, Sabre is the winner profile. And the Amadeus, Galileo, Worldspan and Zurich Systems were nominated.
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    This is about GDS!
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    In the travel marketplace it is global where buyers and sellers work together to exchange travel services. Global distribution systems and the internet distribution systems have become electronic supermarkets linking buyers to sellers and allowing reservations to be made quick and easy. Travel today is sold most on the internet, it is a vast networks of suppliers and a wide customer pool in a centralized maket. Currently today there are 4 major GDS and they are continuing to grow. This article pretty much summed up what we learned in the past 2 classes
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    SUMMARY A global distribution system (GDS) represents a computerized system used for managing different transactions within the air travel and hospitality industry There are currently four major GDS systems: 1. Amadeus (2) Galileo (3) Sabre (4) Worldspan Amadeus Founded in 1987 by Air France, Iberia, Lufthansa, and SAS, Amadeus is the youngest of the four GDS companies. Amadeus is a leading global distribution system and technology provider serving the marketing, sales, and distribution needs of the world's travel and tourism industries. Its comprehensive data network and database, among the largest of their kind in Europe, serve more than 57,000 travel agency locations and more than 10,500 airline sales offices in some 200 markets worldwide... Galileo International Galileo International was founded in 1993 by 11 major North American and European airlines: Aer Lingus, Air Canada, Alitalia, Austrian Airlines, British Airways, KLM Royal Dutch Airlines, Olympic Airlines, Swissair, TAP Air Portugal, United Airlines, and US Airways. It is a major player in the GDS business throughout the world: North America, Europe, the Middle East, Africa, and the Asia/Pacific region. Galileo International is a diversified, global technology leader. Sabre For more than 40 years, Sabre has been developing innovations and transforming the business of travel. From the original Sabre computer reservations system in the 1960s, to advanced airline yield management systems in the 1980s, to leading travel web sites today, Sabre technology has traveled through time, around the world, and has touched all points of the travel industry. Worldspan Founded February 7, 1990, Worldspan was originally owned by affiliates of Delta Air Lines, Inc., Northwest Airlines, and Trans World Airlines, Inc. It is currently owned by affiliates of Delta Air Lines, Inc. (40%), Northwest Airlines (34%), and American Airlines, Inc. (26%). Since its 1995 advance into the world of Internet technology fo
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    This article is about the GDS system, and it introduced four major GDS system in present times. GDS is a worldwide computerized reservarion network used as a single point of access for reserving airline sears, hotel rooms, rental cars, and other travel related items by travel agents, online reservation sites, and large corporations. The for major GDS systems, Amadeus, Galileo, Sabre, and Worldspan owned and operated as joint ventures by major airlines, car rental comopanies, and hotel groups. GDS is also called automated reservation system (ARS) or computerized reservation system (CRS). Among the four major GDS systems, Amadeus is the youngest one and has done remarkably well during its short tenure. With its strong company infrastructure worldwide, impressive product set, and growing customer base, Amadeus is one of the most significant players in shaping the future of the GDS. Galileo's competitive strengths include market share, well-balanced and global presence, relationships with diverse groups of travel vendors, technologically advanced information systems, highly skilled personnel, and a stable product line. Gralileo is a follower when it comes to technology, but is has established successful relationships with entities such as Go, UK's best low-cost airline. Sabre's competitive strengths include market position, global reach, stable product line, diversification of revenue streams, and intellectual capital. Sabre business model is a strong one, and continues to make significant progress in advancing both its electronic travel distribution and its information technology solutions businesses. The last one Worldspan has a legacy of industry firsts that are not well known. It continues to look at benefits of creating its own consumer brand and has been partnering with different companies to expand the services that it can provide to its customer base.
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    GDS is started on the airline industry. And with it development, the airline company recognized that the GDS is becoming more and more important and necessary. And in my opinion, the GDS can not only focus on the airline. It can be on the internet. That is means they should built some sub-company around the world and it will help to form a kind of net that can cover all over the world. So that it is reduce the pressure of airline and increase the short distance distribution. it will be more efficiency for the guest and less human labor.
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    More and more customers rely on global distribution system to buy hospitality products in present time. This article introduces four major type global distribution systems, Ama dues, Galileo, Sabre and Worldspan. There are also some smaller GDS existed in the world. Amadeus is the youngest of the four GDS companies. Galileo International is a diversified, global technology leader. Galileo's competitive strengths include well-balanced and global presence, relationships with diverse groups of travel vendors, technologically advanced information systems and a stable product line. Sabre's competitive strengths include market position, global reach, stable product line, diversification of revenue streams, and intellectual capital. Worldspan provides worldwide electronic distribution of travel information, Internet products and connectivity, and e-commerce capabilities for travel agencies, travel service providers, and corporations.
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Evolution In Travel Agent Industry | PRLog - 1 views

  • The travel industry is growing 23% faster than the world economy and will continue historical growth for the next 18 to 20 years.
  • Years ago, when you wanted to go on vacation, there was only one option. You had to hoof it down to your local travel agency and browse through some travel brochures.
  • Then, a few things happened. First, the airlines decided they didn’t need travel agents anymore and they pulled the plug on agent commissions
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  • Then, the second thing happened. The advent of the internet connection changed the face of travel forever. Information is readily available 24 hours a day about any aspect of travel you can imagine - from luxury yacht trips in the South Pacific to staying at a youth hostel in Europe
  • In the wake of the home-based business revolution, many travel agents have moved their businesses to their homes.
  • The travel industry is growing 23% faster than the world economy and will continue historical growth for the next 18 to 20 years.
  • First, the airlines decided they didn’t need travel agents anymore and they pulled the plug on agent commissions .
  • Then, the second thing happened. The advent of the internet connection changed the face of travel forever
  • Now, there is so much information available to consumers, they’re often left floundering in the sea of travel offers. Travel agents are skilled at cutting through the hype and emotion-driven marketing of suppliers. They have learned how to match travelers with vacations they will treasure.
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    The travel industry has evolved over the past years. In the article it talks about how travel was limited in years gone by and you had to physically sit in a travel agent office in order to book your vacation. They were the only one who had all the information about travel. Then came the evolution of the travel industry and now everybody can book their vacation online with or without the help of a travel agent.
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    The article here explains the evolution of how we used Travel Agents back in the day and how we got to a point where we no longer needed travel agents. Back in the old days if anyone wanted to fly to another country or state, we went thru travel agents so we can get a booked flight and car services etc. Now we do everything ourselves. We find out information on our own and book and print our own tickets. Why? because of the internet. The internet will teach you anything and will give you whatever you are looking for. According to the article , people are overwhelmed in all the information provided by the internet that they cant decided where they want to go or where they want to stay at. So business is coming to travel agents. We feel so busy now and days that we give all the work to someone to do everything for us.
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Hospitality eBusiness Strategies to Present at EyeforTravel's Mobile Strategies for Tra... - 2 views

  • Max Starkov, HeBS' Chief eBusiness Strategist will present the session "Mobile Marketing in Travel & Hospitality: the Future is Already Here - an Action Plan for the M-Marketer." Starkov will discuss a range of topics including the Mobile Distribution Channel, why travel marketers should care about mobile, mobile booking sites, an action plan for the travel 'm-marketer', and more. "The mobile Internet has already become a reality and a part of everyday life. Mobile users expect instant access to information and an Internet experience that rivals the one via traditional PCs and laptops -- and hoteliers must respond to this growing demand," said Max Starkov. "What should hoteliers plan for 2010 and beyond? Mobile-ready websites, location-based services, mobile Internet marketing, m-CRM, and mobile apps have already quickly become part of the hotelier's comprehensive Internet strategy."
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    Hospitality e Business Strategies (HeBS), the leading marketing consulting firm for the hospitality industry, today announced the firm will present during EyeforTravle;s mobile Strategies for travel USA conference to be held in Chicago September 16-17. This conference presents about event of the year aiming to educate and inform the travel industry for integration of :mobile" into a comprehensive marketing strategy. According to the HeBS, one of the dominant in mobile strategies in the hospitality industry is the mobile eCommerce recently. It creates and implements mobile-ready websites and mobile internet marketing strategies for the customers. During the conference, Max Starkov will discuss how hoteliers can take advantage mobile channel, how they may implement mobile marketing formats that make the most sense for their hotels, and hoe to apply the latest trends and best practices in their mobile internet marketing efforts so that can realize respectable ROI and incremental revenues growth.
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PlannerTech Show: Bringing Technology to Today's Event Planning - 1 views

  • Technology is often overlooked by the event planners.
  • “I realized there really is no event all year long that focuses on technology for event professionals. How frustrating!”
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    In this article, Viktor Nagornyy writes about the PlannerTech show. This event was designed in order to bridge the gap between internet technology and event planning. Liz King is a power event planner and is the owener of Liz King events. She is know for "embracing technology and utilizing social media." This PlannerTech event was scheduled to take place in New York City during the NYC Internet Week. The idea behind PlannerTech is to highligt internet technologies that cater to event planning. During the event there was time to socialize and mingle with event planners and discuss the advantages of the internet in their industry.
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Factors Affecting the E-Commerce Adoption by Small Hotels - 1 views

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    Factors Affecting the E-Commerce Adoption by Small Hotels Introduction In today's world, ICT's are absolutely necessary for just about every facet of life. More and more people around the world are finding themselves increasing their use of the internet to assist them in almost everything they do. Computers and the use of the internet have become daily tools in the lives of people, changing the way we live, communicate with each other and educate ourselves. The use of the internet for commercial purposes has also increased significantly. Many businesses depend on computers and internet for their daily operations. The internet serves helps small businesses by bringing their customers together in one setting to conduct business transactions and discuss pertinent matters. It is also a very inexpensive way to conduct business transactions and still maximize profits for small businesses. The use of computer and Internet has affected many industries, however, the one most impacted is the hospitality industry. Despite this, small hospitality business owners still do not use the internet and the web to its full advantage. As a matter of fact, only a small number of these businesses use a secure server for online bookings (Hudson & Gilbert, 2006). If the small businesses expect to remain competitive and sustain their businesses, they need to adapt to the revolving technological environment. Conclusion After examining a small percentage of small hotels to ascertain what some of the factors are affecting small hotel's adoption of e-commerce it was determined that the implementation process was not as easy and straight forward. They also found that it was not a uniformed process for everyone. Finally, despite some of the hotels adopting the implementation process quickly, it took longer for others to adopt the e-commerce applications. Further, the study also highlighted the perceived benefits and complexity as the most important factors affecting the adopt
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E-Commerce for the Tourism and Hospitality Industry - 0 views

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    E-business(electronic business), is a term used to describe businesses run on the internet, or utilizing internet technologies to improve the productivity of a business. Today major corporations are rethinking their businesses in terms of the internet and it new culture and capabilities. Companies are using the web to buy goods and services for other companies to collaborate on sales promotions and to do joint research. Exploiting the convenience, availability and worldwide reach of the internet, many companies have discovered how to use the internet successfully. To make e-commerce work well constant development and improvement of adjoining functions is necessary.The online selling is the main growth area for the internet. Hotel e-commerce is important because it accelerates internet usage worldwide, it the lowest cost booking channel, most travelers research reservation on the internet and social media and online reviews are an increasingly important decision factor.
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