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Contents contributed and discussions participated by Chengcheng Feng

Chengcheng Feng

EVENT PLANNING AS A FUNCTION IN THE HOSPITALITY INDUSTRY - Tags: HOSPITALITY industry B... - 0 views

    • Chengcheng Feng
       
      This article provides an overview of the concept of planning as it applies to the conduct of events. The author mentioned the planning progress and its importance. In its simplest form, the planning process consists of establishing where an organization is at present, where it is best advised to go in the future, and the strategies or tactics needed to achieve that position. In the context of new events, this stage involves making decisions, duration, location/venue, timing, and key programs elements that will serve to make the event unique or special. Whether an event will be successful or not will depend on the range of plans that went into the process of producing the event. Event planners are challenged to create new plans that move the productivity up not down.
Chengcheng Feng

EFFECT OF E-MARKETING ON CONSUMER BEHAVIOR IN HOSPITALITY - 0 views

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    This article introduces the contextual framework of marketing in tourism at first. The author says tourism is not a single phenomenon. It is the combination of social and economic relations. There are a number of factors that influence the formation, behavior and consumption of tourist demand, which presence in the area in a certain period of time. Tourism implies activities of persons travelling and staying in places outside their usual environment for not more than one year for leisure, business and other purposes not related to person's everyday activities. The author also mentioned the domination factors and market trends in tourism. The consumers buying behavior in tourism has been always a interesting marketing theme, extensively studied and debated over the last decades. About the conceptual considerations of e-marketing of e-marketing hospitality, Tourism bidding, its development and quality is characterized with external factors in the macro environment of Tourism Company.
Chengcheng Feng

Global Distribution Systems in Present Times - Four Major GDS Systems; Amadeus, Galileo... - 1 views

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    More and more customers rely on global distribution system to buy hospitality products in present time. This article introduces four major type global distribution systems, Ama dues, Galileo, Sabre and Worldspan. There are also some smaller GDS existed in the world. Amadeus is the youngest of the four GDS companies. Galileo International is a diversified, global technology leader. Galileo's competitive strengths include well-balanced and global presence, relationships with diverse groups of travel vendors, technologically advanced information systems and a stable product line. Sabre's competitive strengths include market position, global reach, stable product line, diversification of revenue streams, and intellectual capital. Worldspan provides worldwide electronic distribution of travel information, Internet products and connectivity, and e-commerce capabilities for travel agencies, travel service providers, and corporations.
Chengcheng Feng

Can VoIP Save Hotel Telephone Revenue? - 0 views

  • This article describes VoIP and how it can be used by hoteliers to rebuild guest telephone revenue, reduce the expense of the hotel's own telephone service costs, enhance your guest service portfolio and add a differentiation factor against your competition.
  • In simplest terms, VoIP reduces the cost of international calls by using the public Internet instead of dedicated telephone operator facilities.
  • The caller places the call on a special desktop telephone connected to the Internet, through a computer with "soft phone" software or through a VoIP-enabled PBX.
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  • The most striking feature of VoIP service is the low cost of International calls
  • A new trend in hospitality is giving guests free limited or unlimited international calls.
  • If your property has a Wi-Fi wireless system for guests, you may offer guests the option of renting the new breed of Wi-Fi VoIP telephones. These look and work much like a normal mobile phone anywhere in your property where the Wi-Fi service is available.
  • The simplest and least expensive way to start offering VoIP service to guests is to use wireless VoIP handsets connected directly with a VoIP service provider.
  • Depending which country you are in, and which countries your guests are most likely to call - you should select your VoIP service provider based on the balance between cost and quality of service for the most important called countries.
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    This article describes the advantage of Voice-Over-IP Telephone (VoIP). By using VoIP, hoteliers can increase guest telephone revenue, reduce the expense of the hotel's own telephone service costs, enhance guest service portfolio and add a differentiation factor against competition. The reason why VoIP can reduce the cost of international calls is using the public Internet instead of dedicated telephone operator facilities. With the technology of VoIP, hotelier can even give guests free limited or unlimited international calls, which may attract more guests.
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