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Operators focus on cost, and this can prohibit the Operator from realizing the advantages and benefit of utilizing an RMS. When looking at an ROI they will often utilize Pacing data from a year over year perspective which is often, as the author puts it, asterisked. A simple explanation is the number of variables that can lead to impractical or flawed comparison such as mis-segmentation, unique events or otherwise. The author proposes instead that Operators should look at ROU, which roughly speaking takes market dynamics and most of the variables out of the equation. An ROU analysis (Revenue Uplift Opportunity) establishes a baseline measurement over a 90 day period that requires the establishment of two models (carbon copies) of the Hotel in question. The first, is a manual model that mimics the manual process of yielding and inventory management and overbooking, while the second utilizes the decision process of the installed or applied RMS. The author states that what Operator realize is the hidden maximization opportunity in both pricing and inventory controls based on manual processes reacting to demand conditions rather than anticipating. The value of this outside of the above application is how a KPI and a different manner of looking at the data can lead to valuable insight on what a real ROI can be. As an RM professional whom utilizes an advanced RMS on a regular basis it is sometimes it is difficult to see outside the box and perceive the value of the technology that is a mainstay in the Branded community. Being able to see the implications it can have for those not using or not having bought into the technology is actually a bit of a back step as it speaks to the value that this solution provides for the company.

This article lists a few additional items to consider when making software purchasing decisions. Many of the considerations were listed in the lecture, but there is an additional perspective to why that consideration is important listed here.

Arryved Point of Service system used craft brewery increases service efficiency and flexibility. This allows staff to improve hospitality and consumer experience in addition to the data that allows you real-time insights and in-depth analytics to make business decisions.

This article makes some key assertions regarding points of consideration when choosing a PMS software. Getting the right PMS software is absolutely critical for any property, as it is at the core of the operation. According to this author, the necessary considerations involve asking six questions: -Does the solution offer flexibility in functionality, including data access and performance reporting? -How easily and seamlessly does the PMS integrate with third-party technologies and data? -How long will it take for problems to be resolved? -What is the total cost of ownership? Are there "hidden" costs? -What return on investment (ROI) can be expected? -What is the PMS solution provider's track record of success? The inception of cloud computing and faster data processing has led to a number of choices in PMS software. Obviously these questions are not a fool-proof path to picking the perfect PMS software out of the multitude of options, but obviously being able to answer these with a level of confidence is a step in the right direction.

This article discusses several critical factor in the process of using an HRIS in a restaurant chain. It notes that there is little research specifically discussing this area for the hospitality industry. The article examines the factors that should be considered by a restaurant chain in making the decision to use an HRIS. Also, the article discusses a study of issues that will contribute toward the successful implementation of HRIS for restaurant chains.

In "How Technology has Shaped the Hospitality Sector in 2019," author Pranjal Prashar believes that the use of certain technological advances, will allow hotels to provide exceptional guest experiences. Prashar states that there has been an increase in the number of hotels that have recognized new and innovative technologies and have started to implement these advances to deliver a better guest experience. One of the benefits of using such advances as the PMS and RMS systems is that it can help hotels make data- backed decisions. In today's world, guest expectations have moved from basic needs such as clean rooms to including the need of an experience says Prashar. With millennial's projected to overtake baby boomers as America's largest population, I believe it is vital that the hospitality industry as well as other industries invest in technology to stay in front of the curve.

This article speaks on how GDS are doing in the age of 2020. Not only does it talk about how its doing over all but it also goes over how they remain successful with the new times. Keeping up with changing demands and trends.

This article talks about how GDS system usage has been and continues to increase over the years. While many owners prefer direct bookings on their site. GDS has been increasing at a faster rate than other channels which are used by travel agents. Hotels need to e using the GDS platforms in 2020 and beyond to maximise the benefits that it brings.

Scott Falconer's article, "Is 2020 the year of the GDS," entails discussion of the survey results of the DGS site as the most sued and rapidly growing site for booking by travel agents. Falconer also advises hotels and other travel agents to optimize the use of the GDS site to increase bookings and therefore profitability. In discussing the survey results, Falconers also suggests the GDS increase its potential by maintaining parity, observing prices, and promotions are critical in its continued growth. Falconer's finding first indicates that GDS usage has significantly grown in the past ten years. The author notes that by 2019, the number of travel agents using the site of GDS to make bookings had increased from 42 million to 79 million between 2009 and 2019 (Falconer). In the recent past, Falconer argues that the ratings and growth in usage of the site provide hotels with opportunities to grow revenue as the site makes 22 times more bookings than consumers. Through surveying with 900 travel agents, Falconer concluded that GDS is a prime channel for bookings because of its recent fast growth compared to other alternative booking sites. Secondly, Falconer notes that there is a need to stabilize the parity rates for the GDS channel to succeed. Based on the survey, most travel agents indicated that parity rates are influential to the decision to book a facility using the GDs site or others. Therefore, Falconer advises the GDS management to ensure the consistency of the price that properties offer to clients on other channels. The services listed in the sites are available as indicated at the property. In this case, the GDS can improve booking experience by clearly stating commissions, discounts, or cancellation policies at the site to increase the availability of information to the clients regarding the nature of commitment and expected services as the promised value. Falconer also highlights the importance of adver

This article outlines 4 major technology investments for hotels to consider in 2020. Those technologies include: mobility tools, A.I., IoT, and cloud integrations.

We believe accounting serves a purpose beyond presenting the historical financial position of a hotel. Timely accounting information, properly presented, is information that management can use to improve future performance and compare income and expenses to past performance and future goals. Accounting data is processed using an offsite Application Service Provide (ASP) over the internet. This enables our hotels to input daily revenue and statistical data while accounts payable is processed regularly. The end result is that managers, owners and corporate staff can review financial data on line at any time over the internet using a web browser.

The accounting could be manual or computerized accounting methods, procedures, and controls. It could be used to collect, record and analyze operational data. The hotel managers also could interpret the information in the accounting system to make management decision. It's a good method to gain more benefits with an accountings' help. With an good quality accounting system, the manager of restaurant could make a decision on the percherse amount and find out the peak season. Also, it will be easy for a manager to make decision on how many employees should be hired. The information in the accounting system is not only make a record. It refelect the performance of restaurant. As this artical metioned, the things need to be considered when choosing an accounting including staff traing, accounting software and forecasting.

Hotel accounting is not simply about managing revenue and expenses. Independent hotels and hotel franchises have unique financial needs that demand competent staff and an accounting system that will ...

This research article looks at how social media has been used in recruitment for the hospitality industry. It highlights that while it has become common practice, there are many layers of concerns including it violating certain legal rights of potential employees, generating biased decisions based on gender and race, and the practice not producing demonstrably better results than hirings done without reviewing potential employee Social Media Profiles (SMPs).

This article explores the existence and significance of management information systems (MIS) in modern businesses. The article also explains the meaning of MIS, its types, and its benefits. Besides, the author explains how MIS can be improved.

This is a great article in that it does certainly measure productivity of the industry's work force. Perhaps it will take a few years for any one who does not use the system to fail as a business, but I feel that it is more depending on the size of the business and caliber of the business itself. A little mom and pop business may not need MIS if they have established themselves and already created a brand within their community. Although a new place that is opening with a brand which is not established, MIS is perfect for them so they can cater to the clientele and become profitable by collecting data of things such as "repeat guests", "common items bought when", "trending combinations of items bought"- given what the business is and what it is selling. Overall, MIS is a very good tool to assist in building a brand either from scratch or bringing its profitability to the next level; therefore allowing the business to stay competitive.

This is a great article which breaks down the MIS and their role. The MIS is an important factor to help build a productive business. Companies should take into consideration the hiring of a MIS personnel.

Thank you for the great read. I enjoy how the article compares the MIS function to the heart in the body. With this direct comparison, we see how important MIS is to an organization. These systems ensure that data is properly collected and stored to be made available to any manager or executive level employee.

Agreeably, MIS is the heart to any successful business in today's era. MIS impact productivity and performance. Processing/filtering information which is transmitted into and out of one's business is key for reducing security breach.

The article talks about a software called Duetto that is changing the way hotels can access the latest technology for their PMS systems. The software utilizes cloud applications to help hotels make the best decision based on a variety of information.

Fintech startup company, Banked, has partnered with British Airways to provide a new and effective form of payment for their airline loyalty members to pay for online purchases using BA Avios. BA Executive Club members can now use their bank account via Banked and merchants will be able to offer the Avios option at a fraction of the cost of credit card processing fees. (2-4% vs 0.1%) This new partnership will lead to increased customer loyalty, conversion rates along with higher average order value. Banked is currently integrated with may of the largest banks in the United Kingdom, including Barclays and HSBC. Banked CEO stated that 78% of consumers in the UK are making purchasing decisions based on loyalty points, which will extremely increase customer loyalty from the British Airways Executive Club members. In my opinion, this is an excellent way for loyalty club members, especially airline and hotel rewards members, to be able to utilize their points or miles that have been of no use due to the pandemic. This has already been integrated in the United States through Chase, American Express, and Citibank where rewards points can be used for purchases online and even on Amazon. This was the correct step for BA because they will be able to retain loyal customers until travel restrictions are lightened.

This article discusses the benefits of utilizing influencer marketing to give your hotel/restaurant marketing strategy a more competitive edge. They noted that influencers inspire an already established audience and provide inspiration to followers to live more fully and "experience something out-of-the-ordinary." I learned that the key to a great influencer is finding someone who matches both your brand values and the values of your audience. They also discussed how influencers add authority and trust and how they are seen by their audience to be unbiased and objective. This puts the influencer in a position of great trustworthiness when it comes to purchasing decisions. The article also discussed how influencers help marketing departments by coming up with fresh and exciting content that their audiences will want to see. Lastly, the article touched on that since the COVID-19 pandemic social media has become more powerful than ever before. People are spending an additional 3 minutes on Instagram per day. The best way to leverage this new increased usage is to get an established influencer who understands your band and who already has a relationship with your targeted audience to work on your campaigns. Overall, influencer marketing is here to stay and if carefully researched you'll see a strong surge of engagement on your social media platforms.

The article discuss Movenpick moving to cloud integrated property management system, and discusses the advantages Movenpick will gain taking this step, focusing mainly on the advantage of having a centralized customer recognition system that will enable the hotel to provide the guests with a better personalized services as guests will be directly recognized through one centralized system that is integrated through out all Movenpick properties. also this will help the group to make sure that each property goals are aligned with the mother group goals by enhancing the decision making process.

As spending on cloud services jumps up almost 21% from last year, everything seems to be positive for this fast growing technology. It is, however, facing some challenges along the way that companies are going to need to take into consideration when spending on these services. Making sure they have a well qualifies and capable team to keep these services secure without burning them out is one of the concerns employees are bringing up in recent conversations. The security and safety of the data held by these services is very important, and needs to be prioritized in the day to day decisions made by all companies that utilize these services. Threats and malicious code taken advantage of by hackers is ever growing, and requires a constant, educated team with empowerment to protect to constantly watch out for these threats. Cloud computing still continues to grow, and is still a great advancement in business, but it also still needs to have it's threats carefully assessed and addressed to make sure it remains secure.