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ashleyb102

A Robust, Up-to-Date HRIS Can Jumpstart Your Talent Management Implementation - 1 views

  • Human Resource Information Systems (HRIS), are essential for driving fundamental HR management and payroll functions
  • a robust, up-to-date HR system of record can significantly jumpstart your Talent Management implementation
  • A HRIS provides the core system of record that enables entry, validation, maintenance, presentation, and reporting of data required for effective HR management
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  • name, address, phone number, Social Security number, job code, job title, job grade, direct manager, employment history, and education
  • employee records
  • The more high-quality information that resides in your HRIS, the faster and easier it will be to add Talent Management capabilities to your HR system or record
  • Three fundamental data elements are required to drive automated processes across all Talent Management domains: job codes, job titles, and job grades assigned to each employee
  • In the Succession Management area, job titles are needed for nominating successors with the right skills, competencies, and experience to fill a specific position
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    HRIS (Human Resource Information Systems) are needed to enable beneficial HR management and payroll functions. This system allows companies to keep track of data pertaining to employees like name, address, phone number, social security number, job title, employment history and education. This article explains how in order for companies to have a strong Talent management system they must first have their HRIS in order. The HRIS should be in order because it can provide the Talent Management Systems with data that can make auto processing easier and faster. Job codes, job titles and job grades are data elements in an HRIS that can help span all Talent Management modules. In result, this can make recruiting, retaining, and rewarding employees a simpler process.
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    Not all ADP systems are created equal. While the system is advertised as scalable In my experience the options for smaller operations leaves much to be desired. They have become the most prevalent system and can be a valuable experience for anyone entering the job market.
krehman

Top 3 technology innovations changing the restaurant industry | FastCasual - 4 views

  • With technology evolving on multiple fronts in today's foodservice industry, restaurant operators are facing more pressure than ever to improve their business operations.
  • Grimes encouraged foodservice operators to not only take a comprehensive look at the types of technology affecting their industry but also how they could apply innovations being used outside foodservice.
  • ake Pepper the robot, for example, which a few airport restaurants are using to greet guests, provide menu details and offer menu recommendations.
    • krehman
       
      This article highlights the advice Robert Grimes, International Food & Beverage Technology Association president and CEO, gives to those looking to innovate their technologies in the Food & Beverage industry. In the article Grimes hits 3 main points: robotics, 3D printing, and Blockchain. He hits that robotics are being utilized already in food service outlets. How robotics are not only assisting customers with faster food times but also providing more variety to them within this decreased period. As well as assistance in the kitchen to execute orders faster. He discusses how 3D printing "will enable the food service industry to serve more fresh food - faster and with less space than traditional food service." For example, with cake decorating and pizza making. Within the article, Grimes also has an obscure idea, but yet one no one has thought about yet, of using a tracking service called Blockchain that can be readily available to customers to see where food from a restaurant is coming from (i.e. farm to table restaurants could show where they are receiving their products from exactly). Almost emulating the tracking service most use for packages being delivered to their homes. Grimes lastly explains the "seven Cs" of food service technology - clarity, convergence, connections, convenience, choice, consumer and commitment. "He placed clarity at the top of this list since the rapid growth of technology calls for clarifying what one refers" to, which he utilized to explain the 3 innovations. The rest of the article hits the rest of the C's and what each means to him and how it could help improve food service. However, the most important piece of information comes with the closing sentence: "To utilize technology, an organization must make a concerted effort to ensure that all employees are making use of it." Meaning that, you could implement everything and believe in it fully, but without belief of those working for you and with you, none of it will matter.
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  • Grimes pointed out three specific technologies that foodservice operators should have on their radars: robotics, 3D printing and the blockchain.
  • Flippy, Miller said, is designed to work alongside kitchen staff.
  • Chowbotics Inc., a manufacturer of a robotic machine that uses 21 ingredients to create more than 1,000 types of salads in around 60 seconds,
    • krehman
       
      The innovation of robotics seems to be an outlet for quicker prep times while providing a larger variety of options.
  • will enable the foodservice industry to serve more fresh food — faster and with less space than traditional foodservice,
  • It prints food in a variety of many shapes and sizes from as small as 1.5 millimeters high for crackers or several centimeters for a tart.
  • By digitally recording the identity of goods, a blockchain can provide a permanent, immutable record for every food ingredient as it travels from farm to table.
  • how it was processed and a full accounting of its movement along the supply chain.
    • krehman
       
      Eliminates the guessing game of where your food comes from for customers. With the ability to track food from order to deliver, as if it were an amazon package, will help consumers understand exactly what they are eating. It could also help different restaurants within the same area compete with how fresh their ingredients compared to others based on where product is purchased from.
  • the "seven Cs" of foodservice technology — clarity, convergence, connections, convenience, choice, consumer and commitment.
  • Business organizations need to have a holistic view of technology for their different departments. If they fail to do this, they run the risk of choosing the wrong system.
  • "People want to be able to get to their technology however they want to get there," he said, be it via a kiosk, a smartphone, a watch or a desktop.
  • "If you want to lower the cost of technology, go with consumer technology," he said. Many businesses already use consumer smartphones and laptops for this very reason.
  • Grimes insisted that many businesses continue to view technology as an overhead expense instead of an opportunity to improve service and efficiency.
anonymous

More hotels are going green, and not just to save water or money - Los Angeles Times - 2 views

  • The Intercontinental Hotels Group plans next year to give all 4,700 of its hotels access to an online tool that lets managers track how much energy and water they are using.The group hopes to use the system to cut water use by 12% over the next three years in water-starved areas like California.During a multimillion-dollar renovation three years ago, the Hotel Bel-Air in Los Angeles installed a filtering system to reuse bathroom water from a dozen hotel suites to irrigate its 12 acres of gardens.The Loews Santa Monica Beach Hotel plans to install a system to recycle about 70% of the water used for its laundry operation. The project, which is expected to be installed by mid-December, will cost about $96,000, after water and gas rebates, according to hotel officials.Hotel officials expect the investment will pay for itself in 17 months.
  • said about dumping the ivy planters. "I think it's about sending the right message."
  • Nearly 60% of travelers say they plan to make eco-friendly choices when booking hotels, with half saying they would pay extra to stay at an environmentally friendly hotel, according to a 2012 survey by the travel website TripAdvisor.
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  • An Earth-friendly image i
  • The best thing hotels can do is say 'look at what we are doing'" to help the environment, said Patricia Griffin, founder of the Green Hotels Assn., a Houston-based group that promotes green policies for hotels.
  • ow-flow shower heads and other in-room measures are common in hotels because local utilities and government agencies offer rebates for water-saving equipment.
  • Bathrooms are the biggest drain, accounting for about 30% of hotel water use, followed by landscaping and laundry, each with 16%, and kitchens with 14%, according to the Environmental Protection Agency. Typical water-saving measures can reduce operating costs at hotels by as much 11%,
  • The water saved from the drained fountains was "insignificant," but it sent a message about the hotel's environmental efforts, said Kathleen Corchran, the hotel's general manager.
  • The group hopes to use the system to cut water use by 12% over the next three years in water-starved areas like California.
  • The Loews Santa Monica Beach Hotel plans to install a system to recycle about 70% of the water used for its laundry operation. The project, which is expected to be installed by mid-December, will cost about $96,000, after water and gas rebates,
  • Hotel officials expect the investment will pay for itself in 17 months.
  • Since then, hotel officials say they have avoided additional fines by putting an end to washing down sidewalks and parking lots, installing low-flow shower heads and limiting landscape irrigation to evening hours, among other water-saving measures.
  • With California in the worst drought in state history, some hotels have gone beyond simply installing low-flow shower heads and urging guests to reuse towels. The goal is not just to save water or money. It's about creating an eco-friendly image to appeal to environmentally minded guests.
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    With the demand for sustainability initiatives by consumers, hotel are having to make major changes in order to oblige. Sustainability has become a major concern for many consumers and businesses have taken notice. As a result, major hotel chains across country have begun to put in order plans to make changes to their daily operations. As noted in the article by L.A. Times, changes have been made to features such as water usage, machinery operations and even landscaping design . These changes and updates are in the hopes to attract a wider consumer market which now includes Eco-friendly travelers.
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    This article discusses how many travelers look for environmentally friendly places to stay.  Also discusses what some things hotels will and are doing to become more environmentally friendly and sustainable.
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    The LA Times article, "More hotels are going green, and not just to save water or money" highlights how an "earth-friendly image" is important to many corporate travel managers. Research suggests that having an environmentally friendly hotel not only aids in decreasing operational cost and avoiding city or county fines but may also be a way to differentiate a firm's brand and compete more effectively in the market. With travelers specifically seeking out eco-friendly choices and demonstrating a willingness to pay extra to accommodate a hotels ability to provide these services; going green could be a strategic solution implemented in a manner that allows for increasing market share while reducing operational cost.
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    Good Afternoon, It good to see hotels are being proactive about being environmentally friendly. It also great they mentioned that corporate travelers are looking for Eco-friendly hotels. I know a lot of companies require corporate travelers to seek out hotels that meet certain green levels and along with there corporate rates. Hotels are demonstrating that they are willing to invest in green technology not only for money but because it the right thing to.
kimmumford

The Role of Global Competer Reservation Systems in the Travel Industry Today and in the... - 0 views

shared by kimmumford on 15 Jan 18 - No Cached
  • the best known global CRSs are AMADEUS, GALILEO, SABRE, and WORLDSPAN with AMADEUS being the only one which is largely owned by European airlines. Together with GALILEO, it is the leading system in the European market. GALILEO, however, also has a strong position in the US market after it merged with an American system. SABRE and WORLDSPAN have been developed in the US. So far, SABRE is the only CRS which is wholly owned by one single airline.
    • kimmumford
       
      Global CRS's
  • CRSs are systems for purely (information transfer) logistical functions
    • kimmumford
       
      CRS definition
  • he network of the global CRS AMADEUS has additional 14 network nodes distribers who thus have the latest information about availability at any point in time and can use it as a basis for a new offer. In addition, the system can also store customer related information such as e.g. all services provided to a certain customer, type of payment, service information etc. ♦ Fare Quote & Ticketing: Just like the product presentation, the fare quote, ticketing and voucher generating process depend on the type and the complexity of the services offered. For flights, multiple fares are being offered which differ according to the reservation category, the date of the journey, the day when the reservation was made, the route and the length of the stay. That means that practically each fare needs to be calculated individually. In addition, fare quotes can change daily. The prices of other service providers, however, are relatively fixed so that in most cases, they stay an unchanged part of the offer. For the ticketing, travel agencies receive a fixed number of ticket forms which may only be used after confirmation has been availability of particular reservation categories and possibly the fare. It may, however, be difficult to describe the products of other service providers appropriately with only a limited amount of information. Hotels, for example, have so far only been able to provide information about the price, the size of the bed and its approximate location which alone is not a meaningful description for potential customers. For this reason, it is intended to link the particular offers to visual multimedia technology to be able to provide more detailed information to the customer. ♦ Reservation: The core function of reservation systems and the main reason for developing them is the reservation of offered services in the travel industry. To this end, a so called Passenger Name Record (PNR) or Guest Name Record (GNR) is created for each passenger or each group of passengers. These records contain all services-related customer information. At the same time, this information is transferred to the internal inventory system of all service providFigure 2 Principel structure of CRSs N N P pr S Fare Quote and T Hotel- or Car-Systems Travel Agencies Tourism Tourism Tourism Tourism Stickynote
    • kimmumford
       
      AMADEUS network modes and criticism of CRS
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  • The development of such systems was already started at the beginning of the sixties, the objective being at the time to automate seat reservations procedures of airlines. Today, the largest civil data centers and the most powerful communications networks are being used exclusively for this purpose.
    • kimmumford
       
      Began for one purpose which is now expanded.
  • Today, the user has direct access to essential travel information and can find further information in all CRSs about trade shows, visa regulations, particular events etc. Furthermore, programs and interfaces have been developed which facilitate the internal administration for each travel agent. Also invoicing, accounting, customer and quota management increasingly depend on the respective CRS. User prompting has significantly improved so that even inexperienced users can easily learn how to work with the reservation procedure. Since more and more PCs are being used in this area modern user interfaces have been introduced.
    • kimmumford
       
      Additional access for the CRS
  • Another weak point in the CRSs have always been additional functions since such functions would not increase the number of sold flight tickets. O
    • kimmumford
       
      Weak point
  • There are two approaches which can help to reduce distribution costs. On the one hand, the on-line services provide additional possibilities of cost-effective direct distribution to the end customer. Many airlines now offer access to their internal service provider systems via on-line services and in particular via Internet. This also helps reducing costs incurred by travel agents and fees to the CRSs. O
    • kimmumford
       
      two approaches to cost reduction
  • he so called “no frill carriers”, one of them being Southwest Airlines, have taken this one step further. In all areas, they avoid unnecessary costs (service, change of bookings, meals, etc.) and merely offer basic services, i.e. to transport a passenger from A to B at the best possible price.
    • kimmumford
       
      Offer basic services
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    This article discusses the role of CRS and GDS in the travel industry. The author discusses the well known systems used. The authors further discuss the advantages and disadvantages of using these systems and ways to reduce the costs. These systems were believed to be entering extinction; however, there are still uses in the industry.
galca008

Applying e-commerce principles to hotel websites | Travel Tripper - 0 views

  • If hotels want to succeed in a digital economy, hotel managers and marketers will need to embrace the key principles of e-commerce and apply them to their hotel websites. These principles include user experience, conversion triggers, and the travelers’ booking journey.
  • One of the first major principles of e-commerce for hotel websites is perfecting the user experience. This isn’t just about having a pretty website—it’s about how the user utilizes and interacts with your website.
  • Mobile bookings have increased tremendously in the last few years, making it crucial to have a mobile-friendly website and booking engine.
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  • The power of personalization also plays a hugely important role in improving user experience. In a study conducted by Infosys, 86% of consumers stated that personalization impacts the purchases they end up making.
  • One of the biggest things that hotel e-commerce managers can learn from OTAs is their mastery of conversion triggers, which are powerful tools used at pivotal points in the booking process that convince travelers to hit the “Book” button.
  • increasing the desirability of a product and making it appear limited in supply is a powerful conversion tactic that helps drive more bookings.
  • Consumer confidence and behavior is also heavily influenced by social persuasion. According to Econsultancy, 88% of customers look at reviews before they make a purchase.
  • From the homepage through to the booking page, reviews are clearly visible and strategically used to boost conversion rates at every stage.
  • Direct bookings are the most profitable revenue source for hotels, so having a healthy direct distribution channel through your website is an important part of any revenue management strategy.
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    I found this article very useful because it focus on the common complaint of hoteliers when it comes to paying commissions to OTA's. In order for hotels to attain direct bookings, they need to have a deep understanding of ecommerce and digital marketing. While online travel agencies (OTAs) have continued to flourish due to their understanding of conversion optimization and user experience, many hotels still have not adapted to this mindset. Therefore, if hotels want to compete and succeed in the digital economy, it is important to acknowledge key principles of e-commerce and apply them effectively to the websites. First, mastering user experience includes creating simple yet intuitive design including a clear navigation, easy to find information and a strong call to action. Next, constant A/B testing, which is a process that compares different versions of the same page to measure with converts best, helps hotels understand how to maximize the user experience. Personalization is another useful tool to elevate user experience, since 86% of consumers reported that personalization impacts their purchases. OTA's have been efficient in this area as they have been able to amass booking data and convert this to improve the shopping experience thanks to embedded cookies and marketing automation systems. Also, employing conversion triggers are powerful tools used at pivotal points in the booking process. Just as OTA's have been able to master these conversion triggers, hotels should learn from them to increase direct bookings. For example, creating a sense of urgency on the website, such as "only 4 rooms left", will appeal to customers. Social proof, which entails social persuasion, is a decision making tool, where customers can book their stay thanks to quick access to reviews. Best rate guarantees help boost bookings as well, since customers have the peace of mind that they do not have to sure elsewhere. Lastly, understanding the travelers' booking journey, such
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    This article researched the efficient strategies that OTA's use when getting customers to book through their site. The purpose is to give tips for improvement to hotel websites so that they can use their site appropriately to drive more bookings directly. My opinion is that the strategies used by OTA's outlined in this article are a perfect direction for a hotels' website to configure itself in the most efficient manner.
ngerv001

'Airbnb is forcing everyone to up their game': how hotels are changing tack | Business ... - 2 views

  • Gibbons is far from the only millennial choosing to “Airbnb it” rather than splash out on a hotel. A report by Morgan Stanley [pdf] found that 42% of Airbnb users have replaced a traditional hotel stay with an Airbnb property. With travellers able to book anything from a penthouse in London to a picture-postcard cottage in the Cotswolds, how are small hotels responding
    • ngerv001
       
      Since AirBnb has arrived to the scene many travelers have switched their preferences to staying at a home through the company rather using online reservation sites or directly at the property. Consumers feel they have more variety when deciding to stay at the AirBnb and, with the option of renting out an entire home for less of the cost of booking at hotel, that is hard to beat. Hotels most opportunistic route will be to partner with AirBnb's but more so for small boutique hotels. This will allow hotel properties and AirBnb to work hand in hand in getting a slice of the hospitality lodging profit. Since AirBnb has far less rules, regulations and charges than actual properties, hoteliers will have to find a middle ground with the company so they won't continue to lose travelers.
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    This article talks about how Airbnb has become more appealing to travelers than hotels. Airbnb has become one of the largest hospitality networks offering cheaper stays and more authentic experiences than hotels. However, hotels are not liking this as people are more likely to turn to Airbnb's. There have been many regulations that hotels are forced to face while Airbnb's have close to no regulations, making it easier to earn an income without any specific regulations. Airbnb's have caused hotels to turn to different methods of gaining more customers while competing against such a strong competition.
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    Its interesting that hotels and hotel chains have spent so much time effort and money on implementing standards and standardization over the past decade. AirBNB has limited standards other than the provision of accommodation. Standards were introduced as a tactical approach to consumer market by providing standardized and recognizable brand standards so that a traveler will know they staying in a Marriott for example. AirBNB success has turn that assumption on its head as travelers embrace differentiated product more related to finding a personalized choice that suits their personal tastes based on a more varied product offering. Hotel have been discussing personalization as a high level topic for many years now, more related to services and experience. Could it be that the success of AirBNB is actually an oversight of the hotel industry (perhaps explaining the significant increase in "Brands" by the largest hotel companies.) on the desire for travelers for personal spaces that are closer to the desires of the consumer.
l_symonette

Ebusiness And Its Impact On Hospitality Industry Information Technology Essay - 0 views

  • It encompasses e-commerce, which relates to buying and selling, but also includes servicing customers (i.e. business to consumer) and collaborating with business partners (business to business).
  • This new virtual marketplace allows small companies competing with business giants by just having a better web presentation of their products/services
  • online customers can enjoy a wider choice of products or services, more competitive prices, and being able to buy their favourite items/services from the sellers located thousands miles away
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  • E-business is having a huge impact on the hospitality industry, an impact that looks set to continue. An increasing number of people are booking and viewing restaurants and hotel rooms online, and they are working with the smartest time-saving electronic systems.
  • Smaller travelling agencies, among others, are more interested in the application of Internet to gain certain competitive edges over their larger counterparts.
  • In the past, travel agents were used for not only travel plans but they also sold transports, tours and accommodation for suppliers. Travel agents were the most common source for booking hotel rooms and any other travel components.
  • The internet emerged and the World Wide Web was invented, linking the world into one global network. The emergence of the internet had a great impact on all businesses including the hospitality industry.
  • increased choice speed greater independence more information eg services, appearance, location, virtual room tours ability to compare prices increase in direct booking, less use of intermediaries
  • It has been reported that the online booking in the hospitality industry (including hotel/motel, airlines, travel packages, etc.) is increasing at a very rapid speed recently. An online hotel room booking has been increased by six times just during last four years (from 1999 to 2002) from $1.1 billion in 1999 to $6.3 billion in 2002. As a result, its percentage as of total annual bookings is increased over 400% - from about 2% in 1999 to 9% in 2002
  • technological barriers for business and customers e.g. slow connections, inadequate hardware, slow download times, staff resistance to change, lack of staff training, requirements for web maintenance inflexibility of business structure lack of business planning e.g. cash flow forecasting, marketing strategy poor website design security for payments (perceived and real)
  • Organisational issues e.g. business planning, staff development, recruiting new staff; customer education and awareness campaign; support issues e.g. government support, support for web design, dedicated technical support
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    The internet has allowed the Hospitality Industry to significantly grow, by bring their products , which is now easily accessible for customers.
dlcrawford

The Impact of Technology on Hotel Sales and Marketing | By Court Williams & Rachel H Le... - 0 views

  • Sales and marketing is also exceptionally challenging because of the potential dilution of established brands, the complexity of building overall brand loyalty, and the risk of management forfeiting their focus on less "cool" brands in the stable in favor of the latest shiny thing.
  • In their efforts to achieve visibility, hotels compete to incorporate inviting, "Instagrammable" backdrops into their design. Research from Travolution shows 40% of millennial travelers chose a destination based on how Instagrammable it was, bypassing the cost and availability of alcohol (24%) and the opportunities to explore local cuisine (9.4%).
  • Good reviews strengthen the brand's reputation, regular postings (either by marketers or guests) generate SEO content, and instant chat mechanisms support the decision-making and booking processes.
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  • If the industry can't keep up with the opportunities presented by technology, it risks (like Survivor) being outplayed and outlasted.
  • the ability to gather first-party data from those systems, map it against second and third-party business intelligence, and generate results that can bring every property exponentially closer to fulfilling the needs of its target audience
  • Content management systems provide them with the ability to hyper-personalize their marketing communications
  • many vacancies now carry new qualification requirements for candidates to be knowledgeable in social media and content marketing.
  • Near-field communication(NFC) technology works with smart devices to provide customized, location-based suggestions for activities and excursions
  • Voice-activated assistants do more than turn on lights, TV and air-conditioning. They wear a marketing hat, too, by enabling the easy use of peripheral services such as in-room dining, restaurant reservations, and bookings for spa sessions
  • The ability to track guests and their preferences translates into predictive analytics, which make it possible to be proactive rather than reactive
  • video ads are significantly more popular than their text counterparts, with 80% of all web traffic expected to be directed to video content by the end of 2019.
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    This is an awesome article describing the growth of technology in marketing strategies. It lists some of the many ways that eMarketing is evolving, and how these changes are affecting the hospitality industry.
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    Wow that was a good article! Thank you for sharing!
agrie013

How Struggling Air India Is Setting the Stage for a Major Battle Among Distribution Gia... - 0 views

  • The battle for India’s lucrative travel market among global distribution systems is not over yet — even if Travelport has won hands down with exclusive rights to distribute Air India’s domestic flights content in India.
  • For a split second, it appears that Travelport can sit pretty and command control of a vast market all on its own. Sabre announced at the start of the year that Air India had decided to withdraw from it. Amadeus had pulled out in December 2018 after Travelport’s win, awarded in October 2018 and fully implemented by January 1, 2020, which was just too much for it to swallow. So the grass was looking green for Travelport with neither Sabre nor Amadeus on the turf
  • But Amadeus announced last week that it’s back in with Air India, even if it’s only with the airline’s international flights content, not domestic, which is now fully ensconced in Travelport. And while Sabre has failed to renew its contract, which expired at the end of 2019, the company said it is still engaging with Air India on a new agreement.
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  • India is far too important for technology and distribution players to walk away. And the distribution weapon that Air India wields is symptomatic of a sick airline that oscillates between cost-cutting and generating revenue as it gasps for air to stay afloat, according to industry veterans interviewed by Skift.
  • Gradually from November 2018, travel agents in India could no longer book Air India’s domestic flights, for example, Delhi to Mumbai, on Amadeus or Sabre, only on Travelport. As the deal covers only domestic, they could still book Air India’s international flights, say, Delhi to London, on any of the three competing distribution systems, while agents outside India could also continue to book Air India’s domestic and international content on all three (until December 4, 2018, when Amadeus left, that is). But as mentioned earlier, domestic is where most of the traffic is.
  • There are also concerns the move will disrupt the business. “Travel agents tend to have one preferred GDS. Imagine that an agency has trained all the staff to use one particular GDS (global distribution system), then, for this one airline you have to train staff again. So maybe you’d just book a different airline,” said a source.
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    Air India is a struggling airline that is starting a battle among GDS company. since the travel market is so lucrative in India all of them are fighting to get a piece of the pie. since Air India is struggling they are taking all comers. Travelport holds the reigns when it comes domestic flights and Amadeus Holds the reigns on the international flights. This fight for control of Air India has put travel agents in India in a bind. In November of 2018 travel agents could no longer book Air India's domestic flight on Amadeus or Sabre but only Travelport. But domestic flights is where most of the traffic is. this puts the travel agents in a bingd because they train with just one GDS. Sabre is trying to get Air India's bussiness again by offering cost savings over the other two GDS giants.
sbaut010

GDS, OTA and Meta: What's the difference? | HotelMinder - 2 views

  • GDS, OTA and Meta: What’s the difference?
    • ansonj55
       
      The article covers the topics discussed in this week's topics related to Global Distribution Systems (GDS) and Online Travel Agency (OTA). It goes in detail regarding the difference and benefits of each. The landscape of the traveling industry changed in the late 1900s with the introduction of the GDS from the airline industry. Although costly, hotels are able to provide unsold rooms at a cheaper rate in order to secure bookings. Similarly, OTAs have gained popularity with the rise of use and reliance of the internet. Most beneficial of a OTA is more visibility for the hotel, since they invest a significant amount of capital in advertising. Whether a hotel is deciding whether or not to invest in a GDS or OTA, it is important to do a cost benefit analysis in order to determine which may be more beneficial to the property.
  • how can they help your hotel gain more online visibility and sell more rooms?
  • Hotels usually sell their rooms for 30% cheaper on GDS
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  • GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies (for corporate guests) or travel agencies (leisure travellers). Thus, small independent hotels usually do not need GDS.
    • ansonj55
       
      GDS is costly so it is not really beneficial for smaller, independent hotels.
  • With the rise of the internet, many websites began selling rooms without the need for human interaction. These sites very quickly gained important market share,
  • Metasearch engines are becoming important in the travel industry
  • We do encourage hotels to use OTA to be more visible online
  • many different accommodation options at one glance
  • Rather than trying to compete with them, it would be better to see them as another selling distribution channel instead.
  • OTA’s invest a lot in online marketing
  • developed metasearch engine tools.
  • With travellers using the internet more than ever to search and book hotels
  • hey usually do many different searches and visit several websites.
  • Increasing your online hotel visibility can be done in many ways.
  • OTAs: Online Travel Agencies
  • GDS: Global Distribution Systems
  • GDS stands for “Global Distribution System”
  • Travel agencies use GDS to get real-time availability, and preferred rates on flight tickets, hotel rooms and car rentals all over the world as it allows them to be very reactive when asked for a quote.
  • OTA stands for "Online Travel Agency"
  • They were first created by airline companies during the 1950’s to broaden hotel and car rental businesses by enabling automated transactions between travel service providers and travel agencies (traditional and online).
  • The three biggest GDS systems are: Amadeus, Sabre and Galileo (now owned by Travelport)
  • real-time availability
  • Central Reservation Services (CRS), such as Sabre, allow hotels to sell their rooms to all GDS simultaneously. However, it is up to the hotel whether to connect with only one or two GDS directly, without the need for a CRS. The good news is that some channel managers are also able to connect with GDS systems.
  • The most popular example is Booking.com, although Expedia (for corporate guests) and Hostelworld (for more economical accommodation options) are also well-known.
    • sbaut010
       
      GDS has become an industry of its own with its own markets.
  • Your hotel can usually be listed on an OTA free of charge by adding your hotel photos, descriptions, rooms, rates, etc. You can then choose how many rooms you’d like to sell through the OTA. The availability you’d like to sell as well as the room rate is your decision, and although appearing on the OTA is free, you will have to pay a commission of approximately 15% to 20% every time you get a booking.
    • sbaut010
       
      Through this system OTA, the middleman, will always take a form of commission.
  • Although they produce rather time-consuming work as you need to log into each of their extranets to update daily availability and rates, you can very easily connect an OTA to a channel manager to automate, or at least greatly facilitate these tasks.
  • They were created shortly after OTAs and display the current rates of many different hotels in a given destination.
  • Today, OTA’s are a must, and although metasearch engines are slightly more technical to manage, they can also be an attractive selling channel to consider.
  • For small independent hotels, GDS is usually too costly to be considered.
  •  
    This article introduces GDS, OTA and Meta in a short space. GDS stands for Global Distribution System, GDS is a rather costly selling channel that mainly allows the sale of rooms in larger quantities to bigger companies. Small independent hotels usually do not need GDS. OTA stands for Online Travel Agency. meta stands for Metasearch Engines. For small hotels, the cost of GDS is high and it is generally difficult to adopt. OTA and meta are two methods worth considering.
anonymous

Use Of Information System In Tourism & Hospitality Industry - 0 views

  • Information is the most important part of an organization as it allows them to communicate easily with customers & employees. For success in both sort & long run, organizations are focusing on collocation & use of information in appropriate manner.
  • A relational database which is designed for analysing and obtaining information for database rather than transaction processing is called a data warehouse.
  • Information technology plays an important role in tourism & hospitality industry as it helps them in maintain their records & transactions electronically (Govardus and Heijden, 2009)
  • ...3 more annotations...
  • This report specifies role of MIS in tourism & hospitality industry and how these system can be used to achieve competitive advantage.
  • A variety of database according to their advantages & disadvantages can be used by an organization in tourism & hospitality industry (Rahimi and Haug, 2010). Organizations select their database according to their need, cost involved, amount of data to be stored and size of the company.
  • mplementation of information system helps TUI to gain competitive advantage & strengthen its core competencies. Globalization can be achieved through IT systems and customers can be targeted all over the world. Operational cost is decreased as it makes communication quicker, efficient & cheaper.
  •  
    This article goes over how MIS systems began. Then it talks about the role of MIS in the hospitality industry. It goes over everything you need to know about MIS and how to proficiently use it in the hospitality world.
drbucky

THE INFORMATION AND COMMUNICATION TECHNOLOGY - IMPACT ON THE HOSPITALITY INDUSTRY IN RO... - 0 views

shared by drbucky on 03 Sep 17 - No Cached
  • a key factor to economic development
  • them
    • drbucky
       
      This is interesting that 80% of tourists use the Internet as their main resource for traveling information. It was only no more than 10-15 years ago that most people tended to go directly to travel agents and travel companies. This trend seems to continue to grow as online firms like Travelocity and Expedia grow and services and lodging locations, such as Lyft, Uber, Open Table, and AirBnB continue to grow.
  • .
    • drbucky
       
      The ever-increasing effects of social media, perspectives from the traveller are available to potential travelers.
  • ...7 more annotations...
  • The global spread of the Internet represented an important step in the radical transformation of the tourist experience, and the information and communication technology progress has significantly contributed to improving the quality of services, but also to increasing the competitiveness of companies in this economic sector.
    • drbucky
       
      The main point of this article is that technology, particularly social and mobile media, has led to continued improvements in the industry. For example, the ability for guests to communicate so quickly and easily through their mobile devices has forced the industry's players to respond quickly and in more satisfying ways. It is not just social media but HOW a company uses social media to reach out to their guests that creates competitive advantages.
  • .
  • s. Thus, in Romania,
    • drbucky
       
      Although this article refers to the Romanian hospitality industry, the author draws a correlation between the Romanian industry and the industry across the globe.
  • r 2011,
    • drbucky
       
      This article was written in 2015 - this references 2011 results. Empirical evidence suggests an increase in this trend as both leisure and business travelers become more tech savvy and tech reliant.
  • communication with clients
    • drbucky
       
      Most organizations in the industry recognize the benefits of having strong on line presence.
  • Obviously, the absence of hotel units from the online environment is currently unconceivable,
    • drbucky
       
      I tend to share this view - it is inconceivable to me that any organization would not embrace the opportunity to have such an amazing way to reach their markets so efficiently - in any industry. To build a strong on line presence is only getting easier and, without an on line presence, I cannot see how companies will be able to remain competitive and last for much longer.
  • In the context of globalization, the information and communication technology encourages global socioeconomic development and represents a prerequisite for balancing the level of information existing on the market and for achieving high performance throu
    • drbucky
       
      Ultimately, the Internet is making global presence easier for any organization. Organizations in the hospitality industry must recognize that they are no longer competing just with their local geographic neighbors but with industry cohorts across the globe.
gmuno014

Top Eight Network Technologies to Invest in for "Hotels of the Future", by Daryl Stokes - 1 views

  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • Poll hotel guests on which amenity is most important to them and chances are they’ll vote for connectivity. But it’s more than just raw Internet access they expect these days. In this new always-connected age, guests want easy and persistent access to all things digital that can enhance their experience, both within and outside the premises. It’s a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service. Hotel customers expect the same online convenience and customization they have in their homes. And with seemingly every traveler equipped with laptops, iPads, and smart phones, they also expect their hotel to be place of ubiquitous connectivity. Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel’s ‘cool' factor is technology. Campbell says that "we are building rooms where everything is on a network.”(1) Installing new technologies will give hotels a competitive edge with travelers for whom digital devices have become just another normal bodily appendage of sorts.
  • t's a big reason why hoteliers are now spending as much time and resources on network technology and applications as they are on the quality of their linens and food service.
  • ...24 more annotations...
  • Indeed, according to Scot Campbell, chief information officer for MGM Mirage, the core of a hotel's 'cool' factor is technology. Campbell says that "we are building rooms where everything is on a network."
  • While there are many tantalizing new applications hotels can invest in to take advantage of ubiquitous connectivity, we see the following eight technologies delivering the best ROI and competitive advantage.
  • 1. Digital check-in
  • Guests will be able to check-in from a kiosk or a touch-screen display in the lobby, just as passengers do in an airport concourse.
  • 2. Secure, reliable and scalable Wi-Fi connections throughout
  • The push now is to make Wi-Fi easier, more reliable, and secure―all the while being compliant with Payment Card Industry (PCI) and other Federal and state law enforcement requirements (e.g. the Communications Assistance to Law Enforcement Act). Secure and flawlessly managed connectivity throughout the premises will be mandatory.
  • 3. The smartphone operated hotel
  • Room numbers and entry codes will be sent directly to cellphones for easy, keyless entry. Not only is this a solution to guests losing their keys, it also prevents serious security risks that come with magnetic key strips that store personal information, such as social security and credit card numbers.
  • For example, Marriott Hotels booked $1 million in revenues in the first 100 days after the launch of its mobile website in 2009. Mobile bookings were particularly important in supporting last minute bookings and moving expiring inventory, as about one-third of the mobile bookings were for same-night stays.
  • 4. The television as in-room control center
  • The in-room display will even allow customers to set preferences for lighting and temperature.
  • 5. Guest sensors
  • Energy efficiency is important―both to the environmentally conscious consumer, as well as the economically conscious hotel manager.
  • Not coincidentally, the Aria has received the highest certification from Leadership in Energy and Environmental Design (LEED), and 5 Green Keys from the Green-Key Eco Rating Program.
  • 6. Restaurant display ordering
  • Using touch screens in restaurants increases the efficiency of staff, and being able to use dynamic graphics and displays enables the chef to promote specials and upsell on orders
  • 7. Digital employee communications
  • Hotels will increasingly use digital learning to keep employees informed about everything from shift responsibilities, to updates on occupancy rates, to the next wave of convention attendees and security needs.
  • hese 20-minute audio and video modules can be viewed in the hotel or on mobile devices, and be
  • cause they are video-based, they are inexpensive to update and translate into languages other than English. High employee turnover rates are part of the hospitality industry, so having an efficient, consistent training solution is critical
  • 8. Multiple data streams, running through multiple networks that can be both secure and shared
  • Each of these data streams will need to be highly available―that is, a hotel cannot afford to have the system 'go down'. Network performance will have to be optimal as travelers will expect transactions to happen in real-time. And most importantly, all this data will need to be secure. PCI compliance requires a high level of security for each transaction. Information needs to be able to flow securely and efficiently with built-in redundancy.
  • According to iProspect, a search engine marketing firm, two thirds of consumers begin their shopping experience―including hotel shopping experience―online
  • A key part of competing in the new marketplace is having the technical capability to capture every consumer touch-point opportunity on the hotel grounds―from the time they step into the lobby, to the time they leave for the next destination.
  •  
    Hotel guests are now more interested in connectivity than they used to. With this technology age guests would like to have access "to all things digital that can enhance their experience." Hotels now are spending more time and resources on network technology as they do for other services. For hotels to gain competitive advantage they need to build rooms where everything is on a network.
  • ...1 more comment...
  •  
    This article highlights top technological improvements in a hotel that have proven to be successful, and in return have reflected a positive ROI. The article discusses ideas that are new and upcoming. Some of these ideas include: Digital check-in/check-outs, secure and reliable Wi-Fi, smart phone operated hotels (use of keys), TV as in-room control center where guests can control room temperature and lighting, and restaurant display ordering.
  •  
    This brings up a topic that we discussed in one of the earlier weeks in class. Being PCI compliant is a very critical role in guest satisfaction. It makes the guest feel secure and confident that their information is safe and not being shared through other channels.
  •  
    Another topic that is mention, previously discussed in class, is how paper menus will be replaced and guests will now have access to order via touch screen devices. This does not eliminate servers, but increases efficiency of staff, and increases turnover of tables.
wanqian

Enhancing SMTEs' business performance through the Internet and e‐learning pla... - 2 views

In Europ, SMTEs is a critical and majority group in hospitality industry as different as Asia or America. With 99 per cent of businesses classified as small and medium‐sized tourist enterprises (SM...

e-business tourism e-learning SMTEs

started by wanqian on 04 Sep 17 no follow-up yet
markh283

Critical Factors in Implementing HRIS in Restaurant Chains - 0 views

  • Hospitality literature is deficient in empirical research that specifically focused on human resource information systems (HRIS) in hospitality.
  • firstly, to examine the factors that contribute to the decision to implement a HRIS in a small-size restaurant chain;
  • secondly, to develop a research agenda in an area where progress has been limited in the hospitality discipline.
  • ...1 more annotation...
  • Results of the current study indicated that financial resources, culture, and computer competency are better predictors of any successful implementation of HRIS in restaurant chains.
  •  
    This article discusses several critical factor in the process of using an HRIS in a restaurant chain. It notes that there is little research specifically discussing this area for the hospitality industry. The article examines the factors that should be considered by a restaurant chain in making the decision to use an HRIS. Also, the article discusses a study of issues that will contribute toward the successful implementation of HRIS for restaurant chains.
jmore044

A Necessary Evil: A Look at The OTAs - Hotelier Magazine - 0 views

  • So, what’s the issue? For one, the whopping commissions the massive web-based entities take, routinely in the 20- to 30-per-cent range
  • Hotels won’t give them any parameters at all, he points out, and a different pricing model will have to emerge. “They won’t necessarily take commission or such, but they might charge you just to drive people to your site. It’s a scary idea.
  • The net result, says Estis Green, whose company conducts hotel data analytics, is that hotels can’t really compete on price alone anymore. It’s why, in today’s new reality, competition is a game played with other factors, including value-added services, rates based on multiple nights’ occupancy or other inspired — even desperate — offers devised by hoteliers.
  • ...5 more annotations...
  • The ultimate trick to navigating the new landscape is for hoteliers to gain a better understanding of their customers, and to apply that knowledge in a way that’s mindful of the distribution channels that deliver them.
  • Consider also the slew of limitations OTAs impose on their partner hotels regarding details such as the cutoff point at which unsold inventory is restored to the property for its own sales efforts. And their very presence irks a lot of hoteliers, who grumble that they’ve lost control of their own assets, a reality made even more bitter because they invited the snakes into their own meadow. “In my humble opinion,” sighs Jeff Froehlich, director of Sales and Marketing at Vancouver’s Shangri-La Hotel, “Hotels created the monsters that are OTAs.”
  • Certainly OTAs are a high-cost channel, but every channel has fees, and the potential in any market is different based on those channels. An independent hotel on the beach is probably using an OTA more than a branded five-star urban hotel that has its own loyalty program.
  • The optimal channel is one that leads directly to the hotel itself. The dollars spent by guests who book through a hotel’s website are pocketed by the hotel. To that end, operators might improve the look of their websites, include better content, post quality photos and generally ensure the site is superior to the competition. Additionally, they might spend some time contemplating value-adds: including free breakfasts, complimentary room upgrades and late check-ins. Loyalty programs also serve as powerful anchors for an increasing number of hotels. When someone buys a room through an OTA, he doesn’t enjoy the benefit of added points to his standings with the property.
  • Online travel agents are evil, Froehlich says, but necessary. “There’s no point trying to put the monster back in the box.” And no one is disputing OTAs’ right to real estate in the hotel universe. The notion that OTAs have grown too big for their britches notwithstanding, says Le Saint Sulpice’s Di Re, doesn’t mean hoteliers are talking divorce. “We have no choice,” he shrugs, conceding the fact the online agents have massive marketing power. “You’re damned if you do, damned if you don’t.”
jhazz003

Report: Travel Agents Report Record Use of GDS - Hotel Business - 0 views

  • This study revealed that travel agents are continuing to report a record use of Global Distribution Systems (GDS) to make hotel reservations.
  • n fact, the data forecasts that GDS hotel booking growth will surpass 68 million reservations this year—an increase of over two million hotel bookings that were generated in 2016.
  • “Travel agents cited a strong preference to book lodging directly through the GDS systems and not on Airbnb or other alternative lodging websites,” added Hach. “Keeping this in mind, hoteliers have access to a proven and growing hotel booking audience to help them effectively compete within the sharing economy.”
  •  
    Travel Agents are using GDS more and more as the technology progresses. They are using GDS more often than they did two years ago.
taurus1313

4 Must-Have Unattended Payments Features for New and Existing POS Installations - DevPr... - 0 views

  • Security and loss prevention are important to any business, but they are particular concerns with unattended payments. With no sales associate to monitor behavior, self-service terminals may be a target for theft or tampering.
  • Today’s consumers demand that any customer-facing solution is convenient and easy to use,
  • and business owners won’t gamble on a solution that could diminish customer loyalty.
  • ...13 more annotations...
  • Many types of businesses and organizations that are implementing self-service are doing so to help improve average sales and customer throughput.
  • It’s vital that unattended payment solutions integrate with the business’ systems, such as point of sale (POS), retail inventory management, restaurant kitchen display system, or accounting systems. Your solution will have far less value if it stands alone and requires your clients to manually transfer data to other systems.
  • Lower labor costs
  • Fewer order or cashier errors
  • Better space utilization with fewer checkout counters
  • Reduced risk of employee theft due to less cash handling
  • The number of consumers who prefer self-service is growing
  • 66 percent of shoppers favor self-service technology over interacting with sales associates
  • 77 percent of consumers say they’d be comfortable in a retail setting where there is only self-checkout — no sales associates at all
  • Quick service restaurants are launching self-service ordering and payment, keeping lines shorter and serving customers faster
  • These solutions should meet all Payment Card Industry (PCI) standards, including best practices for skimming prevention.
  • Unattended payment solutions represent the chance for you to enter the market as the opportunity grows
  • Not only does this give you a broader market in which to sell your solutions, it can also differentiate your business from direct-selling POS providers, positioning you more strongly to compete
  •  
    Unattended POS systems are being utilized in spaces beyond vending and self service. Many industries are leaning towards changing to self serve kiosks and this article explains why and shows for benefits to this system. I have seen this system move from grocery store checkouts to the McDonald's located in a busy beach side town.
  •  
    the article highlights the benefits of using unattended pos systems and how there is a growing tendency for self service and less face to face interaction in retail and hospitlaity business
  •  
    "Lower labor costs Fewer order or cashier errors Better space utilization with fewer checkout counters Reduced risk of employee theft due to less cash handling"
angelicamm6

A model that connects information technology and hotel performance - ScienceDirect - 0 views

  • Fig. 1. Global proposals about IT impact on organizational performance.
  • Fig. 2. Operational productivity through IT.
  • Fig. 3. Employee productivity through IT.
  • ...14 more annotations...
  • behavior refers to employees taking actions to address clients' needs; and expertise relates to the knowledge of employees about the service.
  • IT applications help hotels to deliver services faster (Chathoth, 2007). Tangible relates to the physical evidence of the service; which, in the case of IT, can be impacted by updated technologies
  • Fig. 4. Customer service through IT.
  • “Companies and organizations in virtually every industry employ customer-satisfaction measures for the straightforward reason that satisfied customers are essential for a successful business”
  • Fig. 5. Commercialization through IT.
  • A total of 30 interviews were carried out and all were tape-recorded with the permission of the respondents.
  • All the global paths (Fig. 1) were confirmed by the interviewees and no new ones were found, since all the mentioned options regarding the use of IT fitted adequately into the constructs.
  • What was found were other options inside one of the global paths (commercialization) and some new relationships between the constructs, as will be explained at the end of this section.
  • The front office managers and hotel directors agreed that the routine task automation that IT generated was an opportunity to focus on client interaction. Contact employees could dedicate more time to understanding clients' needs, to explaining hotel facilities and services, and to recognizing loyal clients.
  • As hotels commercialize their offers in a larger number of channels, greater flexibility is demanded from IT to allow for new options to be created.
  • Fig. 6. Detailed proposal about IT impact on organizational performance in hotels.
  • Hotel managers should not directly rely upon the type of IT (e.g., online check-in, smart TV, presence sensors); instead, they should analyze the extent to which a specific IT product or service (with all its configurations, and possibilities) is capable of improving the operational productivity, personnel productivity, customer service, and income generation paths.
  • If a hotel competes on price or emphasizes a cost control approach, the operational and employee productivity paths will be more important than customer service. Alternatively, hotels that try to stand out in terms of service quality will assign more importance to the customer service route and to some of the factors of the commercialization path (e.g., client satisfaction measures and client behavior knowledge).
  • This research presents some limitations.
  •  
    The article give information regarding four global paths through which IT can impact hotel performance. The conducted research by doing a survey on 30 managers of hotels around different areas. The research was extensive and brought information that will be useful for IT and hotels in the future.
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