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Grand Millennium Kuala Lumpur Debuts Integrated Facebook Hotel Booking System - MarketW... - 0 views

  • Fans can now book comfortably within the Facebook environment with Sabre Hospitality Solutions' innovative social network technology
  • the hotel is rewarding Facebook users with a special fans only rate.
  • What sets us apart is the Sabre Hospitality Solutions' technology that allows users to book directly and safely without leaving the Facebook environment."
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  • provide us a good e-commerce platform that provides a reward for their loyalty to our brand on one of the most popular social networks."
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    Facebook is becoming more and more popular around the world and it is becoming a social media requirement for companies to utilize for their customers. Grand Millennium Kuula Lumpur realized this and became the first hotel in Malaysia to use Facebook as a booking engine, allowing its 30,000+ followers to book hotel accommodations comfortably and in a secure environment with a special fans only rate. Friends of the hotel's Facebook page feel confident when booking through this mechanism because the page links directly to the hotel's real-time reservations system, allowing customers to check availability and book rooms instantly. This is all done without ever leaving the Facebook page. Sabre Hospitality Solutions understands the growth of social media and is helping hotels engage guests through this new technology by providing the most comprehensive social media optimization solution available. They are helping hotels build loyalty, tap into new market segments, build buzz and grow their business through online communities. This is a very important and relevant marketing tool for Malaysia because their total number of Facebook users at the end of 2011 grew to over 12 million.
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Sustainable Brands | The Bridge to Better Brands - 0 views

  • Welcome to Sustainable Brands – the premier global community of business innovators who are shaping the future of commerce world wide.
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    This Conference will host speakers from global companies such as Wal Mart, CNN, Hewlett Packard, Coca- Cola,Intel just to name a few. They are discussing corporate responsibility , a new way to manage a company, it's not just about the bottom line anymore. Open your mind and check out this website.
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Mobile Commerce and Payments: Not Quite Ready For Prime Time? - 0 views

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    Despite the fact 50 % of guests use their smart phones to book hotels, recent research reveals they are not ready to pay for their rooms after they stay with the same phones. Near Field Communication (NFC) would allow guests to simply wave their phones at a kiosk to check out instantly paying and updating the hotels accounts. Fear of cellphones being stolen are the general apprehensions of this new technology that would eliminate carrying a credit card. After the smart phone market matures hotels airlines and restaurants will be able to take advantage of the swift mobile payment technology.
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Starwood's 9 Hotel Brands Come to Life Through an Exclusive Series of Worldwide Music E... - 1 views

  • bringing together social media components like Foursquare check-ins, with exclusive offline experiences and concerts to reach SPG members in new, interesting ways."
    • Craig S. Wright
       
      This is an extremely effective use of social media. After the experience, there are follow up images posted which urge followers to engage in the next contest.
  • Nine artists will be carefully selected to represent the essence of each brand
    • Craig S. Wright
       
      Not only does this educate consumers about the brand, it makes the brand itself more dynamic.
  • SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
    • Craig S. Wright
       
      This is a great way to connect with existing members and will surely spark interest in non members with a call to action to join SPG.
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  • Also, members who reside in the US and "check-in" on Foursquare at a Starwood hotel or resort during the promotion will unlock a $15 Live Nation concert cash code to be used towards amphitheater show tickets or for artist merchandise.
    • Craig S. Wright
       
      A proper marketing strategy uses several forms of social media and ecommerce to effectively engage the consumer.
  • partnership with Live Nation, the world's leading live entertainment and e-commerce company. In partnership with Live Nation, SPG is launching a first-of-its-kind global program On Tour with SPG: Hear the Music, See the World which will allow SPG members to experience exclusive music events in incredible destinations such as Dubai, Macau, Santiago, Paris, Miami and more
  • Members of the SPG program, which is free to join, can register for their chance to attend their choice of one of the nine Hear the Music, See the World events – including airfare and hotel stay – by visiting SPG.com/HearTheMusic
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    It seems they are really customizing the guest experience by offering guests the opportunity to take advantage of their relationship with Live Nation. I like how they get the guests involved in promotions by offering them a cash code, a benefit of being an SPG member.
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iPad POS use rising among restaurants | Nation's Restaurant News - 1 views

  • Wishart said the most appealing aspect of the iPad is how it speeds up the ordering process in the restaurant. “The orders are in the kitchen or bar while the server is still at the table,” he said.
  • He said food and beverage notes can quickly be called up from the tablets’ built-in applications or third-party software by the wait staff to answer guest inquiries.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
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  • Wishart said Trio has yet to suffer any significant snafus with the cloud service. He expressed confidence in the reliability of, and redundancy of systems in, the data centers operated by e-commerce giant Amazon.com, from which Lecere contracts for support.
  • He added that the cloud-based model’s elimination of store-level software maintenance further sweetened the deal for him
  • Lappert is among the iPad POS users or vendors that have adapted magnetic stripe readers for credit and debit cards for use with the iPads. Others, such as Wishart, are processing card payments with one or more free-standing readers, such as the one behind the bar at Trio.
  • “You don’t have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too,” Wishart said.
  • Wishart said he spent about $3,000 on the hardware — including around $500-plus for each of four iPads and another $900 or so for four wireless printers, two of which are in the kitchen, while the third and fourth are in the bar and dining room. That compares with the $12,000 to $20,000 upfront costs of some conventional POS systems, he said.
  • the touch-screen device’s ease of use, among other benefits
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    The article, iPad POS Use Rising Among Restaurants, reflects the evolution and implementation of both hardware and POS software within the restaurant industry. The iPad is revolutionizing POS systems, helping to increase the efficiency for the restaurants. According to Chris Wishart, restaurateur of the Trio Restaurant & Bar, "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions". This allows for the quicker and more efficient placing of orders that contribute to higher customer satisfaction, which is to an extent difficult to measure. As well, Wishart comments about the hardware cost an estimated $3,000, in comparison to the typical upfront POS system costs of $12,000 to $20,000. Including, the use of the cloud base technology has eliminated the need for store software upkeep. The iPad is a versatile hardware that has allowed POS software companies to benefit mutually along with restaurants.
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    This article introduces using ipad as a POS in restaurants. Customers liking ipad, this is a big advantage of using ipad to take the order. What's more, ipad can improve the efficiency for the restaurant and decrease the workload of servers. "You don't have to worry about servers coming back into the kitchen 10 or 15 times a night asking questions, and the recipes for all the bar drinks are there, too," And ipad POS can bring the benefit for the cost of the restaurants. In addition, it also has the reliability to assure users.
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    It is a revolution that tablet brings to restaurant industry. Taking orders, reservation, planning and inventory, all things are possible with iOS platform devices. Both restaurants and guests like new tablet POS because it improve experience and time efficient. Both servers and restaurant owners like it because it is cheaper to set up comparing with traditional POS.
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Tourism Wikis: The World According to the Crowd - 0 views

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    This article speaks to how the travel experience has changed due to e-commerce. Instead of relying on printed travel guides, there are many apps and website available that one could interact with people who have actually been to the destination you are interested in. Photos and experiences can be shared and also the best places to go in a particular area.
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Transforming Business with Mobile Payments - 12 views

  • Mobile systems are transforming the payment environment. According to investment bank Barclays Capital, U.S. mobile commerce sales--that is, purchases made on smartphones and tablets--hit $5.3 billion in 2011, up 83 percent from the year before. Generator Research, a consulting firm specializing in digital media, projects that by 2014, usage by consumers will grow 600 percent to 490 million worldwide.
    • Joe Cilli
       
      Interesting information. Keep in mind there is a high level of cannibalization in that mobile sales are increasing, but the bottom line is unchanged because in-store sales are decreasing. In short, the amount of transactions and dollar amount is roughly the same; it is, however, important to recognize the shift in consumer purchasing patterns.
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    Great article on the rise of mobile payment systems and how businesses who in the past may have been cash only or otherwise are seeing increased sales as the ability to take credit card payments with little hardware and software infrastructure costs. Down the street from me is probably my favorite Rib joint in town, Uncle Rodney's House of Ribs is the name. I love that place, but rarely go because they are a cash only business due in large part to the fact that the owner does not wish to pay for wireless or otherwise internet related services to make his business able to accept credit cards. What are everyone's thought to the increased use of mobile payment systems for restaurants and other businesses?
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    I think mobile payment systems are great. I personally have not used them very much but I think they would be very handy at events. I am a Timberwolves season ticket holder and my seats are close to the court where a serving staff is able to get food and beverages for you. Fans are able to pay with credit cards but the server has to take your card to the back area to ring everything up. If the servers were able to carry mobile credit card readers they would be able to speed up transactions and take more orders. It would be a benefit to everyone - the team would be able to sell more items, the servers would make more tips, and the fans would be more satisfied. If someone wanted to keep an open tab until the end of the game I'm sure there could be an app for adding items to a specific seat location instead of doing multiple credit card transactions. I'm sure mobile payment devices are being used by staff at many events and I'm a little surprised it hasn't made it's way into the Target Center yet.
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    That is an interesting artivle talking about the mobile payment that i have not seen in my life. If i was a owner of a store or a restaurant, i would like to try this technology that help to save my money and increase my businesses. On the other hand, as a customer who is asked to pay in this way, i would worry about the security problem because i dont know how it works.
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    It sounds great. I think it is convenience, cause I can pay by my phone whenever I need. But maybe the biggest problem is the security. How to guarantee it, we always use mobile connect ing internet which increase the danger coefficient.
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    I like this idea of mobile payments. It saves business people time and money which they were supposed to spend on the traditional way of credit card payment. It turns out more likely to be a self-monitored business transaction way. However, before signing the contract, the business owner should consider the security level of this payment method from the customers's standpoint. I'm pretty sure that some customers may feel weird and unsecured when they swipe their card on a mobile device.
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    This is a fascinating article. On one hand I can absolutely see the benefits for a mobile business or a business that increases it's sales by accepting mobile payments. It also seems that security would be increased for the merchant as there is not much cash available on hand for petty thieves. The crooks of the future will need to be technologically sophisticated. The increased use of smart phones has greatly increased my small business as many of my customers make their purchases through their smart phones. My personal concern is that our country will see an increase in debt and over spending as purchasing with your credit card account becomes even easier. Will it even be possible to pay with cash in the future or will it all be electronic? Also, what happens if your cell phone is stolen and all of your financial world is on there. Do these scanning systems have much security if there is not a credit card to verify a signature against? Is everything stored in cyber space where the phone thief cannot reach it without expensive technical knowledge?
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    While a few hundred years ago a life of an average person in a small town could consist of two or three events as a war in his country, governor's marriage and a crime in the neighborhood. In today's world the same as centuries ago every moment is full of things which happen somewhere but now we have a unique opportunity to know about them almost few seconds after they happen. Technology can make a huge difference in a small business when an employer finds a right time to use innovation, as Miki Nishihata and Joey Garza did. Their companies got an advantages of using card readers. Mobile systems are transforming the environment of sales and payment processing. A thing which simplifies the prosess of transaction is a benefit because a lot of consumers prefer FAST and EASY shopping when every minute may cost. Assuming all this information a Square company was created by Twitter co-founder Jack Dorsey and glass artisan Jim McKelvey. Nowadays almost everybody has a mobile phone and credit card and combining those two things with an innovative technologies of online sales is a fantastic invention!
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    This is an interesting article, and it is quite amazing to see how the way of payment is drastically shifting with new technological devices such as smartphones, card readers. Just a couple of years ago, if I wanted to buy something online, I had to start my computer then go on whatever website I bought something from which took some time. Now, however, I don't even have to turn on my computer to purchase something on the web because I can buy many things through my smartphone whenever and wherever I want. It is a lot easier and faster than what it used to be.
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    Spasibo bolshoe za interesting article! Ona mne ochen pomozhet v moem research!
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E-Commerce News: Ghost of Christmas Past Haunts Amazon - 0 views

  • Amazon's net income was US$177 million, or 38 cents per share, a 57 percent percent drop from a year ago.
  • Sales for the three months before Dec. 31 came out to $17.4 billion, lower than Wall Street expected over the traditionally busy holiday season.
  • Flooding in Thailand slowed down production for many tech companies this year
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  • The company used more third-party vendors than usual, which helps margins but cuts down drastically in revenue.
  • The world's largest online retailer has also been using promotions such as the Amazon Prime program, where customers can pay $79 a year to receive unlimited two-day shipping. The offer draws customers to the site, but over a busy holiday season, the shipping costs hit the retailer hard.
  • lower demand than it expected for video game sales and European currency fluctuations
  • A lot of people underestimate the profit of the e-book. You don't have to pay money for delivering or printing, so you can get tremendous revenue,"
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    In Amazon's last quarter, net income dropped by 57 percent from a year ago. Sales for the three months before December 31 came out to $17.4 billion, lower than Wall Street expected over the traditionally busy holidy season. It is predicted that for the next quarter outlook, there could be anywhere from a gain of $100 million to a loss of $200 million. While Amazon continues to profit in sales of its best selling Kindle devices, there were a variety of factors that contirbuted to its losses. The flooding in Thailand slowed down production for many tech companies. Third-party sellers (which give a 13% commission to Amazon as oppsoed to 100% commission when Amazon sells themselves) were used more than usual. Promotions such as the Amazon Prime program which allows the customer to pay a fixed rate and get umlimited two-day shipping hurt the retailer hard over the busy holiday season with shipping costs. Other reasons were lower demand for skimwords
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E Business Strategy -e commerce business strategies | Economy Watch - 1 views

  • E Business Strategy can be summarized as the strategies governing E Businesses through calculated information dissemination.
  • E-business diverges from the traditional sphere of business by speeding up the business activities and giving a totally new dimension and definition to businesses worldwide be it whether partnerships, joint ventures or large corporations.
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    This article gave us a highlight information of e-business strategy, E business has been added as the latest domain in business and has become a must-have in the highly competitive technology driven open market. E Business Strategy can be summarized as the strategies governing E Businesses through calculated information dissemination. E-business can help company reach to the international market and use minimal cost. There have some E-business models, such as MRP (Material Requirements Planning), EDI (Electronic Data Interchange) or ERP (Enterprise Resource Planning). And e-business strategy would general included : supply chain management, customer service and customer relationship management, inventory and service management integration and tactical operations alignment.
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    From this article, the-business plays an important role in today's world. By the e-business, the trade can be made on the internet. It is very convenience for the global businessman who can reduce the cost and make more profit. The supply chain management and email marketing are the essential features of the e-business. With the help of the e-business strategies, the wholesalers and retailers can handle with different products. They can discuss the price, quantity and other detail information on the internet. Else, the trade can be observed by the internet that will offer a good environment for the businessman. In addition, the effective e-business can make sure the customers will have a good service. And it also can avoid the unnecessary purchase steps and expenditures.
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Opportunities in today's hotel e-business | ehotelier.com News Archives - 1 views

  • One of the top strategies for hotel e-business is evolving from selling to engaging the customer
  • Another strategy is engaging the customer through social computing, which Harteveldt calls the fifth generation of electronic distribution
  • The sixth generation for electronic distribution is mobile technology. Mobile phones are becoming ubiquitous in many countries.
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  • "To truly engage digital travelers, hotel e-business must evolve from channel to gateway, from single purpose to all encompassing, and from functional to fulfilling
  • Shaping customers expectations is becoming crucial as customers look for an 'experience' rather than just a room. The more compelling the experience for the customer, the more satisfied the customer will be
  • Some of the opportunities center around the five important trends affecting hotel e-business. According to Ball, these trends are: more demanding consumers; more complex distribution channels; changing business models where companies must give more but expect less in return; an emphasis on technology and richer content; and a change in the structure of hotel e-business.
  • Globalization is here to stay as evidenced by changes in demographics and affluence. For instance, Russia is becoming the biggest European market while India, China and other Asian countries are emerging as important markets, too. In all of these regions, there's a huge rise in an affluent middle class who will be interested in travel.
  • The "pillars of business and commerce are out of alignment today," observes Ball. From the credit crunch to high energy prices to food prices, changes are happening at a faster pace
    • Charlie Barrett
       
      Trends in hospitality are moving toward an enphasis on technology driven social media. In all areas where hospitality business want to be successfulthey are becoming more interactive with the consumers through social media. The ebusiness is a great tool for marketing and distribution. The use of technology and ebusiness leads to globilazition with distribution. this is the perect aid to marketing in the lobal market. The target market must expand in this changing economy. Guests are now looking toward a total package versus a room. Ebusiness and interaction makes that possible.
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    This article introduces some strategies that hotels can use to enhance e-business. Evolving from selling to engaging the customers and engaging customers through social computing is recommended. Also, hotels should pay more attention to the mobile technology. I think it is really necessary for hotels to focus on e-buiness today, because it may help to identify problems and get more information, then get more profit. Besides, it is a must-do thing under this competitive and globalized environment.
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E-Commerce News: Social CRM: Tweeting CRM - 0 views

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    It explains how and why the companies need to announce in tweeter and how it affects the companies sales and advertisement departments.
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Internet Tourism Marketing: Potential and Constraints - 0 views

  • The Internet is the global 'network of networks" of interlinked computers operating on a standard protocol which allows data to be transferred between them. As an information exchange system, the most important aspect of the Internet is its connectivity, the ability to allow everyone to access the network  (Young et al 1999). The potential of using the Internet for marketing activities is derived from its general use as an information exchange system in the digital age. The information can be stored,  indexed,  retrieved,  restructured  and redistributed automatically by software and without human  intervention.  The  Internet  connects companies  with  companies,  companies  with customers, and people with people without regard to time, space and hardware/ software platforms (Mathur et al 1998).
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    This article talk about the Internet Tourism Marketing. The Internet has increasingly become a popular medium for marketing. This paper attempted to investigate the potential of the Internet for tourism marketing and the current constraints on the full realisation of such potential. Through an examination of the advantages of the Internet as a marketing tool and the characteristics of the tourism industry, the paper found that the Internet was ideal for marketing tourism. It then analysed the main Internet applications in tourism marketing and explored the key factors that were attributable to the current low level of travel sales an the Internet The paper concluded with a brief discussion of the major strategic issues in the implementation of Internet tourism marketing.
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    The Internet has increasingly become a popular medium for marketing. This paper attempted to investigate the potential of the Internet for tourism marketing and the current constraints on the full realisation of such potential. Through an examination of the advantages of the Internet as a marketing tool and the characteristics of the tourism industry, the paper found that the Internet was ideal for marketing tourism. It then analysed the main Internet applications in tourism marketing and explored the key factors that were attributable to the current low level of travel sales an the Internet The paper concluded with a brief discussion of the major strategic issues in the implementation of Internet tourism marketing.
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    This paper has so far examined some of the key issues related to the marketing of tourism on the Internet. In particular, it has highlighted the main features of the Internet as an effective and efficient communication medium, including its addressability, interactivity, flexibility and accessibility, and its role in improving customer service and reducing costs. It has also analysed the unique characteristics of tourism which make it perfect to be marketed on the Internet and further explored the main areas in tourism marketing where the Internet could play a significant role and provide substantial benefits for both the marketer and the consumer. In an investigation of the key forces which drive Internet commerce, it has found that a wide variety of factors, grouped conveniently in four broad categories demand, organisational, technological and governmental - could both enable and restrict the application of the Internet in tourism marketing.
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The Education of Groupon CEO Andrew Mason - Businessweek - 0 views

  • “In addition to actually greeting customers as they come in,” says Mason, “I’m running between the front of the house, where we have one system, and the back of the house, where we have another system, entering redundant data from one into the other. I’m just managing the mess that is this technology infrastructure for the business.”
  • The CEO’s focus now is on building what Mason calls the “operating system for local commerce”—a suite of software and technology services that would embed Groupon into every facet of every transaction on Main Street.
  • Merchants would use the system not only as a form of advertising but also as a touch point for every sale they ring up and a hook for bringing customers back.
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  • With his previous credit-card processor, Cotter says he would have to keep track of receipts and manually add up his daily income to calculate tax at the end of the month. “This does all that,” says Cotter,
  • The tools at a merchant’s disposal are mostly limited to a handwritten or computer booking system, a credit-card processing machine, and a cash register, all of which tend to work independently. “They have a point-of-sale system that doesn’t talk to their reservation system that doesn’t talk to their online ordering system,” Mason says. “Each one of the solutions provided to them they loathe so deeply that they don’t even get around to wishing that they were all integrated.”
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    Peppered throughout this article on Groupon's CEO Andrew Mason are snippets of knowledge or understanding of the importance of efficient accounting systems to run a successful business. While working as a host in a restaurant, Mason learns first-hand the inefficiency of its RMS, stating that there are 2 separate systems for the front and back of house. His experience working in a small business is a stint to help develop more relevant and seamless applications and software with merchants to help them manage payment and inventory, rather than inundating them with coupons, customers, or no business at all. The major takeaway related to this class is that finance and accounting are so unappealing to businesses that even the CEO of a major public company was surprised by how disorganized, even non-existent, an efficient POS was within a small restaurant in Chicago. And perhaps that is also a reflection of his own business model, as Groupon has been reported to have lost money, and even passed up a billion-dollar deal with Google. To survive, any business, large or small, must approach their finances intelligently.
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Go Paperless - 3 views

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    The article talks about how a business owner was able to reduce the paper used at his restaurant in the back office. While doing this he finds out that it is much easier to control his business, the cloud and technology initiatives provide him with accountability and easier way to expand. This is a lesson in the how to achieve two objectives with one solution. 
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    Pi Pizza is a great example how businesses avoid large amounts of paperwork and stay on the cutting edge. Google Docs and Formstack are both multi-tool sites that can be used for all kinds of office work. Google Docs allows several locations to quickly share and submit documents. This saves a lot of time and related costs. I think it's interesting that blogger and twitter are mentioned - for both are free and very effective ways how a company saves advertising costs and gets to promote itself internationally with little effort.
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    As this week video shows, recycle is not enough. go paperless is one way to protect our environment. I believe in the future, more business will do there businesss by going green. and fianlly, they will find out actually there is no big different doing it.
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    I think that all companies must go green because the natural resources do not last for ever and once you destroy you can not get them back.
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    I think going green is a must but its not enough. The system of producing-consuming needs to be comletely changed. Actually im happy companies start thinking about bringing less harm to nature.
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    Going green is such a win for every party. I would argue that there is a big difference between wading through piles of paper and having a clean organized electronic system. The more automated the back office of any company can be, the more efficient and therefore profitable it will be. The popularity of cyber communication, data storage, bookeeping, etc is only going to increase rapidly in the next few years.
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'Green Hotels' a Growing Trend in China - 1 views

  • As "pollution-free" has become an officially important standard to grade a hotel, the Chinese hotel industry has become increasingly aware of environmental protection.
  • they plan to set up 1,000 green hotels this year and will strive to popularize the new standards in the country's hotel sector
    • TIANJIAN ZHANG
       
      "Green" is an inevasible trend in hospitality industry. The fact is that many green hotels were established worldwide. China, as a rising hospitality market, needs to match the international developing trend. Therefore, I believe more and more, nut just 1000 green hotels, will be set up. Moreover, as what the president of the China Hotels Association said, popularizing the new standards in the country's hotel sector is also crucial. It is essential for all the hoteliers realize and understand the concept and meaning of "Green".
  • To spread the knowledge of environmental protection to customers, the hotel also declared its green state in its Guide Book to seek cooperation and support from guests.
    • TIANJIAN ZHANG
       
      With no doubt, "Green" is an inevasible trend in hospitality industry today. However, not only the hoteliers but also the guests need to be involved into developing "Green" concept. Initially, guests need to realize and understand the concept and meaning of "Green". Then, guests are supposed to cooperate and support the hotels.
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    The director of the Trade Service Division of China's Ministry of Commerce, named Di Jiankai, stated by media of China that nation is going to create 10,000 green hotels by the year of 2012. When I was working on my ecological part of remote environment analysis for another courses, I realized that "Go green" is so much important today even every nations are thinking about it, not only China. As we all know, pollution has been becoming one of the most significant issues in the world, such as CO2 emission, overuse of water, energy using by fuel fossil and so on. By different kinds of pollutions, hospitality industry, especially hotels, have to take more into consideration about the pollution trends and have to think more about the impacts from those pollutions. In my opinion, hotels have to pay more for new eco-technology. However, since "go green" will attract more guests, which means lots consumers come to the hotel just because its "eco-label" or "eco-brand". In this article, Gong Ping also said that not only decorations outside, even the materials using inside should change to be green. For instance, the bath tubs, which is more popular if it is organic.
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Chamber says convention center needs new technology | MyFOX8.com - Greensboro, High-Poi... - 1 views

  • Chamber says convention center needs new technology
  • The Winston-Salem Chamber of Commerce says the Benton Convention Center needs new technology or it will be one of many groups unable to continue using the facility for conventions and business meetings in the future.
  • Joines says that’s why the city and tourism officials are already spending $100,000 to study the center and understand it’s problems.
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  • Last week at the Chamber’s Annual Business and Technology Expo the WiFi system at the Benton could not handle the demand.
  • Meanwhile, Anderson says she will have to move her expo if the city doesn’t do something to address the problems soon.
  • In the meantime, the convention center is getting a temporary system that should be able to handle the needs of upcoming conventions. Last year Benton Convention Center management estimates more than 95,000 visitors pumped $69 million into surrounding businesses and the local economy.
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    This article discusses the importance of technology in convention space.  The Benton Convention Center which helped bring over 95,000 visitors and $69 million to the Winston-Salem area, is realizing that their outdated technology could cost them all of this economic boost.  This article clearly explains the importance of technology in the modern world of convention and meeting management.
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5R's of Digital Marketing and Social Media Engagement: Renew, Review, Repute, Replace a... - 0 views

  • "Hotel companies that will be the most successful in 2014 are those who are refocusing on their websites and mobile platforms, and they will be vigilantly monitoring review sites in real time to ensure that their reputations are impeccable," said DJ Vallauri, Lodging Interactive founder and president. "In light of Google's recent algorithm changes (Hummingbird), successful hoteliers also will be augmenting traditional display advertising with relevant content marketing on blogs, social channels, e-newsletters and webinars, and they will marry their mobile and social media strategies to be more responsive -- again, in real time and with fluid design. Millennials or Generation Y travelers don't go anywhere without multiple mobile devices including smartphones, tablets, laptops and even smart wristbands; they share their hotel experiences on Facebook, Twitter, and Google+; they post videos of themselves in various hotel environments -- from lobbies and pools to restaurants and rooms; and they tag friends in photos and then post them for the world to see.
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    The hospitality industry has to keep up with digital marketing and social media. The new breed of travelers has emerged. They are technology smart, and expect hospitality providers to be engaged with the digital global network so they can communicate using their preferred media channels.
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Ecommerce gives a thrust to tourism in Peru - Travelandtourworld.com - 0 views

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    The total online transaction for both inbound and outbound tourism have add up to USD 1,200 million for Peru tourism industry according to National Chamber of Tourism (Canatur). The website has played an important role with a small investment of USD 20,000 can compete with either any tour operator or country's most important operators. The Foreign visitors will continue generate 15 percent more from last year which is forecast to be USD 3.800 million. The reason for a large amount of online tourism transaction is because of the growth of the Peruvian economy increase the number of foreign investment.
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InterContinental Hotels Group eyes mobile to combat hotel aggregators - Mobile Commerce... - 0 views

  • company is focusing mobile efforts on the hotel experience over search and booking to counter challenges from sites such as Expedia and booking.com.
  • Connecting the guest journey through mobile
  • mobile can be used for much more than just a medium for transaction.
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  • We try to get people to book direct but they typically book on an aggregator.”
  • All they want to do is show price and location
  • aggregators drive down the price. We understand it’s an important channel for us, but it drives down brand.
  • mobile guest journey, including search, shop and compare, booking and confirmation, pre-stay planning, market and property arrival and stay and departure.
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    Intercontinental Hotel Group(IHG) now said that the company will try to focus on mobile marketing to counter challenges from aggregators such as Expedia, Priceline.com, and booking.com. These aggregators enable guests to search by showing the price and location and book hotels at a time. They are such an important outlet for sales, however, they drive down the price and also drive down the brand. Hence, IGC now trying to focus on mobile marketing to connect guests journey from search, shop, compare, booking, confirmatiln, pre-staying planning, arrival, stay and depature.
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Digital Gifting Is Trending in the Hospitality Industry - 0 views

  • Mercator further projects the 2013 holiday volume of digital gifting will exceed $1 billion
  • Some related consumer m-commerce facts include: 59 percent are interested in using mobile as a form of payment 50 percent of U.S. consumers shop with mobile devices 61 percent are interested in checking balances 59 percent are interested in organizing and tracking gift cards and loyalty via mobile 76 percent want an alternative to carrying everything in their wallets 12 percent of mobile U.S. subscribers who receive a text message (SMS) advertisement  tend to respond quickly; practitioners claim that offers sent via SMS convert 10 times to 20 times higher than either email or direct mail deals.
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    Summary: The variety of gifting options has grown from a simple plastic gift card to virtual cards delivered by email, text, debit/credit cards and more. The prediction for 2013 will exceed a billion dollars of digital gifting for the holiday season and continue to grow. Digital gift cards have made giving easy due to the convenience of redemption. Paper coupons have proven to be successful to draw in consumer activity, but the digital revolution in virtual gifting is expected to explode as people are so connected to their mobile devices. Even with the convenience and growing popularity of digital gifting comes barriers and security issues. Such issues include personal banking security and privacy. Some small to midsize businesses may not be able to participate in digital gifting due to cost barriers or lack of technology. Due to electronic process, paper receipts will be obsolete. Computers aren't perfect so how does one resolve dollar discrepancies. One benefit of virtual giving is the bar codes/QR codes. Companies are able to collect and retain additional information of givers and receivers by scanning the bar code/QR Code. Often people are reluctant to provide contact information, but in this case they aren't being asked, they have no choice. This is a benefit to the companies because they can make other promotional offers to engage and possibly retain both parties, thereby increasing sales. There are a variety of methods of virtual gifting and redemption. One example is Giftly. Giftly adds the value of the gift to the recipient's credit or debit card which can be used anywhere. This is super convenient for many people and they are able to choose whatever they wish rather than receive a gift chosen for them. This is certainly the digital age version of sending a check via mail to a loved one. Other corporate examples that have impacted the transition from plastic gift cards to virtual gifting are Burger King, Dunkin Donuts, Applebee's and Starbu
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