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Marla Baldomero

Grand Millennium Kuala Lumpur Debuts Integrated Facebook Hotel Booking System - MarketW... - 0 views

www.marketwatch.com/...otel-booking-system-2012-03-15

grand millennium kuala lumpur facebook hotel booking system technology solution

shared by Marla Baldomero on 07 Apr 12 - No Cached
  • Fans can now book comfortably within the Facebook environment with Sabre Hospitality Solutions' innovative social network technology
  • the hotel is rewarding Facebook users with a special fans only rate.
  • What sets us apart is the Sabre Hospitality Solutions' technology that allows users to book directly and safely without leaving the Facebook environment."
  • ...1 more annotation...
  • provide us a good e-commerce platform that provides a reward for their loyalty to our brand on one of the most popular social networks."
  • Marla Baldomero on 07 Apr 12
     
    Facebook is becoming more and more popular around the world and it is becoming a social media requirement for companies to utilize for their customers. Grand Millennium Kuula Lumpur realized this and became the first hotel in Malaysia to use Facebook as a booking engine, allowing its 30,000+ followers to book hotel accommodations comfortably and in a secure environment with a special fans only rate. Friends of the hotel's Facebook page feel confident when booking through this mechanism because the page links directly to the hotel's real-time reservations system, allowing customers to check availability and book rooms instantly. This is all done without ever leaving the Facebook page. Sabre Hospitality Solutions understands the growth of social media and is helping hotels engage guests through this new technology by providing the most comprehensive social media optimization solution available. They are helping hotels build loyalty, tap into new market segments, build buzz and grow their business through online communities. This is a very important and relevant marketing tool for Malaysia because their total number of Facebook users at the end of 2011 grew to over 12 million.
lumduan roth

Millennium Hotels UK Nets Revenue Increase, Higher Conversion Rates Using Sabre Hotel RFP - 0 views

www.hospitalitynet.org/...4063919.html

IT Investment in Hospitality

shared by lumduan roth on 05 Feb 14 - No Cached
  • By using Sabre Hotel RFP's Chain Portal and Competitive Bids solutions in 2013, Millennium Hotels was able to increase the number of competitive bid subscriptions they received by 44 percent over the previous year. They also increased the number of bids by 12 percent that they received directly from corporations and travel agencies versus 2012 activity. Millennium Hotels UK has 104 hotels worldwide, with 22 located within the Europe, Middle East and Africa region. By using Sabre Hotel RFP in 2013, they were able to increase the average transient room rate by 3.27 percent. "Sabre Hotel RFP was the key to our hotel chain increasing transient revenue," said Farhana Butta, Millennium Hotels Senior Global Account Director Corporate and Business. "Sabre has provided a great product – it brings in results and ensures our team is maximizing our opportunities to win more corporate business."
  • lumduan roth on 05 Feb 14
     
    This is a great example of success by implementing new technology in business. It is important to recognize the right tools to use to grow. I also think using the "big name" as Sabre Hospitality Solutions can help make decisions easier as the company is famous for it's kind of business.
berkley7

HITEC 2001 - Hospitality E-Business - The Future by by Roger S. Cline and Dr. Mark Warner - 0 views

www.hospitalitynet.org/...4008386.html

shared by berkley7 on 21 May 18 - No Cached
  • Hospitality e-business is not only here to stay, but destined to play an increasingly significant role in the way the hospitality business is conducted in the future.
  • Technology is also forcing out distribution inefficiencies with a significant impact on the travel industry's intermediaries and their traditional business models. It is also reducing transaction costs (the interactions between people and functions) within companies. In the future, successful companies will likely tend to specialize in one or two, but not all three, of the key elements of all businesses: customer relationship management, infrastructure (back office support) and product innovation.
  • Despite the surprisingly high general levels of connectivity in the industry, however, only 58 percent of reporting organizations have a formal e-business strategy.
  • ...2 more annotations...
  • Chart 6. E-Business activity is projected to nearly double over the next three years.
  • One of the principal attractions of online distribution for hospitality companies is the opportunity to reduce the high costs of distribution that such companies have historically faced. Between travel agency commissions, GDS fees, switching costs and the costs of a central reservation system, hospitality company executives have complained for years about the onerous costs of their multi-faceted distribution systems.
  • berkley7 on 21 May 18
     
    The following article reviews the hospitality E-Business as well as the industries "E-profile". It was interesting to read how the article breaks down the realities of the new millennium and what it has brought to the table for the entire hospitality industry. It is vital for the hospitality industry to be available to evolve with the current technological trends and innovations. The article reviews how e-business has removed the traditional barriers to commerce; for example, time, distance and physical location. The future for "Web-enablement" within the industry has major potential and will soon be implemented. Ex; virtual tours, guest history and loyalty programs, sales force automation, etc.
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